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PORTFOLIO PORTFOLIO • Isis Díaz • 5to Pc Isis Díaz


INDEX Pictionary…………………………………………………………………………………………3 Replies……………………………………………………………………………………………..6 Acknowledgments………………………………… .………………………………………….7 Follow Ups……………………………………………………………………………………….10 Confirmations…………………………………………………………………………………..12 Order Acknowledgment………………………………………………………………………15 Types of Order Acknowledgment………………………………………………………………………..17 Stop Gap…………………………………………………………………………………………21 Inquiry Replies…………………………………………………………………………………..24 Referrals……………………………………………………………………………………………27 Refusal…………………………………………………………………………………………….29 Complaints……………………………………………………………………………………….31 Claims…………………………………………………………………………………………….33 Adjustment……………………………………………………………………………………..37 Marketing……………………………………………………………………………………….39 Banking………………………………………………………………………………………….45 Venture Capital ……………………………………………………………………………….…………………..58

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Pictionary 3


Is a good sales opportunity. Types of replies are: • • • • • • • • •

Acknowledgments Follow-ups Confirmations Remittances Order Acknowledgments Stopgap Letters Inquiry Replies Referrals Refusals


Acknowledgments

This letter needs to: Express appreciation to acknoledge Promote and mantain GOODWILL


April 9, 2014

Ms. Isis Díaz Cofiño Stahl S.A. 5634 Bayfront Street Tampa, Florida 29487 Dear Mrs. Díaz: Thank you for responding my letter in which I request information about the new RX-7 and its updates including special features. I received the enclosed catalogue you sent me mentioning all the details the automobile posses and I find it very useful to complete my college project. Sincerely yours, Bryan Smith


4022 Ninth Avenue New York, New York February 10, 2014 Dear Mrs. Isis DĂ­az Barclay, Inc. 1951 Benson Street Bronx, New York 10465 Dear Mrs. DĂ­az

Thank You for your prompt response to my letter in which I inquire information and the specifications about the RX-7 all the information that you gave to me was satisfactory helpful. As I promise you I will send you my final report and I hope you can be satisfy with it we describe the RX-7 as one as the most solicited and economical cars in the world. Sincerely Yours, Carlos Herrera


Follow-Ups Establish a record of the transaction, at a meeting or in a conversation


The Committee To Keep Minnesota Green 24 North Main Street Blackduck, Minnesota 56630 April 12, 2014 Mrs. Christine Solars 62 Onigum Road Walker, Minnesota 56484 Dear Mrs. Solars:

We are pleased that you will be participating in the Ecology Colloquium sponsored by The Committee to Keep Minnesota Green. As we discussed in our telephone conversation this morning, the Colloquium will take place on April 22 in the convention room at the Blackduck Inn. The Colloquium will begin with the keynote address at 10:30 A.M. At 11:00, you will join our other guest of honor in a debate on the topic, “The Cost of Conversation: Public or Private Responsibilities?� Following the debate, luncheon will be served in the main dining room, where you will, of course, be a guest of the Committee. Along with the other members of the Committee, I am looking forward to our meeting on the 22th. Sincerely yours, Rita Ochoa Manager


CONFIRMATIONS

They must transmit clear, correct, and complete information.


Fulson Contractors, Inc. 4444 Western Avenue Boulder, Colorado 80301

April 3, 2013

Mr. Justin Michaels 622 Garth Street Boulder, Colorado 80321 Dear Mr. Michaels:

This letter will confirm your luncheon engagement with Mrs. Nancy Carson. It will take place at Trattoria di Marco, at the corner of Tenth Street and Western Avenue, on April 7 at 1 P.M. As requested, Mrs. Carson will be presenting you a set of pictures illustrating previous architectural work done for corporations. Additionally, she will be taking samples of construction materials. If you need further information, please call me at 9384-3827. Sincerely yours,

Pedro Ruiz Assistant


Remmitances It has to mention where the conversation take place Provide discussed Promote Goodwill


Order Acknowledgmen t It must appreciate the purchase and mention the date of order. Purchasing Details Provide further information Prmote future bussiness


Cape Cod Ornaments, Inc. 94 State Road West Yarmouth, Massachusetts 02757

February 15, 2014 Ms. Jessica Smith 250 Commonwealth Avenue Boston, Massachusetts 02118 Dear Ms. Smith: On February 14, we received your letter in which you ordered a Model EPC-18� copper, eagle weather vane with arrow. As requested, we will send it to your home address by parcel post and charge the $34.95 with any applicable sales tax and handling costs to your VISA account (No. 003 00971 A109). Enclosed you will find the invoice for the amount of $37.45 which is the total of the weather vane including applicable sales tax and handling costs. Additionally, you will find a catalogue containing our latest products and sales. We hope to hear from you soon. Sincerely yours,

Lucrecia Ruiz Sales Manager

Rodriguez L.

