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GEOTOURISM

32nd Annual ISTTE Conference

October 17—19, 2013 Detroit, Michigan


The ISTTE 2013 conference program has been provided by the Southern Illinois University Hospitality and Tourism Administration program

A special thank you to The Henry Ford for sponsoring our Saturday afternoon excursion.

www.thehenryford.org 2


Table of Contents

Welcome

1

Board Members

3

The Society

7

What is Geotourism?

9

Keynote Speakers

10

Conference Schedule & Abstracts October 18

16

Conference Schedule & Abstracts October 19

22

Conference Schedule & Abstracts October 20

36

Student Day Schedule

37

List of Conference Attendees

38

Ferris State University is a proud sponsor the participation of four hospitality management students at the 32nd Annual International Society of Travel & Tourism Educators conference. Please welcome the following industry professionals, all who have graciously volunteered to help make your conference experience amazing: Jennifer Kuhl, Anita Clarke, Josie Blogg, and Charli Rodriguez

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A Warm Welcome

Dear Conference Delegates, Welcome to Detroit and the International Society of Travel and Tourism Educators 32nd conference. The conference committee in Detroit has put together a really exciting conference programme which includes research papers, presentations, workshops and some great social events. The city of Detroit has much to offer as a conference destination. Known as the world’s traditional automotive centre Detroit was synonymous with the American automobile industry and an important source of popular music legacies celebrated by the city's two familiar nicknames, the Motor City and Motown. It is a great sports city being known as the City of Champions for its successes in individual and team sports. The city has many visitor attractions with the Henry Ford being the largest indoor/outdoor museum in the US. Tourism is important for the economy of Detroit with almost 16 million visitors to the city per year and supporting over 100,000 jobs. Tourism will undoubtedly play an important role in supporting Detroit’s economic recovery. This unique destination provides us with the atmosphere for sharing ideas, developing collaborative relationships and for exploring and tackling the many challenges that face us as educators at this time. I would like to take the opportunity to thank the local organising committee for their Trojan work in planning and organising this year’s conference. I hope you all take advantage of what this year’s conference has to offer. Please get involved with other schools and establish partnerships and advancement opportunities as we pave the road and create new directions for the future success of tourism education. Enjoy Detroit, and have a great conference!

Dominic Dillane, PhD President, International Society of Travel and Tourism Educators


Sponsors and Partners Thank you to our Corporate Sponsors!

American Hotel and Lodging Educational Institute Cengage Coach Insignia Conlin-Hallissey Travel School Conlin Travel Education Systems

D:Hive Delta Vacations The Henry Ford Marriott Renaissance Center Ohio River Scenic Byway Taylor and Francis Group

Viasinc

Thank you to our University Partners! Eastern Michigan University Ferris State University

Grand Valley State University Southern Illinois University

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Board of Directors Executive Board Dominic Dillane, President Dominic has been President of the Society since 2010. He is currently Head of School of Hospitality Management and Tourism at the Dublin Institute of Technology having lectured in statistics and quantitative research methods for the previous 10 years. His academic qualifications include a Bachelors degree in Actuarial Science from the University of Kent, a Masters degree in statistics from University College Dublin and a PhD in statistics from Trinity College Dublin. He was appointed by the Irish Government to the Board of the Irish Tourist Board Failte Ireland in 2003. Florian Hummel, Vice President Florian is a graduate of the ANGELL Akademie Freiburg as well as the University of Brighton where he graduated with a BA (hons) in Travel Management. He subsequently obtained an MSc from Cranfield University in Air Transport Management and his doctorate from Sheffield University. He is The Deputy Head of Office at the European Management School in Mainz, Germany. Lorie Tuma, Secretary/Treasurer Lorie, a native of Michigan, is currently teaching at Ferris State University in the Hospitality Management program. Previous to this, she served as an assistant professor at the University of Alabama and lecturer at Central Michigan University teaching courses in event management, hospitality, recreation, and tourism. She launched her career in travel/tourism as an international flight attendant for Pan Am and franchisee for Carlson Wagonlit Travel. Lorie is a senior cadre trainer for the Middle East meeting/events industry and co-founder of Stiletto Empire, a creative initiative that advocates for professionalism, kindness, and collegiality among women in the workplace. Lorie earned an EdD in teacher leadership from Walden University, an MSA in human resources and BS in community development from Central Michigan University.

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Michael Sabitoni, Chairman of the Board Michael is department chair for The Center for International Travel and Tourism Studies and The Center of Food & Beverage Management. He holds a Master’s degree in Hospitality Administration and a Bachelor’s degree in Hospitality Management. Michael is the Chairman of the Board of Directors of ISTTE. He also is on the Board of Directors for the RI Hospitality Association and has served on the National Tourism Foundation Educational Advisory Council. He has professional experience as an international tour director, with companies including American Express Travel. He has also held various management positions within the food service industry. Joann Bruss, Executive Director Joann has been associated first with STTE, then ISTTE, for 28 years. In that time, she has participated in helping our organization grow and change as ISTTE keeps pace with the ever changing needs of our members and the travel and tourism industry. Attending conferences in places all over the globe from Vancouver to Dublin, from Hong Kong to Freiburg and of course all of the wonderful travel destinations here in the USA, my delightful travels in company with our great members has made the time fly past. Joann continues to work to make this organization a success.

Board Members Ady Milman Ady is a Professor at the Rosen College of Hospitality Management at the University of Central Florida. Following his career as a travel agent, he earned a Master‘s degree in Tourism Planning and Development from the University of Surrey, England and a Ph.D. in Business Administration from the University of Massachusetts. His background includes extensive research and teaching in the areas of strategic management, marketing, tourism and travel administration, theme park and attraction management, airline management, event management, and tourism planning and development

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Dawn Aitken Dawn is teaching at Humber Institute of Technology and Advanced Learning in Toronto. She has held the position of Program Coordinator for both the Hospitality and Tourism programmes. Dawn has enjoyed several secondments as a Visiting Professor in Taiwan at the National Kaohsiung University of Hospitality and Tourism. She is an Honourary Lifetime member of CITC, the Canadian Institute of Travel Counsellors. Over the last 4 years she has been instrumental with the delivery of webinars, seminars and testing of the Ontario Government’s TICO professional standards for travel agents. Nicole Davis Nicole is an Instructor and Coordinating Counselor at Southern Illinois University, Carbondale, Illinois. She holds a PhD in Education and teaches courses in marketing, event planning, and destination management. Nicole is an avid technology user and works to integrate technology into the classroom wherever appropriate. She has served on the University’s Distance Education Council since its inception in 2010 and has been instrumental in online curriculum development for the University. Randal Baker Randal G. Baker is Professor of Geography and Director of the Travel and Tourism Program at St. Cloud State University. He has a MA in Travel Administration and Tourism Development from The George Washington University and a Ph.D. in Re- source Geography from Oregon State University. He maintains a research interest in geotourism, community tourism development, and travel geography. He has been recognized by the National Tourism Foundation for “outstanding scholastic achievement in the North American tourism industry.”

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Thomas Padron Thomas Padron has been a hospitality educator for 9 years. He is beginning his 10th year as an educator as an Assistant Professor of Restaurant, Hotel and Tourism at Ohio University in Athens, Ohio. Thomas has taught internationally and has conducted study abroad courses and trips for 8 years to places such as Cancun, Mexico, Costa Rica, Bahamas, Korea and Japan. He has held many positions in the industry including Chef, Banquet Chef, Director of Catering, Foodservice Director, and many other positions that are under those listed. His passion is the hospitality industry which leads him to be constantly researching and keeping abreast of the exciting changes that are happening and will happen that will ultimately affect the entire hospitality, travel and tourism industries. Gary Best I have worked as a full-time academic staff member in La Trobe University’s tourism and hospitality administrative unit since 1997. As Director of External Relations I travel locally, nationally, and internationally promoting the Bachelor of Business programs. Academically, my teaching and research have primarily focused on managing cultural tourism, particularly tourism and the media, in both international and domestic contexts; my other teaching and research foci are gastronomy, and festival and event management. As a member of the ISSTE Board of Directors, I contribute my broad academic and administrative experience in the travel and tourism domains to further enrich what is already an organization with an important charter as well as an impressive and sustained commitment to international travel and tourism education. Pamela Allison Pamela Allison completed her education at the University of Central Florida with a Ph.D. in hospitality education, master’s degree in hospitality management and bachelor’s degree in liberal arts. She has more than 15 years of hospitality industry experience working with Walt Disney Company and Universal Studios. Allison is a former owner of a national mystery shopping company serving the hotel industry. The focus of her research is service quality, education, and performance measurement.

