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Island Branding

THE Arts District

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THE Arts District

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Art Cliff Letterhead_5-CMYK.pdf

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CATERING · EVENTS

Diner Chef / Owner: Regina Stanley

ArtCliff-#10Envelope_1F-CMYK.pdf

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39 Beach Road, Vineyard Haven, MA 02568

· PRIVATE PARTIES

ArtCliffDiner.com 774-563-0657

ARTS THE

9:30 AM

DISTRICT

Diner 39 Beach Road Vineyard Haven, MA 02568 Est. 1943

The

DINER

Chef / Owner: Regina Stanley 774-563-0657 Gina@ArtCliffDiner.com 39 Beach Road Vineyard Haven, MA 02568 ArtCliffDiner.com CATERING · EVENTS · PRIVATE PARTIES

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DINER BREAKFAST DAILY TILL 2pm Truck on premises, 6pm ’til late!

CATERING · EVENTS · PRIVATE PARTIES

39 Beach Road, Vineyard Haven · ArtCliffDiner.com

ON LOCATION AT PIKNIK URBAN EVENT, 2009

AD DESIGN, THIS PAGE: ISLANDBRANDING.COM

New Art Cliff logo design adapted to signage. Street sign (above) 8 sq. ft. Building sign (below) 10 sq. ft.

Rebrand the Art Cliff Diner: New logo design. New logo adapted to new signage. Carved and handpainted signs using local resources. New stationery/letterhead and business card. “Edible Vineyard” ad (left) showing the Art Cliff Diner mobile truck at an event.

2/23/11 7:02 PM


Are you a candidate for

PV

*

*It’s contagious! Call 508-693-3820 for your evaluation. PV is Solar Photovoltaic electricity. Abundant, renewable energy harnessed from the sun Federal & State Tax incentives available.

sun. under the

underthesunmv.com

Keeping it local and sustainable since 1998 · West Tisbury

reduce, re-use,

solar

What goes around comes around. Make a difference. Call 508-693-3820 for your solar evaluation. Federal & State Tax incentives available.

sun. under the

underthesunmv.com

Keeping it local and sustainable since 1998 · West Tisbury

generate your own green Solar — it’s everywhere you are. Call 508-693-3820 for your solar evaluation. Federal & State Tax incentives available.

sun. under the

underthesunmv.com

Keeping it local and sustainable since 1998 · West Tisbury

so abundant

solar

It’s yours for the taking. Call 508-693-3820 for your solar evaluation. Federal & State Tax incentives available.

sun. under the

underthesunmv.com

Keeping it local and sustainable since 1998 · West Tisbury

catchin' rays sun.

The more exposure to the sun, the better.

under the

Call 508-693-3820 for your solar evaluation.

Federal & State Tax incentives available.

underthesunmv.com

Keeping it local and sustainable since 1998 · West Tisbury

so simple

solar

What goes around comes around. Make a difference. Call 508-693-3820 for your solar evaluation. Federal & State Tax incentives available.

sun. under the

underthesunmv.com

Keeping it local and sustainable since 1998 · West Tisbury

SPF *Forget the Sun Protection Factor. The more exposure to the sun, the better. Call 508-693-3820 for your solar evaluation. Federal & State Tax incentives available.

*

sun. under the

underthesunmv.com

Keeping it local and sustainable since 1998 · West Tisbury

so green, solar Solar, it’s everywhere you are. Call 508-693-3820 for your solar consultation. Federal & State Tax incentives available.

sun. under the

underthesunmv.com

Keeping it local and sustainable since 1998 · West Tisbury B&W Newspaper Ad campaign for Under the Sun, a Vineyard solar design and installation company. Concept, headline and copywriting to attract attention. Series of ads created for rotation throughout the year. Ad planning provided for the season to accommodate a limited budget. Color ad designed to run in Edible Vineyard Magazine. New logo design.

sun. under the

underthesunmv.com

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Left: 18� x 24� poster design for product display at an event.

Jynell Logo Design for use as new identity for and on product. Custom packaging design, as well as custom label design featuring signature plaid. Center: Product sign-up sheet to collect names and emails for pre-order discount, and for future email blasts. Above: Poster and packaging on display at trade event.

