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The Middle East’s Premier Information Technology Exhibition: 18-22 October 2009 DAY 1





Microsoft’s Steve Guggenheimer opens Global Conference with Windows 7

Delivering competitive advantage with the latest in business IT solutions

Region's leading telecoms operators and vendors lead the industry

Consumer Electronics showcases the connected world of the future

Bright future for the regional ICT market


New for 2009

GITEX TECHNOLOGY WEEK provides springboard for industry growth GITEX TECHNOLOGY WEEK opens for business today, with over 3,000 companies from 65 countries represented throughout the new, expanded exhibition space. The show, now in its 29th year, features a range of new and enhanced features and facilities, to provide a world class forum for the region’s ICT industry, as it looks to strong growth ahead. Helal Saeed Almarri, CEO of Dubai World Trade Centre, says: “GITEX TECHNOLOGY WEEK has become one of the world’s top three ICT exhibitions, having serviced the dynamic Middle East market for the past 29 years. “This year the show has risen to be the pivotal forum in rallying industry leaders and government bodies from around the world to come together to further boost market confidence and


Supported by ICT Strategic Partner

In association with:

Continued on page 5

SHOW INFORMATION GITEX TECHNOLOGY WEEK 2009 Opening Hours 18 October 2009 1pm-7pm 19-21 October 2009 10am-7pm 22 October 2009 10am-5pm Venue: Dubai International Convention and Exhibition Centre, Dubai, UAE Admission Costs: 5 day pass AED 100 1 day pass AED 40 The exhibition is for Trade and Business Professionals only. Persons under the age of 18 will not be permitted entry. University students will be permitted entry on 21-22 Oct Consumers will be allowed entry for product preview on 22 Oct only.

Sahara Net aims for local and global reach SAHARA NET, the leading provider of internet services in Saudi Arabia, is seeking potential customers from home and abroad at this year’s GITEX TECHNOLOGY WEEK. The company is highlighting services targeting both Saudi IT managers who are attending the show, with its connectivity, security and optimization

solutions, and the international market where the company offers hosting solutions to customers worldwide. Sahara Net CEO, Haitham Abu-Aisha, explains that the company’s ambitions are not limited to existing operations. “Our next step is to grow horizontally by acquiring other ISPs with potential, Continued on page 8


For details see the GITEX TIMES stands in all concourses

‘Bringing the UAE Telecommunications Forward’


Day 1 18th October 2009

ShowNews HP has the magic touch in PC sector Vendor unveils latest innovations in touch-screen computing with new PC and printer models HEWLETT-PACKARD fans are in for a treat this GITEX TECHNOLOGY WEEK, with the company promising to whip the covers off its latest PCs featuring ‘touch’ technology. HP intends to reinforce the message that technological innovation creates business growth opportunities by outlining some of the cutting-edge products that are now available in the Middle East market. The vendor is vowing to make its mark at GITEX Shopper, where it will showcase new printers and laptops in addition to its TouchSmart PC series. “HP prides itself on being a global IT leader with the broadest portfolio of products and solutions on the market and the largest, strongest regional

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exchange ideas on opportunities that will present themselves in the coming months and years,” he adds. Among the highlights of this year’s GITEX is an exclusive keynote presentation by Steven Guggenheimer, Corporate OEM Vice President of Microsoft, taking place today, that will give the region’s executives an advanced look at Windows 7. The show also includes an expanded Global Conference, with over 40 sessions around the theme of ‘Defining the Value of IT in a Challenging Economy’. The financial sector is represented at GITEX, with the co-hosting of MEFX, supported by the Dubai International Financial Centre (DIFC). This year also sees a major expansion to the facilities at Dubai International Convention and Exhibitions Centre, with the opening of the new Sheikh Saeed Halls. The new halls play host to the Consumer Electronics section of the show, which will use the extra floorspace to present a ‘Smart Home Smart Office’ concept to showcase the latest in smart living technologies, along with a new in-car entertainment area and the Xbox 360 Gaming Zone.

ICT Strategic Partner

Supported by

presence,” says Anil Kumar, General Manager of HP Middle East’s Personal Systems Group. “At major showcase events like GITEX, market leadership translates into finding more engaging ways to show customers how HP technology can improve our professional and personal lives,” he adds. HP’s ‘TouchSmart’ technology is powered by software that the company has developed itself. The PC responds to movements of the finger across the super-slim screen. Without a keyboard or mouse, consumers can play music files, easily move songs around to create new playlists and watch TV. The latest innovations in inkjet and laserjet printers with ‘touch’ technology will also be there for visitors to see,

according to Amin Mortazavi, General Manager of HP Middle East’s Imaging and Printing Group. “Creating a digital office is the new business of printing, and our innovative products and services are the solutions for our customers now and in the future,” he claims. “We are strategically positioning ourselves in the areas of growth that can really keep HP at the forefront of the market.” This week, consumers will get a chance to witness the ‘Touch the Future now’ campaign, an interactive road show highlighting HP’s focus on touch technology. A viral finger-dancing competition is also being organised and visitors will get a chance to see the ‘Touch Orchestra’ at the event.

HP’s regional PSG head, Anil Kumar.


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Day 1 18th October 2009


Oracle lifts the lid on latest software offerings HALL 5 ORACLE WORLD THE ORACLE WORLD stand is likely to be a popular venue for GITEX TECHNOLOGY WEEK visitors, with the business software vendor planning no fewer than four product launches during the course of the show. Oracle has the event’s largest booth and intends to use its presence to provide educational experience to customers and partners. A host of Oracle experts will be on hand to engage software enthusiasts in industry seminars and vertical demonstrations.

“This is an excellent opportunity to show our commitment to the region and our market leadership,” says Husam Dajani, Senior Vice-President of Oracle Middle East and Africa. “This year we will launch various cutting-edge products into the region exclusively at GITEX. At the same time, our partners, customers and industry experts will benefit from interactive discussions about the latest industry trends and issues.” One of the most eagerly-awaited products that Oracle is launching at GITEX is its Fusion Middleware 11g, a middleware application infrastructure

family which helps to achieve IT efficiency and enhance investments in enterprise applications. In addition to that, the vendor is aiming to make grid computing even more accessible by introducing the Oracle Database 11g Release 2, while the Oracle Applications User Group (OAUG) will be unveiled for the first time ever this week. If that isn’t enough, Oracle Exadata V2 - the HP Oracle Exadata storage server – will also be aired. Oracle World will offer a unique opportunity to view live demonstrations of the latest products being launched.

Husam Dajani, Oracle VP MEA.

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and grow vertically by adding more value to our services. “Sahara Net is a mutual effort between myself and my longtime partner Kais Al-Essa, a friend, a brother and a journey mate. It has been over 20 years since we established this name. The aims were very simple at that time and the vision was clear and set for a bright future,” Abu-Aisha adds. Sahara Net has also expanded its financial and intellectual capital, the CEO says, with investment from new European partners with a strong background in the telecoms business, and that this will drive the ISP to further growth initiatives. Established in 1989 as a small hobby Bulletin Board Service (BBS) to serve IT professionals in Saudi Arabia, Sahara Net quickly grew to become the leading ISP in the Kingdom. The company today offers services to different sectors, with value-added solutions such as network optimisation, security solutions and managed servers, with a stable price, and stable service. “We do not charge our customers upon market supply and demand; we charge what is required for the service and hardware, to make an honest deal and build a mutual relationship,” says Abu-Aisha. ZABEEL HALL, Z-P30

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Day 1 18th October 2009


Belkin bidding to finish top in the fashion stakes GITEX SHOPPER BELKIN WILL be strutting its stuff on the catwalk this week as it shows off its latest array of products under the banner of ‘gadget glamour’. The connectivity solutions specialists is bidding to “turn great lifestyle ideas into reality” by showcasing innovative products for the home, SMB and enterprise markets across various fashioninspired themes during GITEX TECHNOLOGY WEEK and GITEX Shopper - the latter of which opened yesterday at the Dubai Airport Expo.

“Belkin will be redefining the meaning of gadget glamour, offering tech-savvy visitors and business executives the chance to view the latest in innovative, technology solutions,” promises Patrick Hayati, regional director at Belkin. As well as mixing fashion with technology by showcasing some of its unique lifestyle and business products on the catwalk, Belkin is hosting a number of promotions, interactive product demonstrations and product installations. Its product range extends to Apple iPod cases and accessories, wireless networking solutions, gaming and home

theatre cables, data centre solutions and accessories for desktops and laptops. Hayati insists visitors to GITEX and GITEX Shopper can look forward to sampling – and even winning – the latest equipment on offer in the Middle East. “As a lifestyle-orientated brand that provides people with seamless electronics integration in their homes, cars and on the go, Belkin will be offering visitors the opportunity to participate in various interactive, entertainment booths and installations for the chance to win prizes and retail discount offers across the region,” reveals Hayati.

Patrick Hayati, head of Belkin MEA.


Avira makes its bow at GITEX SECURITY VENDOR Avira is making its debut at GITEX TECHNOLOGY WEEK and plans to show visitors how its range of products can protect against viruses and threats from the internet. It will be exhibiting at the show alongside Al-Wiqaa Information Systems and Communications, its distribution partner for the Middle East region. “The fair offers us the opportunity to present our ‘made in Germany’ security solutions to potential partners and customers,” “comments Travis Witteveen, Head of International Marketing and Sales at Avira. HALL 1 STAND 106

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Finding a good use for old PCs DID YOU know there is now a way to ensure that disregarded PCs don’t go to waste? The Dubai Municipality will be giving details of its PC Recycle Campaign during GITEX TECHNOLOGY WEEK and promoting how unwanted desktops and laptops can be reused. Dubai Municipality aims to use the programme to raise awareness of the value of recycling of PCs within the UAE and beyond. Part of its plans include hosting workshops to educate individuals and corporates on the subject. The Municipality is supported by the Mohammed bin Rashid Al Maktoum Charity and Humanitarian Foundation, which in turn donate the recycled PCs to worthwhile causes in and around the region. GITEX TECHNOLOGY WEEK will be highlighting exhibitors showcasing ‘Green IT’ and environmentally sustainable solutions. HALL 3 F3-30


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Tackling the major industry topics Microsoft OEM chief Guggenheimer to kick off an action-packed Global Conference agenda CURRENT CHALLENGES facing the ICT industry will be hotly debated at this week’s GITEX Global Conference, with leading executives lined up to provide best-practice advice on key issues. The GITEX Global Conference is the region’s most high-profile technology forum, attracting senior executives from some of the Middle East’s most dynamic business and government organisations, as well as developers from the world’s leading IT companies. This year’s programme is entitled ‘Defining the Value of IT in a Challenging Economy’ and will feature an impressive 40 tracks run over the next five days. “The GITEX Global Conference is the opportune occasion for senior decision makers to transfer knowledge and share industry best practices,” explains Helal Saeed Almarri, CEO of Dubai World Trade Centre. “The regional IT industry today remains one of the most active sectors in this challenging global economy and companies are positioning themselves in preparation for business recovery. This conference is designed to help executives focus on defining the business in leveraging technology to thrive and strive in growth.” The Global Conference will kick off with a keynote speech from Microsoft’s

Corporate Vice President of the Original Equipment Manufacturer (OEM) Division, Steve Guggenheimer. He will present the latest technology and solutions of Microsoft’s much-anticipated operating system Windows 7. Top industry executives, including Abdulla Al Awar, CEO of Dubai International Financial Centre Authority, along with Malek Sultan Al Malek, Executive Director of Dubai Internet City and Lt Col Khalid Nasser Alrazooqi, Assistant General Director in-charge of IT, Naturalisation & Residency Administration Dubai will introduce the day’s programme of forums designed to address a range of critical topics within the region’s IT community. As the week goes on, GITEX delegates will hear from a whole host of senior executives, including Stephen Murdoch, EEMA VP and GM for the Large Enterprise Business Unit at Dell. He will highlight the importance of executives needing to invest in the right tools to stay on top of the industry. The Global Conference will also feature breakfast briefings with leading analyst firms, sessions aimed at C-level executives, a dedicated track for GULFCOMMS topics and a series of SMB solution panel debates.