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The Society

The International Society of Travel and Tourism Educators is an international organization of industry professionals in travel, tourism and related fields representing all levels of educational institutions, ranging from professional schools and high schools to four-year colleges and graduate-degree granting institutions. We are a nonprofit international organization dedicated to improving the quality of education and research in the travel, tourism and hospitality industries by promoting the exchange of information, ideas, and outstanding service to our members.

ISTTE’s aim is to improve educational methods regarding latest trends and best practices in the travel and tourism industry, and share these on a network basis and at annual conferences. Educators and industry professionals from countries such as the USA, Canada, Ireland, Greece, Oman, Australia, Hong Kong, Malaysia, Philippines, New Zealand, Austria, Romania, Singapore, the Netherlands and Germany are building an ever growing community to live up to the high expectations and standards of modern and innovative tourism. ISTTE counts 110 members from 15 countries, and is the perfect opportunity to share knowledge and socialize with professionals from the industry and thus broaden your horizon when it comes to travel and tourism education. All Board and Active Members welcome you to join and get involved in this wonderful community of travel and tourism educators and professionals.

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ISTTE will host an EXCLUSIVE afterglow party sponsored by

The Epicurean Group (owners of Coach Insignia) Friday, October 18, 2013

9:00pm-11:00pm Immediately following the Detroit Exclusive Tour by D:hive

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What is Geotourism?

The National Geographic Center for Sustainable Destinations espouses the concept of Geotourism. The Center defines Geotourism as "tourism that sustains or enhances the geographical character of place - its environment, geology, culture, aesthetics, heritage, and the well-being of its residents." According to the National Geographic, geotourism incorporates the concept of sustainable tourism—that destinations should remain unspoiled for future generations—while allowing for ways to protect a place's character. Geotourism also takes a principle from its ecotourism cousin,—that tourism revenue should promote conservation—and extends it to culture and history as well, that is, all distinctive assets of a place. Academic institutions, tourism bureaus, the hospitality industry, regional and national governments have begun to adopt the concept. Geotourism provides an avenue for progressive tourism education and curriculum.

Source: http://travel.nationalgeographic.com/travel/sustainable/ about_geotourism.html 9


Keynote Speakers Roger Curtis President Michigan International Speedway Roger Curtis, president of Michigan International Speedway (MIS), a long-time veteran of motorsports administration. At the time of his appointment as the head of MIS in June 2006, Curtis had served as the vice president of Sales and Marketing at California Speedway, where he supervised the superspeedway’s advertising and promotions, sales and marketing, public relations and ticketing operations. Before his time at California, Curtis, a native of Terre Haute, Indiana, USA, served as the senior director of Marketing and Sales at Richmond International Raceway. Prior to this, he was the director of Marketing and Sales at Watkins Glen International. Curtis’ extensive motorsports resume is not limited to track administration. Involved in motorsports since 1991, he has owned his own motorsports marketing and communications company and has worked with Bobby Allison Motorsports, Bill Davis Racing and NASCAR Nationwide Series driver Bobby Dotter. Curtis is a graduate of Indiana State University in Terre Haute, Indiana, USA. With his appointment at Michigan International Speedway, Curtis returned to his Midwestern roots. His wife, Marla, grew up attending races at MIS and hails from nearby Clarkston, Michigan, USA. The couple has one son and two daughters: Austin, Bailey and Cameron. Leslie Gilbert Westin Hotel in the Detroit Metropolitan Airport Leslie was born and raised in Dearborn, MI. She has attended both Michigan State University and Eastern Michigan University, where she graduated with honors in August of 2012, earning a Bachelor’s degree in Geotourism. Leslie currently works as a Front Desk Agent at the Westin Hotel in the Detroit Metropolitan Airport. Her goal is to gain industry experience there before continuing her career in sales as a hotel event coordinator. Her passion is travel. 10


Dr. Susan Martin President, Eastern Michigan University Dr. Susan Martin joined EMU as President in 2008 after serving as Provost and Vice Chancellor at the University of Michigan-Dearborn, and Executive Associate Vice-President in the Office of the Provost at Grand Valley State University. She earned her Ph.D. and M.B.A. degrees from Michigan State University and is credited with a long history of distinctive service to the state under several governors. Highlights of Martin’s tenure at EMU to date have been: establishing a stable and strong leadership team that has achieved record-breaking enrollment growth; enhancing the beauty of the campus with more than $210 million in capital improvements in living and learning spaces; maintaining affordable education through tuition restraint and financial aid increases; and hiring more than150 new faculty to date. President Martin loves to interact with students and is regularly seen at student events. Martin is a member of the boards of directors of the Michigan Educational Trust, St. Joseph Mercy Hospital, Ann Arbor SPARK and the River Raisin National Battlefield Park Foundation. She is married to Dr. Larry Martin, professor of economics at Michigan State University, and has three children and three grandchildren. Kylie Olanowski Graduated with a Bachelors of Arts in Hospitality Business from The School of Hospitality Business at Michigan State University in 2010. All throughout college she worked at the Kellogg Hotel and Conference Center which is located on campus. In May 2010 following graduation, Kylie moved to Chicago and worked as a Convention Services Assistant and soon got promoted to the Convention Services Manager at the Hyatt Lisle. In June 2011, she moved back to Michigan where she accepted a position with the Michigan Lodging and Tourism Association as the Director of Events and Operations. Her main job is to plan the annual Pure Michigan Governor’s Conference on Tourism. This is the state of Michigan’s annual tourism conference. The event has started at 275 attendees and now has close to 1,000.

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Christian Overland The Henry Ford As Executive Vice President of The Henry Ford, Christian Overland is responsible for leading and managing the strategic planning, national positioning and visitor experiences both virtual and on-site. In addition he oversees all historical research, education programs, experience design and is responsible for the maintenance and growth of the institution’s collections. His work focuses on creating quality visitor experiences and building staff excellence, including developing and sustaining a strategic direction for the museum and leading the implementation of annual product and marketing plans. He has also built and maintained a strong vision and common agenda for the core business of the organization, working closely with The Henry Ford’s President and Institutional Advancement Team to manage external partnerships and raise funds toward achievement of the institution’s goals. Overland is committed to community service and dedicates his time to many organizations, including serving as Commissioner, State of Michigan Travel Commission; Commissioner, State of Michigan Lincoln Bi-Centennial Commission; Past President of the board of directors for the MotorCities National Heritage Area; committee member for the Museum Leadership Institute and Getty Leadership Institute; among many others. Jeanette Pierce Director of Community Relations for D:hive Jeanette Pierce is Director of Community Relations at D:hive. She is a Detroit native who grew up in the Morningside community and now resides in Downtown Detroit. She has been honored by Crain’s Detroit Business as one of the Top Twenty in their 20’s in 2007, awarded the Dave Bing Future Leader Award from the Detroit Free Press in 2010 and the Detroit Young Professionals Vanguard Award in 2011. In 2006 she co-founded Inside Detroit, a nonprofit that used tours to educate the public about Detroit’s history, culture and community. Inside Detroit took over 20,000 people on tours and welcomed over 50,000 to the Downtown Welcome Center which they opened in 2008. Inside Detroit has now merged with D:hive in order to expand their offerings by providing information and other resources related to real estate, jobs, important city data, retail, small business and more, essentially becoming an air traffic 12