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At Julie Robinson Interiors, we specialize in window treatments and carry an extensive selection of shades, blinds, and shutters — perfect for the Vineyard. In-house we have the services of a master upholsterer for your custom furniture needs. Visit our showroom to select from the latest designer fabrics and wallcoverings.

EXPLORE THE TREASURES IN JULIE’S CONSIGNMENT FURNITURE, ART & JEWELRY SHOP.

Carefully chosen, affordable, quality consignment furniture. Come browse our new arivals. Re-inventing your surroundings is surprisingly within your reach.

Creating beautiful spaces on Martha’s Vineyard

JROBINSONINTERIORS.COM · info@JROBINSONINTERIORS.COM

WINDOW TREATMENTS • SHADES, BLINDS & SHUTTERS • UPHOLSTERY • CONSIGNMENT FURNITURE • ART • JEWELRY

JROBINSONINTERIORS.COM info@jrobinsoninteriors.com

HOLMES HOLE BUSINESS PARK, VINEYARD HAVEN · 508-693-5065

Creating beautiful spaces on Martha’s Vineyard JROBINSONINTERIORS.COM

Color ad for Gazette’s “Vineyard Homes” publication.

HOLMES HOLE BUSINESS PARK · VINEYARD HAVEN 508-693-5065

Above: A dynamic ad designed to introduce Julie Robinson’s new quality furniture consignment showroom. Photo staged and photographed by Island Branding. Headlines and copywriting by Island Branding. ENERGY EFFICIENT WINDOW TREATMENTS SHADES, BLINDS & SHUTTERS UPHOLSTERY • ART • JEWELRY CONSIGNMENT FURNITURE* *The practical alternative to buying new

JROBINSONINTERIORS.COM

HOLMES HOLE BUSINESS PARK VINEYARD HAVEN 508-693-5065

Shimmer & Shine

THIS HOLIDAY SEASON COME VISIT JULIE’S NEW JEWELRY SHOP

Creating beautiful spaces on Martha’s Vineyard JROBINSONINTERIORS.COM WINDOW TREATMENTS • UPHOLSTERY • CUSTOM FURNITURE

WINDOW TREATMENTS • SHADES, BLINDS & SHUTTERS • UPHOLSTERY

LOCALLY SOURCED!

EXPLORE THE TREASURES

Surprisingly affordable... JULIE’S CONSIGNMENT FURNITURE, ART AND JEWELRY SHOP

No off-Island travel necessary!

Creating beautiful spaces on Martha’s Vineyard JROBINSONINTERIORS.COM HOLMES HOLE BUSINESS PARK · VINEYARD HAVEN 508-693-5065

508-693-5065 · M-F 9-4, Sat. 9-2 JROBINSONINTERIORS.COM

B&W newspaper ad to promote Julie Robinson’s line of vintage jewelry, just in time for the Holidays.

IN JULIE’S CONSIGNMENT FURNITURE, ART & JEWELRY SHOP

Carefully chosen, affordable, quality consignment furniture. Come browse our new arrivals. Re-inventing your surroundings is surprisingly within your reach.

HOLMES HOLE BUSINESS PARK · VINEYARD HAVEN 508-693-5065

Comparative size ad mock-ups to run in “Edible Vineyard.” Client eventually opted for the two smaller ads (right). “Locally sourced” used as a headline to tie in with the local food movement behind “Edible Vineyard.”

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HOLMES HOLE BUSINESS PARK, VH

JROBINSONINTERIORS.COM HOLMES HOLE BUSINESS PARK, VINEYARD HAVEN ·

508-693-5065

Right: Ad for “Vineyard Style.” Julie Robinson invites you to her NEW exciting consignment furniture showroom, Art & Jewelry Shop. Headlines, copywriting, and photo by Island Branding.

Creating beautiful spaces on Martha’s Vineyard

JROBINSONINTERIORS.COM HOLMES HOLE BUSINESS PARK · VINEYARD HAVEN · 508-693-5065

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A super fun and creative challenge to deconstruct an existing logo into a 20-second Flash intro piece for a local homebuilder’s website. Ideas and timelines of image and sound transitions were sketched out before adapting the client-approved direction to Flash animation. Illustration styles were based on a painterly effect. Transitions...Beginning at the Gay Head lighthouse and cliffs with ocean sounds, the scene morphs into an open field and the sound of an eminent storm, as a house is built for shelter against the elements. As the house is being built, the storm fades, then comes the sound of birds, and with that, a feeling of peace of mind. Ending with the client’s logo which is based on the golden ratio. www.buildingshelter.com

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Left: Website design and functionality for prolific Island realtor with custom features enabling prospective clients to view unique listings of personal favorite properties, as well as an automated and constant updated feed from LINK of all current properties on the market.

