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UNIVERSITY OF MANAGEMENT AND ECONOMICS

STARTS WITH KNOWLEDGE. LEADS TO SUCCESS.

International Marketing and Management INTERNATIONAL MASTER OF SCIENCE PROGRAMME

VILNIUS / KAUNAS

2013


ISM - ABOUT US

All levels of studies: Bachelor, Master and Doctoral studies, Executive education. International Quality Accreditation by CEEMAN since 2006. One of theTOP 200 business schools in EDUNIVERSAL global ranking since 2007.

ISM University of Management and Economics was established in 1999 as the first privately owned institution of management education in Lithuania. The main founders of ISM are BI Norwegian Business School, one of the largest business schools in Europe, and Innovation Norway.

Emphasis on case-based, projectbased learning allowing integration of knowledge and skills. 60 full time academic staff. 70 visiting professors from around the world. Over 2000 students. Exchange and double degree programmes at over 106 universities in more than 46 countries worldwide. State-of-the-art learning and teaching facilities. Campuses in Vilnius and Kaunas.

THE BEST PROGRAMME IN THE EASTERN EUROPE. Eduniversal Ranking of the Best Masters and MBA programmes in Marketing in 2012.


INTERNATIONAL MARKETING AND MANAGEMENT PROGRAMME DETAILS DURATION: MODE OF STUDY: STUDY LANGUAGE: TOTAL CREDITS: COURSE CREDITS: THESIS CREDITS: DIPLOMA:

PROGRAMME FOCUS The overall goal of the programme is to provide students with international marketing management related knowledge, skills, values and attitudes. The programme’s specific focus is on a comprehensive examination of all major components of marketing and management strategies and their integration. The degree is tailored to the needs of future managers operating in highly turbulent international environments. The curriculum follows an interdisciplinary approach, while simultaneously addressing the principles and practices of marketing, management and international business.

Two-year Full-time, lectures from 5.45 pm to 9.00 pm English 120 ECTS 90 ECTS 30 ECTS Master of Science in International Marketing

Through the Master of International Marketing and Management programme the students will be able to: Apply, develop and implement the contemporary theories in the areas of international marketing and management. Analyse and assess internal and external international business environment and derive managerial decisions. Analyse and critically evaluate various real-life business examples, situations and experiences in multiple international management functions. Use advanced qualitative techniques and quantitative data analysis methods.

COURSES GENERAL COURSES Research Methodology Multivariate Statistics INTERNATIONAL MARKETING COURSES International Marketing Management Advanced Topics in International Marketing International Consumer Behavior Theories and Methods of Marketing Communication INTERNATIONAL MANAGEMENT COURSES Corporate Social Responsibility International Human Resource Management Strategic Management Applied Microeconomics International Negotiations INTERNATIONAL BUSINESS COURSES International Business: Context and Development International Firm Emerging Economies Advanced Corporate Finance

STUDENT POPULATION: 190 GRADUATES: 271 AVERAGE AGE: 25 INTERNATIONAL STUDENTS*: 18% NUMBER OF NATIONALITIES REPRESENTED*: 18 GRADUATE EMPLOYMENT**: 97% *Exchange students included. ** According to ISM alumni survey.

Course descriptions are available at: www.ism.lt/ects

Dr. LINETA RAMONIENÄ– Director of International Marketing and Management Programme The International Marketing Management programme provides an exciting, value-added educational experience. Students benefit from a solid management and marketing core, along with an option to focus on the international context. The curriculum combines courses in corporate social responsibility, international negotiations and strategic management with a broad understanding of the advertising, marketing research and promotional skills needed to excel in the international marketing management field. Different interactive study methods, such as discussions, cases, projects and simulations, are used in the classroom. All classes are taught in English; the majority of professors come from abroad.


