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A community for sharing and socializing action sports videos.

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ishBowl \\\\\\\\

TABLE OF CONTENTS

Zack Parker 1.(831).234.4372 info@ishBowl.com www.ishBowl.com

Our Vision Overview Our Name Our Product Our Team Advisors Market Size Market Trends Competitors Marketing User Aquisition Monetization Future Plans

1 2 4 8 12 14 18 20 22 28 32 34 42


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OUR STORY \\\\\\\\

Over a year ago, Zack Parker (CEO and Co-Founder of ishBowl) noticed that he was having problems finding quality action sports videos on the web. The problem was that if you had to remember all of the different sites to go to in watch videos in this fragmented landscape. The videos were out there, but they needed to be consolidated. Zack asked his brother (ex-professional surfer) and his best friend (Editor- in-Chief of Surfing Magazine) if they saw this as an issue that was plaguing online action sports videos. They agreed. Zack recruited Shane Heath and spent the next few months researching the action sports market. The two sat at surf contests, skate parks, and surveyed filmmakers within the industry. These surveys validated their initial thoughts. A team was formed with a little bit of capital from one of the early Facebook engineers, and ishBowl was created.

OUR MISSION

ishBowl aims to consolidate all of the action sports content from the web and create one community for sharing and socializing action sports videos.

OUR VISION

ishBowl aims to consolidate all of the action sports content from the web and create one community for sharing and socializing action sports videos.

LET’S SEE IT.

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OVERVIEW \\\\\\\\

There are 182 million people that watch over 4.7 billion hours of action sports videos each year online through thousands of different fragmented websites.

AUDIENCE \\

182,000,000 people

N

NTS IN ACTION S A P I PO IC D E I O V S T R ON CH R AT LI W

TS

PA

ishBowl’s target market is 182 million people.

E

TARGET MARKET 182 M People

22

7 mi

350

REVENUE \\

l l io n p e o p

le

m i l l io n p e o p l e

$56,000,000,000 dollars

$56 billion is spend online in action sports each year.

M

AR

K E T S IZ

E

24% ADVERTISING 76% SALES

$2

.4 BILLION

$56B

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TRENDS \\

1,000,000+

Action sports content has never been easier to capture.

MORE CAMERA’S

MORE CONTENT

Smart phone usage is now above 50% in the USA

BEHAVIOR \\

4,700,000,000 hours

ishBowl’s target audience is consuming 4.7 billion hours of online video a year.

FRAG

MEN

TED

SURF SKATE SNOW

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Our Mission

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MOTO


OUR NAME \\\\\\\\

Where did the name ishBowl come from? - Shane and Zack always kept a whiteboard full of their favorite words while they were playing the name game. Shane Heath (Creative Director) loved the word “ish” because he thought that it was a versatile word and that it was easily brandable. Coincidently, the first guy to apply for a job was named “Ish”. The word “ish” ended up making it up on our list of favorite words and was serendipitously placed next to the word “bowl”. Within a matter of seconds Shane screamed out “ishBowl!”. We went through our name checklist and it passed all of the tests. It was short. It was spelled how it sounded. It was available on Facebook and Twitter. The .com domain name was available. The domain name was inexpensive. The rest of this ish is history.

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“I see this as one of those things that we couldn’t afford not to be a part of.” TAYLOR PAUL Editor-in-Chief at Surfing Magazine

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TH


68%

of survey respondents cited the “ability to follow athletes, brands, filmers, and friends� as being a key component to relevant content discovery.

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OUR PRODUCT \\\\\\\\ Hundreds of interviews later ishBowl found a solution to their market’s problem.

Consumer Benefits The ishBowl video platform will put an end to users needing to search through various websites to find relevant and quality action sports videos. ishBowl is like Twitter, but for action sports videos. ishBowl’s users simply need to “follow” their favorite athletes, brands, filmers, and friends and ishBowl delivers all of those relevant videos directly to the user’s video feed. These users are then able to like, share, and comment on these videos.