Microsoft’s Steve Guggenheimer will kick off the GITEX Global Conference.




Day 1 18th October 2009


Sybase shows specialised solutions for finance SHEIKH RASHID HALL, B920 SYBASE HAS RETURNED to participate once again in MEFX this year, with a showcase of many of its cutting-edge solutions that serve the needs of the financial services sector. The company says that the Middle East market is very important, as it has been one of the markets least affected by the financial crisis, and has continued to show growth this year. The company has also switched its attention to MEFX to reflect its own focus on financial sector technology.

Tony Achkar, General Manager, Sybase Products Middle East says: “In the initial days Sybase was only a technology vendor, and this is where GITEX was a great platform for us to showcase our latest products. During the last three years, Sybase moved into the solution area such as online banking, data warehousing, and mobile commerce, where targeted events look more beneficial to our organization. This is the main reason why we have shifted to MEFX which is also part of GITEX but more focused towards the financial sector.” The company is also announcing

some of the new solutions devised from its acquisition of Paybox under its mCommerce practice as well as its partnership with Information Builders in the Middle East. Sybase’ stand also plays host to several of the company’s partners, who are demonstrating solutions in the areas of business intelligence, application monitoring and project portfolio management. Sybase has been serving the Middle East Market for over 20 years now and caters primarily to over 75 financial institutions across the region.

Tony Achkar of Sybase Products ME.


MDM in a box from Cognizant BPO AND CONSULTING SPECIALIST Cognizant is showing its new Master Data Management in a box solution at MEFX, to help the region’s financial sector tackle what its says is one of the biggest operational challenges facing the sector today. The company says it has developed MDM-in-a-Box as a rapid deployment solution catering to key requirements for business and IT. MDM-in-a-Box follows a modular, use-case based approach to technology areas that address key concerns and apprehensions. The process of Master Data Management, where an organisation seeks to control and co-ordinate core non-transactional data across multiple silos is a major challenge, with as many as six out of ten MDM programs struggling to get past intial stages. MDM-in-a-Box for Banking allows for consolidation of customer’s data through a BFS-specific data model and hierarchy management to enable KYC, AML, Payments and other services. This allows for a single customer and account view across multiple business unit and application silos to enable enterprise services to customers. The solution is intended to dispell the idea that Master Data Management projects need to be complex and expensive, multi-year initiatives, and to enable swift completion of MDM by offering a fast deployment and according to the company. Cognizant is also using its appearance at MEFX to create create awareness among consumers about its valueadded IT, BPO and consulting services and the key differentiators that it says set it apart from competitors, including strong investment in territories such as Asia Pacific and the Middle East. SHEIKH RASHID HALL, A6-4


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DIC celebrates nine years of operations CONCOURSE 2, DIC PAVILION DUBAI INTERNET CITY is participating in its ninth year of GITEX TECHNOLOGY WEEK, at the same time as the region’s leading ICT hub celebrates its ninth anniversary of operations. The DIC Pavilion, located on Concourse 2, besides the Sheikh Maktoum Hall, is playing host to a line up of some of DIC’s key partners, to represent the scale and diversity of the organisations that are present in DIC, a member of TECOM Investments. Among the companies present are

Sony Ericsson, AJ Management Consultants, and Maktoob, recently acquired by Yahoo! in one of the region’s most prominent e-business deals to date. Malek Sultan Al Malek, Executive Director of Dubai Internet City, says: “The year 2009 has so far proved to be a real test of strength for business models in the technology industry that have remained resilient. The Middle East has set an example for growth momentum in the technology sector as reflected by the interest shown by global brands in regional companies. “Through our participation at GITEX

TECHNOLOGY WEEK 2009, Dubai Internet City seeks to support the development of the region’s ICT industry. Our objective is to nurture entrepreneurship and innovation to help create a platform for sectors across the industry value chain, and contribute to strengthening the region’s knowledge base,” he adds. Al Malek is also set to deliver a keynote presentation/address on ‘The significance of the ICT cluster in the region’ on the third day as part of the daily panel discussions at the global conference.

Malek Al Malek of DIC.


Bigger stand for Dubai eGovt DUBAI EGOVERNMENT is back at GITEX TECHNOLOGY WEEK again, with an expanded to presence to host twenty-eight different government entities with it at its stand. The Dubai eGovernment stand is split into four separate sections - infrastructure, justice and security, economic development, and social development - to demonstrate the various services offered by the eGovernment. The stand also includes workstations with demonstations of some of the services available through For GITEX, Dubai eGovernment has launched a dedicated portal, www., to show off the services of participating entities, and will also release a special edition of its e4all magazine including GITEX coverage. Ahmed Mohammed Bin Humaidan, Director General, Dubai eGovernment, said: “This year’s edition of GITEX will serve as a perfect platform for several of Dubai’s government departments and authorities to showcase their eService offerings under the Dubai eGovernment umbrella. We look forward to working closely with other government entities in Dubai to take the emirate’s eServices framework to a higher level of efficiency and excellence, with the overriding goal of increasing awareness about eServices.” Another feature of the Dubai eGovernment stand is the return of the ‘Best Online Customer’ promotion. Users of the Dubai eGovernment portal, who access selected services from 19th-22nd of October will go into a draw, with the chance of winning prizes including cash prizes worth AED 2,500, tours within Dubai, safari tours, three-day stay at five-star hotels in Dubai, and electronic appliances and gadgets. SHEIKH RASHID HALL, C9-10



Day 1 18th October 2009

GITEX Business Solutions

IT Solutions

Exclusive: Sun launches first ‘IDM in a Box’ system HALL 5 STAND WS42 BUSINESSES LOOKING FOR effective identity management systems need search no further than the stand of Sun Microsystems at GITEX TECHNOLOGY WEEK this year. In a world exclusive, the vendor has chosen this year’s event as the ideal venue to launch its new Identity Management Solution (IDM), or ‘IDM in a Box’. With rapidly-rising demand for its hardware, Sun will also be using the show to promote its range of open storage systems, as well as its well known SPARC server line. “Sun is fueling the revolution for ‘Open’ systems and software, and will be driving the message of Open Storage further this GITEX. Today’s storage challenges are tougher than ever, and businesses are faced with exponential data growth and escalating costs,” says Deena Habib, Marketing Manager for MENA, Sun Microsystems. “While closed, proprietary architectures tend to lock you in and make it difficult to respond quickly

Deena Habib, Sun Marketing Manager. to market forces, Sun’s Open Storage combines open-source software with industry-standard hardware, enabling businesses to save up to 90% on storage costs. Our presence at OracleWorld will boost our visibility to our customers and partners, and enable them to experience these many benefits during demonstration sessions.”

For the duration of GITEX Technology Week, Sun plans to conduct demonstrations of its range of Intel-based products. Experts will also be on hand to instruct customers through various seminars at the Oracle VIP lounge. Through these sessions, Sun Microsystems customers will be able to receive a detailed walkthroughs and explanations of how strategic deployment of its storage, software and systems solutions have the potential to greatly enhance an enterprise’s return on investment and reducing overall costs. The Sun IDM in a box system will be officially launched on October 20 at the show. Apart from this new release, Habib also revealed that the enterprise vendor will be focusing on and demonstrating its new Flash-enabled x64 range of open network systems that will enable businesses to simplify system management, deliver higher performance and maximise the economics of computing by providing the speed, savings, and simplicity needed to optimise enterprise data centers.

Unique Mbane illuminates GITEX with smart power metering systems range HALL 6 STAND C620 SOUTH AFRICA’S UNIQUE MBANE is aiming to show that IT innovation is not exclusively the purview of Silicon Valley, with its range of smart metering systems for conserving electrical power. Headquartered in Port Elizabeth, Unique Mbane manufactures single, and three phase smart metering meters and metering equipment, as well as add-on demand side management apparatus. The energy company also develops the necessary software and applications to drive this range of systems. Yossuf Jeeva, Chief Executive Officer of Unique Mbane explains why his firm has journeyed from the shores of the Eastern Cape to the sands of the Middle East to show off its range of energy products and services.

“GITEX is recognised as one of the premier symposiums, during which the technology industry showcases the latest developments in various fields. For Unique Mbane, GITEX is the platform upon which the company’s innovative technology can be showcased to a global audience, and furthermore the possibilities of identifying potential synergies with other members of the global technology industry,” he says. “GITEX is not only an important consideration to success within the Middle Eastern market but by virtue of those in attendance, can lead to the further growth of our global business footprint,” adds Jeeva. While many companies consider this region as little more than an extension of Asia, Jeeva and his team at Unique Mbane have recognised that the Middle


East is in fact, far more valuable: “The Middle Eastern ICT market is recognised as being one of the most resilient and dynamic in the world. This, along with the steady economic growth of the region, results in a potential that is recognised by UMSA. “The Middle East could thus become one of UMSA’s focal regions on the international landscape,” he believes. Unique Mbane’s product range has already met with considerable success in its native South Africa, with the firm’s products in use by City of Tshwane Electricity, Mbombela Municipality Electricity, and Ethekwini Municipality. These products include Savelight, its street light load managment unit which can dim high pressure lamps during low activity periods to prevent excessive energy usage.


