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Fine Art Photography Magazine

May 2015 #8

ARCHITECTURE


Editor & Founder : Dafna Navarro

Israeli Art Market

http://israeliartmarket.com mail: mail@israeliartmarket.com Facebook Page: https://www.facebook.com/ IsraeliArtMarket Tel: +972502343318

The company has three business lines which include: http://israeliartmarket.com which showcases the top Israeli artists in photography, contemporary art and Judaica; Israeli Art Market digital magazine and Israeli Lens Digital magazine which are available for download, subscriptions and single issues on Apple Store Newsstand, Google Play app, Magzter.com, issuu.com, joomag.com, and available in a Kindle version at amazon.com; http://israeliartmarket.com Facebook Page: https://www.facebook.com/IsraeliArtMarket

Sell My Art

The company specializes in the sale of Israeli art to interior designers, architectural firms and private individuals in Israel. http://sellmyart.co.il Facebook Page: https://www.facebook.com/sellmyart.co.il

Show My Work

A website showcasing over 250 artists, photographers and designers from various disciplines. The site also promotes exhibitions of art and design. http://showmywork.co.il Facebook Page: https://www.facebook.com/ShowMyWork

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BE A CONTRIBUTOR mail@israelilens.com

Editor & Founder : Dafna Navarro Content Editor : Emma Gotenberg Graphic Design : Ziv Kay

Follow Us On Instagram Cover Photo:

Jason Peterson Š All Rights Reserved


TABLE OF CONTENTS 6/ 5 Architectural Photography Tips 12/ 10 InteriorPhotography Tips From The Professionals 16/ Interview With Aviv Kurt 32/ Raskin & Perelman 48/ Lior Avitan 76/ Shai Epstein 90/ Hen Berkoviz 108/ Lika Ramati 124/ Denis Kravtsov 144/ Omri Talmor - "Stasis" 164/ Yoav Peled 188/ Gila Azulay 202/ Gil Dor 216/ Most Influential Photographers - Martin Turner 224/ Elsewhere - Jason Peterson 236/ Elsewhere - Mohammad Reza Domiri Ganji

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Copyright to Raskin Perelman Š

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FINE ART PHOTOG 4

The New Magazine for Contemporary Fine Art Photography Available for subscriptions and single Issues on Apple Store Newsstand, Magzter.com, joomag.com, issuu.com, and available in a Kindle version at amazon.com

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RAPHY MAGAZINE http://israeliartmarket.com 5


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Architectural Photography

T ip s ips

By Josh Johnson

6 http://israeliartmarket.com Copyrighted To Martin Turner Š All Rights Reserved


Architecture is an incredibly fascinating area of design. The seemingly impossible physics, the play of light, the masculine textures, it all comes together to create an incredible sense of fantasy and wonder. The magic of great architecture is highlighted and even amplified significantly when presented by the right photographer. These 5 tips and tricks will help you find an approach that results in amazing images.

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Copyrighted To Martin Turner Š All Rights Reserved

Tip 1: Find the Fantasy When you approach a structure, try to find a crop that makes the reality of the building seem impossible. To illustrate, consider how the image above feels like an optical illusion. It's as if Escher himself took a photo of one of the fantastical places that occupied his mind.

the edges of the building are right outside the crop of the photo, but that illusion of infinite potential is strong.

Tip 2: Master Symmetry The idea that symmetry is beautiful is an inescapable notion. When we see it in creatures, plants, art, architecture or anywhere else we are mysteriously drawn in and captivated. Whether it's that our brains enjoy the fun of Also notice how the hard lines are positioned in such a way that it feels spotting repetition or that there's just like the building is immense and could less information to process, we can't help feel that symmetry is good and continue forever. For all we know right. 8


When you're shooting architecture, the simplest place to start is with the symmetrical aspects. Find something that repeats, stick two or more of them tightly in the frame and you'll have the potential for a great shot.

Copyrighted To Martin Turner Š All Rights Reserved

the surface. If you stare long enough to really let yourself get taken in, you almost feel as if you're going to fall into the sky.