4 story house and guest house with excellent rental history. Main floor of house has kitchen with all stainless appliances, living room, and bath. 2 bed 1 bath on the second floor and a huge 3rd floor loft. The finished, walk-out basement boasts 3 rooms, bath, and private entrance - great for a nanny, in-laws or that guest that just won’t leave. The 1 bedroom guest house has separate utilities, making it ideal for a rental. Possible owner financing options available! $539,000 Large Victorian in Downtown OB. House has 5 bedrooms with the possibility of 6. Maple and Cherry floors. Freshly painted exterior. Walk to town, beach, parks, and nightlife from this income producing gem. Current owner rents property weekly and has a great rental history grossing over $70,000 annually. $769,000

CARPENTRY

HartzbandRealEstate.com FOR SALE...OR RENT! 508-415-4239

24 KENNEBEC AVE., OAK BLUFFS, MA 02557

View additional listings at www.hartzbandrealestate.com

ALMOST NEW IN OAK BLUFFS

Our À la Carte service allows homeowners to work within a budget that is comfortable and fair to all parties.

SWIM

Completely renovated on the top floor, this sparkling home currently has a large master bedroom with cathedral, full bath, and walk-in closet. There is an open kitchen and dining area with french doors leading to the living area. There are 2 more bedrooms and another full bath on the top floor. The basement is currently wired, plumbed, and insulated for another 3 bedrooms and 2 baths. An exceptional bargain in a wonderful Vineyard Haven neighborhood. Possible Owner financing options available! $549,000

Have your own compound on a quiet Vineyard Haven street. Main house with 2 bedrooms, guest house with 1 bedroom. Utilities are separated for maximum rental potential. Main house has small basement and there is a shed in back yard as well. Your own Martha’s Vineyard compound for $419,000!!! Possible owner financing options available. $419,000

What we do: Home owners on Martha’s Vineyard have a wide range of property management needs, so we offer a variety of services to meet the specific needs of each client. We use a collective network of Island resources to provide you and your property with the best services available. All of our clients have a weekly inspection preformed throughout the winter, and for most, we also provide some or all of the following services.

LANDSCAPING

NEW, BIG, AND FOR YOU!

BLUE COLLAR COMPOUND

PROPERTY MANAGEMENT · CONCIERGE SERVICES · CARETAKING

CLEANING

Great location, right off Nashawena Park...Within walking distance to inkwell beach, downtown, and all OB has to offer. 3 bedroom, 2 bath with a great farmers porch, wonderful landscape and impressive rental history...If you want to walk to beaches, restaurants, parks, and maybe a cocktail on the harbor. This is it! $559,000

HOLY INVESTMENT!

Below & Right: Striking ad campaign featuring select properties…while also highlighting this client’s comprehensive property management services. Ads were for “The Real Estate Guide” (top right), and “MV Magazine” (below).

ISLANDBRANDING.COM

P lease call or e-mailmeeting. to set up a

OAK BLUFFS WALKING

FILL IN THE BLANKS: LOTS OF BEDS, LOTS OF CHAIRS AT THE TABLE

PROPERTY MANAGEMENT · CONCIERGE SERVICES · CARETAKING

Immaculate and efficient Cape set in a quiet and private setting in Oak Bluffs. Open floor plan downstairs with living/dining/kitchen, a full bath, and private den/office area. Upstairs is a master bedroom, another full bath, and a sleeping loft. There is a full basement half of which is finished with a laundry room, sleeping area and play/ gym area. Bamboo floors throughout, large back deck with outdoor shower, nice shed off of driveway. Broker has interest in property. $429,000

CLEANING

LANDSCAPING

SWIM

CARPENTRY

Featured in Yankee Magazine!

REALLY!

