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SUGGESTED PR PLAN & STRATEGY CREATIVITY IS KEY. WE WILL CREATE A BUZZ THROUGH A CREATIVE PR CAMPAIGN TARGETED AT WATCH, LIFESTYLE AND FASHION MAGAZINES, KEY FASHION BLOGS, DAILIES AND GREAT SOCIAL MEDIA.

OVERVIEW OF PR ACTIVITIES PRESS RELEASES (PRODUCT HIGHLIGHTS, SHOPPING PAGES, GIFT GUIDES, ACCESSORIES PAGES, REVIEWS, FEATURE STORIES, TRENDING BRANDS. PRESS INVITATIONS – PROVIDE A UNIQUE AND CREATIVE WAY TO INVITE THE PRESS TO THE FORTIS STAND AT BASEL WORLD WITH A PERSONAL TOUCH. CREATIVE EVENTS - ORGANIZE UNIQUE AND CREATIVE EVENTS TARGETED AT HIGH FOOT FALL LOCATIONS WHICH PUT FORTIS 'COLOR' WATCHES AT THE FOREFRONT OF THE CONSUMER EYE.


PRESS RELEASES GIFT GUIDES – SEASONAL HOT COLORS FROM THE COLLECTION TO BE FEATURED IN SEASONAL GIFT GUIDES (EID, CHRISTMAS, VALENTINES, ETC..) POSITION: THE PERFECT GIFT ACCESSORIES PAGES TARGET FASHION LIFESTYLE MAGAZINES FOR INCLUSION ON REGULAR ACCESSORIES PAGES. POSITION: THE ‘MUST HAVE’ BRAND FOR EVERYONE! PHOTO SHOOTS - STYLISTS TARGET STYLISTS TO HAVE HOT ITEMS FROM THE COLLECTION FEATURED IN SHOOTS FOR REPUTABLE LIFESTYLE AND FASHION BRANDS. POSITION: WE ARE TRENDING COMPETITIONS OPEN THE BRAND FOR COMPETITION OPPORTUNITIES WITH REPUTABLE HIGH READERSHIP MAGAZINES POSITION: FANTASTIC BRAND TO GET A CHANCE TO WIN! BRAND STORY TELL THE BRAND STORY (BLAST FROM THE PAST; I.E.: JAMES BOND STORY, ROLLING STONES STORY -COMEBACK OF THE LEGENDARY FLIPPER). POSITION: A BRAND I WANT TO GET TO KNOW.


TARGETED PUBLICATIONS English Magazines

Lifestyle Bloggers and TV

English Dailies and Arabic

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Style.com Savoir Flair Friday Magazine Aquarius Surfing Magazine Mens Fitness Shape Rolling Stone AMD Mode Aficionado Edgar Esquire Hello! Global Citizen Avea most Spend It Day & Night International Watch Swiss Watch Report Lifestyle Magazine QP Middle East Watch Me Pen Me Magazine Capital Business Le City Deluxe

In Between Contrasts AMD Mode City 7 TV Out and About Dubai Cherry Pick Vintage Runway My Fash Diary Pintsized Fashionista Hellwafashion Classic with Colour My Fierce Diaries Shades and Coffee Fashionfifth AnybodySomebodyNobody Fashion Gossip Confashions from Kuwait Super fab Middle East Pretty Fashion Forward The Fashion Network MyDubaiMyCity ShamimScene The girl that lives in the desert The Shades and Scarf Men in Style

Gulf News (Tabloid) Khaleej Times (City Times) The National (Arts and Life) 7 days Al Bayan Al Khaleej

Arabic -

Elle Arabia Maria Claire Hia Magazine Sayidaati L'officiel Al Sada


VENUE 1: MALL OF THE EMIRATES MALL EVENT: OBJECTIVE: DRIVE AWARENESS AND ENGAGE WITH CONSUMERS

ACTIVITY: DISPLAY IN MALL COURTYARD. A CHANCE TO WIN 20WATCHES DAILY. SCRATCH & WIN : IF YOU GET 3 OF THE SAME COLOUR FORTIS WATCH, IT’S YOURS. EXPERIENCE THE FORTIS COLOR GALLERY: (IMAGES OF FLIPPER AND FORTIS FROM THEN AND NOW) ON PURCHASE OF A WATCH, A CHANCE TO WIN A SET OF 3 COLOUR STRAPS (DAILY RAFFLE)


VENUE 2: MIRDIFF CITY CENTRE MALL EVENT: OBJECTIVE: DRIVE AWARENESS AND ENGAGE WITH CONSUMERS ACTIVITY: COLLABORATE WITH I FLY DUBAI. I FLY EXPERIENCERS GET TO WIN COLORS WATCHES AND WATCH PURCHASERS GET A CHANCE TO WIN 1 FLY EXPERIENCE. ACTIVITY TO BE CENTRED AROUND I FLY EXPERIENCE ZONE ON THE WEEKEND. PR, MALL COMMUNICATION, I FLY MAIL BLASTS AND RADIO TO DRIVE FOOT FALL TO THE EVENT.