control hub for people wishing to live, work and engage in the city. Dianna Stampfler Promote Michigan Dianna has been referred to as one of the most motivated, energetic and passionate leaders in the tourism industry, with more than 20 years of marketing, public relations and media relations experience. She launched Promote Michigan in August, 2004 and has successfully established herself as an independent marketing representative for an impressive list of clients. Prior to that, she worked for 7.5 years as the Marketing & Media Director for the West Michigan Tourist Association. In January 2008, Dianna was named Executive Director of the Kent County Lodging Association. She also is the current chair of the Allegan County Tourist Council, co-chair of the Art & Eats Agri-Cultural Tour of West Michigan, is on the Ferris State University Hospitality Advisory Board, and Pure Michigan Governor's Conference on Tourism planning committee, as well as being part of the inaugural committee establishing the newly formed Michigan Culinary Tourism Alliance. She is also a volunteer for the March of Dimes Signature Chef Auction in Grand Rapids and is on a Community Advisory Committee for the new Downtown Market in Grand Rapids. Dianna is a regular guest on various radio and television programs throughout Michigan and is a freelance travel writer for countless Magazines around the state including the Pure Michigan Travel Guide. Courtney Stanley Stiletto Empire Courtney is the 2011 Meeting Professionals International (MPI) Recognizing Industry Success and Excellence (RISE) Award Young Professional recipient. Her accomplishments, including coordinating domestic and international college student service learning initiatives landed her a spot in Connect Magazine’s 2011 40 Under 40 Meeting and Event professionals. Stanley served as the President of the Central Michigan University (CMU) MPI Student Club and tripled membership through her ambitious “beyond hands-on” initiatives. She graduated in 2011 from CMU, earning a Bachelor’s Degree in Recreation, Parks and Leisure Services Administration with a focus in Commercial Recreation. Stanley also completed minors in Hospitality Services, Leadership Studies and Event Management. Stanley is the Co-Founder of Stiletto Empire, an inspiring movement that empowers women to stop bullying in the workplace. Living as an agent of social change, she is serving as a non executive director for Positive Impact (Sustainable Events Ltd), a non profit that provides 13 sustainability training and education to the event industry.


Chad Wiebesick Director of Social Media & Interactive Marketing for MEDC Chad Wiebesick is a savvy digital marketing pro who's been exclusively in the online space since the turn of the century (the 21st century, that is). A strategic thinker with an eye for tactical execution, he’s got extensive background in integrated media strategy across both B2B and B2C markets. He has successfully planned and executed branding and direct response digital campaigns for dozens of clients (including Pure Michigan). Chad’s work and contributions have earned industry recognition and awards. He was named a Rising Media Star by OMMA Magazine in 2004 and was a finalist in Media Magazine's Creative Media Awards in 2006. He wrote an article about digital marketing for the August 2008 issue of Website Magazine, the nations largest circulated magazine for web professionals. Chad lives in Ann Arbor, Michigan with his loving wife. He's a technology lover, hi-fi enthusiast, business news junkie, and Wii aficionado. Outside of work, he enjoys mountain biking, skiing, golfing, fishing, hiking, martial arts, gourmet cooking, improv comedy, playing video games, and playing scrabble. Mary Zucchero Ypsilanti Area Convention & Visitors Bureau Mary Zucchero has been the Director of Sales and Business Services for the Ypsilanti Area Convention & Visitors Bureau for just over 5 years. Prior to her current CVB position, she has worked as a hotel Director of Sales and various other hotel management positions for hotels including Hilton, Intercontinental, and Choice. She has earned a BS degree from Grand Valley State University in Hospitality & Tourism Management. Mary holds two industry certifications including the CDME (Certified Destination Management Executive) from DMAI (Destination Marketing Association International) and the GMS (Government Meeting Specialist) from SGMP (Society of Government Meeting Professionals). She is on the advisory board for the Michigan Culinary Tourism Alliance, Tourism Industry Council, Gateway Communities Initiative, and a member of MACVB (Michigan Association of Convention & Visitors Bureau) as well as other community organizations. She lives in historic Depot Town in Ypsilanti and enjoys traveling and exploring the Mitten year round. 14


George Zimmermann Travel Michigan George Zimmermann became the Vice President for Travel Michigan at the Michigan Economic Development Corporation (MEDC) in October 2001. Under his leadership, Travel Michigan created and launched the awardwinning Pure Michigan branding campaign in 2006, a campaign that Forbes ranked as one of the top ten tourism promotion campaigns worldwide. Initially a regional campaign, Pure Michigan became Michigan’s first significant national advertising campaign starting in 2009. In 2011, George was named State Tourism Director of the Year by his peers, the National Council of State Tourism Directors. This was the second time he has been so honored, and he is the only person to receive this recognition twice. Prior to joining Travel Michigan, George served as Ohio’s Tourism Director, and he was named State Tourism Director of the Year in 1997. Before his work in tourism, George spent more than a decade in all phases of broadcasting in Texas, California, and Ohio, including serving as the Statehouse Bureau Chief for the Ohio Public Radio/Public Television Statehouse Bureau in Columbus. He is the author of three travel-related books and a graduate of the University of Texas at Austin.

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Conference Schedule Thursday, October 17th 10:00 am-5:00 pm Registration

Level 5 Inner Circle

10:00-11:30 am Workshop

Duluth A and B

ENGAGE - There is an APP for that! Nicole Davis ISTTE resident tourism geek Nicole Davis has planned a great Engage session for ISTTE 2013 that will include a toolbox full of free or low-cost mobile apps for education. Most of the apps have website counterparts, so if you don’t use a tablet or other mobile device, don’t worry. Starting this year, all members who attend will receive a certificate recognizing their participation in ISTTE Engage. We also have a great give-away this year, complements of the Southern Illinois University Office of Distance Education and Off Campus Programs. It’s sure to help you keep your students engaged!

1:00-2:15 pm Marquette A and B Opening Session Keynote by George Zimmerman, Pure Michigan 2:30-3:15 pm Marquette A and B Speaker Presentation Christian Overland, The Henry Ford 3:15-3:30 pm

Afternoon Networking Break

LaSalle Hallway 16


3:30-4:45 pm Paper Presentations

Cadillac B

Protection of Religious Monuments in the Event of Armed Conflict within the Framework of International Law. Dimitrios Mylonopoulos and Polyxeni Moira During World War II, the destruction of the cultural property of the people of Europe gave rise to wide mobilization on the part of the international community in order to stipulate an adequate legal framework to protect cultural heritage in times of war. Among others, cultural heritage comprises religious monuments and artifacts; indeed, it is widely admitted that religious art has exerted major impact on different parts of the world and in all historical periods, having influencing developments in architecture, monuments art and urban planning. Religious monuments and complexes reflect important phases of the history of mankind and are very closely linked to ideas, convictions, living traditions, etc. Even if nowadays there is an international legal framework which protects the cultural environment, in reality, the observation of legal rules is very difficult in periods of severe hostility. The essay at hand reviews the international framework of legal protection of religious monuments and explores its effectiveness through contemporary case studies. Is religion a determinant factor in influencing food consumption during vacation? The reaction of tourism industry. Polyxeni Moira and Dimitrios Mylonopoulos Religion and culture are determinant factors in influencing food consumption. Food choices made by tourists are determined, more or less by the religious parameter. Consequently, given the need for following the religious instructions and restrictions, food constitutes a significant factor concerning the criteria on the basis of which a destination is selected. In this respect, the tourism industry pays the necessary attention to the aspect of the relationship between religion and alimentation. According to the available data, this parameter has not yet been fully evaluated when planning and promoting destinations in a way effective enough to attract tourists from countries with distinctive alimentary habits which conform to their religion and high spending levels (e.g from the Arab peninsula, the Russians, etc). The present study presents the alimentary needs and habits of 17


tourists on the basis of their religion, explores the way by which the various tourism enterprises meet the specific alimentary requirements of tourists based on religion, doctrine or faith. The study used the internet to search and record the reaction of tourism industry (air carries, hotels, travel agents, restaurants) to this reality. The research suggest further exploration of the field at the national and the global level with an aim to collect more information for the choices, desires and needs of tourists depending on their religion and the degree that it affects their travelling behavior. This consideration will lead to more rational and effective promotion of tourism destinations Visual Imagery: Applications for Seeing the World Kim M. Williams and Gary Best This paper will discuss two innovative research techniques that utilised visual images in the data collection process: volunteeremployed photography and photo elicitation (Garrod, 2008; Harper, 2002). Volunteer-employed photography in the form of a ‘visual diary’ was utilised as a research method during a Study Tour to Bordeaux, France, in 2011. After returning home students selected and wrote about five photos they had taken that represented for them a significant cultural experience during the tour. These photos were employed at a research interview (photo elicitation) as a means to focus the interview discussions on the students’ cultural engagement and changes in their cross cultural perceptions. This paper provides an overview of the benefits of utilising visual methodology as a research instrument.

