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2008 Prospective Member Campaign


ASSOCIATION® SPA INTERNATIONAL

Campaign Purpose • Increase membership • “Clean up” database

Campaign Components

• Magazine Ads • Postcards • Web site landing page (to measure responses) • Quarterly e-newsletter


ASSOCIATION® SPA INTERNATIONAL

Magazine Ads • SpaBusiness • March 2008 • June 2008 • SpaTrends • 2008 Directory • Universal Companies • 2008 Catalog


Find Inbox Peace

The ins and outs of the spa industry–we’ll help you manage them. For more than 3,000 health and wellness facilities and providers worldwide, ISPA is the recognized industry voice on everything from consumer trends and best business practices to market research, risk management programs and the promotion of the spa experience itself. Looking for a network you can tap into for industry news and media events? Interested in guidelines on compensation for spa employees? When you join ISPA, our resources become yours, making your day-to-day challenges considerably less challenging. To learn more about the benefits of ISPA membership, including Pulse, the industry’s leading publication for spa professionals, visit www.BusinessOfSpa.com.

www.experienceispa.com

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1.888.651.ISPA (4772)


Achieve Business Balance

Maintain your equilibrium in an ever-changing market. Did you know that one in four American adults will visit a spa this year? Or that emerging trends include a growing demand for spa cuisine and the use of native ingredients in the spa experience? ISPA members know. In fact, ISPA members are on top of all the latest industry news as well as spa best practices, networking opportunities, valuable consumer research findings and more. For more than 3,000 members in 75 countries, ISPA is the recognized voice for the spa industry. Join ISPA to find the perfect balance of help, guidance and support you’ve been missing. To learn more about the benefits of ISPA membership, including Pulse, the industry’s leading publication for spa professionals, visit www.BusinessOfSpa.com.

www.experienceispa.com

|

1.888.651.ISPA (4772)


ASSOCIATION® SPA INTERNATIONAL

Direct Mail Postcards • First postcard will be mailed in April to all prospects in database. • Each recipient will have a “special invitation code” printed on their postcard inviting them to visit the campaign Web site to download a copy of the 2007 Spa Industry Executive Summary. • Second postcard will be mailed in May to all prospects in database who didn’t respond to the first postcard.


ASSOCIATION速 INTERNATIONAL

SPA

Postcard No. 1

Postcard No. 2


ASSOCIATION® SPA INTERNATIONAL

Web page • • • •

www.BusinessOfSpa.com Dedicated URL will be used to track campaign responses Postcard recipients will have a place to enter their “special invitation code,” update their database record and download the 2007 Spa Industry Study Executive Summary Magazine ad respondents will be able to register to receive the free executive summary as well as the quarterly newsletter.


INTERNATIONAL

SPA

ASSOCIATION®

E-Newsletter • •

Sent four times a year Will include • What’s New • Research • Pulse article • Calendar


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