Any time you're up against a tall structure, whether it be man made Tip 3: Look Up or natural, try taking a shot looking straight up from the bottom. Make Some of my favorite architecture sure to adjust your ISO and aperture abstracts instill a dramatic sense of vertigo not by looking downward, so that the sky detail isn't blown out, but upward. Impossibly tall structures it's often the texture and drama in that vast cloudy background that have a tendency to fascinate and terrify us at the same time and images really makes the photo. like the one above bring that fear to

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Copyrighted To Martin Turner Š All Rights Reserved

Tip 4: Twist that Camera When you're shooting any sort of abstract, resist the tendency to level the camera as you would with a typical shot. Instead explore every angle and rotation to make the image that much more captivating. The photo above uses an extreme rotation to add a lot of visual interest. It makes you want to twist your head to find the proper viewing angle, which isn't always obvious and can leave you wondering. 10 http://israeliartmarket.com

Tip 5: Lighting is Everything Whenever you have the opportunity, come back to an interesting building at different times of the day to watch as the sun plays across the surface and shadows envelop or escape the crevices. Consider the lighting exactly like you would in high and low key portrait situations. Sometimes you'll want strong prevalent shadows for a dramatic look while other times a bright, almost flat appearance will make a more powerful statement.


Copyrighted To Martin Turner Š All Rights Reserved

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10

InteriorPhotography

Tips

From The Professionals

By Tom McCallum With the rise in interior design websites and blogs, the need for excellent interior photography and expert 3D renderings of inside spaces is at an all time high. Alongside eye-catching initial designs, architecture firms, real estate agents, restaurants, cafes and hotels must get their interior photography right or risk being lost in the crowd. To help you keep up with the trend, here are our top 10 interior photography tips …

of lights to try to achieve the best for every space. As a general rule, you are looking for soft lighting, But don’t face the wall. Squashing yourself as so try shooting with natural light from the windows tightly into the corner as you can go will give you during the photography ‘golden hours’ – early in the widest perspective of the interior before you, the morning or late in the afternoon. allowing you to capture more of what makes it Organise the space special. Try all of the corners of every space to see 3. what the perspective from each of them is like. prior to the shoot Some interior design photographers press their Don’t just start shooting the interior at random – camera against the wall to get as wide an angle think about the image you want to capture before taking the photographs. Add features to a room to as possible. create a certain atmosphere, if you think the scene 2. It’ll be alright with on its own is dull. Some carefully placed cushions or a stack of newspapers can give your interior good light Interior photography lighting is so important that it’s photography some much needed character. Walk almost a specialism in itself. You need to balance around the space and get a feel for it before the lighting so there are no overly dark shadows implementing the interior photography tips in this or overly bright highlights. Use the light that is article.

1. Go and stand in the corner

Equip yourself for available to you in the room – lamps, overhead 4. lighting, fireplaces, and natural light from success windows. Play around with different combinations When photographing interiors, a wide angle is a good starting point. You should purchase a 12 http://israeliartmarket.com


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purpose built wide angle lens for the best results. A 16mm to 24mm lens will allow you to get a great perspective from the corners of the space. Always take a standard lens along too for the close ups of details you might want to capture to support the wide angles. Depending on the space, you may even want to take a macro lens to capture fine details, for example in a five star hotel or a quirky retreat.

5. Straighten yourself out

Ensure that all the vertical lines in your interior image are going straight up and down and not converging at the top and bottom. Use a tripod with a spirit level to ensure the lines of the features – bookcases, doors, windows, tables, etc. – are all parallel within the frame. If the lens is tilted slightly up or down the lines will be going diagonally, providing an unwanted distraction to the viewer and detracting from the impact of the interior. The interior will appear to be falling away or tipping towards the viewer.

6. Don’t trust your hands

All professional interior photographers know that nobody has a hand that’s as steady as a sturdy tripod. If you want a crisp, clear and professional looking photograph of your interior, make sure you use a tripod. A blurred image will not only make the photographer look like an amateur but the interior designer will suffer from your mistake as well.

7. Use your aperture

Depth of field is an important tool in the interior photographer’s arsenal. If there is some unwanted detail in the background of the shot, you could always blur it out with a smaller f-stop. Alternatively, if you’re shooting a grand space you might want a smaller aperture (bigger f-stop) to make sure the entirety of the scene is in sharp focus.

8. Shoot from on high

the camera straight. Look for a good vantage point up a staircase, or bring along a step ladder to help you reach those dizzy heights. Make sure you don’t end up cutting out half of the frame, however.

9. Don’t be afraid to use post-production

To add a sense of grandeur, try shooting a wide angle from high up in the corner while keeping Post-production is a huge asset to interior photography. It’s very rare that an interior design 14 http://israeliartmarket.com


image comes out exactly as you want it to look, with the difficulties of shooting in a confined space with awkward lighting. Try to make sure you get the composition correct first time round to prevent the excessive need for vertical correction, and keep post-production to a minimum – contrast, highlights and shadows, and cropping.

creativity that comes with its popularity. Use these 10 interior photography tips as a basis for your images but feel free to judge the scene before you with your artistic eye. Experiment with different angles, apertures and lighting to see what you can come up with.