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3:30-4:45 pm Paper Presentations

Cadillac A

Influence of Household Characteristics on Dive Tourism Demand: A Multilevel Modeling Approach Sangchoul (Steve) Yi, Jonathon Day and Liping A. Cai This study investigates how household characteristics affect dive tourism demand. We argue that a household is a fundamental social unit, affecting travelers' travel decision. In order to test our hypotheses, we utilized Hierarchical Linear Modeling (HLM) and analyzed 2009 National Household Travel Survey (NHTS) data. Statistical results showed that family characteristics (e.g. household income, the number of household members, and household location) affect drive travelers' behavior as well as trip-related variables (e.g. interstate travel, access to heavy rail system, fuel cost, and EIA fuel efficiency) affect travelers' behavior. Finally, we compared results of Ordinary Least Square (OLS) estimation and of HLM. The results showed that the OLS, a conventional way of estimating tourism demand, could lead to inaccurate estimation results.

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Investigating Leadership Applications in the Field of Tourism: A Partnership of Sustainability and Success Denise A. Trudeau Poskas and Cynthia C. Messer With the increased influence of economic diversion, globalization, and distress, tourism has been a popular choice for communities seeking to enhance local economies, respond to changing social and environmental conditions, and strive for new benchmarks. That being said, with changes accelerating, and global patterns becoming all the more tumultuous the field needs to embrace a new way of creating sustainable positive change. One area that can benefit this field greatly is the study of the connection between types of leadership and effects on follower engagement (Trudeau, Messer, Hornvedt & Vitcenda, 2012). The study of the relationship between leaders and followers is more important than ever, and specific study of the relationship between charismatic leaders and followers offers key insights. Charismatic leaders are capable of developing effective, or ineffective, relationships with their followers. They also can either foster, or discourage, civic, or community, engagement – which is critical to the growth of networks, or social capital, in their communities (Varella, et al., 2005). In this article the authors investigate proprietary ways for creating that intersect between tourism and leadership in order to take the field to the next level of success.

6:00-7:30 pm Welcome Reception

42° North

ISTTE President, Dominic Dillane 7:30 pm ISTTE Dine Around

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Conference Schedule Friday, October 18th 7:30-9:00 am Poster Presentations

Marquette A and B

8:00 am Registration Opens

Level 5 Inner Circle

Continental Breakfast

8:00 am-4:00 pm Silent Auction 9:15-10:30 am Workshop

LaSalle A

Greco

The Happiest Class on Earth: Teaching Disney as a Tourism Topic Andi Stein

This presentation will explore the different ways the study of Disney can be incorporated into an academic travel and tourism program through the development of a Disney course. It will encompass background information about the magic of Disney, the growth and development of the Disney brand, and the impact Disney has had on the tourism industry. It will also include topic ideas for how to teach a Disney course as part of a Travel and Tourism curriculum. Andi Stein teaches a course called “Deconstructing Disney� at Cal State Fullerton. She is the author of Why We Love Disney: The Power of the Disney Brand and coauthor of An Introduction to the Entertainment Industry.

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9:15-10:30 am Paper Presentation

Cadillac B

Mainstreaming child-friendly tourism education: issues in curriculum and instruction Anne Meremikwu, Cecilia Ekwueme and Franca Odigwe Tourism programs that fail to give specific thoughts to the age, development and vulnerability of a child are unlikely to be adequately suited for the child.Travel and tourism is a type of experiential learning, and the child who comes into this learning context would get more out of it when effort has been made to make the environment learning-friendly and child-friendly. The paper highlights the need and feasibility of making tourism education more child-friendly thus making the industry better equipped to give the child tourist “a hospitable welcome�. This proposal to mainstream child-friendliness in tourism goes beyond curricula of regular courses in the travel and hospitality sector to include the curricula of professionals like doctors, nurses, architects, engineers, pilots, custom and police officers who provide service to the tourism industry. Efforts to achieve child-friendliness in tourism education should give attention to such issues as play, learning, nutrition and healthcare which are intimately related to the development and wellbeing of the child. An Examination of the Multidimensionality of Price Fairness. Jin Young Chung and James F. Petrick

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Barrier Free Tourism for Equitable and Sustainable Tourism Development and Management in Kerala Robinet Jacob and Abey Kuruvill The tangible benefits of International tourism, like employment generation, poverty alleviation and social harmony, regional development prospects, etc., have prompted regional governments to invest more on destination planning, new product development and infrastructural development. While those initiatives are ongoing, there are an estimated 650 million persons that have disabilities. Counting their family members, the figure reaches an astounding 2 billion people who are directly or indirectly affected by disabilities, representing almost a third of the world’s population. To cater better to that population and to promote “right to leisure� as envisaged by the UN, there is a need for incorporating the principles of barrier free tourism in destination planning and in transportation and accommodation. Tourism development in India in general and the South Indian state of Kerala in particular, has raised several concerns about the absence of equitable facilities required by differently abled tourists at par with other tourists. Barrier free tourism practices and accessibility are required among all sub sectors of the tourism industry to ensure right to leisure to differently abled tourists. This study is an attempt to investigate the current state of tourist facilities and service for visitors with disabilities in the two prominent destinations of Kumarakom and Alappuzha as a starting point to improve barrier-free tourism in Kerala. Several problems concerning accessibility to serve disabled visitors and recommendations to minimize the barriers to accessibility are discussed. It is hoped that this paper will assist the development of barrier-free tourism in Kerala by

providing useful guidelines to improve the facilities and service for tourists with disabilities.

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9:15-10:30 am Paper Presentations

Cadallac A

Understanding Motivation of Safari Tourists: Likert Scale vs. Open Ended Questions. Samuel Mendlinger, Asantael W. Melita, Sheryl Mendlinger and Arvind Singh Sub-Saharan African (SSA) safari tourism is a multi-billion dollar sector of the wildlife/ecotourism industry. Considering to economic importance of safari tourism to many SSA countries, we need to understand motivation of tourists on why and where they choose to take a safari vacation. Potential motivation parameters include viewing wildlife, nature, meeting the indigenous population, self-growth, spirituality, emotional experience, resting, taking a break from everyday life and learning. This paper examines the motivation parameters of tourists visiting the Ngorongoro Conservation Area (NCA), Tanzania. A self-completed questionnaire was given to 722 tourists as they entered the NCA. The questionnaire included: (a) socio-demographic data; (b) ten Likert scale (LS) motivation parameters; (c) open ended (OE) questions that produce a more nuanced approach to understanding motivation than the LS questions; (d) extent of knowledge on the NCA. The LS questions found viewing wildlife and nature as being the most important motivation parameters while the OE questions found learning and understanding local culture as more important than wildlife, nature, emotional experience and self-growth. The difference in answers to the LS vs. OE questions, with the former emphasizing wildlife and nature and the later learning, local culture, emotions and self-growth, emphasis the differences that may occur between quantitative and qualitative questions and the need to have both to truly understand motivation. By integrating quantitative and qualitative questions which can combine inductive and deductive methods of inquiry, allows one to gain insights into a problem that may be lost if only one method is used. Enhancing the Study Abroad Experience for the LGBT (sexual minority) student community Michael M. Scantlebury, Allison Adams and Veniecia Wilson Study abroad is an important means for expanding the individual’s world view. Lesbian, Gay, Bisexual and Transgender (sexual minority) status should not negatively impact student 25


