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* Itay Laniado Portfolio

Frishman 75, Tel-Aviv +972.52.3572493 Itay@designgroup.co.il


* Itay Laniado CV Education B.A., Industrial Design, Bezalel Academy of Art and Design, Jerusalem,2010 Student Exchange program, Politecnico di Milano ,2008 Graduated Ziv Caspi – 1999 Practice Exhibition Design – Bezalel I.D. Final Exhibition, Design andproduction – 2009 Workshops World Design Capital, Symbiotic Prodution, Torino – 2008 Radical Optimism workshop, Magnus Larson, Jerusalem - 2010 Employment Lesson developer and Technical manual writer at Matrix tld. 2004-2006 Languages and Computer programs Hebrew English – speaking, reading and writing Solidworks SolidCam Photoshop Illustrator MS Office Army Service Commander and Instructor in the ordnance core


* Family Pictures >> Albert Lamp The Albert Lamp is a part of the Family Pictures Project, that deals with extracting genetic features out of family pictures and using them as a starting point for product development.

*Photography by Oded Antman


* Family Pictures >> Red Rope Table The Red rope table is a part of the Family Pictures Project that deals with extracting genetic features out of family pictures and using them as a starting point for product development.

*Photography by Oded Antman


* Family Pictures >> Silhouette Couch The Silhouette Couch is a part of the Family Pictures Project that deals with extracting genetic features out of family pictures and using them as a starting point for product development.

*Photography by Oded Antman


* Walking Stick The Walking Stick is made out of one broomstick, sliced in the middle. the cord gives it structure and makes sure it would not brake.

* Photography by Oded Antman


* Money Jewelry From the dawn of culture status symbols decorated the rich and strong and served as an icon to peoples skills and treasures. Now days it's well enough that an object will be expensive to make it desirable. These jewlery try to ask a question about value, what is the aesthetic value of objects that has a defined currency value? How soon is the day that people will decorate themselves with actual money?


* Ladder The ladder is a tension system that relays on the ratchet to hold it, no screws or glue involved, the ladder is also collapsible, it can be disassembled and assembled in a more compact way. the ratchet is also used as a handle.

*Studio photography by Oded Antman


* Wood Wallet Wood Wallet uses a credit card as a lid for a small chamber for money bills and coins. It has room for 4 cards on top of each other. Optional wood types: Maple, Oak and Beech.

*Photography by Mel Bergman


* Garden tools The project approaches garden tools from a material, aesthetic, and functional investigation perspective. The bulk of the research focused on the development of a technique of bending and stretching wood into functional forms while maintaining the simplicity, both of the production process and of the functional approach to the tools. The objects are created from wood (oak) and stainless-steel blades. The tools are: Bow Saw, Machete, Scythe, Shovel, Sickle, Spade

*Photography by Oded Antman


* Garden tools >> Sickle The sickle is used for harvesting grain crop or cutting grass for hay. this sickle has a folding blade, it uses a simple locking spring mechanism.

*Photography by Oded Antman


* Garden tools >> Machete This machete is a hybrid between an axe, a machete and a billhook. It can be used as a multi cutting tool. the physics behind the blades design is similar to the physics of a French guillotine, it's curve focuses the energy of the hit at the top part of the blade, allowing it to easily cut through small branches. the blade has three anchor points along the machete, top to bottom: stainlesssteel stud, tightening ring and a wood wedge.

*Photography by Oded Antman


* Garden tools >> Scythe A scythe is an agricultural hand tool for mowing grass or reaping crops. It was largely replaced by horse-drawn and then tractor machinery, but is still used in some areas of Europe and Asia. The scythe's blade is connected to the handle with two alen screws and can be easily disassembled for sharpening or replacement. At the top of the handle wedged a sharpening stone that can be used on field.

*Photography by Oded Antman


* Garden tools >> Shovel In this tool it is possible to customizing hight - by sawing the bottom of the handle to the desired hight before installing the metal shovel. Pairing between the shovel and the handle is done by inserting the bottom part of the handle in to the shovel. By using a hammer, the wedge that waits in the shovel is punceh to tighten both parts of the handle to the side of the shovel.

*Photography by Oded Antman


* Garden tools >> Spade In this tool it is possible to customizing hight - by sawing the bottom of the handle to the desired hight before installing the metal spade. Pairing between the spade and the handle is done by inserting the bottom part of the handle in to the spade. By using a hammer, the wedge that waits in the spade is punceh to tighten both parts of the handle to the side of the spade. This tool also provides a step that helps the user dig in to hard soil.

*Photography by Oded Antman


* Garden tools >> Bow Saw The bow saw uses the saw blade like a string in a longbow, because the blade cannot stretch it bends the wood in to the shape of a bow. This bow saw uses two locking mechanisms: top locking mechanism and bottom lock leaver.

*Photography by Oded Antman


* Pita Toaster This toaster is made from ceramics and stainless steel, heating operation starts as the toaster is pushed back. The simple mechanism inside will pull the slice of bread or pita inside the toaster, when the bread is ready the toaster will lean back forwards and slightly eject the bread. The stainless steel part of the toaster snaps on the ceramic part, offering an easy way to dissassamble and recycle. this appliance uses basic electric heat producer that can also be easly recyclable.


* Hanger#2 This hanger combines two materials – wood and brass, because of its shape it's able to balance without a hook

*Photography by Oded Antman


* Hanger This project tries to address the fact that many of the design products made by and for the west are manufactured in china as a result of the relatively low costs of production. However, these low rates are, unfortunately, a direct result of Chinese factory owners' blatant disregard for human and worker rights issues. The hanger introduces the workers in china with the "International bill of human rights". Each hanger is imprinted with a different right.

*Photography by Oded Antman


http://itay.designgroup.co.il Itay@designgroup.co.il +972.52.3572493


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