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mar keting ser vices

2012 RATE

Reach over

CARD

3 million ClubCard customers Targeted marketing channels and services available to Clicks suppliers.


5 times a year, up to 1 million high value members are mailed. You can be part of a Cash-back Reward mailing with a targeted offer.

NOW IN FULL COLOUR TO GOLD MEMBERS

Targeted Offers

AVE

Target the cream of accurately selected Clicks customers to build your brand. Drive sales with a category exclusive offer in our ClubCard Cash-back Reward mailings by booking a full-colour, branded, targeted offer.

SAVE

. 003 00 3 .R

CUSTOMER REACH

COSTS*

50 000

R35 000

100 000

R45 000

150 000+

R55 000

* Inclusive of redemption analysis

Your brand and offer will really stand out on our full-colour coupon mailed to loyal Gold ClubCard members.

CASH-BACK MAILING DEADLINE DATES MAIL DATES

BOOKING DEADLINE DATES

20 January 2012

30 November 2011

23 April 2012

20 February 2012

29 June 2012

21 May 2012

13 August 2012

29 June 2012

29 October 2012

28 September 2012

Visit www.clicksmarketingservices.co.za


Create a targeted ClubCard endorsed direct mail pack. We’ll design and make up a pack for you.

Standalone Direct Mail Reach current and potential shoppers of your brand with a targeted, personalized ClubCard endorsed direct mail pack. Ideal for brand building, consumer education, product launches, sampling and crossselling of brand extensions. APPROXIMATE COSTS* MAIL QTY:

25 000

50 000

100 000

200 000

COST/PACK

R6.45

R4.80

R3.85

R3.40

* Standard DL pack includes an A4 letter and redemption voucher in DL size envelope. Costs are dependent upon the size of your pack and mail quantity.


Clicks

digital

550 000 page impressions served monthly 500 000 ClubCard members receiving regular Clicks e-Newsletters.

Build your brand with banners on the Clicks website www.clicks.co.za

BANNER www.clicks.co.za

Clicks Digital

SIZE*

COST/IMPRESSION

Homepage

224 x 170

35c / R350 /CPM

Rest of site

224 x 170

30c / R300 /CPM

Homepage

700 x 150

40c / R400 /CPM

Rest of site

700 x 150

35c / R350 /CPM

Homepage

300 x 185

35c / R350 /CPM

Rest of site

300 x 300

35c / R350 /CPM

DISTRIBUTION / BI MONTLY

SIZE*

COST/NEWSLETTER

500 000 Clicks ClubCard members

700 x 150

R45 000

*Pixels

NEW

Customer Insights: Online Panel

Clicks Click manages an online panel community giving suppliers access to actionable, quantitative and qualitative insights about their customers. Target your customers based on their shopping habits. Benefits include survey flexibility, quick turnaround times, cost effective pricing and response rates significantly above the norm. RESEARCH OPTION

DESCRIPTION

COST*

Enquirer Basic

Raw data extraction supplied in Word document format with tables and percentages

R30 000

Insight Activator

Full PowerPoint report supplied with tables and qualitative analysis, conclusions and recommendations

R55 000

* Costs include access to Clicks customers via the online panel, research proposal, drafting of questionnaire and feedback of results. Costs exclude customer incentives.


Clicks Advertise in growing Clicks Facebook communities.

digital

NEW

www.facebook.com/ClicksSouthAfrica

BANNER RATES PAGE PLACEMENT

SIZE

RATE/PAGE /MONTH*

Clicks

180 x 520

R10 000

babyclub, Beauty,

180 x 520

R15 000

520 x 520

R60 000

Healthy Living, Home

babyclub, Beauty, Healthy Living, Home

* Rates are subject to change

ENGAGEMENT RATES BRANDED STATUS UPDATES

RATES

Either: Clicks, babyclub, Beauty, Healthy Living or Home, Facebook Page

R15 000 per update

The Clicks fan base consists of 5 ever growing and interactive communities: 1 Clicks branded & 4 Sponsored communities targeting specific interest groups (babyclub, Beauty, Healthy Living & Home). Our collective fan base has over 20 000 fans and if the average Facebook fan has 130 friends, your advert’s potential social reach is 130 x 20 000 which is approximately 2.6 million people.