learning. Pattison (2004) reports that sexual minority status did not affect students’ decision to study abroad or the destinations selected, however in an effort to mitigate any potential problems a number of university study abroad programs have provided specific resources and counseling to sexual minority students planning/considering study abroad. GVSU offers LGBT themed study abroad programs to Spain, the Netherlands, France, Germany, the Czech Republic, Poland and Mexico and resources are available. The UN World Tourism Organization (2012) reports that as more destinations become inclusive and open to sexual minorities, there have been increasing marketing directed to the sexual minority traveler and by extension more supportive of study abroad programs which include sexual minorities. The project focuses on two components: Component 1: Working in collaboration with both study abroad alumni and sexual minority student community this research will ascertain if and how a number of variables including sexual minority status impacts study abroad participation and destination selection. Resources required by sexual minority students in support of study abroad will be identified Component 2: Will conduct a survey of all study abroad directors with regard to an assessment of their destinations’ support for the sexual minority communities and resources that they as study abroad directors, may require. This research will enhance the study abroad experience of the GVSU sexual minority student community. Tourism Cares for America: The Personal Impact of Volunteer Tourism Participation Paul Stansbie and Patty Janes Volunteer tourism or Voluntourism has emerged over recent years as a growing niche in the travel industry (Elliott, 2008). Whether this is in response to a shift in travel habits of tourists, developed through increased awareness, education or guilt (Callanan and Thomas, 2005); major socio-cultural change (Wearing and McGehee, 2013) or simply a response by commercial entities to drive new markets (Mostafanezhad, 2013), the popularity of this niche as an area of inquiry within the academic community cannot be ignored (Guttentag, 2009). Tourism Cares for America (TC4A) is a national tourism based organization focused on facilitating a form of volunteer tourism to industry professionals. Over the last ten years it has engaged over 2,000 volunteers amassing 20,000+ hours of work at 12 sites throughout North America. While volunteering at these events may be perceived as individually rewarding, during the 26


past decade, no coordinated effort has been undertaken to examine the actual impact these experiences has had on participant’s satisfaction levels, motivations or travel behaviors. This study presents the findings of a research project conducted on TC4A participants at their recent event at Coney Island and Fort Tilden Beach in New York City (May 30th – 31st, 2013) and examines the impact on motivations, satisfaction levels and behaviors of volunteers.

10:30-10:45 am Morning Break 10:45 am-12:00 pm Workshop

LaSalle Hallway

Cadillac A

Exploring when and how to best integrate online/hybrid courses in an HTM curriculum Michael Sciarini, Paul Stansbie and Matthew Roberts Traditional views have been that the highest-quality HTM education requires face-to-face contact between, and among, students and faculty. However, both current circumstances and forecasts of continuing technological development compel us to confront evidence for re-assessing what has essentially been an exclusively “face-to-face” course delivery paradigm. Therefore, join us for a workshop exploring the potential to expand the development of online and/or blended course delivery across curriculum. Michael Sciarini ,Paul Stansbie and Matthew Roberts from Grand Valley will share their current process and preliminary outcomes , encourage discussion and identify additional resources for all who share an interest in learning more about when and how to best incorporate online coursework in Hospitality and Tourism Management curricula.

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10:45 am-12:00 pm Workshop

Greco

IFTTA - Teaching Travel Law Doug Crozier The International Forum of Travel and Tourism Advocates (“IFTTA”) is a worldwide group of lawyers, academics, bureaucrats and others who have an interest in the part of society where the fields of law and travel intersect. This presentation will seek to introduce ISTTE delegates to IFTTA’s history, accomplishments, resources, and desire to work with ISTTE members in jurisdictions where each organization has members. It will focus specifically on the relevance to students of TRAVEL of an understanding of LAW, and how this essential information can be communicated to such students.

10:45-12:00 Paper Presentation

Cadillac B

Determinants of student achievement on standardized assessments Pamela B. Allison Many high schools offer career/technical education courses, which include programs in Travel and Tourism Operations. While the programs are career focused, federal funding is dependent on standardized testing scale scores that measure general education skills, such as reading and mathematics. This study attempts to identify the strongest determinants of student success on standardized assessments, with correlations between each of the following sets of variables: student/instructor ratio and student scale scores (SSS) for standardized testing, teaching experience and SSS, the instructor education level and SSS. Results indicate the strongest relationship is between scale scores and the education level of the instructor, supporting the need for a more educated faculty in Travel and Tourism programs.

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A study of learning effectiveness of mobile travel app in tourism geographic course Chen-Hsiung Chou Mobile technologies are adopted into education more and more popular especially after launching new hard-ward, such as smart phones, tablets, and the fourth generation, such as long tern evolution (LTE), wireless technology. There are also many applications created for education and tourism fields. Therefore, this research will choose a travel application (app) of Taiwan applying into Taiwan tourism geographic course at Taiwan Hospitality and Tourism College to exam the learning effectiveness. The quasi-experiment study will be suitable for this study. Two classes (groups) will participate in the study. One class will be the treatment group which will use travel App into teaching scenario. The other group will be control group. Both of them will give pre-test of knowledge of Taiwan tourism geographic and post-test after one semester teaching activates. Thus, the result of study can be compare by quantitative method to exam the research hypothesis. Leaving the lecture theatre: Student perceptions of utilizing experiential learning and visual research on a studentdirected cultural tourism site-visit. Gary Best This paper will investigate and discuss the findings from one contextual application of two educational methodologies, namely experiential learning (Kolb, 1984; Kolb and Kolb, 2005; McClellan and Hyle, 2012) and visual research (Belk and Yeh, 2011; Norman, 1991; Rose, 2007) in a final year Bachelor of Business-Tourism Management core subject. A student-directed visit to a student-selected indigenous site that could be visited by cultural tourists had been utilised in the subject for a number of years and whilst anecdotal feedback had appeared to be positive, no formal investigation of either the site-visit experience or the site-visit report (worth 15% of overall marks) had been undertaken. This research offers an overview of a range of student responses to their chosen site including: (i) factors influencing site choice; (ii) an experiential learning opportunity, and (iii) utilising visual research methods. The findings overall indicate significantly positive responses to both the experiential learning opportunity and utilisation of visual research applied in the context of the site visit. 29


Hospitality across religions: A hermeneutic phenomenological perspective Ksenia Kirillova, Alsu Gilmetdinova and Xinran Lehto Given the inter-religious locus of modern tourism, current study explores how religion informs hosts’ understanding of hospitality and hospitable behavior in private, public, and commercial settings. Utilizing hermeneutic phenomenology as a framework, we resorted to in-depth interviews with three participants representing Buddhist, Christian and Muslim faiths and document analysis of respective holy texts. Regardless of religion, hosts understand hospitality first as relations to their own communities and only then as associations with outsiders. Findings reveal that interpretation of hospitality and hospitable behavior in private and public domains vary according to religious values while commercial hospitality, somewhat influenced by religion, is mostly understood as a money-making venture. The results are discussed in respect to host-guest paradigm and definitional characteristics of hospitality.