Brands, Athletes, Agents and Filmers ishBowl has discovered a major pain point after meeting with brands, agents, athletes, and filmers; there is no way of knowing what video content is around the Internet, unless they manually search for the content. ishBowl has developed “Scout”, which allows brands, athletes, agents and filmers to manage all of their video content in one location. Scout is a technology that alerts each specific user when their athlete, brand, or name is mentioned in a video on YouTube, Vimeo, or other major action sports websites. Scout allows users to receive notifications about videos that mention a specific name and allows these users share to their social networks directly from ishBowl. Scout is a product that is built for influential members of the action sports community in order to influence them to share outwards to their networks directly from ishBowl.

Zero Friction Managing different social networks takes time so ishBowl has made it really simple. Brands, athletes, agents, and filmers are able to link their YouTube and Vimeo accounts so that their profile picture, bio, and video content will be automatically pulled into ishBowl. Each time they post a video to Vimeo or YouTube that video comes directly into ishBowl without needing to perform any additional tasks.

Intellectual Property ishBowl’s product was built and designed from scratch by our team. All of the intellectual property that has been contributed to ishBowl.com is owned by ishBowl LLC. ishBowl has used YouTube’s API and Vimeo’s API to be able to pull videos into ishBowl without needing to pay for the storage and bandwidth.

ishBowl already has over 11,000 quliaty action sports videos! 1 Foot note

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OUR PRODUCT \\\\\\\\ ishBowl took a complex problem and made it simple. FOLLOW PEOPLE. Follow athletes, brands, filmers, and interests.


WATCH VIDEOS. The newest and most relevant videos are delivered to your feed based on who you follow.


OUR TEAM \\\\\\\\ The ishBowl team has an unfair advantage in the action sports industry UNFAIR ADVANTAGE

The ishBowl team grew up in the industry and have all been involved in action sports since a young age with over 55 years of combined action sports experience. The ishBowl team’s inner circle of friends are highly influential people within the action sports industry (professional athletes, sports agents, magazine editors, and web/social media influencers.) ishBowl has relationships with some of the biggest companies, athletes, and agents in the industry.

everyone else

Bottom line:

The ishBowl team understands the action sports market because they eat, sleep, and breathe action sports.

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ZACK PARKER, CEO Previous Experience // CEO and Founder of a 25-person team at Walu International. He’s the ish because he has deep ties in action sports and the tech industry. Specialties // Networking, Business Strategy, and Brand Development.

ASA DENTON, CTO Previous Experience // Co-Founder of a social networking site for the airline industry. He’s the ish because he has 15 years development experience and he has built a social media platform from scratch. Specialties // Back-End Engineering and Database Technology

SHANE HEATH, CREATIVE DIRECTOR Previous Experience // Creative Director for Walu International. He’s the ish because he developed a top 25 awareness campaign by a charity in the USA called “Give A Crap.” Specialties // Branding, User Interface, User Experience, and Front-End Design

MILE STONES \\ \\ Recruited a top-tier developer with 15 years experience. \\ Recruited a top-tier designer with experience designing websites for professional athletes. \\ Met and surveyed 53 people in our target market. \\ Developed and tested our alpha product with 20+ technical developers and designers. \\ Developed a fully functional beta product. \\ Gained feedback from 100+ beta users . \\ Built relationships with top-tier athletes, sports agents, filmers, and brands. \\ Developed partnerships with Rip Curl and Osiris that have a combined social media reach of over 3 million people. \\ Raised $25K in funding from an ex-Facebook engineer. \\ Built a support staff of action sports and tech advisors. \\ Made key connections at YouTube, Red Bull, Nike and Oakley. \\ Developed a technology to pull in videos from YouTube, Vimeo and other major action sports websites.

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CONTACTS \\\\\\\\

If it’s about who you know, then ishBowl is in a great position.

