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Exchanged in a travel agency and hotel accommodation The establishment of cooperative relationships with other organizations is becoming increasingly crucial for tourism organizations. Indeed, interorganizational relationships are becoming a key research paradigm in the hospitality literature, aiming to identify the determinants of successful relationships between hotels and travel agencies, the most costeffective way for a hotel to extend its sales and marketing efforts.

Travel agencies work on the basis of different agreements made with different public and private entities as well as hotel development, these two branches collaborate mutually for their growth in different areas, for example: In 2016, 51.8% of travelers who book trips through digital media will do so through an electronic device, an app created by a travel agency, in which the processes will be generated generating greater rentability in the services offered by the hotel apart from stay and joint with the agreements with the travel agencies for a leisure activity. For 2019, they say the number will reach 69.8%. shared services between hotels and travel agencies. De hecho, los consumidores de hoy en día han recurrido tanto a los dispositivos móviles que los motores de búsqueda como Google y Bing en realidad están criminalizando sitios web que no son aptos para dispositivos móviles.(Norrid 2016).

Travel agents assist travelers by sorting through vast amounts of information to help their clients make the best possible travel arrangements. Travel agents offer advice on destinations and make arrangements for transportation, hotel accommodations, car rentals, and tours for their clients. In addition, resorts and specialty travel groups use travel agents to promote travel packages to their clients. Travel agents Travel agents are expected to be able to advise travelers about their destinations, such as the weather conditions, local ordinances and customs, attractions, and exhibitions. For those traveling internationally, agents also provide information on customs regulations, required

documents (passports, visas, and certificates of vaccination), travel advisories, and currency exchange rates. In the event of changes in itinerary in the middle of a trip, travel agents intercede on the traveler's behalf to make alternate booking arrangements.(MuĂąoz 2000)

The success of relations between hotels and travel agencies. Collaborative relationships with other organizations are increasingly important for tourism organizations. In fact, interorganizational relations are becoming a paradigm of key research in the hotel literature. However, there has not been much empirical research on this topic in the hotel sector. In addition, although some studies have been carried out to reevaluate the relationships between individual hotels and travel agencies, the empirical research of this study is the first to try to identify the determinants of successful relationships with hotels. and travel agencies, this being the most profitable way for a hotel to increase its sales and marketing efforts. (Masiero 2014)

Work Environment Travel agents spend most of their time behind a desk conferring with clients, completing paperwork, contacting airlines and hotels to make travel arrangements, and promoting tours. They also spend a considerable amount of time either on the telephone or on the computer researching travel itineraries or updating reservations and travel documents. Agents sometimes have to face a great deal of pressure during travel emergencies or when they need to reschedule missed reservations. They are especially busy during peak vacation times, such as summer and holiday travel periods. Many agents, especially those who are self-employed, frequently work more than 40 hours per week, although technology now allows a growing number of agents to work from home.(Tse 2003)

Between travel agencies and hotels

Hotels and travel agents constantly strive to innovate and devise new commercial strategies to meet ever-changing travel needs and the diversity of demands of increasingly demanding

travelers. Hong Kong and Singapore, as major tourist destinations, compete fiercely to serve as the tourist center of the region. The findings indicate that the competitiveness of costs, the mobilization of people and partners, and the construction of a solid service delivery system are the three main competitive strategies used by senior managers, while the use of information technology and Product differentiation are areas where you have the least confidence. The interrelation of competitive strategies is exemplified by the fact that a good service delivery system that can perform services consistently can only be achieved when the service standards are clearly defined and measurable. (Medlik 2012)

References Inversini, A., & Masiero, L. (2014). Selling rooms online: the use of social media and online travel agents. International Journal of Contemporary Hospitality Management, 26(2), 272-292. Medina-Muñoz, D., & Garcıá -Falcón, J. M. (2000). Successful relationships between hotels and agencies. Annals of Tourism Research, 27(3), 737-762. Medlik, S. (2012). Dictionary of travel, tourism and hospitality. Routledge. Norrid, J. A. (2016). U.S. Patent No. 9,251,477. Washington, DC: U.S. Patent and Trademark Office. Tse, A. C. B. (2003). Disintermediation of travel agents in the hotel industry. International Journal of Hospitality Management, 22(4), 453-460. Wong, K. K., & Kwan, C. (2001). An analysis of the competitive strategies of hotels and travel agents in Hong Kong and Singapore. International Journal of Contemporary Hospitality Management, 13(6), 293-303.

Research outcome n2  

Outcome N°2

Research outcome n2  

Outcome N°2