12:00-1:30 pm Marquette Lunch Keynote Presentation by Roger Curtis, President Michigan International Speedway 1:45-3:00 pm Workshop

Cadillac A

Geotourism and the Global Sustainable Tourism Criteria: Opportunities for Educators and Researchers Jonathon Day The Global Sustainable Tourism Council (www.gstcouncil.org) is an international body established to promote sustainable tourism practices. Through an extensive consultation process GSTC has identified broadly accepted criteria for sustainable tourism for tour operators, hotels and destinations. This workshop will examine resources available to educators in presenting sustainable tourism in the class room. It will also examine the wide variety of research opportunities presented by the GSTC. 30


1:45-3:00 pm Workshop

Cadillac B

Applying Geotourism Principles Linnea Lantria This presentation will incorporate various ideas for applying the Geotourism principles to tourism development. It will identify how the UNESCO Geoparks programs can work with the Geotourism approach, as well how it applies to both domestic and international tourism initiatives. Examples of student’s senior practicum projects and junior Geoparks projects will be used to show how courses were developed. Question and Answer

1:45-3:00 pm Workshop

Greco

The Back Roads: Highways and Byways of America Debbie Moore Learn how the development and promotion of America's scenic byways, historic roads and designated highway trails have helped tell the stories of heritage, culture and the natural environment in ways travelers enjoy. Learn how those projects have lured inbound travel and brought outside dollars into a region, while at the same time, improved the quality of life for local residents. Designated byways, roadways and highway trails are a “win-win” for all involved. You can use these stories and methods to enhance the learning experience for your students. Designated byways can work all around the world in places that don't have major tourism attractions. Let's send a new generation of byway developers from your classrooms into the tourism workforce!

3:00-3:15 pm Afternoon Break

LaSalle Hallway

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3:15-4:30 pm Workshop

Cadillac A

Tourism Cares: Preparing your students to enter the industry Amanda D'Aiuto, Michael Sabitoni Preparing your students to enter the travel, tourism or hospitality industries. This workshop is to introduce and update you on the programs Tourism Cares offers to students pursuing degrees in these fields. Tourism Cares is a non-profit with a mission to preserve the travel experience for future generations. One way we accomplish this goal is through workforce development by offering more than 80 scholarships, organizing a comprehensive mentoring program, coordinating networking volunteer programs and by acting as liaisons between students and companies for internship opportunities.

3:15-4:30 pm Paper Presentations

Cadillac B

Chinese Culture in Tourist Research: A Review, Critique, and Future Research Directions Junju (Judy) Li and Ying (Tracy) Lu With the booming development of Chinese tourism industry, a growing number of studies have emerged, attempting to understand Chinese tourists, particularly the influence of culture on Chinese tourist behavior. This research reveals the state and trend of the extant literature pertaining to the influence of culture on Chinese tourist behavior. Articles were retrieved from major English and Chinese journals in the last twenty years (1993-2012). The distinctions and similarities between English and Chinese studies are discussed and compared in five areas, including numbers, topics, research methods, applied culture theories and cultural values. It argues that although there is an increasing interest in the study of the influence of cultural on Chinese tourist behavior, there is an absence of sound theoretical framework and a lack of methodological rigor in the extant literature, especially in the Chinese literature. The study points out the areas with great potential for future inquiries for academia and the industry. 32


India as a Preferred Destination-An Empirical Research on Satisfaction Level of Foreign Tourists Jagdish Gupta and Santosh Tikoo Travel and Tourism industry hold tremendous potential for India's economy. It is true we need the foreign exchange, but we need international tourists’ smiles and satisfaction to sustain ourselves as a world’s tourist destination. So the present study was undertaken to find out the purpose of foreign tourists to visit India, to find out the satisfaction level of foreign tourists with activities and facilities provided for the foreign tourists at the Indian tourist spots and to identify the needs felt by foreign tourists during their visit in India. The present study was carried out in Delhi, Jaipur, Agra and Gwalior. A total sample of 50 foreign tourists was selected randomly. Data were gathered by using pre-tested questionnaire supported by observations. The purpose of visit of 22% of foreign tourists was to seek pleasure by exploring the culture of India. Majority of the tourists were satisfied with natural beauty of India. Tourists were not satisfied with toilet facilities, security service, guide and accommodation facilities in India. Foreign tourists felt the need for better public hygiene, for proper transport for the tourists, for basic amenities, for safety & security of the tourists and for proper infrastructure at tourists’ spots. Satisfaction level of foreign tourists was influenced by their sex, marital status and income. The study showed that effective arrangements for better public hygiene, guide, accommodation, recreational and entertainment facilities and security should be made. Agritourism: Development of Curriculum to Bridge the Gap Between Industry and Education Needs Stacy R. Tomas While agritourism (farm-based tourism) is a growing trend for both tourists and farmer entrepreneurs, limited educational resources exist. Farmer entrepreneurs are seeking advanced knowledge to help them make informed business decisions and create meaningful visitor experiences. Organizations such as Cooperative Extension and state agriculture departments across the country are offering workshops and educational materials for farmers. However, very little formal education is happening within universities and colleges that focus on agritourism as a degree program. To meet this need, an agritourism curriculum and degree program has been created at a university in the Southeast US. The new program is in its second year, and is being developed within a Department of Agriculture, as opposed to a Department of Tourism Management. This working paper will outline the initiatives that are being utilized to develop 33


the curriculum in order to maximize student learning opportunities while meeting the diverse needs of the agritourism industry. In an effort to create an effective and inclusive program, this initiative focuses on the following areas: (1) specific classes being developed and taught; (2) overall 4-year agritourism curriculum; (3) development of a heritage farmstead as an experiential learning laboratory; (4) building partnerships with key agencies and organizations; and (5) development of additional experiential opportunities for student learning outside of the curriculum. Feedback gained through student interviews and reflection papers will be shared. Additionally, interviews and feedback from focus groups of industry professionals will be highlighted. Results suggest the program is gaining momentum, but several hurdles must be overcome. Understanding the role of social influences in festival revisiting intentions Hyungsuk Choo This study examines the role of social influence associated with festival visiting behaviors by adopting Kelman’s social influence theory. For this, an onsite survey was conducted to examine the proposed model of festival social influence and to test the hypotheses. The result of analysis shows that, in the context of festival revisiting, an individual’s intention is significantly explained by all of the three social influence variables included in the proposed model, i.e., subjective norms, group norms, and social identity. Conclusion and implications for research and practice are discussed at the end.

3:15-4:30 pm Keynote Presentation Dianna Stampfler, Promote Michigan

Greco

5:30-8:15 pm D:Hive Tour and Evening Reception

Walking Tour and Dinner. Meet in the Marriott Lobby.

9:00-11:00 pm Coach Insignia, 72nd Floor Afterglow Party ISTTE President Dominic Dillane Awards, Election Results, Silent Auction Results, Live Auction

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Conference Schedule Saturday, October 19th 8:00-9:00 am Breakfast Keynote: Jeanette Pierce

Marquette

Director of Community Relations for D:Hive

8:30 am Registration Opens

9:00-9:45 am Keynote Presentation

Level 5 Inner Circle

Marquette

Chad Wiebesick, Director of Social Media and Interactive Marketing for Michigan Economic Development Corporations 10:00-11:00 am Workshop

Cadillac A

Developing the 2012-2017 Michigan Tourism Strategic Plan Sarah Nicholls Michigan is one of the few states in the US that has engaged in a comprehensive, industry-wide strategic planning process, involving stakeholders from all sectors of the industry and all regions of the state. The plan focuses on eight critical areas: Collaboration, Cooperation and Partnerships; Funding; Product Development; Promotion, Marketing and Communications; Public Policy and Government Support; Research and Technical Assistance; Resources and Environment; and, Service Excellence. The session will include an overview of the planning process, description of key outcomes, and discussion of the implementation strategy that is currently being put in place. 35


10:00 am-11:00 am Workshop

Cadillac B

Short-Term Study Abroad: An outline for creating rewarding, memorable, and educational experiences Tom Padron Study abroad programs have proven to be immensely valuable to students and faculty after completing an experience. There are no shortages of opportunities for short term study abroad programs and faculty who are interested in developing a program should have an understanding of what is entailed in creating a quality program. This session will concentrate on the critical areas of developing a study abroad course and trip and the necessary minutia that is essential in creating rewarding, memorable and educational experiences. The presenter will elaborate on past experiences with study abroad and give an introspective view of the detail-oriented nature of conducting travel courses.

10:00 am-11:00 am Workshop

Duluth A and B

How is the temperature in your classroom? A frank discussion on how to keep your cool. Dawn Aitken How is the temperature in your classroom? A frank discussion on how to keep your cool- For optimum learning we need to ensure that all systems are “go” for our students to get the most out of our classes What are the triggers that heat up or cool down your class’ learning environment Come prepared to share your struggles and get some solutions in this workshop on controlling your classroom climate.