HartzbandRealEstate.com

jon@HartzbandRealEstate.com C: 508-415-4239 · jesse@HartzbandRealEstate.com C: 508-221-8066 · j.tiernan@HartzbandRealEstate.com C: 508-207-2915

24 Kennebec Ave., Oak Bluffs, MA 02557 · 508-693-9790 · View real estate listings at www.hartzbandrealestate.com

Hartzband Real Estate & Property Management

Hartzband Real Estate & Property Management

Jonathan Hartzband

Hartzband Real Estate & Property Management

Har t zband

www.HartzbandRealEstate.com jon@HartzbandRealEstate.com

www.HartzbandRealEstate.com

www.HartzbandRealEstate.com

O: 508-693-9790 | C: 508-415-4239 | F: 508-687-9473 agement Man 24 Kennebec Ave., (PO Box 625) 02557 pertyMA ProBluffs, & Oak ate Est

Business cards feature the bold logo and cool tones that are so recognizable with the Hartzband identity. Each agent has a card with a different color border.

Real

www.Hart zbandRe

alEstate.com

Left: Logo applied to signage.

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expect anything.

T URBAN EVE2N 009 AUGUST 8– 26

parel ar t & ap thing... expect any

Sherry Blalock

ART & APPAREL

$ 5,000

New York City, Vineyard Have n. Smith College, private studies. New York City / David Storey. Third year in PIKNIK’s Urban Event. Sherry is a frequ ent participant in group shows on-island.

expect anything...

Ellen Liman ityYork, Palm Beach ens Steph Utopian CANew , Chilmark. graduate of Barna Tom rd Colleg

e, Ellen studied at several art schoo ls including the Art Student’s League, Columbia University, and the National Academy of Desig n. Shows prolifically Vineyard, New York, on The and Palm Beach .

Jorge Columbo

Anne McGhee

Paul Norwood Adam Thompson

Traeger diPietro

Portugal, New York. an illustrator, a photo Jorge has worked as grapher, and a graph designer. His illustr ic ations for the New Yorker using an iPhone app were the first to appear on the cover of a major publication, and continue on a monthly basis. His short ‘Urban’ films appearing in the Urban Event, are shot with a Fuji still camera, edited in iMovie, with sounds created by Jorge in GarageBand.

Gregory Coutinh o

Native Vineyarder . BFA Painting, Hartfo Art School. Unive rd rsity of Hartford Cum He has exhibited in New York, Madr Laude. id / New Mexico, and Marth a’s Vineyard.

Paul Norwood

San Francisco, Edgartown. Bache lor of Fine Arts, Syracuse University. Mem ber of ICB artists assoc iation of Sausalito. He has previously exhibited in Bosto n, Newburyport, PIKNI K on Martha’s Viney well as San Franc isco where he curren ard, as tly lives with his family when not in Edgartown .

2010

Max Decker

Sherry Blalock

Ellen Liman

Brooklyn, Mart ha’s Vineyard. Max Decker attended the Putne y School in Verm ont. Graduate of Bosto n’s Museum Schoo l of Art. He splits his time between his studios in Brooklyn, New York and West Tisbury, Vineyard. Martha’s

Tom Stephens

Nate Praska

Portland, OR. Portla nd’s son, old-world in a young soul painter or the other way around. really knows how to push paint. Nate’s He interpretation of the urban landscape fresh welcome addition is a to PIKNIK.

FEATURING: SHERRY BLALOCK · JORGE COLUMBO · GREGORY COUTINHO · MAX DECKER Trae ger diPi TRAEGER diPIETRO · SHARON FLORIN · BRETT JACKSON · ELLEN LIMAN · ANNE McGHEE etro Martha’s Viney PAUL NORWOOD · NATE PRASKA · TOM STEPHENS · ADAM ard. THOMPSON Bachelors Degre· JACK RYAN

Tom Stephens

e in Studio Art from university of Maine at Orono. Aptly proficient in several mediu ms, I am most excited and empa ssioned at the devel opment of his mixed media currently showing as well as pieces at PIKNIK in the Urban Event Gregory Coutinho . – MH

Sharon Florin

Max Decker

Adam Thomp son

Brooklyn, Oak Bluffs. BA in Art History from Yale University. MFA in Visual Art, Brook College. Instructor lyn of studio art at Brook College and at the lyn Pratt Institute. Exhib Maine, New York its in City, and Martha’s VIneyard.

patterned abstra ction. Sharon has exhibited since 1980 in too many solo group shows to and list.

