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volume 7 • issue 2 • SPRING 2013

INSIDE this issue • California Golf Economy Report . . . . . . . . . 2 • NGCOA Conference a Huge Success. . . . . . . . . . . . 4 • CGCOA Semi-Annual Education Conference . . . . 7 • CGCOA Semi-Annual Education Conference . . . . 8 • 2013 CAG Board Meeting & General Membership Meeting . . . . . . . . . . . . . . . . . 9 • 2013 CGCOA Board of Directors. . . . . . . 10 • The CGCOA Welcomes New Members. . . . . . . . . . . 10

Next Meeting:

May 1, 2013 Semi Annual Conference

Ancil Hoffman Golf Course Carmichael, CA CGCOA

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California’s Oak Quarry GC Earns Top NGCOA Honors After careful consideration, the NGCOA awarded its prestigious 2012 Course of the Year Award to CGCOA Member Samuel Koh and his dedicated staff at Oak Quarry Golf Club in Riverside, CA. Koh, who is president of Oak Quarry GC, accepted the award at the 2013 NGCOA Annual Conference in San Diego, CA. The NGCOA Course of s NGCOA National Golf Course of the Year Honorees the Year Award recognizes from Oak Quarry GC (left to right) General Manager member-owned courses Brent Perkins, Owner Sam Koh, and Golf Course nationwide that excel in Superintendent Joe Wagner. four categories: course quality, ownership and management, all around the world. A highlight of the contributions to the community, and course is the award-winning 14th hole, contributions to the game. Other nomi- known as Spinel Slide. Rated the “Best nees for the award were Redstone Golf Par 3 in Southern California,” Spinel Slide Club, Sand Creek Station, and Trump Na- plays into the lowest gully of the quarry. tional Golf Club, Bedminster, New Jersey. A sparkling wall of white limestone towOak Quarry Golf Club was built on the ers 400 feet above the hole, making this site of the historic Jensen Quarry in a must-see as one of the most dramatic Riverside. During World War I, the quarry holes in Southern California. was a major source of marble, limestone Oak Quarry’s 18-hole, par-72 champiand other minerals used in the construc- onship golf course provides a challenge tion of buildings, freeways and bridges for golfers of all skill levels, with four in Southern California. The quarry was sets of tees. The club also features a full abandoned in 1979 and the land sat idle practice facility. “We congratulate Sam until the design team of Schmidt-Curley, and his management team not only for with help from PGA Tour player Dr. Gil their fine contributions to the game and Morgan, built one of California’s most the golfers they serve, but also for their stunning courses. commitment to community,” said CGCOA Oak Quarry Golf Club opened in 2000 President Steve Plummer, CGCS. and has since become one of the high- To learn more about the award-winning est rated courses in California. The golf Oak Quarry Golf Club, please visit www. course at Oak Quarry features capti- vating views that attract golfers from

ed in nterest i e s o nd For th game a e h t   g n in tracki f golf o s s e busin to nia, go r m. o f i l a C / 0 2 f l o www.g http:// ll be ort wi p e r and s i Th unced o n n a 013 lly ay 2, 2 officia M n o   d ute set distrib erence f n o c so ws Del Pa t a at a ne   m p 0-1:30  in for 1:0 o, CA) t n e m a cr the CC (Sa n with o i t c n r conju nce fo a i l l A a ni ral Califor ) Gene G A C (   ting. Golf ip Mee h s r e b Mem


This report was commissioned by GOLF 20/20 for the California Alliance for Golf, and prepared by SRI International.



The NGCOA Annual Conference a Huge Success Once again, the National Golf Course Owners Association enriched its members with entertainment, education and networking at its Annual Conference in San Diego this February. Kicking off the convention was

s The five Kramer Brothers, CGCOA Course of the Year award winners from Los Serranos CC are joined by NGCOA Deputy CEO Mike Tinkey (4th from left) at GIS California Reception.

s Gary Sigel (Left) and Rick Sigel (Right)

with Golf Insurance Services join CGCOA Honoree David Kramer (Los Serranos CC) at Golf Industry Show.

a Super Bowl Extravaganza at PetCo Park, followed on Monday by its exceptional education program called a Day at the Facility, this year held at Troon’s Maderas Golf Club (Poway, CA) located in the hills above San Diego. All in attendance raved that these experiences alone were well worth the effort to attend. A keynote address by legendary sports marketer Mike Veeck set the tone of a conference themed “The Power to Change”. From his own experiences, Mike reminded us that there will always be a need for exploring and adopting new ways of doing business if one is to become successful, fearing not the risk of failure. His life lessons which he eloquently shared (bearing his soul with all in attendance), showed that inspiration, creativity and execution will bring success but only when it is matched by foresight and thorough preparation. (CONTINUED ON PAGE 6)

s (Left to Right) CGCOA President Steve Plummer, CGCS, SCGA

Dir. of Governmental Affairs Craig Kessler, VGM’s V.P. Dawn Prebula, NGCOA Past Pres. Bill Aragona at CGCOA Reception. 4

s CGCOA Board Member “Z” Davidson with

CGCOA Interim E.D. Ed Smilow, Esq., and CGCOA Sponsor Mike Beals.