VENUE 3: VOX CINEMA/GRAND CINEPLEX CINEMA EVENT: OBJECTIVE: DRIVE AWARENESS AND ENGAGE WITH CONSUMERS

ACTIVITY: COLLABORATE WITH CINEMAS TO PROMOTE IN THE COURTYARD ON WEEKENDS. ACTIVITY MECHANICS: WHAT COLOR ARE YOU? IDENTIFY YOUR PERFECT WATCH COLOR THROUGH A ONE MINUTE PERSONALITY TEST. ON PURCHASE –TAKE A T-SHIRT THAT SAYS ‘I’M A FORTIS COLOR RED/ORANGE!’ ETC.

WHAT COLOR ARE YOU?


VENUE 4: SANDANCE DUBAI NIGHTLIFE/MUSIC: OBJECTIVE: DRIVE AWARENESS AND ENGAGE WITH CONSUMERS

ACTIVITY: PROMOTORS TO WALK AROUND WITH FORTIS BRANDING. DRIVE CUSTOMERS TO COLORS BOOTH. ACTIVITY MECHANICS: THOSE WHO COME TO THE BOOTH HAVE A CHANCE TO ‘SCRATCH AND WIN’ TO WIN FORTIS COLORS T-SHIRTS, TOWELS AND WATCHES. THE ENTRANCE BAND WILL RESEMBLE A FORTIS COLORS WATCH. VISITOR NUMBER 101, 201, 301, 401, 501, 601, 701 ETC, WILL WIN A SURPRISE WATCH.


VENUE 5: BARASTI BAR NIGHTLIFE: OBJECTIVE: DRIVE AWARENESS AND ENGAGE WITH CONSUMERS

ACTIVITY: PROMOTORS TO WALK AROUND WITH FORTIS BRANDING. DRIVE CUSTOMERS TO COLORS BOOTH. ACTIVITY MECHANICS: A CHANCE TO ‘SCRATCH AND WIN’ TO WIN FORTIS COLORS T-SHIRTS, TOWELS AND WATCHES. COLORS COCKTAILS MAYBE ORDERED AT THE BAR. ON PURCHASE, GUESTS CAN TRY THEIR LUCK AT SCRATCH & WIN OR LUCKY DIP. (IN A LARGE CONTAINER, ONLY ONE WATCH WILL BE PLACED AMONGST EMPTY STRAPS)


VENUE 6: WAKE BOARDING/ SURF UAE FUN IN THE SUN: EVENT TIE UPS OBJECTIVE: DRIVE AWARENESS AND ENGAGE WITH CONSUMERS AT WAKE BOARDING & SURF COMPETITIONS IN THE UAE

ACTIVITY: PROMOTORS TO WALK AROUND WITH FORTIS BRANDING. DRIVE CUSTOMERS TO COLORS BOOTH. ACTIVITY MECHANICS: A CHANCE TO ‘SCRATCH AND WIN’ TO WIN FORTIS COLORS T-SHIRTS, TOWELS AND WATCHES.

ACTIVITY 2: SURFBOARD DESIGN COMPETITION BROUGHT TO YOU BY FORTIS COLORS.


VENUE 7: DUBAI RUGBY 7’S SPORT: EVENT TIE UPS OBJECTIVE: DRIVE AWARENESS AND ENGAGE WITH CONSUMERS AT RUGBY 7’S ACTIVITY: PROMOTORS TO WALK AROUND WITH FORTIS BRANDING. DRIVE CUSTOMERS TO COLORS BOOTH. ACTIVITY MECHANICS: A CHANCE TO ‘SCRATCH AND WIN’ TO WIN FORTIS COLORS T-SHIRTS, TOWELS AND WATCHES.