11:00 am-5:00 pm The Henry Ford Tour

Busses will depart following the last workshops. Meet in Marriott Lobby.

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Student Day Schedule Friday, October 18th 8:30-9:30 am Student Check-In 12:45-1:30 pm Lunch

Marquette

Keynote: Roger Curtis, President Michigan International Speedway 1:50-2:50 pm Panel Discussion

Duluth A and B

Engaging Your Education: Careers in Travel & Tourism Leslie Gilbert - Westin DTW Kylie Olanowski - MLTA Courtney Stanley - Stiletto Empire Mary Zucchero - YACVB

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Conference Attendees Allison R Adams Grand Valley State University MAK B-3-244 1 Campus Drive Allendale, MI 49401 (w) 616-331-3118 (email) adamsa@gvsu.edu A. Dawn Aitken CTC Humber College 205 Humber College Blvd. Toronto, Ontario Canada M9W 5L7 (w) 416-675-6622 (-x) 5181 (f) 416-675-3062 (email) dawn.aitken@humber.ca

Gary P Best LaTrobe University Kingsbury Drive Bundoora, Victoria Australia 3068 (w) 61-3-9479-1694 (email) g.best@latrobe.edu.au Josette Blogg Ferris State University Flint, MI

George Aitken Toronto, Ontario Canada

Joann M Bruss ISTTE 23220 Edgewater St. Clair Shores, MI 48082 (w) 586-294-0208 (f) 586-294-0208 (email) joannb@istte.org

Pamela Allison Ph.D. Johnson & Wales University 801 West Trade Street Charlotte, NC 28202 (w) 980-598-1522 (f) 980-598-1520 (email) Pamela.Allison@jwu.edu

Hyungsuk Choo Bowling Green State University 211 Eppler N Bowling Green, OH 43402 (w) 979-219-9401 (email) hchoo@bgsu.edu

Randal G. Baker Ph.D. St. Cloud State University 720 Fourth Avenue South 348 Stewart Hall St. Cloud, MN 56301-4498 (w) 320-308-2271 (f) 320-308-1660 (email) rgbaker@stcloudstate.edu

Chen-Hsiung Chou Taiwan Hospitality & Tourism College 56 MingRen 2nd Street Jian Hualien, R.O.C. Taiwan 973 (w) 972-277-1172 (email) chouyson@gmail.com

Nicole Beaulieu Eton College Canada Inc. 706-333 Terminal Avenue Vancouver, BC Canada V6A 4C1 (w) 604-677-3866 (email) nicole@etoncollege.ca

Scott Chrysler Delmar / Cengage Learning 5 Maxwell Drive Clifton Park, NY 12065 (w) 518-348-2384 (email) scott.chrysler@cengage.com

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Onyeka Chukwu Onyeka Nkosiwe Travel and Tours P.O. Box 12472 Vorna Valley Johannesburg, Gauteng South Africa 1686 (w) +27 11 315 5588 (f) +27 11 805 5040 (email) onye ka@nkosiwettravelandtours.co.za Jin Young Chung University of Wisconsin-La Crosse RMTR, 2042 Health Science Center 1725 State Street La Crosse, WI 54601 (w) 608-785-8212 (f) 608-785-8206 (email) jchung@uwlax.edu Anita D Clarke Ferris State University Flint, MI Dr. Roger Coles Central Michigan University Foust Hall 148 Mount Pleasant, MI 48859 (w) 989-774-1364 (f) 989-774-1424 (email) coles1rl@cmich.edu Jim Collison Ph.D. California State University, Fullerton 800 N. State College Blvd. CP 460-12 Fullerton, CA 92886 (w) 657-278-4329 (f) 657-278-2209 (email) jcollison@fullerton.edu Gwen Cook Durango, CO

Roy A Cook Ph.D. Fort Lewis College 1104 Oak Drive Durango, CO 81301 (w) 970-946-9612 (email) cook_r@fortlewis.edu Doug Crozier Heifetz, Crozier, Law Sixth Floor, 10 King Street East Toronto, Ontario Canada M5C 1C3 (w) 416-863-1717 (-x) 307 (f) 416-368-3133 Roger Curtis Michigan International Speedway 12626 US Highway 12 Brooklyn, MI 49230 (w) 517-592-6666 (email) askthepresident@mispeedway.com Amanda D'Aiuto Tourism Cares 275 Turnpike Street Suite 307 Canton, MA 02021 (w) 781-821-5990 (-x) 215 (email) amandad@tourismcares.org Jeffrey Davis Carbondale, IL Nicole Davis Ph.D. Southern Illinois University 875 S. Normal Avenue 209 Quigley Hall Carbondale, IL 62901 (w) 618-453-7516 (f) 618-453-7517 (email) ndavis@siu.edu Jonathan Day Purdue University 900 State Street West Lafayette, IN 47907 (w) 765-337-7270 (email) gjday@purdue.edu

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Sharon F Derrig CTC Conlin-Hallissey Travel School 3270 Washtenaw Ave. Ann Arbor, MI 48104 (w) 734- 677-1562 (f) 734-677-1428 (email) sderrig@conlintravel.com

Linnea Iantria Missouri State University 901 S. National Avenue Springfield, MO 65897 (w) 417-836-4486 (f) 417-836-6006 (email) liantria@missouristate.edu

Dr. Dominic Dillane Dublin Institute of Technology/DIT Cathal Brugha St. Dublin, Ireland 1 (w) 353+1+4024391 (f) 353+1+4024496 (email) dominic.dillane@dit.ie

Chris Jack American Hotel & Lodging Educational Institute 2113 North High Street Lansing, MI 48906 (w) 517-372-8800 (f) 517-372-5141 (email) cjack@ahla.com

Jill Fjelstul University of Central Florida 9907 Universal Blvd Orlando, FL 32819 (w) 407-903-8096 (email) jill.fjelstul.ucf.edu Jagdish Gupta Arya P.G. College, Panipat G. T. Road Panipat, Haryana India 132103 (w) 919416872100 (f) 0180-2633028 (email) jagdishgupta65@gmail.com Dr. Zaher Hallab California State University East Bay 25800 Carlos Bee Blvd. PE- 310 Hayward, CA 94542 (w) 510-885-3043 (f) 510-885-2423 (email) zach.hallab@csueastbay.edu Dr. Florian Hummel European Management School Rheinstrasse 4N Mainz, Germany 55116 (w) 49-761-7032964 (f) 49-761-7032985 (email) f.hummel@ems-mz.de

Heather Khan Ph.D. Eastern Michigan University Geography & Geology 203 Strong Building Ypsilanti, MI 48197 (w) 734-487-0218 (f) 734-487-6979 (email) rsambroo@emich.edu Ksenia Kirillova Purdue University School of Hospitality & Tourism 900 W. State Street West Lafayette, IN 47907 (w) 504-430-6111 (email) kkirillo@purdue.edu Kim Kozak Ph.D. Eastern Michigan University Geography & Geology 203 Strong Building Ypsilanti, MI 48197 (w) 734-487-0218 (f) 734-487-6979 (email) rsambroo@emich.edu Jennifer Kuhl Ferris State University Flint, MI

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Abey Kuruvilla Ph.D. University of Wisconsin-Parkside School of Business & Technology 900 Wood Road, PO Box 2000 Kenosha, WI 53144 (w) 262-595-2105 (email) kuruvill@uwp.edu An Na Li ChienKau Technology University 100, Wenhwa Road Seatwen, Taichung Taiwan 4072 (w) 886-4-22450560 (email) anna313@ms39.hinet.net Junju Li Shanghai Jiguang Polytechnic College, China Lexington, KY 40508 (w) 859-619-4236 (email) junju.li@uky.edu