* Rates are subject to change

Up to 1.2 million people in Clicks stores over a 7 day period Reach Clicks customers while they shop

RATES* TIME SLOT

WEEKDAYS

SATURDAY

09h00-12h00

R350

R590

09h00-13h00

SUNDAY

R470

12h00-14h00

R590

14h00-16h00

R470

16h00-18h00

R350

R660

Clicks Live is an in-store radio station broadcast live via satellite to each Clicks store and Pharmacy around the country. Use this highly effective medium to drive product sales. Ideal when combined with other Clicks channels. Ask about our package deals. * 30 second slot. Ads of different durations available


ClubCard

magazines

5 issues per year mailed to ClubCard qualifiers

504 2 COPI 04 ES

The ClubCard Magazine is the primary communication medium of the ClubCard loyalty programme sent to top ClubCard members who qualify with 150+ Points.

* A BC Jan Jul 20 11

Readership: 1.491 Million (AMPS July 2010 - June 2011)

ClubCard Magazine BOOKING RATES* FULL COLOUR

STANDARD

5+INSERTIONS

DPS

R136 000

R120 000

Full Page

R68 000

R61 500

Half Page

R41 000

R37 000

IFC DPS

R150 000

R134 500

INSERTS

R750/1000

* All prices for advertising excl. VAT and include agency commission. Inserts and sampling also available

MAGAZINE DEADLINE: CLUBCARD ISSUE

PUBLICATION DATE

BOOKING DEADLINE

MATERIAL DEADLINE

Issue 1:

20 January 2012

23 November 2011

30 November 2011

Issue 2:

23 April 2012

28 February 2012

6 March 2012

Issue 3:

29 June 2012

23 May 2012

30 May 2012

Issue 4:

13 August 2012

28 June 2012

5 July 2012

Issue 5:

29 October 2012

14 September 2012

21 September 2012

SIZES

TYPE

BLEED

TRIM

DPS

200 x 280

235 x 360

225 x 340

Full Page

200 x 140

235 x 180

225 x 170

Half Page Vertical

200 x 70

235 x 90

225 x 85

Half Page Horizontal

100 x 140

118 x 180

113 x 170

Visit www.clicksmarketingservices.co.za

Specs quoted in mm

MATERIAL SPECIFICATIONS: CLUBCARD AND BABYCLUB


babyclub

magazine

Now a 64 page standalone published 3 times a year

babyclub Magazine Clicks recently launched the Clicks babyclub designed for those planning a pregnancy, or mums of babies or toddlers under 3. Now 64 pages and a standalone, the babyclub magazine is mailed to all babyclub members 3 times a year. BOOKING RATES* FULL COLOUR

STANDARD

SPONSOR/PARTNER

DPS

R55 000

R39 000

Full Page

R27 500

R19 500

INSERTS

R750/1000

* All prices for advertising excl. VAT and include agency commission. Inserts and sampling also available

MAGAZINE DEADLINES: BABYCLUB ISSUE

PUBLICATION DATE

BOOKING DEADLINE

MATERIAL DEADLINE

Issue 1:

20 January 2012

23 November 2011

30 November 2011

Issue 3:

29 June 2012

23 May 2012

30 May 2012

Issue 5:

29 October 2012

14 September 2012

21 September 2012

www.clicksmarketingservices.co.za Your one-stop website for marketing to

over 3 million active ClubCard customers!


get in

touch Targeted

marketing

Clicks

digital

Clicks

live radio

contact For further information about our targeted, digital and radio channels:

Belinda Walsh or Debbie Norris Cell: 082 9000 742

ASK ABOUT OUR PACKAGE DEALS

Tel: 021 797 1628 E-mail: clicks@kbdirect.co.za

Create an integrated campaign across all the Clicks Channels (excl. babyclub) and we will put together a package deal at negotiated rates. Speak to Belinda on 021 797 1628

ClubCard

magazines

contact For further information or a booking in the ClubCard or babyclub magazine:

Tessa Fenton Wells Cell: 082 3200 014

Targeted

marketing

Tel: 021 761 2840 E-mail: tessa@tfwcc.net

ClubCard

magazines

Clicks

digital

Clicks

live radio

CCMS Rate Card  

CCMS Rate Card

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