Advisors \\

THOM MCELROY BRAND ADVISOR

Co-Founder of Volcom

JOSH PRITCHARD DEVELOPMENT ADVISOR

Ex-Facebook Analyst/Engineer (2006-2010) ALISON GERLACH BUSINESS STRATEGY ADVISOR

Serial Entrepreneur/Lecturer at MIT and Cornell Universities EMERY JONES FINANCIAL ADVISOR

CFO and Co-Founder of Granicus

NICK GREENINGER PARTNERSHIPS ADVISOR

Athlete Management at Crush Sports

BEAU VASQUEZ SEO, SEM, and ANALYTICS ADVISOR

Sr. Account Executive at BusinessOnline

ARSENI HARKUNOU PRODUCT DESIGN ADVISOR

Co-Founder and UX Director at Uber Experience NICK ARACO BUSINESS STRATEGY ADVISOR

CEO of AchieveNext Brands \\

NIKE REDBULL OAKLEY RIPCURL SANUK

VOLCOM OSIRIS BILLABONG NIXON SANTA CRUZ

Distribution \\

GRIND MEDIA SURFING SURFER TRANSWORLD

SURFLINE

Manegment \\

WASSERMAN CRUSH SPORTS ICON MANAGEMENT

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THE MAR 50%+

of our survey respondents said they spend too much time searching for relevant action sports videos.

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RKET

“I hate going to 14 different blogs to see if anything new has been posted. It’s annoying and I don’t have time.” Matt Wilkinson ASP Top 15 Surfer

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MARKET SIZE \\\\\\\\ ishBowl is ready to tap into the $2.4B action sports market There are 175 million people that participate in or follow action sports in the USA each year . ishBowl’s worldwide action sports market is 350 million people with the assumption that the total number of participants and followers worldwide is at least the same size as the US market. According to Internet World Stats, 65% of the people in the countries with the highest level of action sports participants have access to the Internet . ishBowl sees this trend only moving upwards with the advancements being made with smart phone technology. According to Reel SEO, 80% of those with access to the Internet are watching online video . ishBowl’s total market is 182 million people2 that participate or follow action sports, have access to the Internet, and watch videos online. ishBowl conducted a survey with 53 action sports participants and on average each user said they watched 30 minutes of action sports content online each week. Therefore, the total number hours of action sports content consumed online by our 182 million users each year is over 4.7 billion. 2

WHO IS ishBowl’s MARKET? Our audience is 90% male and in the 12-35 year-old demographic.

WHAT’S THEIR PROBLEM?

It turns out that the original problem that co-founder, Zack Parker, was having was happening in this market. The ishBowl team continued to get outside the office and talk to their market and when they started hearing the same thing from the different parties involved they knew they had to take action. During this time we spoke with: • Top sports agents in the action sports industry (Approx 9) • Professional athletes (Approx 12) • Brands (Such as GoPro, Oakley, Nike, Sanuk, Rip Curl, Osiris, NHS, and more) • Filmmakers (Approx 15) • Action sports enthusiasts (Approx 100) Athletes, brands, filmers, and enthusiasts are all having the same problem of not being able to easily find quality and relevant action sports content. The content is out there, but there isn’t any type of structure for how to discover or showcase video content.

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ION SPORT T S AC

INITIAL MARKET

SALES

$2 .4

BILLION

ALL SPORTS $2.1 TRILLION

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MARKET TRENDS \\\\\\\\ Capturing content has never been this easy in the history of action sports

VIEWING GROWTH

The days of buying action sports DVD’s are coming to an end. There is so much content that is readily available online that the issue is about how to consolidate the content in a useful way that makes it easier to discover. Over 2010 and 2011 the amount of video content being viewed online has increased by 45% and 38%, respectively. ishBowl is seeking to be the dominant player in the action sports online video market.

CONTENT GROWTH

The invention of personalized video cameras (GoPro, Contour, Sony Action Cam, Jakks Action Shot, etc.) has increased the number of action sports video content creators. Last year, GoPro sold over 800,000 cameras and now have plans to take the company public next year raising between $300-$500M. Content creators no longer need expensive video cameras to capture action sports content. More and more people are relying on their smartphones to capture content from the device that comes with them everywhere. Smartphone usage is now above 50% in the USA.

