i s h c o m p u b l i c at i o n s s i n c e 19 8 6
O N T A R I O April 2015 Vol. 30 No. 3
N AT I O N A L
MO JESSA TALKS RETENTION
C O V E R A G E
SUDBURY OWNERS COME TOGETHER
R E G I O N A L
F O C U S
A LOOK AT THE QSR SEGMENT
$ 5 . 9 5
FEATURE: CANADIAN WINE REPORT THE GROWTH AND FUTURE
From fine dining to Pie and we have three more restaurants,” actually put doors on the other side so now, we have doors on both sides. he said. Pie opened a downtown Barrie lo- It’s probably the only restaurant in BARRIE, Ont. — For chef Randy cation on Lakeshore about two years the world with two front doors,” he Feltis and wine agent Craig Russell, later and in Collingwood on First laughed. “It kind of goes with the brand; we find an obstacle and we get the opening of a wood-fired pizza Street at the beginning of this year. The most recent location, in the around it and nine times out of 10 do joint was a welcome contrast to the former Collingwood East Side Ma- it with fun.” formality of fine dining. With the goal of making “worldThey opened Pie at 31 Commerce rio’s space, is 6,000 square feet with Park Dr. in January of 2010 in Bar- 220 seats and a patio for 40. “We like class pizza for the masses,” pies are to think of it as our flagship, because cooked in a wood oven, dough made rie, Ont. “There’s something about fine it’s by far the nicest store. We finally fresh and everything is prepped in dining that kind of wears on you after didn’t have to roll up any loonies and house, including from-scratch desa while and this was sort of an exit toonies to open this one, which was serts. “We take the fine dining funstrategy out of it. Everything that we nice,” said Feltis. Its first franchise opened in Pick- damentals and then we strip away hate about fine dining (reservations and that kind of stuff), we threw aside ering at 1550 Kingston Rd. in 2013. everything from there. The food is and opened up a really fun pizza joint “We’re in talks right now about an- world-class, but we bring it to you in a fun, strange, awesome, rock ’n’ roll other store as well,” Feltis added. instead,” said Feltis. For future franchises, average atmosphere,” said Feltis. “My partner and I literally took In addition to a selection of tradi$100,000 ($50,000 each) — we liter- footprint will range between 4,000 ally went home and rolled up loonies and 6,000 square feet. “We really tional and out-of-the-box pizzas, such and toonies; we didn’t have any mon- think it would work anywhere, be- as the green egg and ham pie, the cause we’re confident like that,” said menu is rounded out with pastas and ey,” said Feltis. The first location was 5,000 Feltis. “We’ve proven that it works in sandwiches. Average check is about square feet and seats 120 with an ad- the worst locations, so if we can get $20 per person. The Ontario-only beer list supditional 40-seat patio, but the location better ones, I’m sure we could pull it ports local brewers such as Flying had turned over five times already. off.” Calling the Commerce Park lo- Monkeys Craft Brewery in Barrie and “Needless to say, the deal was very REQUIRED “the worst restaurant setup in Collingwood, next door neighbour good, but obviously the location APPROVAL was cation The enclosed proof is sent for your approval. We will not proceed with the job until the proof is returned. you’ve everINSTRUCTIONS. seen in yourCHECK life,”CAREFULLY! he cited Northwinds Brewhouse and Eatery. working against us,” Feltis said. DO NOT GIVE VERBAL Beyond this point we cannot accept responsibility for any errors. Alterations (other than typoerrors)the will be issue charged extra. Mark proof “OK”facing or “OK with corrections” as the case may They also carry crafts from larger of doors the highway, “We obviously struck a chord,graphical bebe, signing your name so we may know that the proof reached the proper authority. cause we’re still there five years later but an entry on the other side. “We brewers, such as Steam Whistle. In By Kristen Smith, Associate Editor
Canada Post Publications Mail Agreement No. 40010152
SIGNATURE OF APPROVAL
From left: Craig Russell and Randy Feltis. addition to wine by the glass, Russell has created a “Craig’s List” selection of his picks for $60 a bottle. As for future franchisees, the pair is looking for seasoned restaurateurs.
“We don’t necessarily want people who are new to the business. As we grow, we could probably branch out a little bit more, but right now, we’re being very picky,” said Feltis.
CONVERT YOUR RESTAURANT
TO A BOSTON PIZZA. WINNING TEAM IT’S WORTH A CALL. IT’S EASIER THAN YOU THINK. KINGSTON, ONTARIO
CONVERTED NOVEMBER 2014
CALL US NOW.
Felix DeCata 905.361.3608 Chantal D’Aoust 905.361.4836
DeCataF@BostonPizza.com DAoustC@BostonPizza.com Boston Pizza and the Boston Pizza roundel are registered trademarks of Boston Pizza Royalties Limited Partnership, used under licence. © Boston Pizza International Inc. 2015.
8" × 3"
MAR - 2015