s At the GIS: CGCOA Member & Olympic Club GM Greg DeRosa

with newly elected GCSAA President and Olympic Club Director of Golf Patrick “Pat” Finlen, CGCS and Justin Mandon (formerly of the Olympic Club) and recently named Golf Course Superintendent at Pasatiempo Golf Club, another CGCOAmember facility.

s CGCOA Communications Chair Emmy

Moore Minister with CGCOA Treasurer Scott Hoyt and his daughter Erinn Hoyt, Administrative Support to the California Chapter.

s (Left to Right) Crossing paths on the show floor were ADA

compliance experts Sam Samuelson, CGCS, and Jim Ferrin, CGCS, and CGCOA Board Officer Eric Jacobsen and CGCOA President Steve Plummer, CGCS.

s CGCOA Member Bob Higgins (Saddle Creek Golf Club) and his sweet wife enjoy the NGCOA conference in San Diego.

s CGCOA honoree George Kelley of Stevinson Ranch Golf Club

expresses his appreciation at the GIS California Reception. 5

NGCOA Annual Conference (CONTINUED) The un-doubtable message from the conference that in order for golf as a business to grow and prosper, owners and operators must continually plan ahead and change with the times to meet new consumer demands. Whether it is accommodating the needs of our changing population, meeting the needs of modern business management and technologies, or returning to the essence of golf as a hospitality industry and a place for fun and recreation, the education provided by leading experts in the field hit the mark. The CGCOA was extremely proud of the contribution it made to the success of the conference. Hosting the Western States Reception, which was well attended by, allowed the 150 plus attendees a chance to let their hair down a little and enjoy our hospitality. Supported with a significant contribution of local wines by Ben Hogan

s Ed Smilow speaks at annual conference

s Fred Brattain, founder of the Disabled Golfers Learning Foundation shares an enduring moment with close friend Joni after accepting the CGCOA For the Good of the Game Award.

s During the Golf Industry Show ASGCA Member Jan Beljan takes time out for a Wines, our sponsors and members got a quick photo with CGCOA Course of the chance to enjoy each other’s company, Year Honoree David Kramer from Los renew old acquaintances and make new Serranos Country Club. ones. We were pleased to honor Los Serranos Golf and Country Club, the Disability pinnacle of his profession, based on his Golfer’s Learning Foundation and Greenway faith, he inspired us to reach for the good Golf for their outstanding contributions to golf has to offer. No greater expression of the California golf community. this came in the surprise of CGCOA member The national conference could not have Sam Koh (Oak Quarry Golf Club) named winended on a better note, as Billy Casper, a ner of the national Golf Course of the Year true legend in the game of golf, shared his award and who stated in his acceptance words of inspiration about not only his love speech that as a golf course operator he for the game, but more importantly his love was constantly motivated to “bring smiles for the people who play it. Reaching the to people’s faces.”


CGCOA Semi-Annual Education Conference On May 1, 2013, Empire Golf will host the CGCOA Semi-Annual Education Conference at Ancil Hoffman Golf Course just outside Sacramento in Carmichael, CA. Entitled: “INCREASING SALES BY EXCEEDING CUSTOMER EXPECTATIONS”, the program is focused on increasing revenue in today’s marketplace. Winning the competition for market share is based upon differentiation of product and services. While each golf property is unique, if the customer service provided exceeds that of the competition in perceived value to the individual, greater participation is inevitable. In this thought-provoking program, experts in the field of customer satisfaction will discuss with attendees what customers really expect and ways to not only meet


those expectations but to exceed them. In light of current economic realities, being able to increase revenue without capital expenditure, this is a program which everyone should attend. The program will begin at 8:30 am to be followed by lunch, a round of golf and a hosted reception. Please RSVP to: EmmyPGA@ (or via phone at 530-902-8181) by Weds. April 24. This meeting is being held in conjunction with the annual meeting of the California Alliance for Golf which is being held the following day, Thurs. May 2, 2013 at Del Paso CC, in the Greater Sacramento. Any and everyone interested in the future of golf in California, and making your voice heard in Sacramento, should attend.