ADAOX touts ESET AV range

Neo Neophytou, Managing Director. ADAOX MIDDLE EAST PLANS to greatly expand its presence at GITEX TECHNOLOGY WEEK this year, with plans to promote its award-winning range of ESET security products, including NOD32 Antivirus, ESET Smart Security and ESET Mobile Antivirus. The company is the exclusive distribution partner for ESET in the Middle East. Neo Neophytou, Managing Director at ADAOX Middle East, confirms that the response to the firm’s range has been growing each year that it has particpated at the event: “This exhibition draws people from across the Middle East and Africa, who visit to check new products and trends in the IT market. We are looking forward to meeting our customers and partners at the event.” ADAOX aims to increase awareness of ESET products in the Middle East market at this year’s show. The distributor also hopes to add more channel partners to its existing network so that it can offer a better stand of support and service to regional end users. HALL 5 STAND 502

KSA-built ERP comes to fore SAUDI-BASED IT consultant and software developer Quality Horizons is looking to make a splash this GITEX TECHNOLOGY WEEK with its homegrown enterprise resource planning system, Qasab ERP. Altaieb Hijazy, Qasib Presales and Sales Manager at Quality Horizons says: “GITEX Dubai is the biggest event in the Middle East and I think there big opportunities to collect leads. If we have success here, we will be much more well known in the region.” Quality’s planned initiatives for 2010 include an increased media budget. HALL 6 STAND D6-25


Day 1 18th October 2009

GITEX Business Solutions IT Solutions

ITWorx: BI spending to remain priority in 2010 HALL 7 STAND B71 EGYPTIAN PROFESSIONAL services provider ITWorx has declared that enterprises will continue to prioritise their budgets around business intelligence (BI) systems in the remainder of 2009 and for next year as well. The firm offers a number of products including development services for online portals, business intelligence initiatives, enterprise application integration, and application development outsourcing services. Past clients have included the GEMS group in Dubai.

Wael Amin, President of ITWorx confirms that GITEX TECHNOLOGY WEEK is a major part of its regional strategy: “GITEX is the largest technology tradeshow of its kind in the Middle East and ITWorx is proud to be a part of it. We have exhibited at GITEX for the last six years, which was a rewarding experience for ITWorx. The events have been successful, both in terms of leads as well as networking; and we hope to replicate the success this year too. “The region is amongst the fastest growing in the world in terms of ICT adoption; and one of the most exciting

for ITWorx, where the company has been a part of this expansion over the past seven years. During this time, there has been much emphasis on e-government and e-learning initiatives; all of which have raised the bar and demand for world-class IT solutions in ITWorx’s key industries,” he adds. The GCC region now contributes more than 50% of ITWorx’s revenue. At the show, ITWorx plans to promote its Government Performance Management, a government-focused BI system and AuthorExpert, a desktop authoring tool designed for the education sector.

Wael Amin, President of ITWorx.


Solusoft powers up businesses SOLUSOFT TECHNOLOGIES, a growing global business solutions provider from India, is set to showcase its latest range of products and services. The company’s booth will be located in the Indian Pavilion Hall B-8 Stall 12. SoluSoft, in accordance with the GITEX theme “Power Up Your Business”, will unveil its latest range of products, which the company says will power up small, medium and government enterprise businesses. The company will focus on three distinct areas namely IT solutions, network security and web development services. With GITEX being an internationally recognised ICT platform, SoluSoft will also launch Arabic versions of its online testing, scoring application and time and labor, leave and accounts management application that targets Middle East businesess. It will also showcase the latest version of its unified network threat and security management device. Having identified the demand of SharePoint services in GITEX 2008, SoluSoft aims to demonstrate its strong capabilities and solution templates in SharePoint platform for Business Automation Process. The solutions displayed at the booth will cover a wide spectrum of industries including retail, life science, insurance, finance, education and more, while the SoluSoft team will highlight and demonstrate solutions at enterprise level. CEO and President of the company Kiran Thakrar says: “Following the overwhelming demand for Arabic versions of our products from UAE market since last two years, this year we will launch document management and workflow system, online knowledge testing and scoring system as well as employee time systems in Arabic.” HALL 8 STAND 12




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Day 1 18th October 2009

IT Solutions GITEX Business Solutions

Fujitsu unlocks the power of the Dynamic Cube HALL 5 STAND WS1 FOR SERVER SPECIALIST FUJITSU Technology Solutions, the highlight of this year’s GITEX TECHNOLOGY WEEK will be its new virtualised and energy efficient product, the Dynamic Cube. Also known as the PRIMERGY BX900 blade server system, the company believes the new range will be a turning point in its mission to become the number one x86 server manufacturer in the world. Chandan Mehta, Product Manager for Fujitsu Technology Solutions speaks very highly of the opportunities

GITEX provides to meet future clients: “Gitex has always presented us with the opportunity to meet our existing as well as potential customers and further promote our solutions. Our presence at OracleWorld this year will give us the opportunity to leverage our newer solutions such as the new-generation PRIMERGY BX900 that raises the stakes in virtualisation and energy-efficiency, a must for organisations seeking to achieve cost savings and increasing IT systems’ agility at the same time.” “We are also addressing the concerns of SMB’s with the TX100 S1 server. It

is affordable and will allow small businesses to move away from using a PC in combination with an external hard drive for storage and upgrade to a proper business class server,” he adds. Fujitsu confirmed that in addition to the TX100 S1 SMB-focused server, the company will also be shining a light on its FUTRO Thin client systems – which, like its notebook range, are increasingly growing in popularity. In terms of customers it is trying to court at the show, channel partners and industry specialists are high on the hit list for Fujitsu Technology Solutions.

Chandan Mehta, Product Manager.


eFACILITY adds more automation FOR OFFSHORE SERVICES vendor Sierra’s second year at GITEX TECHNOLOGY WEEK, the company is showcasing its flagship product, the Enterprise Facilities Management System – or eFACILITY – which now features new automation capabilities. These functions include scheduling and controlling of HVAC, lighting and security systems via integration with popular building management systems (BMS). In addition to its multilingual eFACILITY application, Sierra also provides Microsoft SharePoint development Services to enterprise clients. HALL 6 STAND F6-1

Wide portftolio for Eskadenia JORDANIAN SOFTWARE vendor Eskadenia is displaying its complete range in its sixth appearance at GITEX TECHNOLOGY WEEK. This portfolio will include enterprise resource planning systems, workflow and document management system;, customer relationship management system, mediation gateways, prepaid E-Voucher system, customer self-Care system; and IVR systems. Based in Jordan, Eskadenia software is active in the design, development and deployment of a range of software products targetting specific verticals. These include the telecommunications, insurance, education, and internet application areas. The firm currently has sales activities in Europe, the Middle East and Africa and claims that more than 85% of its existing products are exported to the global market. HALL 8 STAND B8-2



Day 1 18th October 2009

GITEX Business Solutions IT Solutions

Intergence optimises enterprise infrastructure HALL 6 STAND A61 FOR ITS FIRST visit to GITEX TECHNOLOGY WEEK, IT optimisation consultancy Intergence Systems will be demonstrating to potential and existing clients how they can help manage expanding infrastructures more efficiently and reduce their cost. Duncan Adamson, Managing Director of Intergence Systems Middle East says that the firm has tried to maintain an independent approach through the years: “The team leverages a unique combination of practical experience,

industry best practices, and in-depth knowledge of technology offerings to help clients achieve their goals. Our clients range from small-to-medium enterprises, to major global corporations and national public institutions. This is the first time we will have exhibited at GITEX and we are very excited to be able to present our services, together with new IT visualisation techniques, as we continue to pioneer independent IT optimisation in the region.” Intergence specialises in voice and data networks, as well as datacentre and security optimisation.

The firm will also be taking the wraps off its new new 3D graphics real-time modelling software. This application will aim to provide a clear, real-time, three dimensional view of the performance of the network, enabling IT managers to increase the utilisation of assets. Instead of having to drill down through reams of data on a dashboard, IT Managers will be able to see their application landscape in three dimensions, enabling rapid insight into what’s working or, in many cases, not working, so that corrective action can be quickly taken as required.

Duncan Adamson, Managing Director of Intergence Systems ME.


NCL highlights digital training MALAYSIAN TRAINING provider NCL Solutions will be showcasing its range of training solutions at GITEX TECHNOLOGY WEEK this year. NCL focuses on developing and providing digital training through corporate intranet as well as internetbased, instructor led workshops. The company also offers an extensive range of literature to enhance the learning experience. NCL is also Novell’s sole and exclusive Technical Institute for ASEAN countries (except Singapore) and the Middle East region. HALL 6 STAND D6-2

Reyami hunts for new clients OFFICE EQUIPMENT specialist and systems integrator Al Reyami Technologies is using this year’s GITEX TECHNOLOGY WEEK as an opportunity to find new clients and raise awareness of its numerous IT services. The company’s key product lines and services include office and banking equipment, enterprise software solutions, an extensive network and communications porfolio, as well as security systems and audio/video systems. A spokesperson for Al Reyami says that the integrator will be looking for ways of increasing its client base: “As GITEX Technology Week is a major exhibition which attracts serious buyers, we feel it is important and will play an important role in our company’s success.” Al Reyami’s customers are widely dispersed through the Emirates and cover the full vertical spectrum. HALL 5 STAND WS-12


Zayed University (ZU) Dubai went live with Oracle E-Business Suite Zayed University (ZU) is a leading university in the Middle East embodying the same rigorous standards and intellectual elements found in major universities throughout the world. ZU was established in 1998 and named in honor of Sheikh Zayed bin Sultan Al Nahyan, the country's first president. ZU approached an international consulting firm to evaluate several HRMS products to replace their current Human Resource systems and opted for the Oracle HRMS suite of modules. Zayed University then went looking for a reliable Software Implementation and Integration firm that would help ZU implement the Oracle HRMS modules. ZU chose Hyperlink as an Oracle Certified Advantage Partner to streamline their processes and implement several modules of the HRMS suite. Hyperlink’s proven expertise in the HRMS stream and its strong support were key factors for ZU in choosing Hyperlink as the right partner in this implementation. Zayed University has recently gone Live on the First Phase of its Implementation on the Oracle HRMS and Oracle Payroll modules. “Hyperlink with its proven record of over 50 Oracle HRMS implementations along with its experience in implementing Public Sector organizations, and was best positioned to transfer its experience and knowledge to Zayed University to achieve the desired results” said Saleem Diab, Hyperlink Director - Sales and Operations. About ZU: Zayed University (ZU) is a higher educational institution. It was established in 1998 and named in honor of Sheikh Zayed bin Sultan Al Nahyan, the country's first president. Zayed University's mission is to prepare Emirati students for a meaningful and successful twenty-first century personal and professional life; to graduate students who will help shape the future of the UAE; to support the economic and social advancement of the UAE; to lead innovation in higher education in the UAE through teaching, learning, research, and outreach; and to do so in a culturally diverse, humane, technologically advanced, and increasingly global environment. Zayed University has two campuses in the emirates of Abu Dhabi and Dubai, serving around 3,000 female students. The Dubai Campus moved to a new purpose-built location in September 2006, and enrollment is hoped to increase to 5,000. Zayed University is organized academically into five colleges: Arts and Sciences, Business Sciences, Communication and Media Sciences, Education, and Information Technology. For further details, please visit About Hyperlink Hyperlink was established in 1997 to provide business solutions to medium and large-scale organizations through the implementation of enterprise-wide applications and decision support systems in the Middle East and North Africa. Hyperlink is committed to providing the highest quality solutions to customers through its five core assets like high caliber consultants, strategic partnerships, standards and methodologies, regional market experience and vertical market expertise. Its products and services include Oracle solutions in financial, distribution, process manufacturing, human resources and customer relationship management departments of an organization. Hyperlink also offers design, implementation and training of applications in addition to upgrades and post-implementation support and general business consultancy. For further details, please visit