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50%

The amount of smart phone use has increased by 50% this year. 1

1,000,000+ The amount of GoPro cameras sold in the last year.2

45%

The amount of video content viewed has increased by 45% over the last year. 3

ishBowl is made to showcase this content.

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CURRENT COMPETITORS \\\\\\\\ “Keep your friends close and your enemies closer” – Sun-tzu

The ishBowl team grew up in the action sports industry and watching action sports videos, so the team was already aware of the major competition. However, with a bit more research we realized that there were some social video companies that we needed to both emulate and be on the look out for.

ACTION SPORTS CONTENT CHANNELS

Currently, these are the key players in the action sports video industry. Each of these channels is a traditional media channel that pushes content at a user without giving them an option to customize the media based on their interests. These are the “core” action sports locations that ishBowl’s target demographic go to in order to find the most relevant and quality action sports videos. Based on surveys and feedback from ishBowl’s users, people eventually find all of the content they need, but it is after visiting multiple sites. This fragmentation creates a ton of friction each time a user goes to a new site to seek out more videos. Disclaimer: ishBowl currently views these as our immediate competition for our audience, but ishBowl also feels that we can work directly with these different distribution channels. Currently, ishBowl has most of these channels on our site. Once ishBowl establishes our position within the industry we see these different media channels “managing a page” on ishBowl (similar to Facebook, Twitter, or Instagram).

ISHBOWL IS IN PARTNERSHIP TALKS WITH THE WORLD’S LARGEST ACTION SPORTS CONTENT DISTRIBUTOR, GRIND MEDIA.

COMPETITIVE LANDSCAPE

ishBowl has used YouTube’s and Vimeo’s APIs to build a social video site based around action sports. ishBowl is at the vortex of our 3 different competitors and substitutes.

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FUTURE COMPETITORS \\\\\\\\ One step ahead.

FUTURE COMPETITON \\ SOCIAL VIDEO COMPANIES

ishBowl views social video companies as the future competitors. These companies allow you to follow different people or topics. They are trying to launch as the “Twitter for video”, but we feel there needs to be a focus. When Twitter started it was only used by the tech community (it was used by mainly computer engineers and “untrendy” people). ishBowl feels that there is a huge opportunity to launch a focused social video site rather than being an “everything” social video site. With ishBowl’s specific focus on action sports we feel that we can have stronger engagement than these social video companies.

YOUTUBE AND VIMEO

YouTube and Vimeo are substitutes to using ishBowl, but we do not consider them direct competitors. Most core enthusiasts go to more fragmented action sports focused sites to consume their content. These enthusiasts like to feel like they are in a community that is built for them. They are different. They don’t shop at Walmart, but they go to their core skate, surf and snow shops. When the ishBowl team was at surf contests and skate parks interviewing their core demographic the team found that these enthusiasts were having trouble finding enough relevant and quality videos on YouTube and Vimeo. YouTube is too cluttered. Vimeo is too difficult to search for relevant people or topics. Disclaimer: The ishBowl team loves YouTube and Vimeo. Without their platforms, then the ishBowl platform would be much more difficult to create. ishBowl knows that YouTube and Vimeo do online video better than everybody else, but we want to add an extra filter to their current services and utilize their technologies to serve a targeted demographic. ishBowl has used YouTube’s and Vimeo’s APIs to build a social video site based around action sports. ishBowl is at the vortex of our 3 different competitors and substitutes.

ishBowl is in talks with the head of content partnerships and channel strategies at YouTube.

