7 MUST AVOID EMAIL SUBJECT LINES By William J. Francis
Subject line of your email marketing campaign is extremely important. It lets the receiver know what the email is about. It is one of the most vital piece of information receiver can see before opening the email. Hence, email subject line does have an effect on receiverâ€™s decision, to open the email or not. Avoid making silly mistakes and blunders with these tips.
LINE IN NOT “THE BIGGEST” DECIDING FACTOR ON WHETHER THE RECEIVER OPENS THE EMAIL.
NO MATTER WHAT YOU READ ON ZILLIONS OF BLOGS OR HOW TO GUIDES FOR EMAIL MARKETING, SUBJECT LINE IS NOT THE BIGGEST FACTOR AND CANNOT MAKE THE READER OPEN YOUR EMAIL OWN ITS OWN.
ITS NOT NOT WHAT THE MESSAGE IS OR HOW TEMPTING THE SUBJECT LINE IS. IN THE END RECEIVERS OF THE EMAIL MAKE A DECISION BASED ON WHO IS IT FROM. WHICH IS VERY RATIONAL, IF YOU THINK ABOUT IT. YOU A LOT MORE LIKELY TO OPEN AN EMAIL FROM YOUR FRIEND THAN TO OPEN AN EMAIL FROM AN UNKNOWN SENDER. DONâ€™T SEND THE EMAIL FROM NO-REPLY OR ADMIN. GIVE YOUR EMAIL A CHARACTER. USE A REAL NAME AS SENDER NAME INSTEAD.
02 SUBJECT LINE’S GOAL ISN’T ONLY EMAIL OPENS You want to keep your entire audience on the same page.
03 DELIVER WHAT YOUR PROMISE ON YOUR SUBJECT LINE
04 DONâ€™T BUILDUP TOO MUCH HYPE Build the expectation too hing or deliver too little and you would flocks of readers clicking the unsubscribe button on your emails
05 NEVER SENSATIONALIZE SUBJECT LINE OF YOUR EMAILS Email marketing is different than Facebook posts or YouTube videos. Email is one to one communication.
06 WRITE A VERY LONG SUBJECT LINE, WHICH IS NOT FULLY VISIBLE TO READERS. Between the sender name and time subject line has a limited space. While, it is not too small of a space avoid subject lines which are more than 12 words.
07 AVOID WRITING 2 WORD SUBJECT LINES. The biggest threat to a 2 word subject line is being considered as a potential spam.
Although, 2 word subject lines to look cool and capture recipientsâ€™ attention. It is not very practical approach. Especially when you are sending emails to a large email list, it may look fishy to email providers. As many spammers do use sensational 2 word subject line to get more opens. Also a 2 word subject line may not convey the message to the recipients very well.
A well descriptive subject line does get more opens for your email than cheeky 2 word subject lines.
ITS SIMPLE. EMAIL MARKETING IS DIFFERENT THAN FACEBOOK POSTS OR YOUTUBE VIDEOS. EMAIL IS ONE TO ONE COMMUNICATION. William J. Francis
THANK YOU! & HAVE A NICE DAY By William J. Francis