Chrisne Haddad- Markeng execuve Tel: +971 2 4018300 Fax: +971 2 6771747


Day 1 18th October 2009

IT Solutions GITEX Business Solutions

ANGLER launch business products HALL 8 A813 ANGLER, AN INDIA-BASED software ISO Company, will be showcasing its ‘Fleet Management System’ – called ‘TRINETRA” – along with its suite of e-Business products at this year’s GITEX TECHNOLOGY WEEK. The company offers a wide range of e-business applications, from fleet management systems, content management solutions, CRM / SFA, E-Learning solutions, E-commerce solutions, time and attendance Software, timesheet solutions, secure chat tool and a complete range of customised web applications. The firm’s current goals include focusing on being a reliable, competitive and preferred offshore development partner for both end-clients and IT companies in the US, UK, Europe and the Middle East. Its product areas include web application development, e-business applications and solutions for multimedia environments.

ANGLER has also developed a suite of products which are solution frameworks that can be customised to suit client specific requirements. A representative at ANGLER says that their consistent participation in GITEX tradeshows for the past four years has helped the company in deepening their focus to deliver need based on time cutting edge software solutions, capture new business and reinforce current customer relationships for long-term success. They have also used the show to gain competitor insights, make key industry contacts and further solidify relationship with current customers. The company believes that the Middle-East market is an integral part of its growth strategy and they already have clients in UAE. ANGLER has over eight years of successful offshore experience, over 175 dedicated professionals, over 20,000 square feet of advanced infrastructure facilities and ISO 9001 quality-certified software development practices.

Silver Touch brings NAV services to Middle East HALL 8 STAND A810 SILVER TOUCH, a leading software services and enterprise business solution company is launching ERP and CRM services of MS Dynamics NAV during Gitex Technology Week 2009 held at Dubai International Convention Center. Silver Touch is launching this enterprise level service one and a half years after it started exploring the Middle East market. The firm is a Tier-1 Microsoft Certified Gold partner, Dynamics Partner and an Oracle Certified Partner. According to Minesh Doshi, Director of Silver Touch, the firm believes that the GCC is a region which has huge market potential for ERP software: “We have been very active in the GCC for traditional software development services. During our operations, we came across many midsize companies which need an ERP solution which can fit exactly into their business model. An ERP should need minimum customisation and cater to maximum business needs. Implementation of ERP is again a very crucial task which needs to be completed within

Rushabh Patel, Associate VP. time frame with required customisation. Our consultants can do on-site implementation on Dynamics NAV anywhere in GCC.” According to Associate Vice President Rushabh Patel, Silver Touch has put a particular emphasis on local language support. As a result, it has tied up with local partners who have language advantage. Being an Indian company with a near-shore advantage, Silver Touch can save up to 30% of ERP implementation costs over competitor services. The vendor also has an up-to-date modern IT infrastructure in India for remote support.

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Day 1 18th October 2009

GITEX Business Solutions IT Solutions

Computing firm promises cash and carbon cuts HALL 57 STAND A738 “MANY PEOPLE ARE SKEPTICAL that a single PC can be effectively shared by multiple simultaneous users,” claims Frank Coggrave, Vice President for EMEA at NComputing. This, says Coggrave, is why the company is allowing people to try out its X-series and L-series virtual desktops for themselves at GITEX TECHNOLOGY WEEK. The company states that in today’s economy, the cost of purchasing and supporting individual PCs for each person cannot be justified.

According to NComputing’s Coggrave, virtual desktops save 70% in capital and operating expenses while providing the flexibility to leverage existing equipment and networks. He also points out that on top of saving OPEX and CAPEX, logistically shared and virtualised computing are much more efficient when it comes to repairs and maintenance as only the shared computer needs support and upgrade. If espousing the cost saving benefits of virtual computing and virtual desktops were not enough the company, makes the lofty promise that it will prove

at GITEX that NComputing has the “greenest” credentials in the market. “Last but not least, we will show that NComputing is the greenest computing on earth. There are over a billion personal computers around the world. A typical computer uses over 110 watts of electricity and generates 10kg of e-waste at the end of its short three to five year life,” explains Coggrave. “The overall impact is a massive output of greenhouse gases and hundreds of tons of toxic e-waste. Green computing will not succeed until PCs are more efficiently utilised,” emphasises Coggrave.

Frank Coggrave, VP at NComputing.


Laserfiche rolls out Arabic wares ENTERPRISE CONTENT management provider Laserfiche, has unveiled the new Arabic version of Quick Fields 8 as part of its presence at GITEX TECHNOLOGY WEEK. Together with its Middle East partners, Laserfiche is showcasing the document imaging and capture front-end solution for the Laserfiche ECM product suite that captures and indexes unstructured content from paper forms, faxes, databases and software applications. Laserfiche will also spotlight the functionality of Agile ECM engineered with Laserfiche and SharePoint. HALL 7 STAND C7-20

Security trainer is socially aware IT SECURITY specialist InfoSecurityLab has announced immediate availability of its Social Engineering Resistance Training series which enables companies to educate their users on how to resist attempts to gather private and confidential information through social engineering techniques. “The Social Engineering Resistance Training series is in response to our customer’s incredible demand,” says Daniel Blander, CEO of InfoSecurityLab. “Whether used alone, or combined with our wide array of Security Awareness training materials, an organisation can make all its employees aware and ready to protect the company’s most important information assets.” The training was built in conjunction with Jackie Bassett of BT Industrials using her experience in social engineering techniques. HALL 7 STAND D7-30



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Day 1 18th October 2009

Office Technology & Supplies GITEX Business Solutions

Brother shows new range HALL 4 STAND B410 BROTHER GULF is launching two compact, high-speed colour printers and three MFCs for SMB, corporate and home users at GITEX TECHNOLOGY WEEK. The company is also unveiling a new Arabic P-touch label printer model at this year’s event. The manufacturer says that a substantial shift from monochrome to colour printers and multifunction centres (MFCs) is being monitored across the Middle East. Brother bases this assertion on latest reports from the IDC, which suggest that the regional colour laser printer and MFC market is projected to record a 15 per cent growth by year-end. “The massive shift from monochrome to colour printers is largely driven by the decreasing costs of owning and using colour printing equipment, with the advent of technologies, which make printing in colour more accessible to users, whether SMBs, corporate or even home users,” says Shinji Tada, Managing Director, Brother International Corporation Gulf. “Our presence at this year’s GITEX will focus on the new products, which we will be launching to address the growing demand for colour printers and MFCs in the region. In addition, we will

Brother Gulf is presenting a range of new print devices at GITEX this week. focus on highlighting these products’ capacity to address users’ requirements on printing in colour through wireless connectivity and faster print speeds,” Tada continues. In addition to its new offerings, Brother Gulf is also showcasing its corporate users the capacity of its latest products, which the company says offer

lower running costs with a higher toner capacity option. The manufacturer is exhibiting the rest of the products in its portfolio during the event, while conducting demonstrations, highlighting MFCs under each category. Brother Gulf will also host a gala dinner for its distributor’s on October 21st at the Monarch Hotel, Dubai.

Epson presents intelligent printing HALL 4 STAND B420 EPSON IS presenting the latest in home and office printing technology with the Epson Stylus Office TX510FN and the Epson Stylus Photo TX710W at the Smart Home Smart Office concept at GITEX TECHNOLOGY WEEK. In the Smart Office element of the feature, Epson is demonstrating the speed, connectivity and efficiency of the Epson Stylus Office TX510FN, an intelligent 4-in-1 with built-in Ethernet connectivity. The TX510FN is a multifunction printer that provides ease– of–use for small and home offices. It has individual ink cartridges, high resolution printing, network connectivity, fax, automatic document feeder and DURABrite Ultra ink for long lasting, water and smudge resistant prints. The Epson Stylus Photo TX710W is a high-definition multifunction device with Wi-Fi that Epson says combines style with intelligence. Hans Dummer, Head of Regional

Hans Dummer, Head of Regional Sales.

Sales, Middle East and Africa, Epson, says: “Epson is committed to providing innovative and targeted printer solutions that meet the real needs and wants of both families and businesses. “The Middle East, Africa and South Asia are important markets for Epson and the GITEX Smart Home Smart Office feature is the ideal opportunity for us to showcase our range of


cutting-edge business and consumer imaging products,” he adds To reflect the rapidly changing technology industry, GITEX is presenting a complete recreation of both a Smart Home and Smart Office environment, using products showcased at the event, which will allow people to interact, visualise and experience first-hand how technology is shaping lives on a social and professional level. Epson is a global imaging and innovation leader that is dedicated to exceeding the vision of customers worldwide through its compact, energy-saving, high-precision technologies, with a product lineup ranging from printers and 3LCD projectors for business and the home, to electronic and crystal devices. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises over 70,000 employees in 108 companies around the world and has a strong presence in the Middle East market as well.