INTERNATIONAL OPPORTUNITIES ADMISSION REQUIREMENTS FOR APPLICANTS

EXCHANGE PROGRAMMES Completed undergraduate programme (Bachelor’s degree or equivalent). Collected 36 ECTS in the fields of management / economics. English language skills at Upper Intermediate level or higher. students spend anand exchange semester in one of CommitmentMaster’s and motivation tocan benefit from contribute to the programme. 20 partner universities in 13 countries across Europe and Asia. MAIN ADMISSION

DOCUMENTS FOR APPLICATION A complete application pack for admission includes the following materials: Completed application form. Undergraduate degree diploma and diploma supplement. Applicants who have earned their degrees abroad must submit notarized translation of undergraduate degree diploma and a confirmation by the Lithuanian Centre for Quality Assessment in Higher Education (www.skvc.lt) confirming that their undergraduate degree is comparable to an approved Lithuanian undergraduate degree. Proved English language skills, which should meet the requirements of Upper Intermediate level of higher. Valid results of TOEFL (at least 65 IBT), IELTS (at least 6) tests. Curriculum vitae (in English). An essay in English on the topic “What do you hope to gain from graduate studies?”. 2 photos (3x4 cm). A copy of passport pages containing photo and information about identity. Proof of adequate financial resources to cover the tuition fee and the living costs in Lithuania (international applicants only). Application fee is LTL 200 (58 EUR). Documents confirming academic activities (if applicable).

Citizens of EU, EEA, CIS countries Applications’ submission: April 1 – July 15, 2013. Other international applicants Applications’ submission: April 1 – June 17, 2013. ADDITIONAL ADMISSION Citizens of EU, EEA countries Applications’ submission: July 29 – August 6, 2013 HOUSING ISM offers student housing or assists in finding flats to rent. More information is available at www.ism.lt/accommodation.

Double degree options

Application pack is available at www.ism.lt/ms/admission

The double degree is exclusively awarded to students who spend

the second their two-year programme at the chosen double TUITION FEESyear ANDofSCHOLARSHIPS degree partner university:

The tuition fee for the Master of Science programmes is LTL 7300 per semester (approx. 2114 EUR). International applicants are eligible for the scholarships to cover part or all tuition fee. The best applicants of the programme are eligible for the tuition fee INSEEC Paris, BI Norwegian Business School, discount andwww.bi.edu scholarship. France, www.inseec.com Norway, Graduates from ISM’s Bachelor studies are eligible for 30% discount to cover part of the tuition fee to continue their studies at ISM.

TiasNimbas Business

ABOUT LITHUANIA School, the Netherlands, www.tiasnimbas.edu

Groupe Management, LithuaniaEuromed is the largest and southernmost France, country of the Baltic States, a fully-fledged memwww.euromed-management.com/en ber of the European Union and NATO. Lithuania's economic growth in 2013 will be the high-

est in the region, reaching 3.5%, according to the INTERNATIONAL STUDENT PROFILE

UNIVERSITY OF MANAGEMENT AND ECONOMICS

Vilnius: Arklių str 18, +370 5 212 3953

World Bank's latest EU11 Regular Economic ReKaunas: port. Investors found and have been benefiting E. Ožeškienės str 18, +370 37 302 400 PRABIN CHANDRAN from a unique combination of what is regarded 1st year student, India as Northern quality and character – reliable, staLithuania ble, orderly, clean, natural and calm, and Eastern - new, vigorous, arising and yet non-discovered. msc@ism.lt, www.ism.lt I decided to obtain a European degree as in order to have a global perspective. The European Union has recognized Lithuania ISM offers metransport the unique to pursue a double-degree programme. the prime centre opportunity in the region linking MostEurope faculty members with the East. are in fact practicing professionals in their field rather

PARTNERS:

than pure academicians. Their insight into real life scenarios and case studies provides a fine balance between practical situations and academic thought. The provided in this brochure may be subject to change. This analytical and lateral thinking skill sets that I gainInformation at ISM will beormost valuable in or brochure does not form part any contract between any person company and ISM University of Management and Economics. my future career.


CAREER OPPORTUNITIES Examples of graduate employment positions and companies MSc programme in International Marketing and Management is an excellent starting point for developing a strong global career of modern international management. The focus is given on career development in general marketing management, marketing research, marketing communications and sales management. SEB bank Fujifilm Lithuania YIT Technika Barclays Technology Centre, branch Lithuania Nordea Bank Diginet LT Adform Lithuania Volvo Lietuva British Embassy in Georgia Tieto Lietuva LESTO

ALUMNI CAREER*

40%

20% 10% 30%

Entrepreneurs TOP management Middle management Managers and specialists *According to ISM alumni survey, 2012

Analyst, Project Manager Manager CEO Leading Sourcing and Supplier Manager; Head of Change Head of Funds Management Department Marketing Manager Human Resource Manager Managing Director and Finance Director Commercial Officer CRM Consultant Strategy Expert