ENC.


Types of Order Acknowledment Delayed Delivery It must explain the delay Solution mentioned Suggested soluiton

Partial Shipment Express those items that have been back ordered.

Substitute Order When an order cant be filled you ask for other options.


Delayed

Delivery Lawson Linen Company P.O. Box 762 Bloomfield, New Jersey 07006

March 5, 2014 Mrs. Marianne Rollins 444 Ross Avenue Caldwell, New Jersey 07006 Dear Mrs. Rollins: We received your order for one set of Floral Mist queen size sheets and pillowcases. Unfortunately, we are having some difficulties due to a strike and all orders have been held up. Nevertheless, we assure you that negotiations are progressing and a settlement is expected soon. You will receive your order as fast as possible. If your order is needed immediately, we are able of sending you a set of African Tribal sheets and pillowcases of the same price. Enclosed you will find an exclusive catalogue of special merchandise. Sincerely yours,

LucĂ­a Ruiz Sales Manager

DĂ­az, J.


Partial Shipment Laico Products, Inc. 43 Green Street Miami, Florida 45382

March 6, 2014

Mr. John Smith Beauty Depot, Inc. 444 Ross Avenue Miami, Florida 63782 Dear Mr. Smith: We appreciate your interest in our products. Your order no. 437 consisting of 37 Revlon Lipsticks (code 43851) and 12 Loreal beauty sets (code 332-1) has been registered. As requested, we will be sending the 37 Revlon lipsticks immediately to the address above. However, due to a transportation problem with our supplier the 12 Loreal beauty sets will be sent within the week. You may expect delivery on Wednesday, March 12. We will include three samples of our new Dove hydrating body cream with your lipsticks. Thank you for your preference. Please contact me if you need further information. Sincerely yours,

Miley Cyrus Sales Manager

Monroy D.


Substitute Order Quality Suites Universal South 306 Universal Avenue Orlando, Florida 10923

April 23, 2014

Ms. Terry Lawson 407 Main Street Orlando, Florida 10976 Dear Ms. Lawson:

Thank you for your preference in our hotels. We are sorry to inform you that we do not count with availability of double rooms with bath in the date of August 22, because the National World Processors Association will be holding their convention during those days. Instead of changing the date of your visit to our hotel we can offer you to make a reservation in our other Quality Inn Universal South Hotel located at 3 minutes from this one. This hotel has available double rooms with bath the days you are requesting, also the fees are $30 less than it will cost at this hotel

If you are interest in our proposal please call me at 302-98763-87234, and I will give you further information.

Sincerely yours,

Isis DĂ­az Manager

Sosa L.


Stop Gap It is written when a response to an incoming letter must be delayed. It has to appreciate the mention acknowledgment , explain the reason of the delay and reassure the customer of response.


General Communications Corporation 600 North Milwaukee Street Milwaukee, Wisconsin 53202

March 26, 2014

Professor Anne Boleyn University of Wisconsin Department of Media and Communications Menomonie, Wisconsin 54751

Dear Professor Boleyn: Thank you for your letter dated March 25 in which you invite Mr. Peal to speak to your graduate seminar students in electronics on Tuesdays from 4:30 to 6:00 P.M. However Mr. Peal is out of town attending a four-day meeting of the regional directors and is expected to return in a week. I will be informing him of your invitation as soon as he returns. Please let me know if you need further information. Sincerely yours,

Angelo Sarti Administrative Assistant


Snell & Wilmer Law firm 1951 Boston Street Bronx, New York 1 0465

March 25, 2014 Mr. Marianne Ross 4022 Ninth Avenue New York, New York 10055 Dear Mr. Ross: Thank you for the letter of last Thursday, Unfortunately my boss Ms. Leonard is out of town. As consequence I can’t give you information about the new contract with Hastings Development Corporation. However I will tell Ms. Leonard to write you back when she returns in two weeks so you might have the information you need. Truly Yours Isis Díaz Secretary


Inquiry Replies

The purpose is to give information and offer further assistance.