Lexmark’s AIO line on display PRINTING SOLUTIONS and services provider, Lexmark, is displaying a full range of its advanced printers that will vary from new product designs to touchscreen solutions at GITEX TECHNOLOGY WEEK. The company is presenting its 2009 inkjet all-in-one (AIO) product line and is showcasing five new AIO inkjets for small to medium sized businesses. Apart from putting on show its ‘SmartSolutions’ technology, Lexmark is demonstrating three ranges of printers in three distinct areas being the home and SOHO section, an SMB section and a corporate section where the printing solutions company is displaying their ‘Print Less, Save More’ solutions. Lexmark is also displaying a wide range of its latest printing solutions including inkjet all in ones with new advanced features and entry level mono lasers. There are also colour lasers and multifunction devices, with demonstrations of the features and benefits delivered by experts. HALL 4 STAND A4-1

Winsoft goes multi-lingual SOFTWARE LOCALISATION specialist WinSoft is demonstrating its international appeal at GITEX TECHNOLOGY WEEK by showcasing a number of Multilanguage products for emerging markets alongside vendor partner Adobe. The French company is highlighting a number of leading products including Tasmeem 4, which now offers a library of innovative and highly advanced Arabic fonts, FileMaker 10 ME, as well as the Middle Eastern and Arabic versions of Adobe CS4 products. “GITEX is attracting visitors from a much larger region than the Arab world, and we want to show them that WinSoft is expanding the range of languages which can be used with our software,” explains Kamel Gaddas, CEO at WinSoft. “We want to reach most of the users of the Indian sub-continent, including Farsi and Urdu with our superior Nastaliq solution in Tasmeem 4. “We have a continuous commitment to our customers, which is crucial for us considering the highly competitive market in the region.” Winsoft aims to capitalise on GITEX’s international audience to increase brand visibility and create sufficient awareness for its new Middle Eastern-focused product versions. HALL 4 STAND C4-20


Day 1 18th October 2009

GITEX Business Solutions Office Technology & Supplies

Mindware and Logicom show 256GB USB drive HALL 4 STAND D411 KINGSTON TECHNOLOGY, with their partners Mindware and Logicom, is showcasing, for the first time in the Middle East, the world’s first 256GB USB flash drive at GITEX TECHNOLOGY WEEK. The DT300, which is exclusively made–to-order, is the highest capacity available for a USB in the market. Kingston is also showing its HyperX memory range, which comprises memory modules for notebooks, desktop PC’s and flash. There are also other high capacity USB’s, such as the

128GB and 64GB flash drives, on show and the company is also promoting its latest SSDNow series of solid state drives, including the recently launched SSDNow V+ Series that is available in a wide range of capacities, and has faster performance specifications to meet demands of performanceseeking users. “The demand for memory products has increased with both businesses and consumers creating tremendous volumes of data requiring memorybased storage on mobile devices. This has led Kingston Technology to develop

the world’s first high-capacity USB flash drive to address the challenges of storing data on the move. Owing to the large number of visitors, GITEX presents us with the perfect opportunity to introduce the 256GB USB flash drive to the region,” says Antoine Harb, Business Development Manager for Kingston Technology. “Kingston has been experiencing unprecedented growth in the Middle East and Africa across our product lines in the past year and we would like to utilize our presence with our partners,” adds Harb.

Antoine Harb of Kingston Technology.


Relationships key for Logicom FOR DISTRIBUTOR Logicom, this year’s GITEX TECHNOLOGY WEEK is an opportunity for senior management to come face-to-face with both vendors and important members of the channel community, says General Manager Nicholas Argyrides. Their objectives include meeting with major vendors such as HP, while strengthening partnerships with regular partners such as Cisco, Linksys, Microsoft, Trend Micro, Intel, Kingston and Seagate. As Argyrides notes, it’s extremely useful to have the entire channel community in one location for an entire week. HALL 3 STAND B3-1

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Jacky’s systems beat the queues UAE-BASED JACKY’S is focusing on visitor management solutions by giving show-goers a glimpse of its interactive queuing system software at this year’s GITEX TECHNOLOGY WEEK. Ashish Panjabi, COO at the Jacky’s Group of Companies, expects a strong response from the technology attendees that visit its stand. “Most of the key decision makers are regular visitors at events like GITEX, not only because of our presence but because there are a whole host of blue-chip exhibitors at the event,” says Panjabi. The company, best known as an IT electronics retailer, is hoping to increase awareness of its visitor management solutions among organisations from the UAE and wider MENA region, and to network with new business partners. HALL 3 STAND F3-1






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Day 1 18th October 2009

Network & Security GITEX Business Solutions

APC has three-step plan for GITEX HALL 1 E140 EFFICIENT DATA centres are the main crux of APC by Schneider Electrics’s participation at GITEX TECHNOLOGY WEEK this year. Moving away from the traditional booth activities, the physical infrastructure solutions provider has opted for a “3 steps tour” during which visitors are guided around three of APC’s data centre and power protection solutions. The three steps are: hot aisle containment systems, APC software solutions for the data centre and data centre cooling solutions, with experts on hand to walk visitors around the solutions. Christian Bertrand, Director of APC

by Schneider Electric, Middle East and Turkey, comments: “As usual we are looking forward to GITEX this year. Apart from gaining visibility and sales opportunities from the tradeshow, we are introducing a guided tour on the stand to demonstrate APC’s product capabilities and showcase the latest technologies in the data centre space.” APC’s channel is also on the vendor’s to-do-list for GITEX as it plans to speed up registration of resellers by signing them up to its partner programme on the spot. Partner programme and partner ecosystem representatives from the hardware vendor will be on hand at the APC booth to guide them through the process of initiating a partner alliance.

Christian Bertrand, Director of APC by Schneider Electric, ME and Turkey.


ID card printer maker unlocks Bahraini market HALL 2 STAND F10 GERMAN FIRM hw-engineering which works in the ID card industry with a range of ID printers has established a firm presence in the Middle East and Africa region by rolling up the shutters on an office in the Kingdom of Bahrain. Horst Wellhaeuser, the founder and CEO of hw-engineering commented on the move into the region: “I am positive of the potential for business expansion, particularly since the large-scale opportunities in countries in the Middle East has instigated more business, triggering the need for advanced identification solutions, which companies like hw-engineering has long experience in facilitating”.

Horst Wellhaeuser, CEO of hw-engineering targets Middle East region.

Hw- engineering’s Executive Director for the MENA region, Hassan Omran, who has a long experience in the identification solutions market, stated that the company has already established a large base for the ID card printing solutions company in the Kingdom of Bahrain. “I am glad to be part of this fast growing organisation, assuring our existing and new customers and partners in the Middle East and North Africa our continuous support,” says Omran. At GITEX TECHNOLOGY WEEK hw-engineering is premiering its new hw-8 Smart Retransfer Printer, which is intended to print on all type of ID Cards and designed to serve the mid-range business sectors. The hw-8 Smart Retransfer Printer is a follow up to its hw-1 Sophisticated Retransfer Printer which the firm says is based on JVC/DNP CX330 print engine technology. hw-engineering claims that the hw-8 offers double-sided printing with an “outstanding” print result, from single side to dual sided lamination with various encoding options. “We concentrate more on strategic expansions that enables growth while containing overheads, rather than blindly expanding our business presence abroad and making our consumers bear the brunt by having to pay more for less,” asserts Wellhaeuser. “We are inherently customer-needs focused and that’s what has helped us carve a very distinctive niche in the global market,” he adds.


PROLINK DEMOS WIRELESS WARES Prolink says that is aiming to woo trade visitors to GITEX TECHNOLOGY WEEK with a slew of new DataCom products and technologies including its new entry into the netbook market and its wireless-N solutions. The vendor, which hails from Singapore, specialises in a wide range of solutions for data communication, networking, wireless, display, backup UPS and accessories providing effortless solutions for both wired and wireless networks. Among the wares that PROLiNK is promoting at GITEX is its PHS300 is a 3.75G USB HSUPA modem, its Hurricane 5304N ADSL router and it’s Glee TA-009 Netbook. The PHS300 is a 3.75G USB HSUPA modem that offers the end-user a maximum transmission rate of 7.2 Mbps. According to the vendor the Hurricane 5304N lives up to its name as it is designed specifically for high speed connection. The Glee TA-009 Netbook forms PROLiNK’s foray into the ultra-mobile PC world and boasts a 160GB Hard Disk, 1GB DDR2 RAM and a 10.1-inch TFT LCD display and LED backlight feature. HALL 1 STAND A1-6. GET BOOKSMART WITH ZEUTSCHEL Zeutschel has returned for its second outing to GITEX TECHNOLOGY WEEK to show-off its OS 12000 bookscanner and build on its success at the last event. The high capacity scanner is supposedly one of the fastest of its kind in the world for all manner of bound and unbound documents up to A2 size. Visitors to the booth will be able to see and assess for themselves whether the OS 12000 truly lives up to its claim of delivering ‘perfect images and maximum performance’. According to its manufacturer, the scanner’s high image resolution,

Netbook joy: The Glee TA-009. along with uniform illumination, ensure true reproductions while minimising damage to historic and valuable originals. Additionally, the patented LED illumination system provides optimised light focusing, which results in a high scan speed of 4.5 seconds — in colour at 300 dpi — per A2 original. HALL 2 STAND G2-3. COOL AIR COMES AS STANDARD Schroff is presenting its new containment concept at GITEX TECHNOLOGY WEEK. The energy and cooling expert says that since information technology is consuming more energy, one major area in which energy efficiency can be improved is that of climate control. The vendor promises that its containment concept can substantially increase the cooling efficiency of a computer room, and that this reduction also translates to a reduction in operating costs for the end-user. This increased efficiency is achieved by separating hot and cold airflows from one another. As the basis for implementing individual cold or hot aisle containment, Schroff uses modified elements from its Varistar cabinet range with a frame that has a powder-coated steel plate frame with toughened safety glass to link the opposite cabinet rows and close the aisle from above. HALL 2 STAND G2 – 20


Day 1 18th October 2009

GITEX Business Solutions Network & Security

Security vendor opens regional expansion gates HALL 1 STAND B120 UNIFIED THREAT Management vendor, gateProtect is making its debut at GITEX TECHNOLOGY WEEK in a move to establish a strong customer base in the Middle East and Africa region. The Germany-based company is exhibiting its solutions which are targeted at the small and medium sized business sector. In addition to showcasing its UTM devices gateProtect is also on the hunt for new channel partners to help it to develop its presence and market share in the Middle East and Africa.

It is specifically looking for resellers that are certified and qualified in the area of security appliances and is aiming to boost its contact book as part of a long term plan to expand in Saudi Arabia and other prominent Gulf states. “With their high level of scalability and security functions used in the enterprise arena, gateProtect appliances are ideal for protecting fast-growing midsized companies,” says Dennis Monner, CEO of gateProtect. “Today, everyone’s looking for ways to save money in the IT area. We’re interested in doing business with tech-

nically proficient resellers, so that we can combine our efforts to win deals with our UTM appliances that help customers economise on resources,” adds Monner. gateProtect’s UTM appliances protect company networks from a wide range of security threats at the enterprise gateway level and it is confident that it offers a high level of technical support for customers. The organisation is confident that with help from a strong local channel-base in this region that it will be able to offer the same high level of technical support in the Middle East.