ALUMNI PROFILE ARTŪRAS SALDA IMM alumnus class 2011, Head of New Media, Nova TV Bulgaria (Swedish media group MTG) International Marketing and Management studies have had a huge impact on my life and career. University played a key role in my opportunity to begin working in one of the largest media groups in Europe and to go to Bulgaria. ISM provided me the possibility to acquire a double degree diploma, and it opened many other possibilities for choosing a career. The competitions for jobs in large companies attract a huge number of applicants, and very often the people who go through the CVs do not devote much attention to each of them individually. Instead they are looking for something that would catch their eye. My double diploma was one of those eye-catchers. My studies in Norway, BI Norwegian Business School, gave me useful international experience and allowed me to experience cultural differences.

STUDENT PROFILE GODA ŠNIOKAITĖ 1st year student, Lithuania After my bachelor's studies, I had a three-year gap during which I gained substantial life experience and working experience. Therefore, when I finally decided to embark on a master’s degree, I had a clear vision of what I expected from a school. I am confident saying that ISM fits the requirement perfectly. Your real life experience is what is valued most at this school. The atmosphere here is very vibrant and open, yet challenging. I would recommend this programme to anyone interested in how business really works, but be prepared for a challenge!


ADMISSION REQUIREMENTS FOR APPLICANTS Completed undergraduate programme (Bachelor’s degree or equivalent). Collected 36 ECTS in the fields of management / economics. English language skills at Upper Intermediate level or higher. Commitment and motivation to benefit from and contribute to the programme. MAIN ADMISSION

DOCUMENTS FOR APPLICATION A complete application pack for admission includes the following materials: Completed application form. Undergraduate degree diploma and diploma supplement. Applicants who have earned their degrees abroad must submit notarized translation of undergraduate degree diploma and a confirmation by the Lithuanian Centre for Quality Assessment in Higher Education (www.skvc.lt) confirming that their undergraduate degree is comparable to an approved Lithuanian undergraduate degree. Proved English language skills, which should meet the requirements of Upper Intermediate level of higher. Valid results of TOEFL (at least 65 IBT), IELTS (at least 6) tests. Curriculum vitae (in English). An essay in English on the topic “What do you hope to gain from graduate studies?”. 2 photos (3x4 cm). A copy of passport pages containing photo and information about identity. Proof of adequate financial resources to cover the tuition fee and the living costs in Lithuania (international applicants only). Application fee is LTL 200 (58 EUR). Documents confirming academic activities (if applicable).

Citizens of EU, EEA, CIS countries Applications’ submission: April 1 – July 15, 2013. Other international applicants Applications’ submission: April 1 – June 17, 2013. ADDITIONAL ADMISSION Citizens of EU, EEA countries Applications’ submission: July 29 – August 6, 2013 HOUSING ISM offers student housing or assists in finding flats to rent. More information is available at www.ism.lt/accommodation.

Application pack is available at www.ism.lt/ms/admission TUITION FEES AND SCHOLARSHIPS The tuition fee for the Master of Science programmes is LTL 7300 per semester (approx. 2114 EUR). International applicants are eligible for the scholarships to cover part or all tuition fee. The best applicants of the programme are eligible for the tuition fee discount and scholarship. Graduates from ISM’s Bachelor studies are eligible for 30% discount to cover part of the tuition fee to continue their studies at ISM.

ABOUT LITHUANIA

PARTNERS:

Lithuania is the largest and southernmost country of the Baltic States, a fully-fledged member of the European Union and NATO. Lithuania's economic growth in 2013 will be the highest in the region, reaching 3.5%, according to the World Bank's latest EU11 Regular Economic Report. Investors found and have been benefiting from a unique combination of what is regarded as Northern quality and character – reliable, stable, orderly, clean, natural and calm, and Eastern - new, vigorous, arising and yet non-discovered. The European Union has recognized Lithuania as the prime transport centre in the region linking Europe with the East.

UNIVERSITY OF MANAGEMENT AND ECONOMICS

Vilnius: Arklių str 18, +370 5 212 3953 Kaunas: E. Ožeškienės str 18, +370 37 302 400 Lithuania msc@ism.lt, www.ism.lt

Information provided in this brochure may be subject to change. This brochure does not form part or any contract between any person or company and ISM University of Management and Economics.


International Marketing and Management INTERNATIONAL MASTER OF SCIENCE PROGRAMME