RBM Manufacturing Company, Inc. 4022 Ninth Avenue New York, New York 10055

April 2, 2014

Mr. William Wilson Mahoney and Millman, Inc. 1951 Benson Street Bronx, New York 10465 Dear Mr. Wilson: We appreciate your interest in our company. We received your letter in which you request information about a photocopier that would suit your office needs. After having evaluated them, we have decided that the RBM 2000 copier is the most appropriate model for your office. The RBM 2000 has a collator which allows 30 copies to be run off at any one time. It uses regular paper and fits a small-sized desk. Additionally, all our products have one-year full warranty and our repair service is among the lowest in the market. Enclosed you will find the catalogue of all our products. Refer to page 130 for more details on the RBM 2000. It is a pleasure to inform you that our company grants a ten percent discount on initial purchases. If you need further information, please feel free to call me at 8292-2820 during business hours. Sincerely yours,

Lucrecia Ruiz Sales Manager

Vargas A. ENC.


AVIANCA, S. A. 6av. 7-36, zona 5 Los parques II Guatemala, Guatemala

March 20, 2014 Dear Sir or Madam: This letter is to inform you about the convention that will take place in Miami from March 24- 29 of 2014. If you are assisting to the convention the flight has been reserved departing from Guatemala on March 24 at 7:30 am, the flight is the 458 and it will arrive in Miami at 9:30 am. You will be returning on March 29 on flight 232 at 6:30 pm and it’s expected to arrive in Guatemala at 8:30 pm. As a reminder it would be perfect if you could arrive at the airport one hour earlier so you can have time to check in. If you need more information or you have any question you can call to Miss Olivia Barrera to 2479-9098. Truly Yours, Isis Díaz Sales Manager

Cabrera C.


REFERRALS When you received a letter it can be answered by any person that explains to whom is being referred your letter.


National Directional Board 376 Bayfront Boulevard Tampa, Florida 56889

April 30, 2014

Ms. Ana Graham Florida City Hall 508 Mainstreet Orlando, Florida 53290 Dear Ms. Graham Thank you for your request of information about filling for an absentee ballot for the upcoming Presidential election. Unfortunately I'm not available to provide you this information. Therefore I will refer your letter to your local Board of Elections, so they can give you the information you are requesting in an specific way according to the state you are located in.

Isis DĂ­az Assistance Manager MarroquĂ­n M.


Refusal Is the letter were you say “no� gracefully, maintaining goodwill. Include an explanation of your refusal


Office Depot, Inc. 258 Golden Avenue Boston, Massachusetts 369854

March 10, 2014 Mr. Diego Edwards Office Center, S. A. 869 Wallace Street Boston, Massachusetts Dear Mr. Edwards: Thank you for your letter dated March 7, in which you request a 25 percent volume discount one the bar-code scanning equipment which you plsn to install in your department stores. As a company policy, we have a limit of 20 percent discount provided on all our wholesale products. Therefore, I am sorry to inform you that we cannot grant you the 25pervent discount you requested. Since your purchase is particularly large, our company is willing to grant you a 22 percent discount and free installation on the previously mentioned scanning equipment, If you need further information please call me at 502-1430-0780 Joselinne Sagastume Sales Manager

Perez A.


Complaints This letter is use to inform a company that the dissatisfaction you had with goods or serviced. It must include a suggestion for improvement.


Xerox, Inc. 479 Orange Blossom Street Merrimack, New Hampshire 02118

April 5, 2014

Mr. Enrico Cammarata Club Cammarata 2 Merrimack Road Merrimack, New Hampshire 03113

Dear Mr. Cammarata:

Your restaurant is well known to carter to a business clientele, so on June 8 I made a reservation for 7:00 p.m. to entertain and impress an important out - of - town business associate. We arrive promptly, but our table was not ready and we were waiting for one hour and fifteen minutes while the maitre d’ was receiving with a rude indifference intermittent inquiries for many people who were waiting desperate for a table too. The tension these issues caused make my guest feel annoyed with the restaurant and with me. As a frequently guest of your prestigious restaurant I am surprised of the maitre d’ behavior and the disorder in reservations you have that day. All your guest deserve good treatment so I hope you work in those aspects that affect the restaurant’s reputation. Pedro Andrade Social Manger Altamira A.