CGCOA Semi-Annual Education Conference

Increasing Sales By Exceeding Customer Expectations Wednesday May 1, 2013 Ancil Hoffman Golf Course 6700 Tarshes Drive Carmichael, CA 95608 Knowing what your customer wants and creating a great golf experience that exceeds expectations is the key to a successful golf operation that can compete in today’s tough business climate. If you want to begin making more money in your golf business, this is one educational program you won’t want to miss. Hosted by Empire Golf at Ancil Hoffman Golf Course Sponsored by Golf Insurance Services, Target Specialty Products and Greenway Golf

Program Agenda 8:30 am Registration and Continental Breakfast 9:30 am Opening of Meeting, Recognition of Sponsors and Board/Committee Reports 10:00 am Educational Program – Moderated by Edward L. Smilow, Esq., PGM Customer Service – the secret to repeat business is a great “above and beyond” experience – what it means and how to implement it. Presented by Harvey Silverman of Pellucid Corporation Smart Hiring – getting an energized workforce – hiring the right people, training them properly and rewarding them for performance. Presented by Carol Pence of Nor Cal PGA 11:30 am Break The Tech Tool- customers expect the latest in communication tools and online booking. Learn the latest and what will be expected of you from your customers in the future. Presented by Alex Weber, founder of Making Golf Fun – using your creativity and imagination to develop more participation, distinguish your facility and drive up revenue. Presented by George Kelley of Greenway Golf 12:45 pm End of Program 1:00 pm Hosted Lunch 2:00 pm Golf complimentary courtesy of Empire Golf 6:30 pm Hosted Reception Meeting, golf and lunch are hosted. However, RSVP for the meeting, golf and/or both is REQUIRED. RSVP should be directed to: Emmy at (530) 666-6508 or via e-mail at: prior to noon on Wed. Apr. 24. Recommended hotel is the Hilton – Sacramento Arden West (at Arden & Highway 80), phone (916) 922-4700.


California Alliance for Golf

2013 Board Meeting & General Membership Meeting Thursday May 2, 2013 Del Paso Country Club 3333 Marconi Avenue Sacramento, CA 95821 The 2013 California Alliance for Golf (CAG) Board Meeting and General Membership Meeting are both scheduled for Thurs. May 2, 2013 at Del Paso Country Club, host site of the 2015 U.S. Senior Open Championship. CAG meetings will be preceded (the day prior) by the CGCOA Meeting and Education Conference which is also scheduled for the Sacramento Region. Recommended hotel is the Hilton – Sacramento Arden West (at Arden & Highway 80), phone (916) 922-4700.

CAG Meeting Agenda 8:30 am 9:00 am Noon 1:00 pm 1-1:30 pm 3:00 pm

Continental Breakfast Board Meeting Hosted Lunch General Membership Meeting News Conference—Unveiling of California Economic & Environmental Report • Review and Approval of Minutes • Report from Officers • Finance Report • Association Updates • Legislative Update • Progress Report on Water • Growth of the Game Update Conclusion

Any questions regarding agenda, contact CAG President Tom Addis at The meeting and lunch are hosted by CAG. RSVP is required for meeting and lunch. Direct RSVPs to: or via phone at (530) 902-8181. RSVP is due prior to noon on April 24.


CGCOA Board Members and Special Guests Gather at Half Moon Bay GL. Per the unanimous vote of the members, the following persons compose the

Board of Directors of the CGCOA for 2013 Steve Plummer, CGCS

Bill Aragona

Lyn Nelson

Eric Jacobsen

Sam Koh

Jeff Kiewel

D. Scott Hoyt

David Kramer

George Kelley

Tustin Ranch Golf Club TPC Stonebrae

Pasatiempo Golf Club

Boulder Creek Golf Club Oak Quarry Golf Course Los Serranos Country Club

Poppy Hills Golf Course Valley Crest Golf Management Stevinson Ranch Golf Club

The CGCOA Welcomes New Members The California Golf Course Owners Association is pleased to announce the following golf facilities have become members. Please extend a hardy welcome to those who have chosen to engage with us in providing the best that golf can offer to consumers.

The Legends Golf Club

St. Mark Golf Club & Resort

The Victoria Club

The Springs

Riverview Golf Course

Morton Golf

Temecula Doc and Sandi Somerville, Owners Riverside Hank Schiller, General Manager Santa Ana Steve Hart, Owner

La Purisma Golf Course

Lompoc John Carson, General Manager


San Marcos Brett Miller, General Manager Borrego Dan Wright, Owner

Terry Daubert, Co-Owner

The CGCOA Insider  

Enjoy the Spring Edition of the CGCOA Insider with stories o...