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““Would I get our company to use this? Yes. Would I get our athletes to use this? Yes. Would I get our company to help promote this? Yes.” Dylan Slater

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MARKETING & SALES

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MARKETING \\\\\\\\ ishBowl’s marketing strategy is to tap into existing distribution channels ishBowl’s marketing strategy can be broken down into three distinct categories: online marketing, offline to online marketing, and offline marketing. ishBowl plans on using existing distribution channels to drive traffic to the site. As the old saying goes, “It’s not about WHAT you know, it’s about WHO you know.” This is especially true in action sports. If you aren’t “in” with the right people, then you won’t infiltrate the market... period. Luckily for ishBowl, they already know the WHO. Now it’s time to capitalize on these relationships.

SOCIAL INTEGRATION

ishBowl plans on using social integration with Facebook and Twitter as the primary means of online marketing. ishBowl feels that through this social integration they will be able to attract users through the following techniques: •

Posting to people’s Facebook timelines (if given consent) when they make comments, like a video, or post a video.

Allowing users to share a video to Facebook or Twitter directly from ishBowl. This will mention that a video was shared from ishBowl with a link back to our site.

Providing multiple access points for users to be able to invite friends: an invite option right after registration, an “invite friends” tab on the right side of the page, and an invite friends option in the “getting started” section.

OFFLINE TO ONLINE MARKETING

ishBowl’s relationships within the action sports industry have enabled them to have connections with the key influencers. ishBowl’s marketing strategy to reach millions of users without needing to pay for advertising is to utilize real life partnerships with key players in the action sports industry that have existing online distribution channels (social media, industry connections, and media connections). ishBowl has been working with brands, athletes, and media channels to build a product that each of these potential users can benefit from. These users can promote ishBowl out to their followers via social media, websites, and personal connections.

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STRATEGY \\ • Target brands with an audience and respect in the industry. • Provide a tool for these brands and athletes to promote their videos through social networking channels. • Grow our audience virally by using brands and athletes to inject new users into the top of our user funnel. • Once the audience is consolidated, we can charge the brands to connect to this audience in a more effective ways.

CYCLE \\

Brand joins ishBowl Brand shares a video from ishBowl to other networks

Their fans are given their first glimpse of the site through a reccommendation of someone they respect

BRANDS

social media reach

site traffic usage

LOYAL USERS

RESULT \\

ishBowl has a viral loop that feeds users into the site without needing to pay for advertising.

social media reach site traffic VIRAL GROWTH

usage

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BRANDS AND AGENTS

ishBowl is a platform for brands and sports agents to manage, organize, and share their content from one location. ishBowl’s “Scout” service enables brands and agents to receive notifications on ishBowl when their athletes or their brand is mentioned in videos on YouTube, Vimeo, or other mainstream action sports websites. Then, these brands and agents are able to share directly out to their Facebook and Twitter from ishBowl. This will in turn drive traffic from the posts back to ishBowl. Currently, these brands and agents are spending 10+ hours each month manually seeking

CURRENT PARTNERS: ishBowl is working closely with these partners to build a platform for the brands, agents, and athletes to use.

Curl’s brand and 40+ athletes have a combined social 2.2M Rip media reach of 2.2 million people.

brand and 40 athletes have a combined social media 850,000 Osiris’ reach of 850,000 people.

IN DISCUSSION WITH:

4,000,000+ Combined social media reach ATHLETES ishBowl has a unique opportunity to be connected to very influential athletes in action sports. Through partnerships with these athletes ishBowl will establish credibility within the action sports industry, obtain connections with key brands, develop relationships with other distribution partners (magazines, blogs, and websites), and connect with other influential athletes. IN DISCUSSION WITH

Ricky Carmichael Bubba Stewart Matt Wilkinson Nat Young Paul Rodriguez Mikey Taylor ishBowl plans to work closely with these partners to build a platform for the brands, agents, and athletes to use.

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DISTRIBUTION CHANNELS

ishBowl is working with key distribution partners in order to capitalize on existing networks rather than building our entire network from scratch. IN DISCUSSION WITH

The partnership will also provide a ton of great press and public relations for ishBowl within the action sports and tech industries. Also, partnering with YouTube provides leverage going into any future relationships with any other partners or buyers. Lastly, it will put us on Google’s radar for an acquisition. Partnering with Grind Media will allow ishBowl to gain access to the distribution channels of 7 major action sports magazines and 20 action sports related websites. Grind Media also owns GrindTV which is in association with Yahoo and received over 50M viewers every month.