Dennis Monner, CEO, gateProtect.

NEWS IN BRIEF 002/E/156x201_MEA

3D holograph draws in crowds HOLOGRAFIKA, which makes holographic technologies and HoloVizio 3D displays says that it is returning to build on the success that it experienced at last year’s GITEX TECHNOLOGY WEEK where its 3D displaying presentation pulled the attention of many visitors to its stands in the Hungarian zone. “We got a number of enquiries in the Emirates from prestigious estates, hotels, shopping malls and we’re ready to establish partnerships and presence with our high-end 3D solutions in this important region,” says Tibor Balogh, CEO and founder of Holografika. HALL 2 STAND G2-30

Distie’s heavy duty hardware AL MAZROUI, part of the ICAS Group, has a heavy duty agenda for GITEX TECHNOLOGY WEEK that involves promoting heavy-duty Ethernet switches and routers from vendor Hirschmann and Wi-Fi wireless solution from the US vendor Trapeze. The value added distributor and IT infrastructure solutions builder is also demonstrating the worth of structured cabling solutions from partners Panduit and Belden at GITEX and has a hit list of things to achieve at the event. “We have been participating in GITEX for years and never miss it. Last year’s show was great,” says Ali H Fakih, Marketing Manager at Al Mazroui. The company has three business specialities, cable and accessories, telecomms and home automation. It has been building infrastructure products in the UAE and GCC since 1995. HALL 1 STAND D1-37


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Day 1 18th October 2009


Telecom giants unveil latest tech ZABEEL HALL THE UAE’S largest telecom operator, Etisalat, will be leading the charge of telecom big-hitters in attendance at this year’s GULFCOMMS event, which will also see a raft of panel-based discussions featuring top-name speakers debating some of the industry’s biggest issues. Etisalat promises to offer attendees a “mind-blowing” event, with a stand that will showcase “pioneering products and services and an innovative suite of ICT solutions for both enterprises and consumers”. As well as showcasing products and services that are on sale at the moment, visitors to Etisalat’s stand will be able to see future innovations as the telco unveils upcoming technologies for both consumer and enterprises with live entertainment and exciting promotions during the exhibition. “GITEX provides a perfect sounding board to Etisalat through live consumer interaction. By sharing ideas for the future with our customers, Etisalat is able to create more customer-centric products and services, providing significant value to businesses and households,” says Essa Al Haddad, Etisalat’s Chief Marketing Officer. Other big firms at the event include Etisalat’s rival Du, which is showing off

its latest products and services, with a number of announcements expected to take place during the show. Satellite communications companies Inmarsat and Thuraya will also be out in force, with both firms demonstrating up-tothe-minute technology designed to keep users in touch in the most extreme of circumstances. For attendees who want to gain an insight into the topics that will affect the direction the industry heads in, a world-class panel of speakers have been assembled to discuss the most pressing issues affecting the sector. A dedicated track for GULFCOMMS will look at the emerging trends in the region’s telecom and communication industry, with wireless broadband, triple-play, fixed mobile convergence, and unified communications and VoIP just some of many topics that will be outlined and discussed. A panel to look at mobile broadband will tackle some of the main issues surrounding the technology, such as the problem of expensive bandwidth in the Middle East, as service providers turn to wireless broadband to expand the reach and attain cost efficiencies. The discussion will take place on Wednesday at 12pm, and the speakers, who will cover Wimax, LTE and satellite services and connectivity, will include

Etisalat promises to wow the crowds with a pioneering suite of products. Etisalat’s Senior Manager, Product Marketing Wireless Services, Marwan Al Quadi and Qualcomm’s Vice President, Business Development for the Middle East, North Africa and Central Asia, Jihad Srage. At 2.15pm attention will turn to triple-play services. With average revenues per user (ARPU) declining, telcos must look at innovative product offerings to shore up the bottom line and retain customers and stop them from churning to rival networks. Managing Director, neXgen Advisory Group, Ghazi

Atallah and Research Director and Agenda Manager, Gartner Research Katja Ruud, debate whether or now triple play can help. On Wednesday, Polycom’s Vice President, EMEA Voice Solutions, Glynn Jones, and Roger El Tawil, Director, Channel & Marketing, Avaya will join other panelists to discuss unified communications and VoIP. They will discuss IP enabled communications, unified communications, and whether it is it time for Middle Eastern carriers to tap into these technologies.


Avaya’s Aura simplifies IT AVAYA, A LEADER in enterprise communications systems, is revealing key details of its latest product, known as Aura, at GULFCOMMS. Aura is a virtualised unified communications solution designed especially for mid-sized businesses with between 100 and 2,400 employees. The product allows companies to use virtualisation technology to simplify real-time communications, reduce power and hardware. The new solution reduces complexity, saves money and puts advanced unified communications and contact centers within easy reach. “When we launched Avaya Aura in May, it provided a breakthrough solution for large enterprises looking to run their unified communications and contact center systems more efficiently,” says Nidal Abou-Ltaif, Vice President,

Abou-Ltaif hopes to see rapid uptake of Aura by the SMB sector. Emerging Markets, Avaya. “An increasing number of mid-sized businesses across the region are opting for unified communications to drive their business. With the release of Avaya Aura midsize solution for enterprises, will are providing high-performing functionality to even more businesses in the Middle East.” HALL 5 STAND 502


KOREAN FIRMS FLEX MUSCLE Korean IT firms will be out in force at this year’s GITEX show, with 11 firms from Seoul exhibiting their advanced and innovative IT and ICT products at the Korea Seoul Pavilion. The companies will be supported by the Seoul Metropolitan Government and the Seoul Business Agency, and will be demonstrating state-of-the-art IT products which have formed the basis for the Korean IT industry. “This will be an excellent chance for customers to find the right products with cutting-edge technology and to have the new business opportunities they are seeking,” a spokeswoman for the organisation says. One of the eleven firms, Digent is a leading biometrics company specialising in fingerprint authentication to enhance information security and physical access control. With its high performance in authentication rate and speed which is based on its own fingerprint algorithm and optical

image sensor. Another of the Korea-based companies exhibiting this year is C-motech, a firm that manufactures products based on 3G mobile technology. With its WCDMA and CDMA wireless USB modems it will be hoping to capitalise on the region’s interest in mobile broadband. OPTERNA TESTS ITS FIBRE Fibre optic and structured cabling firm Opterna will be showing off its wares in a bid to boost sales in the lucrative market of the Middle East. The US-based firm, which has ten offices around the world, has a base in the UAE and India will be concentrating on marketing and networking at this year’s GITEX show and hoping to tap into what it describes as the largest market in gross sales for global operations outside the USA, Europe and India. A spokesman for the firm says: “We are a value-added reseller of fiber optic and structured cabling products and its related accessories.”


Day 1 18th October 2009


Imarsat’s X-Stream redefines satellite comms ZABEEL HALL C25 INMARSAT, A LEADING provider of global mobile satellite communications services, is busy showcasing its new and premium IP streaming service, BGAN X-Stream, at its stand in Zabeel Hall. Following increased demand from the region’s media sector, Inmarsat introduced higher streaming rates on the BGAN X-Stream earlier this year. By using a single, lightweight BGAN (Broadband Global Area Network) terminal, BGAN X-Stream delivers the fastest on-demand streaming rates from a minimum of 384

kbps (kilo bits per second) up to a rate of about 450 kbps. The new premium streaming service is available on all existing BGAN terminals that are capable of accessing current streaming rates of 256 kbps and is accessible without the need for additional external hardware. A streaming service of 384 kbps offers near-broadcast quality video and is compatible with leading video and audio IP applications. “As the uptake of mobile satellite communications services continues to grow in the Middle East, Inmarsat is committed to providing customers with

cost-effective and high-speed mobile technologies like BGAN X-Stream that redefine this industry,” says Samer Halawi, Vice President for Strategic Corporate Development for Inmarsat. “We have a strong customer base of regional media organisations and we are committed to serving their demands for higher data rates.” Since its launch in 2005, BGAN has been used by several news agencies around the world. As an integral part of CNN’s digital news gathering solution, BGAN won the IBC Innovation Award for Content Creation.

Samer Halawi says that X-Stream “redefines” the satellite sector.


Talia showcases satellite services TOP-TIER PROVIDER of satellite internet and voice services, Talia, provides expert satellite and wireless communications from Europe to the Middle East, Africa and beyond. The London headquartered firm, with offices in Dubai, will be showcasing its VSAT, wireless, and voice communications and network coverage, services, and support solutions at this year’s GITEX TECHNOLOGY WEEK, which it hopes to use as a springboard to give new solutions enhanced press and industry coverage, and to meet with partners -new and old - to discuss collaboration and future plans. A spokesperson for the company says: “Voice communications are critical to any business. Despite this, the services offered by the large telcos are expensive and unreliable. “We offer a variety of voice solutions, from large-capacity bridging to simple voice/Internet packages. “In many parts of the world, DSL and other terrestrial services are unavailable, unreliable, or simple insufficient for your business. Talia’s VSAT offerings are accessible wherever you must go.” Earlier this year, Talia was one of the joint organisers of Iraq’s first in-country communications events held at Baghdad international airport hotel and conference centre, where the role of satellite, wireless and fiber solutions was addressed and training was provided to local service providers. The firm’s core markets include the Middle East and Africa, and GITEX will serve as a meeting point for decision makers from both these regions. “We use Gitex to meet other players in the market, visit with existing partners, and identify new opportunities,” the spokesman adds. ZABEEL HALL STAND C35



Day 1 18th October 2009


FVC highlights Polycom’s video conferencing ZABEEL HALL STAND L1 AS ONE of the region’s leading value added distributors in the MENA region, FVC has two main reasons to make a splash at leading trade events such as GITEX Technology Week. As a channel partner for some of the world’s leading technology brands, including video conferencing specialist Polycom and bandwidth solutions players such as Riverbed, FVC is keen to showcase the latest technology in its portfolio. “FVC is one of the leading Value

Added Distributors across the Middle East and North Africa with dedicated offices in United Arab Emirates, Saudi Arabia, Lebanon, Egypt and Morocco, working through its growing network of more than 130 channel partners in over 44 countries across the region,” says KS Parag, MD, FVC Inc. “Our combination of full support for its channel partners and market-leading solutions from emerging technologies provides both FVC’s partners and their customers with the full confidence to invest in integrated next-generation IT and networking solutions from rich

media communications to security to bandwidth management that will benefit their businesses,” he adds. FVC distributes products including “rich media” and VoIP solutions from market leaders like Polycom, Cloud Computing and security from behemoths like Google, as well as WAN optimisation and bandwidth solutions. “As our partners’ technology evolves, we introduce new solutions for our partners and their customers. Gitex is an important platform. It gives us the opportunity to network with our vendors and our partners across the region.”

