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OVERVIEW \\\\\\\\

There are 182 million people that watch over 4.7 billion hours of action sports video content online each year through thousands of different fragmented websites. There is an opportunity to consolidate this $2.4B market and create one community for sharing and socializing action sports videos.

OUR VISION // To build a platform that drives the progression of action sports by allowing our target market to watch, share, and discover the highest quality action sports video content on the web.

THE OPPORTUNITY //

182M people watch over 4.7B hours of action sports video each year. $2.4B is spent online each year in the action sports market on advertising and affiliate sales. ishBowl looks to capture a portion of that market through an affiliate and advertising model.

COMPETITIVE ADVANTAGES // TEAM The ishBowl team grew up in the action sports industry and has strong personal relationships with top tier professional athletes, brands, sports agents, and filmers. TECHNOLOGY ishBowl has developed a technology to automatically pull in videos from fragmented websites across the web and consolidate the videos in one location. SCOUT ishBowl has developed a technology that saves time and money for athletes, agents, and brands. In return, ishBowl will receive free social media marketing to millions of potential users. SOCIAL ishBowl allows users to share videos directly to their social networks. ADVISORS ishBowl has a group of respected action sports industry insiders, startup founders, and successful business minds that have our back.

THE TEAM // ZACK PARKER, CEO

ASA DENTON,

Previous Experience // CEO and Founder of a 25-person team at Walu International. He’s the ish because he has deep ties in action sports and the tech industry.

Previous Experience // Co-Founder of a social networking site for the airline industry. He’s the ish because he has 15 years development experience and he has built a social media platform from scratch.

Specialties // Networking, Business Strategy, and Brand Development.

CTO

Specialties // Back-End Engineering and Database Technology

ishBowl Executive Summary 2012

SHANE HEATH,

CREATIVE

Previous Experience // Creative Director for Walu International. He’s the ish because he developed a top 25 awareness campaign by a charity in the USA called “Give A Crap.” Specialties // Branding, User Interface, User Experience, and Front-End Design


MARKET \\\\\\\\

Capturing content has never been easier in the history of action sports.

AUDIENCE \\

182,000,000 people

ishBowl’s target market is 182 million people.

PA RT I W

S RT PO N E LI

TS IN ACTION N A S VIDEOS IP ON C TCH A

TARGET MARKET

182 M

People

27

2

e m ill pl o e i o np 35 le 0m i l l io n p e o p

TRENDS \\

Capturing content has never been easier in the history of action sports.

1,000,000+

50%+

The % of people in the US that now have a smart phone.

REVENUE \\

45%

The amount of GoPro cameras sold in the last year.

The amount of video content viewed has increased by 45% over the last year.

$56,000,000,000 dollars

ishBowl looks to capture a portion of the action sports market through an affiliate sales and advertising model.

M

AR

K E T S IZ

E

24% ADVERTISING 76% SALES

$2

$56B

.4 BILLION


STRATEGY \\\\\\\\

ishBowl’s marketing strategy is to tap into existing distribution channels. ishBowl will provide a tool for brands and athletes to save time and money in exchange for them helping us build our user base through their existing social media channels.

BRANDS // CURRENT PARTNERS: ishBowl is working closely with these partners to save them time and money in exchange for them delivering ishBowl users.

Curl’s brand and 40+ athletes have a combined social 2.2M Rip media reach of 2.2 million people.

850,000

Osiris’ brand and 40 athletes have a combined social media reach of 850,000 people.

IN DISCUSSION WITH:

75,000,000+ Combined social media reach ATHLETES // IN DISCUSSION WITH: ishBowl has a unique opportunity to be connected to very influential athletes in action sports.

Ricky Carmichael Bubba Stewart Matt Wilkinson

Nat Young Paul Rodriguez Mikey Taylor

ishBowl Executive Summary 2012


OUR PRODUCT \\\\\\\\ ishBowl took a complex problem and made it simple.

FOLLOW PEOPLE.

Follow athletes, brands, filmers, and interests.

WATCH VIDEOS.

The newest and most relevant videos are delivered to your feed based on who you follow.

IA D

ANNELS CH

SPORTS CH A S EL NN

The ishBowl team grew up in the action sports industry and watching action sports videos, so the team was already aware of the major competition.

ME

COMPETITION //

MEDIA COMPANIES Built before the “social media” revolution. ACTION SPORTS CHANNELS Impossible to customize content for each user. SOCIAL VIDEO Lack of focus on a specific segment. ishBowl has used YouTube’s and Vimeo’s APIs to build a social video site based around action sports. ishBowl is at the vortex of our 3 different competitors and substitutes.

SO

CIAL IDEO V


SUMMARY \\\\\\\\ PREVIOUS MILESTONES \\ \\ Recruited a top-tier developer with 15 years experience. \\ Recruited a top-tier designer with experience designing websites for professional athletes. \\ Met and surveyed 53 people in our target market. \\ Developed and tested our alpha product with 20+ technical developers and designers. \\ Developed a fully functional beta product. \\ Gained feedback from 100+ beta users . \\ Built relationships with top-tier athletes, sports agents, filmers, and brands. \\ Developed partnerships with Rip Curl and Osiris that have a combined social media reach of over 3 million people. \\ Raised $25K in funding from an ex-Facebook engineer. \\ Built a support staff of action sports and tech advisors. \\ Made key connections at YouTube, Red Bull, Nike and Oakley. \\ Developed a technology to pull in videos from YouTube, Vimeo and other major action sports websites which has brought in over 13,000 videos thus far.

MILESTONES TO BE ACHIEVED BY THIS FUNDING //

This investment will allow ishBowl to develop their mobile site, mobile apps, and Scout technology. \\ Launch a beta version of Scout. \\ Gain feedback and iterate on Scout’s features and functionality. \\ Work directly with athletes, brands and agents to develop Scout to save them time in return for us getting users. \\ Develop a mobile site available on all devices. \\ Test and iterate on mobile site. \\ Develop an iOS and Android app.

$200K INVESTMENT ALLOCATION // $132K Technology

$53K Sales

Marketing and Business Development

$15 Overhead

(Legal + Amazon Web Services)

ishBowl Executive Summary 2012


LET’S SEE IT.

\\

Zack Parker 1.(831).234.4372 info@ishBowl.com www.ishBowl.com


investment summary  

investment summary

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