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BEHIND THE SCENES FINSK has a larger presence on web as they do not yet have a store. They rely a lot on social media sites as well as fashion bloggers, as they started getting noticed after one of the styles was featured on Bryan Boy’s blog (internationally renown fashion blogger). This continued when Lady Gaga was spotted in a paparazzi site wearing their famous wedge boots. This kind of ‘exclusivity’ has always been their strong marketing strategy as well as communicating closely with their customers (or fans) through social media sites. I thought it would be a perfect to combine them together - exclusivity of a fashion photoshoot for their customers to see online. Not just another instagram images, but beautifully shot editorials to momentarily steal customers’ attension from FINSK to SBF.

Photographed & post production by Chloe Hwang

Behind the Scenes