Parag says FVC is working closely with partners such as Polycom.


Furukawa’s fusion splicers THE MANUFACTURER of test and measurement equipment for fibre optics is looking to boost awareness of its products in the Middle East, with an appearance at this year’s GITEX a key part of its strategy. Furukawa Electric Europe’s key product lines and services serve the telecoms industry, with fusion splicers, fibre cleavers, optical components, optical cable for TV cameras and fibre optic cables. Furukawa Electric EMEABusiness Development Manager Amin Muhtaseb describes GITEX “essential” to Furukawa’s success in the Middle East. ZABEEL HALL STAND 34

Phone maker targets ME UK-BASED Interquartz says that its philosophy is simple: to build high quality, value-for-money telephones and to cater for all business requirements. Interquartz says that its business telephones, hotel and hospitality telephones, special application telephones and door phones, are the phones of choice in the corporate, financial, health, government, educational, industrial, hotel and hospitality and SME and SoHo market sectors, and it will be promoting the devices at this year’s GITEX TECHNOLOGY WEEK . A spokesman for the firm says: “GITEX is the premier event in the region and consequently a significant factor in the promotion of our products.” The fixed line phone manufacturer, which was established in 1980, already has customers in Europe, the Middle East and Central Asia. ZABEEL HALL STAND G21



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Day 1 18th October 2009


Supplies Depot brings world of supplies to expo ZABEEL HALL STAND L35 WHILE GULFCOMMS gives leading technology companies the ideal platform to wow the crowds with their latest innovations, it also gives some of the industry’s unsung heroes a chance to rub shoulders with some of their better-known counterparts. One such company is distribution specialist Supplies Depot, based in Sharjah, UAE. The company, which plays a pivotal role in the IT and telecoms sector by bringing important kit to the end users that need it, intends to use the

event to look for more manufacturers and “diversify into other sectors of the industry” according to Chief Executive Officer Mahdi Panahi. “We have therefore got three new manufacturers on board and have started to stock their products in our facilities in Sharjah, UAE. We have also started our move to a larger facility which will be completed before GITEX 09,” he says. Supplies Depot will showcase products from its structured cabling division as well as from its cabling products division.

“We also have a second stand at the show for our imaging supplies division which will be under the name of ‘Uninet Imaging’ which is our largest supplier for that division. “In the structured cabling division, we will have copper and fibre cables and their connectivity products for local and metropolitan area data networks,” Panahi says. “In the cabling products division, we will have cables for different applications including audio/video, instrumentation, fsecurity, CCTV, wireless installations, and GSM cellular networks,” he adds.

Mahdi Panahi says Supplies Depot is proving its breadth of coverage.


Brocade’s router to MEA market AFTER THE acquisition of Foundry Networks in late 2008, networking solutions specialist Brocade has plenty to shout about at GULFCOMMS. As such, the company is showcasing its entire range of products at the show. By acquiring Foundry Networks’ switching and routing technology, Brocade gained a foothold in the enterprise LAN and service provider markets, giving it a portfolio of solutions capable of delivering end-to-end networking. This has enabled Brocade to position itself as a major IP player present its range to as wide an audience as possible. ZABEEL HALL STAND B4

GITEX debut for security firm GLOBAL SECURITY Network (GSN), a risk management firm that concentrates on information security, IT governance, economic intelligence and physical security services and solutions is looking to test the market with its debut appearance at this year’s GITEX. The French company, which has a base in Abu Dhabi, UAE, provides security solutions in the areas of one-way data communication, data encryption, data loss prevention, email encryption, public key infrastructure, shared password management, enterprise computer forensics and e-discovery. “Information security is our core business. GSN provides consulting, auditing and training services for, security awareness programs, vulnerability assessment and penetration testing services,” said Regional Sales Manager Zayed Alji. ZABEEL HALL STAND 08



Day 1 18th October 2009

Consumer Electronics Show News

GCT opts for two pronged approach SHEIKH SAEED HALL NHQ40 GENIUS COMPUTER Technology (GCT) is making its 12th GITEX TECHNOLOGY WEEK a special one by opting to appear with separate booths for its two major brands, Genius and Edimax. The UAE based distribution company has a long history in the field of information technology and has broken with tradition, this year, by opting for two distinctive booths. The distribution powerhouse reckons its participation at the technology exhibition is critical to sustain momentum in a tough market. “GCT’s participation in this year’s GITEX is crucial as the entire market in the Middle East is feeling the pressure from the current economic crisis. We are very positive about our future growth plans and want to convert the threats

which we are facing from markets to opportunities,” says Jihad Youssef, General Manager of GCT Ltd. The company’s Genius product line consists of input devices such as keyboards, mice and tablets. The brand also offers wireless solutions, home and personal entertainment products such as home theatre sets, digital cameras as well as digital photo frames. A selection of these products is being presented at the firm’s booth. At GCT’s second Edimax stand the distribution firm is showcasing a host of products including wireless access points, routers, switches and a number of other devices. Edimax was established in Taiwan in 1986 and now has over 20 years of experience in manufacturing and marketing core networking products. It offers numerous networking solutions

GCT says its appearance is vital to maintaining forward momentum.

for the home and SMEs. The network hardware brand has long been exposed to the Asian, European and American markets and is keen on reaching out to the Middle East, CIS and Africa. Genius Computer Technology is keen on forming strategic tie ups with regional players and is also interested in expanding into new territories. The firm is convinced that achieving these goals will help it succeed, with GITEX as a vital communication platform. “We see this year’s information technology trade exhibition as an extremely important window of opportunity for our entire industry. It is an excellent prospect for us to increase our brand visibility and directly reach out to the real potential clients in order to expand our regional market share,” Youssef concludes.

Sanyo showcases two-in-one digital cameras SHEIKH SAEED HALL NHP40 SANYO’S BOOTH is dominated by its lineup of Xacti dual cameras. These are the byproduct of a concept that aimed to blur the lines between still and video cameras by allowing the product to capture still images and 60fps High Definition (HD) video simultaneously. The electronics titan is showing off its full range which includes horizontal and vertical form factors, a number of waterproof models, as well as a choice of Compact/Standard HD (1280 x 720 pixels) and Full HD (1920 x 1080) compatible devices. The range also boasts what the firm claims is the world’s first Full HD 60fps camera.


No shortage of cameras at Sanyo. Each of Sanyo’s dual camera models is also said to offer long range zoom capabilities as well as sequential shooting modes. Additionally, Sanyo is also


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demonstrating its Full HD compatible screens though budget buyers can also see HD screens and more. Sanyo has long been an exhibitor at GITEX and sees the trade show as a key event in its calendar year. “Being such a powerful platform, we feel it is an ideal event to showcase our new range of products that offer state-ofthe-art features. We look forward to receiving a positive response as all our products have been specifically created with cutting-edge technology to meet the needs of customers,” says Takeshi Hirao, Vice President of Sanyo Electric Co Japan and Chairman of Sanyo Gulf FZE. Sanyo’s businesses are divided into

three specific domains: energy, ecology and electronics. Together, these areas cover a broad range of products and services such as rechargeable batteries, photovoltaic systems, HVAC/R equipment, digital imaging devices, personal navigation systems, home appliances, electronic components, dual cameras, LCD projectors, biomedical and laboratory solutions, CCTV security systems and solar panels, and several more product categories. Guided by the company’s ‘Think GAIA’ brand vision, Sanyo has emerged as a leading global provider of energy, environment and lifestyle solutions that promote environmental sustainability and societal values.

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Day 1 18th October 2009

Consumer Electronics Show News

Western Digital unveils super storage solutions SHEIKH SAEED HALL NHďšşR49 STORAGE SPECIALIST Western Digital is using GITEX TECHNOLOGY WEEK to emphasize its strengths and speciality in the storage arena. In line with this aim the ďŹ rm is showing off a number of products that show off ‘the latest in technology, software and design’. Among the products being showcased is Western Digital’s new 1TB Scorpio Blue 2.5-inch SATA hard drive. Staff on hand claim this notebook-aimed drive is the industry’s ďŹ rst 2.5-inch 1TB hard disk. Also on display is another

claimed world’s ďŹ rst in the form of the My Book Studio Edition II dual-drive storage boasting 4TB of capacity. This drive features network connectivity and targets creative professionals using both PCs and Macs. When asked about the company’s perception of the Middle East market, Didier Trassaert, Senior Director of Western Digital’s EMEA Branded Products says: “The PC market is slowing down right now and there is only a very modest growth forecasted for the remainder of 2009. However, notebook drives are still selling well

with capacity points only increasing. In addition, external drives are in good shape as people have a need for add-on storage and backup of their increasingly growing collection of digital content. We expect that the storage sector, particularly external storage, will continue to do well in comparison to other segments of the market.� Trassaert is ultimately optimistic about the Middle East market and sees the trade show as a fantastic opportunity with which his company can directly address ‘one of the fastest growing technology markets in the world’.

Growth aplenty for WD in the region.


Blusens offers entertainment

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THE ‘CONNECTED home’ concept is something Blusens Middle East takes very seriously and this is apparent the second you visit the ďŹ rm’s booth at GITEX TECHNOLOGY WEEK. The company, a subsidiary of Blusens Global Corporation, is using its booth at the trade show to run public demonstrations, which showcase its various products and solutions. One of the key focuses is the company’s new Blurain home entertainment device. It supports over the top (OTT) content and is compatible with Gigle mediaxtream network technology. SHEIKH SAEED HALL STAND NH-Q30




AVI ELECTRONICS is using its time at GITEX TECHNOLOGY WEEK to promote its range of projector-related parts and accessories. The ďŹ rm has a local base in the UAE, in Dubai. The company is a relatively new player in the audio visual industry and has its core business rooted in supplying original replacement lamps for projectors and rear projection TVs. AVI’s product range also includes projector lenses, brackets, lifts and remotes. Staff claim the company’s lamp catalog spans approximately 5,000 products and can also source parts for projectors that are more obscure. The ďŹ rm serves as an authorised reseller for digital projectors from Sanyo and NEC. Staff say the company is committed to helping customers in their decisions to buy video and data projectors for personal use or for business. SHEIKH SAEED HALL STAND NH-9


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Day 1 18th October 2009

Interview Mohammad Omran, Etisalat Etisalat steers course for growth Since 1976, Etisalat has grown from a local communications operator in the United Arab Emirates to an international player leading the way in technological innovation. With record profits and growth over the past few years, Mohammad Omran, Etisalat’s chairman, talks about competition, growth, and innovation and how these factors will support the company’s vision.


hat is your vision for the future of the telecom sector in the region now that we are emerging from the crisis? The global economic crisis is touching the bottom of the curve. So now, can we assume that the only way is up? Certainly we must remain cautious, and it is commonly accepted that any recovery will take a significant amount of time and it may suffer multiple setbacks along the way. It is now essential for bold leadership to ensure that operations realise significant returns and maximise the opportunity presented by the current market conditions. Now is the time for acquisitions, particularly in highly-populated and low-penetration markets such as Asia and Africa. Etisalat is constantly studying all investment opportunities available in the telecom sector across the globe. If there is any opportunity, Etisalat investigates and studies its feasibility before taking the decision to take part. We adopt a selective policy in dealing

“Despite the global financial crisis, Etisalat successfully maintained its international rating at the same level as 2008.” with investment opportunities. This is in line with its search for new opportunities in emerging markets and we only compete where the opportunity adds to Etisalat’s success stories in overseas expansion. Each new market for Etisalat reinforces its reputation for quality and reflects well on the various stakeholders, including shareholders, partners and the community in a way that enables the company to add value to the markets it operates in. We will keep evaluating investment opportunities wisely according to the international financial and technical


regulations and standards approved for global investments, in a way that guarantees the rights of shareholders and does not put them at undue risk. Was Etisalat’s rating affected during the financial downturn? Despite the global financial crisis, Etisalat successfully maintained its international ratings at the same level as in 2008 - which are considered among the highest of all globally rated telecommunications companies.

