is la. CREATIVE WRITER & PUBLIC RELATIONS enthusiast.
2007 - 2013
is la. ...........
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Caffeinated Karma ...........................1 Foothills & Fashion ............................2
Isla Brazzil is an enthusiastic 22-year-old graduating in Dec 2013 with a Bachelors of Science in Journalism & an emphasis in Creative Writing.
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Isla has experience in event planning, social media marketing, public relation media kits, basic website design, brand rep, and non-profit fundraising. During her time at University of Idaho, Isla has completed over six internships that included radio work, journalism, public relations, marketing, and participated in extensive grassroots research with Sony.
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Since she was two years old she has been traveling around the world and has dual citizenship in the European Union from being born in the UK. Egypt, Turkey, Cyprus, Greece, Greek Isles, Scotland, England, Spain, Italy, Germany, France, and Mexico She is working on learning more languages while using her experiences to gain a better understanding about the world.
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University of Idaho
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Creative Writing / Public Relations
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article 01 Caffeinated Karma
article 02 Foothills & Fashion
Written for Fusion Magazine Fusion Magazine is Boise’s premiere guide to fashion, art, music, and nightlife.
Published June 6th, 2013
oise has officially embraced Caffeinated Karma, and it won’t be long until the rest of Idaho does too. A “Caffè Sospeso”, Italian for suspended coffee, is a cup of coffee paid for in advance as an anonymous act of charity. The tradition began in a working class cafe of Naples by a person who had experienced good luck and ordered a sospeso while paying for two coffees but receiving and consuming only one. After that, an underprivileged person would later enquire as to whether or not there was a sospeso available before being served the coffee for free. The American spin on Italy’s suspended coffee has become a rapidly growing trend throughout the U.S where drive-thru coffee shops are easily accessible. A coffee shop in Canada even reportedly experienced a man who decided to pay for the order of the car behind him in a drive-thru line, which sparked three hours of 228 customers “paying it forward”. Another example of this phenomenon was outside Seattle in Marysville where a small gesture by one person grew to involve 500 other coffee drinkers in a “chain of giving” within a 24-hour frame.
According to Starbucks spokeswoman Tricia Moriarty, “These infectious acts of giving have been happening across the country and are 100 percent organic.” She goes onto say, “In terms of thinking that it’s staged… it truly isn’t. People are just inspired to do these acts on their own”. Idaho might be a small fish in a big pond but it is not to be mistaken that this state is full of people with heart who have recently been paying it forward through selfless acts of kindness. Stories circulating through Boise show that Starbucks, Dutch Bros, and other coffee shops are all experiencing a positive vibration fueled by coffee beans in the act of paying it forward. Broadway, Apple, Milwaukee, and other hot spots around Boise are being rocked by the universal movement of free coffee for strangers. There has to be something positively magical about driving away from the window after surprising a complete stranger, as well as being baffled [in a good way] on the other side of the spectrum. If a person reading this article has not experienced the magic of selflessness in the form of a favorite frappe fix then be happily warned: it could be your time any day now in the streets of the Treasure Valley. Coffee drinkers are warming each other’s hearts and stomachs all over town. Make sure to pay it forward!
Fo o t h i l l s & F a s h i o n In a city known for its great outdoor playground
and modeling. Fashion shows have been built from the ground up, with the first BFW being in 2012. Boise photographers passionate about style and fashion have partnered with models to create and build portfolios that help one another build client base. It’s an amazing thing to see people of passions use their special talents to practice and grow. These are the stylish people seen standing out on downtown street corners.
rather than runways, things are slowly but surely beginning to change. The fashion driven few of the treasure valley stand out on street corners among the outdoorsy, comfortable, and casual crowds. “Over the last five to ten years, Boise has evolved from Abercrombie & Affliction styles to a more urban individual style where people are expressing their true self rather than following trends that die out in a matter of years, or months,” Christopher Bailey said. Bailey owns Flawless Threads, an apparel brand influenced by the outdoors, but said he notices the trends beyond the outdoor scene within the higher fashion culture.
A perfect example of a successful arts trade would be Cassie Hayes and Erika Bates, photographer meets model. Bates is a well-known fashion photographer that has had great success out of Boise with dozens of images on Vogue. Bates discovered Hayes when she joined model mayhem and wanted her to model her clothing line.
“From here, the addition of modern retailers and urban meeting places means Boise is moving in the right direction. The treasure valley has the right ingredients to create a foot print through inspiration of youth and culture,” Bailey said. The more Boise grows, the more dynamic and busy the arts scene has become. The North End is not the only place in Boise known for their inner hippie anymore. Skinny jeans, fringe bags, loose sweaters, and thick-rimmed glasses roam the streets wearing pairs of Toms, simple flats or boots.
“After that we shot weekly and she started doing her own photography, and from there I kept meeting more and more passionate people including makeup artists and photographers and setting up shoots over the summer of 2012. With more experience came more work,” Hayes said. Fashion moves in cycles based on the collective social mood of the population. Style is an individually distinctive way of putting ourselves together. The Boise style scene is fresh, new, and still has the ability to shape and define itself. Boise has its fashion scene with that outdoorsy, northwestern air many Idahoans know and appreciate. Little it may be, Boise now has its own urban-country style to claim.
“Boise has come so exceptionally far in creating a strong presence of art and fashion in the past five years; I get motivated just thinking about the advances in the Boise fashion industry that will happen in the upcoming five,” Skyler Yeast said. Yeast was among the models at Boise’s first fashion week, otherwise known as BFW, and has since expanded his career in acting as well as shooting commercials in Los Angeles. Ironically, Yeast said Boise is the city to thank for sparking his interest in fashion.
Written for Pithworks
Boise’s downfall is its limitations with shopping, but Macy’s, Target, Urban Outfitters, Levis, H & M, and other larger chains have definitely buzzed up an enormous influence on Boise natives. It’s hard to go one block without seeing someone wearing Northface around this town. On an upside, the material restraint on the treasure valley enables its members to bring their own individual style to the streets. Creative mixes of color, texture, and pattern, and unique accessories contrast with bigger cities only recognized for their “off-therack” expression created by masses of boutiques and stores.
Pithworks is a boise based branding, marketing, and development agency.
Published April 3rd, 2013
If Boise doesn’t have what they need, many people have begun shopping online to find more trendy items that can’t be found in stores here. In the U.S., Forrester Research shows that $248.7 billion online sales are expected by 2014. And what can’t be bought, Boise dwellers actually make themselves-etsy style. The Indie Made Shop is on 6th street and is run by local artisans who sell their handmade goods. Together the artisans share responsibility for the care, maintenance and success of the boutique. In the past five years the city has expanded with fresh faces eager to begin projects in fields of photography, event work,
DETERMINED MEDIA DRIVEN LEFT BRAINER READY FOR THE WORLD OF HUMAN RESOURCES, LIFESTYLE AND CULTURE, NEWS & FEATURE WRITING, MARKETING, BRANDING, CAMPAIGNING, AND EVENT DESIGN. MORE THAN ANYTHING ELSE,
LOVE TO WRITE .
This is still in the work-in-progress. Enjoy friends!