Chung Hsien Lin Feng-Chia University, Taiwan 100, Wenhwa Road, Seatwen Taichung, Taiwan 40724 (w) 886-4-24517250 (-x) 4732 (email) linchh@fcu.edu.tw Tuan Phong Ly The Hong Kong Polytechnic University TH 842, SHTM Building No.17 Science Museum Road TST East, Kowloon Hong Kong (w) +852 63231314 (f) +852 23629362 (email) tuan.phong.ly@connect. polyu.hk Andrea McNeil Eastern Michigan University 223 Strong Hall Dept. of Geography & Geology Ypsilanti, MI 48197 (w) 734-395-0301 (email) amcneil@emich.edu

Samuel Mendlinger Boston University Dept. of Admin Sciences 808 Commonwealth Avenue Boston, MA 02215 (w) 617-358-2696 (f) 617-353-6840 (email) mendling@bu.edu Cynthia Messer University of Minnesota Tourism Center 1420 Eckles Avenue 448 Coffey Hall St. Paul, MN 55108 (w) 612-624-6236 (email) cmesser@umn.edu Stacey Metz American Hotel & Lodging Educational Institute 2113 North High Street Lansing, MI 48906 (w) 517-372-8800 (f) 517-372-5141 (email) smetz@ahla.com Polyxeni Moira Technological Education Institute of Piraeus Dept. of Tourism Industry Parnithos 58 Peristeri, Athens Greece 12136 (w) +306977953963 (email) xeniamoira@yahoo.gr Mustakim Momin Highness Hotel PVT LTD A/203 New Ekta Chs Behram Baug Jogeshwari (West) Mumbai, Maharashtr 400102 (w) +919 769531958 (email) mustakim10@gmail.com

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Deborah L Moore Moore Tourism Development, Inc. 1705 West Walnut Street Carbondale, IL 62901 (w) 618-967-9730 (f) 618-549-0400 (email) mooretourism@gmail.com Dimitris Mylonopoulos Technological Education Institute of Piraeus Parnithos 58 Peristeri, Athens Greece 12136 (w) +306977953963 (email) dimilon@teipir.gr Ann Ndidi Meremikwu University of Calabar Dept. of Curriculum & Teaching Calabar, Cross River State, Nigeria (w) 234-08037222388 (email) annemeremikwu@yahoo.com Lori Neal Harris Stowe State University 5707 Wilson Avenue St. Louis, MO 63110 (w) 618-407-4061 (email) neall@hssu.edu Sarah Nicholls Michigan State University Natural Resources Bldg. 480 Wilson Rd., Rm. 131 East Lansing, MI 48824-1222 (w) 517-432-0319 (email) nicho210@msu.edu Francisca Nonyelum Odigwe University of Calabar Dept. of Educational Admin PMB 115 Calabar, Cross River State, Nigeria (w) +2348037270463 (email) francaodigwe@yahoo.com

Christian Overland The Henry Ford 20900 Oakwood Blvd. Dearborn, MI 48124 (w) 313-982-6100 (-x) 2349 (email) beverlyj@thehenryford.org Thomas C Padron Ph.D. Ohio University 1 Ohio University Athens, OH 45701 (w) 740-593-0594 (f) 740-593-0284 (email) padron@ohio.edu Jeanette Pierce D:hive 1253 Woodward Avenue Detroit, MI 48226 (w) 313-962-4560 (email) jeanette@dhivedetroit.org

Luane Quigley North West Regional College 79 Strand Road Londonderry, No. Ireland BT48 7AL (w) 00442871276103 (email) luane.quigley@nwrc.ac.uk Charlene Rodriguez Ferris State University Flint, MI Michael J Sabitoni Johnson & Wales University 8 Abbott Park Place Providence, RI 02903 (w) 401-598-4639 (f) 401-598-4764 (email) msabitoni@jwu.edu

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Richard A Sambrook Ph.D. Eastern Michigan University 205 Strong Building Ypsilanti, MI 48197 (w) 734-487-8489 (f) 734-487-6979 (email) rsambroo@emich.edu

Dianna Stampfler CTA Promote Michigan 201 Cottage Street Plainwell, MI 49080 (w) 269-330-4228 (email) dianna@promotemichigan.com

Michael Scantlebury Ph.D. Grand Valley State University B-3-226 Mackinac Hall One Campus Drive Allendale, MI 49401 (w) 616-331-2705 (f) 616-331-3115 (email) scantlem@gvsu.edu

Courtney Stanley Stiletto Empire, Co-Founder 12930 Woodrush Drive Grand Haven, MI (w) 616-935-2052 (email) stanl1cr@gmail.com

David A Schoenberg Ph.D. LaGuardia Comm. College of CUNY 31-10 Thomson Ave. Room B327-G Long Island City, NY 11101 (w) 718-482-5619 (email) dschoenb@lagcc.cuny.edu Mike Sciarini Ph.D. Grand Valley State University B-3-253 Mackinac Hall One Campus Hall Allendale, MI 49401 (w) 616-331-2104 (f) 616-331-3115 (email) sciarinm@gvsu.edu Sharon Scott CTC Education Systems 11038 Longdale Circle Sandy, UT 84092-7013 (w) 801- 572-3454 (f) 801-572-0701 (email) sharons@educationsystems.com

Paul Stansbie Ph.D. Grand Valley State University B-3-226 Mackinac Hall One Campus Drive Allendale, MI 49401 (w) 616-331-3160 (f) 616-331-3115 (email) stansbp@gvsu.edu Jennifer Stauff VIASINC 1756 Lacassie Avenue Suite 201 Walnut Creek, CA 94596 (w) 925-932-0130 (-x) 505 (f) 925-932-0128 (email) jcstauff@viasinc.com Dr. Andi Stein California State UniversityFullerton 66 Sycamore Lane Buena Park, CA 90621 (w) 657-278-5434 (f) 657-278-2209 (email) andistein@fullerton.edu Stacy Tomas Tennessee Tech University Box 5034 Cookeville, TN 38505 (w) 931-372-6134 (f) 931-372-3899 (email) stomas@tntech.edu

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Lorie A Tuma EdD Ferris State University College of Business Office Hospitality Management Program Big Rapids, MI 49307 (Cell) 989-506-3805 LorieATuma@gmail.com Kelly Victor-Burke Eastern Michigan University 223 Strong Hall Dept. of Geography & Geology Ypsilanti, MI 48197 (w) 734-487-0218 (f) 734-487-6979 (email) kvictor@emich.edu Mary Beth Walsh Moraine Valley Community College 9000 W. College Parkway Drive Palos Hills, IL 60465 (w) 708-974-5569 (f) 708-274-3745 (email) walsh@morainevalley.edu Chad W Wiebesick Travel Michigan 300 N. Washington Square Lansing, MI 48913 (w) 517-335-1083 (email) wiebesickc@michigan.org

Zhen Yao Dublin Institute of Technology/DIT Cathal Brugha Street Dublin, Ireland 1 (w) 353- 857821720 (email) zhen.dit@gmail.com Zongqing Zhou Ph.D. Niagara University College of Hospitality & Tourism St. Vincent's Hall, R412 Niagara University, NY 14109 (w) 716-286-8271 (email) zhou@niagara.edu George Zimmermann Travel Michigan 300 N. Washington Square Lansing, MI 48913 (w) 517-373-0059 (email) zimmermanng@michigan.org Janet Zinck Monroe Community College 1000 E. Henrietta Road Rochester, NY 14623 (w) 585-292-2598 (f) 585-292-3826 (email) jzinck@monroecc.edu

Plan your next adventure along the Ohio River Scenic Byway in Illinois.

Stay in “Treehouse Cabins” or Illinois’ oldest operating hotel! Visit www.ohioriverscenicbyway.net 44


Join us for ISTTE 2014 on October 22 - 24, 2014 St. Louis, Missouri, USA

Experience the Gateway to the West! Take a ride to the top of the St. Louis Arch! Have dinner on the Mighty Mississippi River! Enjoy Missouri wine, beer & other culinary treats! DON’T MISS THIS FABULOUS ADVENTURE!


Istte 2013 conference program