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iTest  Success   Speaking  Task  4   Presentation Ethical Marketing


READING LISTENING SPEAKING


READING Introduction to Academic Topic

*75-100 words *45 or 50 seconds *The reading disappears


READING 1. The title is the topic.

2. The first sentence DEFINES the topic


READING 3. The rest of the passage contains more details about the topic. * This information is helpful, but NOT necessary.


READING NOTES: Topic ethical marketing Definition the philosophical examination, or moral judgments applied when attempting to sell a product


Ethical Marketing Ethical marketing can be defined as the philosophical examination, or moral judgments applied when attempting to sell a product. The concept of ethical marketing has become more important in the business world, especially with the onset of online advertising. This type of marketing involves making sure that representations of a particular product or service are honest and factual. Additionally, it is applied to increase a customer’s faith in a particular product, therefore also increasing customer loyalty.


LISTENING Example:

Details:


LISTENING 60-90 seconds

1. An academic lecture about the same topic as the reading passage. 2.The speaker will give an example of the topic from the reading.


QUESTION 1. The question will ask you to explain how the professor’s example clearly illustrates the topic defined in the reading. *Your answer includes the topic from the reading and the example from the lecture. SAMPLE QUESTION: The professor describes the results of a study on advertisements. Explain how this study relates to the concept of “Ethical Marketing”.


Speaking Task 4 Preparation 30 Seconds

Review your notes


SPEAKING 60 Seconds

1. State and define the topic from the reading in one clear sentence. Example: The reading discusses ethical marketing which the reading defines as the philosophical examination, or moral judgments applied when attempting to sell a product.


SPEAKING 2. State the example provided by the professor to illustrate the topic. Example: In the lecture the professor provides an example of a study on advertising to illustrate this.


SPEAKING 3.Describe the professor’s example giving at least one or two details about it. Example: The professor explains that two types of ads were were studied, ordinary ads and ethical marketing ads. In the study the ethical marketing ads claimed the product was “green”. But the professor says that ethical marketing ads were actually trusted less than the ordinary ads. According to the study consumers were more likely to avoid products advertised with ethical marketing. So the professor says this means these ads must be carefully designed.


SPEAKING 3.Describe the professor’s example giving at least one or two details about it. Example: The professor explains that two types of ads were were studied, ordinary ads and ethical marketing ads. In the study the ethical marketing ads claimed the product was “green”. But the professor says that ethical marketing ads were actually trusted less than the ordinary ads. According to the study consumers were more likely to avoid products advertised with ethical marketing. So the professor says this means these ads must be carefully designed.


SPEAKING 4. Conclude by repeating that the professor’s example illustrates the topic. Example: Thus the professor’s example clearly illustrates issues with ethical marketing.


SPEAKING Example: 1. The reading discusses ethical marketing which the reading defines as the philosophical examination, or moral judgments applied when attempting to sell a product. 2. In the lecture the professor provides an example of a study on advertising to illustrate this. 3. The professor explains that two types of ads were were studied, ordinary ads and ethical marketing ads. In the study the ethical marketing ads claimed the product was “green�. But the professor says that ethical marketing ads were actually trusted less than the ordinary ads. According to the study consumers were more likely to avoid products advertised with ethical marketing. So the professor says this means these ads must be carefully designed. 4. Thus the professor’s example clearly illustrates issues with ethical marketing.


SPEAKING 60 Seconds

10-15

5-8

The  reading  discusses  (title  of  the  reading)  which  the   reading  deFines  as  (deFinition  of  title  from  the   passage). In  the  lecture  the  professor  provides  an  example  of   _____________  to  illustrate  this.

30+

The  professor  explains  that:   [Include  at  least  1  and  preferably  2+  speciFic  details   about  the  example.]

3-5

Thus  the  professor’s  example  clearly  illustrates  (title   of  reading).


This  Concludes Speaking  Task  4   Presentation


Speaking 4 -- Presentation