10. Get creative

Interior photography is seeing a resurgence in http://israeliartmarket.com 15


Interview With

AVIV KURT Aviv Kurt, a graduate of the Product Design Department at "Shenkar" and "studio" photography school. Do photography products, food and jewelry, photo studio, Architecture photography, Business Identity photographs, aerial photography, photojournalism and public relations, portraits and catalogs. Today, with 20 years of experience in the photographic industry, he provides his customers an interesting viewpoint, original and unique to each project, with a focus on marketing and increasing sales.

"... My goal is to first identify what the real need of the customer, wrap it in the knowledge that he needs, give him the most accurate solution to produce clearly with his expert advice ..."

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In the Beginning:

The story starts with my journey around the world, where I caught the bug. I shot a lot, I've posted pictures from my Journey "Masa Aher" and in a photography book "exposure". I studied photography at the College of Art "studio" and I majored in industrial design at Shenkar which contributed to me a lot. In Parallel way, in order to make a living I worked in agriculture and carpentry, I worked in the family business and produces cotton harvest garden furniture and swings the seat of our carpentry shop.

How did you find yourself in photography, after four years of studying industrial design?

I went to study industrial design at Shenkar that I've always loved to research products, interested me the ergonomics of the product, how to produce it, material and form. I enjoyed school very much and I'm still interested in it. When I graduated, I opened a design studio and quickly realized projects are detained and sometimes canceled, due to procrastination or budgets, and I cannot be bothered to see immediate results, and in some cases work is done in vain. All my life I photograph my own pleasure and never stopped. I did not want to film events, despite the thrill of working with people, working hours in the evening did not suit me. At that time, a friend asked me if I could take pictures of a winery for some client and a publication designer asked me to shoot a project she designed. I responded to the challenges, and the 18 http://israeliartmarket.com

results impressed me very much. I realized that I had a talent for shooting interior design and designed spaces, I realized I was in the right place.

How do you get to work on a new project?

My goal is to first identify what the real need of the customer, wrap it in the knowledge that he needs, give him the


most accurate solution and produce clearly with his expert advice. I'm interested in his design style and where it designates the project. Once you decide on the day of shooting, I update the client what he should prepare to be given an authentic feeling and photography establishes a connection with the viewer. Arrive at the location and do a quick tour to figure out what filming. I understand

the direction of the sun during the day and builds Picture Day thereunder. I'm starting to deploy Lighting- support natural light flashes, and then begins to place the camera angles best suited to space. Together we locate items and furniture optimal way and I balance the lighting. The first images are made with a wide lens for understanding space. And then I can break away from the tripod and http://israeliartmarket.com 19


create atmospheric frames and closer. In most cases I strive to natural and authentic photography, natural lighting, space when guiding the atmosphere. In contrast, the photography of modern interior design often has more appropriate lighting and visual imaging.

First, arrange the area you want to shoot, take distractions like a trash bag sticking out of it, a filled sink and so on. Tip Two: Open the windows and let all the light to enter. As the camera or smartphone will receive more light, so that a better picture will emerge for sure. You can adjust the light with curtains if there is. You What do I need as an should try not to shoot in front of a bright architecture photographer? light, but in areas with relatively balanced Important features are patience and lighting. Another tip is to photograph perfectionism, you can not be doing a places lower height standard. sloppy job. To extract the maximum from a project, without giving up.

Can you give us some tips for Interior Photography? 20 http://israeliartmarket.com


Copyright to Aviv Kurt Š

Project: 43 m apartment in Tel Aviv Designed By Julia Staroselsky

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Copyright to Aviv Kurt Š 22 http://israeliartmarket.com

Project: 43 m apartment in Tel Aviv Designed By Julia Staroselsky


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Project: 43 m apartment in Tel Aviv Designed By Julia Staroselsky Copyright to Aviv Kurt Š 24 http://israeliartmarket.com


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Follow Us On Instagram Facebook Page: https://www.facebook.com/IsraeliArtMarket Copyright to Dafna Navarro. Israeli Art Market Š 2014, All rights reserved. No part of this magazine may be re-used without the written permission of the publisher. The content of this magazine is for informational purposes only and is, to the best of knowledge, correct at the time of publication.

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Israeli Lens #8 - Architecture Photography  

We are most excited to present this excellent Issue of Architecture Photography, A showcase and articles of the finest photographers in Isra...

Israeli Lens #8 - Architecture Photography  

We are most excited to present this excellent Issue of Architecture Photography, A showcase and articles of the finest photographers in Isra...

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