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O N T A R I O July 2016 | Vol. 31 | No. 6
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JJ Bean lands in Ontario business in the province. The North York roasting facility will TORONTO — Coffee is part of support training needs and is home JJ Bean Coffee Roasters & Cafés to JJ Bean’s bakery, cupping room and workshop. “Because we build founder John Neate’s heritage. “My family started roasting all our own stores,” Neate noted. Neate works with architect in 1929. My grandfather started roasting for a number of other Brady Dunlop, an associate based people and then he started his own out of Dialog’s Vancouver officers and contractor Netto Franco, company in 1945,” said Neate. His father joined in the 1950s, to design and build the JJ Bean and Neate followed in 1979. After stores. The average store footprint selling to Nestlé on the urging of is about 1,500 square feet. “We really only desire to have his grandfather’s silent partner in 1990, Neate remained on for six one store in a neighbourhood. We don’t do the multiple stores on a more years. “I bought an existing company, street, so there is maybe less than The Coffee Roaster, and trans- five more neighbourhoods that we formed it into JJ Bean,” said Neate, want in Vancouver and we’re very who turned his focus to primarily patient in terms of the locations we retail from his history in wholesale. choose,” Neate said, adding this The first two locations opened meant expansion would have to be some “fantastic cafes,” Neate said. two decades ago in Granville Is- a new city. Toronto was chosen following “In hindsight, we’re maybe a year land and in Vancouver’s Eastside, where the roastery is located at internal debate and a company or two late, but we’re willing and Powell and Victoria. Since then, town hall meeting. Calgary and ready to compete.” The independent and corpo17 other stores have opened, in- Seattle were also on the table. “We saw Toronto as very much rately-operated chain uses semicluding a wholesale roastery and café at 197 Bartley Dr. in Toronto emerging. I think in a lot of ways automatic espresso machines. “It’s a lot of training, but we in early April, the company’s first Toronto is ahead of Vancouver, but I think in coffee, just because believe the customer knows the difmove outside of Vancouver. Two other Toronto locations of the influence of Seattle, Van- ference,” Neate said. Fresh coffee is delivered three are on the books for this year; one couver might be slightly ahead of at Adelaide and York will open this Toronto,” he said. “There is an or four times a week to stores and summer, while a location at Yonge oversaturation in Vancouver and I beans are not sold to customers APPROVAL REQUIRED think there is still an opportunity in more than six days from roasting, and St. Clair is slated for early fall. the enclosed proof is sent for your approval. We will not proceed with the job until the proof is returned. with the goal of it being finished The new 13,000-square-foot DO NOTToronto.” GIVE VERBAL INSTRUCTIONS. CHECK CAREFULLY! Beyond this point we cannot accept responsibility for any errors. alterations (other than typographical errors) will be charged extra. Mark proof “OK” or “OK with corrections” as the case maywithin the 14-day timeframe it Since the decision was made, roastery will help the company be, signing your name so we may know that the proof reached the proper authority. supply and expand its wholesale Toronto has grown to be home to tastes best.
CULINARY TEAM CANADA THE ROAD TO THE WORLD STAGE
ROBOTS IN THE FUTURE OF FOODSERVICE
ORHMA CREATES SUPPLIER ADVISORY BOARD
BRINGING IT HOME VALUE-ADDED ITEMS OFFER MORE THAN SALES
By Kristen Smith
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JJ Bean founder John Neate. When choosing a coffee, the decision rests on taste. Neate said they bring in single origin samples — “the best the world has to offer” — and the winner is selected through a blind tasting. Sometimes they are organic, Fair Trade, Rainforest Alliance, but Neate said these certifications are not the reason they pick one coffee over another; it’s a matter of “best cup wins.” JJ Bean works with a number of farmers to create its blends. “Some people would call this relationship coffee, but all coffee should be relationship coffee,” Neate said.
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