Brett Jackson

Alison Light

New York. Brett Jackson’s mother, a well respected artist, her father a civil engineer, both instilled a love for artistic expre ssion. As a celebrity make up artist for fashio n and advertising since 1989, Brett picke d up the “other” paintbrush in a portfolio of water 2003 and began creating colors inspired by Ruben Toledo, her favori te being portraits.

Jack Ryan

NYC, MV. He atten ded the High Schoo Art & Design in l of Manhattan and Pratt Institute in Brooklyn. Has studied with renow ned architectural illustr ators Stanley Salzm an Albert Lorenz. He has illustrated nume and books, most recen rous tly William Hoge land’s ‘The Whiskey Rebellion’ and his work has been published world wide in such period icals as Stern, The London Sun and the New york THE Post. S RTIST ON

2010

ris pere Picto Primo Tem la su In In ME A “FIRST TI

For more infor

...at PIKNIK

Sarasota / Florid a and PIKNIK. BFA School of Art and Ringling Design, Sarasota Florida. Shows include a well received debut in last year’s PIKNIK’s Abstract Event. More of Tom’s Many Colors Series Coat of can be seen at PIKNI K.

NewrYork. Gradu ate of Adelphi Unive 11th Hou NY. A painter with rsity, fascination for the landscape, es and all itaoffers urban Cityscap visually — shado reflections, ws, Gaston Valin

The re ’s Something Waiting For You!

Anne Mcghee

Cambridge, Chilm ark. BA Art Histor y, Smith College. Teacher of the year 2000 . Harvard Graduate Schoo l of Design. 20 year resident of Boston’s Fenway Studios. Featured on Channel 5’s Chronicle, 2008 .

ISLAND”

2010

mation

and to view addit THE ARTS DIST ional work, visit PIKNIKmv.com RICT, OAK BLU FFS · 99 DUKES COUNTY AVE. · 508.693.1366 · PIKNIKMV.CO

M

Ken Rabin Nate Praska

y

Caroline Hurle

THE ARTS DISTRICT, OAK BLUFFS · 99 DUKES COUNTY AVE. · 508.693.1366 · PIKNIKMV.COM

ire

Frances McGu

Gloria Gaddis

F

GIFT REGISTRY

F

REHEARSAL DINNERS

F

SHOPPING PARTIES

r

Michael Mille

THE ARTS DISTRICT MICHAEL HUNTER

mv.com · OAK BLUFFS · PIKNIK Proprietor/Curator

508 .693 .1366

DISTRICT

MICHAEL HUNTER Fashion Stylist/Curator · 508.693.1366 · PIKNIKmv.com Ceytaire

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ARTS THE

l

Julia Nelson-Ga

ARTS THE

ART EVENTS URBAN EVENT

DISTRICT

August 8 – August 26 In conjunction with the Arts District Stroll

MAX DECKER 99 Dukes County Ave ., oAk Bluffs 508.693.1366 · PIKNIKmv.com

August 29 – Open ended... View details at

PIKNIKmv.com

Above: Half-page ad for “Edible Vineyard,” showing diversity of product at PIKNIK Art & Apparel. Below: Large 2-sided vanity card promoting both apparel and the season’s art events.

, d women r men an ories fo d access an n io art... ed fash fine contemporary ...inspir woven together with o! to les ck pi ...

Left: Magazine ad featuring super model Anna Davolio in PIKNIK clothes and jewelry – used in various on- and offIsland publications.

ARTS THE

DISTRIC T

T · The ArTs DisTric

508.693.1366

OAk Bluffs

· PI KN IK mv.co

m

stream

Walter Mont

.693.136 NTY AVE. · 508 DUKES COU BLUFFS · 99 TRICT, OAK THE ARTS DIS

Shot on location at The ACE Hotel, Portland OR. MODEL: Anna Davolio. PHOTOGRAPHY: Jose Martinez. ART DIRECTION: Maryalice Eckart. HAIR/MAKEUP: Mara Schravetti. STYLIST: Michael Hunter. CLOTHING & JEWELRY: PIKNIK, Martha’s Vineyard.