The ratings demonstrate confidence in Etisalat’s profitability, cash flow, financial policies, and portfolio of overseas assets, the value of which has increased significantly. It also reflects its excellent relationship with the UAE government, which is also the company’s majority shareholder. Etisalat’s strong operating performance and prudent financial management during the course of last year will help Etisalat further diversify its funding sources and enhance our

Mohammad Omran says that Etisalat’s strong financials will help secure further funding in future.


Day 1 18th October 2009

Feature Interview negotiating position when securing future financing deals from debt or capital markets. Please tell us more about your financing strategy and the options you are currently investigating? We are currently working on a program to issue $500 million of bonds to the international market by the end of this year. This could be used to finance Etisalat’s expansion to the next stage, and also to increase the financial options available to us. This does not mean that we are committed to use this option in our international expansion since we have other financial instruments available to us along with sufficient liquidity. What are the areas that will drive your revenue growth in the coming years? Change in the world of telecommunications is a constant factor with new business models, technology, and different technologies converging. We are excited about ongoing developments in the Information and Communication Technology (ICT) area, and seek to be amongst the first to embrace such technology to add further value for our customers, who we exist to serve. An area of significant growth potential we foresee for the UAE marketplace is in mobile commerce. There have been some remarkable success stories already in some parts of the world. And we would like to not only replicate those successes, but perhaps exceed established benchmarks. Applications in mobile commerce present an excellent opportunity for us to capitalise, given that Etisalat is already a known as a telecom leader in the region. To do so, we have initiated certain steps, including our tie-up with some banks. Through this we aim to revolutionise banking technology in a pilot program enabling customers to make day-to-day purchases and pay for them through their mobile phones. Further to this, the facilitation of money transfer through mobile phones to India opened up a completely new service and revenue stream for the corporation. We are also continuing to develop our portfolio of non-core services through Etisalat Services Holding LLC. This includes business in diverse areas such as smart card manufacturing, submarine cable maintenance and deployment, training and education, roaming clearing house, facilities management as well as directory enquiry services and land cabling projects. Each of these non-core subsidiaries are being prepared to fuel our growth and international expansion adding several strengths to the Etisalat Group. What is the secret to Etisalat’s success


and which factors will be most important in your growth in the years to come? The commercial operations of all entities within the Etisalat group run on stateof-the-art technology, spanning Next Generation Networks, Fiber to the Home, Wi-Fi, GSM, GPRS, CDMA to 3.5G, broadband internet services, with traditional IT and telecommunications moving closer into each other’s domains as technology merges. The service portfolios offered exceed market expectations in many places, and innovations are introduced continuously in new services and products. As Etisalat expands into new ventures and territories, this concept has become

“Etisalat is constantly studying all investment opportunities available in the telecom sector across the globe. If there is any opportunity, Etisalat investigates and studies it.”

Etisalat has a growing base of BlackBerry and 3G subscribers.


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Day 1 18th October 2009

Feature Interview the trademark of an Etisalat entity. It has proven to be yet again a successful path with the customer base growing faster than expected in all territories. Not long ago, a number of partnerships with both BT and France Telecom (amongst others) were formed, in order to share experiences, best practice and set up joint ventures in innovation and enhancements. Combined with the joint marketing campaigns being run – such as the sponsorship of FC Barcelona, this gives a greater return on investment to the Group, but also serves to reconfirm the trust customers have placed in Etisalat as their communication provider, whether as an end-user, business or a major enterprise, wherever they are located.

research relying on our experience, as well as the expertise of our long-term partners. We also aim to introduce customised services that meet the needs of a specific market and its customers In Egypt, for example, which is one of the most competitive markets, we have made great strides in rolling out an infrastructure that now competes not only with the existing mobile voice network; but which is also proving a competitive solution for Internet and broadband services. Egypt’s mobile penetration remains relatively low and we continue to grow our market share and customer base there. We have a number of very positive indications of another success story in

the market there. We currently have more than 10m customers in Egypt, less than three years since launch. What are you the most proud of in your company right now? There are so many areas of our business that are performing at the top of their game right now it is hard to point out any one area over the others. Today, we are positioned amongst the world’s largest telecom operators and the brand has become synonymous with innovation and high technology, quality service, commitment to the community and delivering strong returns to our investors and value added to the market and customers we serve.

Etisalat now has more than ten million customers in Egypt.

What is the status of the deal for Libya and Syria? In July this year we have formally submitted a bid for a fixed and mobile license in Libya. We are awaiting the response from the Libyan authorities, which is expected soon. We are also studying the possibility of competing for the third mobile network license in Syria, due to the importance of the market. This is characterised by the low penetration and higher average revenue per user for communications services. We are waiting new developments which we expect may arise by the end of this year or the beginning of next as announced by the Syrian Minister of Communications and Technology. We will then study the conditions and take the decision to compete for the license or not. Etisalat has grown massively in such a short period of time – how are you managing to supervise your business as it expands? We have altered our strategy to reflect the changing market conditions, gradually shifting from an acquisitive mode to focusing increasingly on operational excellence. In order to manage operations in 17 countries across two continents, we initiated certain steps within the Corporation to create a corporate umbrella, which will work at monitoring and optimising performance and returns, inside and outside the UAE. The key objective will be to optimise the synergies that now exist with a global footprint, and thus ensure that each of these entities reaps the benefits of being part of an extended Etisalat network. Which is the most competitive African market? And what is your strategy for facing competition there? Competition creates a healthy environment for the businesses involved, as well as for the customer. When we enter a new market we offer services and telecommunications solutions based on intensive studies and market



Day 1 18th October 2009


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ICT moves to the forefront of business renewal Organisations look to IT to lead the way to economic recovery

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f there is one single theme that has stood out in the IT industry this year, it has been the need for change. With an economic climate more harsh than the bubble bust, which barely touched the region, 2009 has been characterised by cut backs, reduced budgets and pressure to control costs, across every sector and size of company. With signs of recovery slow to emerge, virtually every organisation has had to look to change processes, procedures and systems in the search for efficiency, whether to make vital savings, or to take competitiveness to new levels. At the centre of this change is the IT sector. Now, often for the first time for many in the region, where IT has sometimes taken a back seat, or has simply been a cost centre, it seems that IT is the answer. Organisations are turning to their IT departments, and their solutions providers, to give them the edge in efficiency, and insight into processes that they are looking for. The way companies handle their data, the control they have over their processes, their links to customers and their ability to use their data to make timely business decisions has come to the fore. The IT manager and CIO now find themselves right at the heart of the solution for guiding the business through difficult times. It’s for this reason that GITEX TECHNOLOGY WEEK is more important than ever before, and why the ever evolving nature of the show, provides an accurate reflection of the needs of the industry. The Middle East

IT market can no longer afford to simply buy a solution from a big brand without a real understanding of the true value that the solution offers. GITEX presents a golden opportunity to gain greater insight into the benefits of technology, with more companies participating than last year, and with new features such as Vendor Theatres which allow show visitors to gain a deeper insight into the solutions on offer. In addition, although it may have taken a while for the recession to reach the Middle East, that delay

ITP DIGITAL Group Sales Manager Ahmad Bashour Tel: +971 4 210 8549 e-mail Senior Sales Manager Nathalie Akl Tel: +971 4 210 8520 e-mail Business Development Manager Josephine Dsa Tel: +971 4 210 8630 e-mail Internet Development Manager Mohammed Affan Content Manager Asad Azizi Web Advertising Manager Meghna Jalnawalla Creative Director Craig Willers ITP GROUP

The IT manager and CIO now find themselves right at the heart of the solution for guiding the business through difficult times


MARKETING Marketing Manager Kate Chapman +971 210 8351 Event Manager Preeta Panicker +971 210 8360

provides an opportunity in allowing the region’s IT professionals to learn from counterparts and experts in other regions who have already tackled the challenges ahead. Through the expanded Global Conference and the other educational opportunities available, CIOs and IT professionals have a perfect window into the strategies and solutions they need to drive growth. And as ever, GITEX provides a great venue to network with partners and peers to find out how they are preparing for the upturn. With so many ideas and opportunities on offer, this year’s GITEX looks set to be one of the most essential for the industry yet.

Chairman Andrew Neil Managing Director Robert Serafin Finance Director Toby Jay Spencer-Davies Board of Directors K.M. Jamieson, Mike Bayman, Walid Akawi, Neil Davies, Rob Corder, Mary Serafin Circulation Customer Service Tel: +971 4 286 8559 Printed by Emirates Printing Press L.L.C. Dubai The publishers regret that they cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the readers particular circumstances. The ownership of trademarks is acknowledged. No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publishers in writing. An exemption is hereby granted for extracts used for the purpose of fair review.

Published by and Copyright © 2009 ITP Technology Publishing, a division of ITP Publishing Group Ltd. Registered in the B.V.I. under Company Registration number 1402846.


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A reliable and scalable infrastructure supporting your business… Substantial ongoing investment and support… A strategic, culturally rich and welcoming location at the crossroads of Europe, Africa and Asia…

Hall 2 Stands C2–30, D2–40 and D2–1

Gitex Times 2009 - Day 1 English - ITP Technology Publishing  

Gitex Times - Day 1 English - ITP Technology Publishing

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