Claims

It inform a company you are dissatisfied with the service or product, but you suggested an action


Complaint Response Response to a complaint. It explains why the problem occurs.


Club Cammarata Inc 2Merrimack Road Merrimack, New Hampshire 03113

April 10,2014

Mr. Pedro Andrade Xerox, Inc. 479 Blossom Street Merrimack, New Hampshire 02118 Dear Mr. Andrade: Thank you for your letter in which you explained the problems you experienced with your reservation and the maitred’s attitude. However, our objective is to give our partners the best service but that day we suffered technological inconveniences with our reservations system. I am sorry for the maitred’s attitude but he is without experience due to he was recently hired. I appreciate all your suggestions and we will take them into account. In order to demonstrate our changes I would like to offer you a free meal that you can use in your next visit, Sincerely yours,

Enrico Cammarata Owner


Barclay, Inc 1951 Benson Street Bronx, New York 10465 May 7, 2014

Mr. Carlos Herrera 4022 Ninth Avenue New York, New York 10005

Dear Mr. Herrera: Thank you for taking us into account in your project. We will send the information you asked for in the letter sent on May 5 and some catalogue that will help. The RX-7 has different technological advances; everything was done to perfection so our customers will not have any problem when they are driving. It is also the most fuel economic car in the market, meanwhile we look for a car that get used to the life of each customer in order to make them happy. It is a pleasure to inform you that our company makes a 7% discount in initial purchases if you need any extra information you can call me at 5678-9087 I’m available at 9am to 4pm. Sincerely Yours, Isis Díaz Sell Manager


Adjustments Granting an The customer is happy because he receives Adjustment: what he asked for.

Is written when neither the costumer nor Offering a Compromise: the company is entirely at fault

Refusing an It is written when what the customer wants Adjustment: the company cannot do it


Grand Street Store 309 Grand Street Grahamsville, New Jersey 01276

April 2, 2014

Mr. Andres Sierra 407 Golden Avenue Grahamsville, New Jersey 01323 Dear Mr. Sierra: We received your letter dated March 27, in which's you explained the inconvenience you had with your four pounds Muenster Cheese purchase. However, I would like you to know we were changing our refrigeration system for a new and more effective one and this was the main cause of the expiration of our milk products, Thank you for bringing this matter to our attention, nevertheless we are willing to refund the total amount you paid for the cheese. We hope to have the pleasure of continuing serving you. Truly yours,

John Poe Owner


Marketing


Advertising spending and sales:

It increase sales depending in how much the companies decide to invest in advertising.

How Companies advertise:

They give the agency a statement of the objectives of the advertising campaign, brief, an overall advertising strategy. The agency creates advertisements and develops a media plan.


Word-of-mouth Advertising and Viral Marketing:

It is the best way of advertising, people telling their friends about good products and services. It has developed into viral marketing; companies succeed in getting people to spread commercial messages like virus.

Potential Drawbacks of Advertising:

Considered to be essential for launching new consumer products. Traditional advertising is expensive, it doesn´t always reach the target customers and it isn´t always welcome if it does reach them.


Banking


Commercial Banks: Receive deposits from, and make loans to, individuals and small companies.

Investment Banks: Work with big companies, giving financial advice, raising capital by issuing stocks or shares and bonds, arranging mergers and takeover bids. It offer stockbroking and portfolio management services.


Private Banks: It is the one that provide them with the banking and investment services.

Hedge Funds: Are private investment funds for wealthy investors individuals and institutions.


Stockbrokers: Complete range of financial services that were previously provided by banks.

Islamic Bank: Offer interest –free banking. They do not pay interest to depositors or charge interest to borrowers, buy invest in companies and share profits or losses with their depositors.


Non Bank Financial Intermediaries: Some cars manufacturers, food retailers and department stores now offer products like personal loans, credit cards and insurance.


Venture Capital


The End


Portfolio Second Unit