ART & APPARE..L

.CO 6 · PIKNIKMV

M

Left to right: A sampling of event flyers for themed art shows with artists’ bios on the back. Custom NYC metro cards for painting price tags. Business card for owner with season’s schedule of art shows on the back.

PIKNIK smartphone icon, downloadable onto any mobile device from PIKNIK’s homepage, – takes you directly to PIKNIKmv.com. 2/23/11 7:03 PM


Left: One of several email blasts with press page blog-like column down the right side featuring recent press articles. Right: Alternate email blast layout. Each image brings the recipient directly to that artist’s page to view more of their work. Below: Color newspaper ad for Abstract Event. ART & APPAREL expect anything...

ABSTRACT EVENT Show Hung Through August 5 Marjorie Mason

Michele Ratté

Also Featuring: Abraham Brewster Max Decker Barbara DuRant Mercedes Nuñez Beatricia Sagar Russell Sharon Tom Stephens

The ArTs DisTricT · OAk Bluffs 99 Dukes c OunTy Ave., 508.693.1366 · PIKNIKmv.com

Web homepage with built-out function to art pages (below left), then to specific artists’ pages, showcasing their work, bios etc.

Above: One of several changing store-front magnets to promote specific artists’ shows and season events. Right: Favicon, web page marker.

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Fruit so Fresh...

you will want to slap it! FROZEN YOGURT FRESH FRUIT SMOOTHIES 25+ TOPPINGS

Go with the Yo! FROZEN YOGURT FRESH FRUIT SMOOTHIES 25+ TOPPINGS

Left: A series of 3 ads for ad campaign to run in Edible Vineyard magazine. Below: tisberry branding decal for sale in the store.

Two logo designs developed for tisberry. One – a bold horizontal “tisberry” with color circles underneath. A second – “toppings” logo, suggesting a selection of toppings to add to your yogurt.

MA RT HA ’S

VINE YA RD

MA RT HA ’S

VINE YA RD

Right: Tee-shirt designs with the toppings logo in 4 colors. Left: Flyer w/map of store location to give out at events like Tisbury Street Fair. Below: Three ads featuring humorous headlines, from a series of B&W newspaper ads.

Below right: tisberry loyalty cards, and customer frequency stamp with purple berry ink.

Fruit so Fresh...

you’ll want to slap it! FROZEN YOGURT FRESH FRUIT SMOOTHIES 25+ TOPPINGS

508-693-1145

Always fresh! Local, organic when we can... CROMWELL LANE • VH (NEXT TO RILEY’S READS) 10-9 DAILY

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Far Left: Homepage for NYC dancer/choreographer shows a variety of images from past and current projects. The site links to current events and ties into actual box office for events featured in email blasts that were sent out to mailing list. “Sign Up” feature on site collects users’ emails for future email blasts. Left & Above: Email blast designs. Above: Logo design for KinzelDance.com A Favicon completes a slick yet clean web presence for the artist.

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The shutters in Edgartown aren’t the only things GREEN Eat, drink, shop, dream locally...

Francie Desmone

We love clients who are not afraid to have a little fun with their advertising. Above: Ad campaign adapted with a little sense of humor, for use in the Derby Guide.

128 Main St., Edgartown, MA

E C O

B O U T I Q U E

H O T E L 508 627 9510 | HOBKNOB.COM

Board certified acupuncturist in practice for 8 years

Ad Campaign developed for Allegheny Acupuncture. Incorporates seasonal color palettes and images to reflect the benefits of acupuncture. Colors, images and a photo of Francie Desmone create a friendly and welcoming connection with potential clients.

Improve yourself from the inside out

ALLEGHENY ACUPUNCTURE

allegheny4acupuncture.com · 508-696-9944 Above: Ad Campaign for Edible Vineyard.

Above: Ad for “Edible Vineyard” touting the news that The Hob Knob is eco-friendly, and on the green bandwagon. Below: Punchcard to encourage cab driver referrals to one of the top hotels on the Vineyard.

Ad for MV Film Festival program.

Above: Ad Campaign adapted for use on flyers showcasing Francie’s affordable $49 walk-in clinic. Above: B&W newspaper ad for Health & Fitness section, MV Times. IB_theBook-3F.indd 24-25

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Victoria’s Secret

Pendleton Soft Surroundings

Sold

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Island Branding - 2010  

Projects by Island Branding from 2010

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