ACTIVITY 2: ENCOURAGE VISITORS TO PICK WATCHES IN THEIR TEAM'S COLOURS TO SHOW SUPPORT. I.E.: BLACK FOR ALL BLACKS, ETC. PURCHASERS WILL BE GIVEN FORTIS RUGBY 7’S T-SHIRTS.


CONSUMER ENGAGEMENT ACTIVITIES SCRATCH & WIN ACTIVITY MECHANICS: CONSUMERS GET A SCRATCH CARD. IF THE WATCHES LINED UP UNDERNEATH ARE THE SAME COLOR, THEN THEY WIN A FORTIS WATCH. IF 2 ARE THE SAME BUT 1 IS DIFFERENT THEN THEY MAY WIN A SECOND TIER PRIZE. I.E. A COLORS HAND TOWEL OR STRAP.

LUCKY DIP ACTIVITY MECHANICS: CONSUMERS GET TO DIP THEIR HAND IN A LARGE CONTAINER FILLED WITH EMPTY FORTIS WRIST STRAPS AND 1 FULL PIECE. THEY HAVE A LIMITED AMOUNT OF TIME. THE WINNER GETS TO KEEP THE FULL PIECE.


CONSUMER ENGAGEMENT ACTIVITIES WHAT COLOR ARE YOU? ACTIVITY MECHANICS: WHAT COLOR ARE YOU? IDENTIFY YOUR PERFECT WATCH COLOUR THROUGH A ONE MINUTE PERSONALITY TEST CONDUCTED ON AN IPAD BY A PROMOTER. THE COLOR OF THE WATCH IS DETERMINED BY YOUR PERSONALITY. ACCORDINGLY, CONSUMERS THEN RECIEVE A T-SHIRT THAT READS I'M A FORTIS (CHOSEN COLOR)! THEY CAN ALSO ENTER A DRAW TO WIN A FORTIS WATCH OR BUY AT THE STAND.


PRESS INVITATIONS - BASEL WORLD 2013 INVITE KEY PRESS CONFIRMED TO ATTEND BASEL. SEND THEM A FORTIS COLOR STRAP, INFORMING THEM THAT IN ORDER TO COMPLETE THE SET, THEY HAVE TO VISIT THE FORTIS STAND. THEY CAN SIMILARLY ENGAGE IN THE AFOREMENTIONED 'CE' ACTIVITIES I.E. SCRATCH AND WIN, LUCKY DIP, ETC AT THE VENUE.


CREATIVE EVENTS -

TARGETED DEMOGRAPHICS

EMIRATI NATIONALS

15 – 20

ASIANS

20 – 25

WESTERNERS

25 - 40


WHAT CAN WE HELP WITH? PROFILING FORTIS COLORS WATCHES AND ALL PR SUPPORT AS PER AGREED STRATEGY.. MEDIA RELATIONSHIP MANAGEMENT CO ORDINATION OF MEDIA BASED EVENTS MANAGING ANY CROSS MARKETING OPPORTUNITIES AND TIE UPS BRAND AND MARKETING COUNSELLING ASSISTANCE WITH SOCIAL MEDIA (IF REQUIRED)


OUR FEES AED 8,000 MONTHLY FOR ALL MARKETING AND PR RELATED SERVICES AS SUGGESTED. SERVICES TO BE RENDERED FOR A MINIMUM PERIOD OF 3 MONTHS AFTER WHICH THE CONTRACT CAN BE RENEWED. EVENTS WILL BE CHARGED SEPERATLEY PER PROJECT AT AED 8,000

BUZZY BEE TERMS AND CONDITIONS ON ACCEPTANCE OF THIS PROPOSAL, A CONTRACT WILL BE ISSUED AND SIGNED BY ALL PARTIES. RETAINER FEES TO BE PROVIDED AT THE END OF THE MONTH.

IF WE ARE ALL IN AGREEMENT THEN BUZZY BEE WILL START TO GET BUZZY!


COPYRIGHT THE INFORMATION CONTAINED IN THIS DOCUMENT IS PROPRIETARY AND CONFIDENTIAL. THIS DOCUMENT AND ITS CONTENTS ARE THE INTELLECTUAL PROPERTY OF BUZZY BEE COMMUNICATIONS AND MAY NOT BE COPIED OR DISTRIBUTED OR OTHERWISE USED WITHOUT THE EXPRESS WRITTEN PERMISSION OF BUZZY BEE COMMUNICATIONS L


THANK YOU! WE SINCERELY APPRECIATE THE OPPURTUNITY TO PRESENT TO YOU !


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