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How will 3G impact the enterprise IT space?

YOGESH KUMAR SHARMA HEAD-ERP, JINDAL PIPES Technology like 3G has its own distinctive advantages. While it might excite the consumers, it will certainly drive enterprises to embrace mobility in a big way. There will be several new applications which will be beneficial for both business users and commongoers. Services like LBS (location based services) and 3G video conferencing may turn out to be the most popular amongst enterprise users. However, for correct evaluation, IT managers will have to analyse and understand the existing data securiity policies and password mechanisms.

R VENKATESWARAN HEAD, TELECOM BUSINESS UNIT, PERSISTENT SYSTEMS

TIM DANIELS PRODUCT MANAGER, TELESOFT TECHNOLOGIES INDIA .

With everything moving onto the cloud and with the development of the third party applications on the rise, 3G might be a great asset to collaborate and share. It will help companies reduce their travel expenses on the larger scale.

3G will foster an era of cloud based computing that would allow IT departments to reduce costly internal infrastructure and rely on secure external third party resources for CRM and several other enterprise applications. The key to user adoption is to ensure the applications are well debugged and easy to use. The best applications on the iPhone, for instance, are very often free. Surely in the days to come, there will be a vibrant marketplace for such enterprise applications, from which the IT manager can pick and chose from.

However, I must say that the success of the technology is largerly dependent upon the innovative applications and initiatives from service provider. If service providers fail to match the quality standards required for the technology, it might not create any ripples in the enterprise domain.

Your views and opinion matter to us. Send us your feedback on stories and the magazine to the Editor at editor@itnext.in

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Aligning Ferret How organisations can meet extraordinary challenges PUBLISHER : POSTSCRIPT IMPRESSIONS PRICE : RS 345

This business novel by A Swapna Kishore and Rajesh Naik takes you through the transformation journey of a Banglore-based software firm—Ferret—that has been taken over by its largest client PTI. And while Ferret is working towards aligning its business and processes with that of its parent company, the new PTI boss threatens to shut Ferret operation if things does not improve soon. Not to be undone, Ferret is CEO along with a senior project manager Sunny Chinnappa and some external consultants drive in the change, and the experience of this ‘struggle to change’ is actually what makes this book stand apart from other ‘How To’ books.   As Sunny and colleagues orient themselves to meet the challenges, readers get drawn into practical and conceptual aspects of aligning an organisation to a strategy with concepts such as strategic planning, balance scorecard, People CMM, and even standardisation of admin processes. Not to miss the fact that, all this has to be achieved while the business is running as usual. IT NEXT VERDICT A simple, easy to read book that does not advice but shows you various options to deals with varied business problems, particularly when it comes to organisation restructuring. A must read for mid and senior level managers. STAR VALUE:

IT NEXT | J U LY 2 0 1 0

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7/2/2010 9:31:46 PM

IT NEXT July 2010  

Technology Magazine

IT NEXT July 2010  

Technology Magazine

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