GRASSROOTS

ishBowl will utilize key relationships with bloggers to help recruit and engage enthusiasts that are currently getting video content from various blogs. ishBowl will systematically use our connections with athletes that have relationships with different bloggers to write stories on ishBowl and feature the website.

OFFLINE MARKETING

ishBowl will engage in partnerships with surf, skate, wake, snow, moto and MTB clubs at universities and high schools. Giving product demonstrations at club meetings is a great networking opportunity with our target market. ishBowl’s key demographic attends regional contests every weekend. There is a huge opportunity to be the online sponsor of these events hosting product demonstrations at the events. This allows each event to have a consolidated location for videos related to that particular event.

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USER AQUISITION \\\\\\\\

Vendor Rela9onships Partner In  talks Future  Targets Osiris Rip  Curl Nike Grind  Media* Gopro Volcom Spy Red  Bull Sanuk Sector  9 Skull  Candy Quiksilver O'Neill Fox  Racing Monster  Energy NHS Hurley Billabong RVCA

Other Commits Social  Media  Reach

0.16 Reach per  post

                                     841,000                                    2,200,000                                    4,150,000                                          878,000                                    3,800,000                                    2,380,000                                          136,000                                32,000,000                                          136,000                                          293,000                                    1,970,000                                    2,255,000                                          408,000                                    3,730,000                                19,350,000  

134,560 352,000 664,000 140,480 608,000 380,800 21,760 5,120,000 21,760 46,880 315,200 360,800 65,280 596,800 3,096,000 0 114,400 357,760 40,320

                                     715,000                                    2,236,000                                          252,000  

                           77,730,000  

Grind Media* Grindtv Surfer Surfing Powder   Dirt  Rider bike snowboarder atv  rider skateboarder total

0.005 Clicks per  post Posts  per  month

                                   673                                1,760                                  3,320                                          702                                3,040                                  1,904                                          109                            25,600                                        109                                        234                                1,576                                  1,804                                          326                                2,984                              15,480                                          -­‐                                        572                                1,789                                          202  

12,436,800                        62,184  

4

0.16 Monthly traffic  to  the  site

15 18 18 120 20 12 5 150 5 5 8 18 8 15 120 90 12 15 5

Loyal Users

Average #  videos/month Total  vide

                                                                 10,092                                                                      31,680                                                                      59,760                                                                      84,288                                                                      60,800                                                                      22,848                                                                                544                                                          3,840,000                                                                                544                                                                          1,172                                                                      12,608                                                                      32,472                                                                          2,611                                                                      44,760                                                          1,857,600                                                                                  -­‐                                                                          6,864                                                                      26,832                                                                          1,008  

                                             1,615                                                  5,069                                                  9,562                                              13,486                                                  9,728                                                  3,656                                                              87                                          614,400                                                              87                                                          188                                                  2,017                                                  5,196                                                          418                                                  7,162                                          297,216                                                          -­‐                                                    1,098                                                  4,293                                                          161  

15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15

659                                                      6,096,483  

                                     975,437  

15                              

343000 135000 33000 27000 35000 130000 12000 108000 55000 878000

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ishBowl // Business Plan

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             


e site

0.16 Loyal Users

Average #  videos/month Total  video  views

0,092 1,680 9,760 4,288 0,800 2,848    544   0,000      544   1,172   2,608 2,472 2,611   4,760 7,600        -­‐   6,864   6,832 1,008  

                                             1,615                                                  5,069                                                  9,562                                              13,486                                                  9,728                                                  3,656                                                              87                                          614,400                                                              87                                                          188                                                  2,017                                                  5,196                                                          418                                                  7,162                                          297,216                                                          -­‐                                                    1,098                                                  4,293                                                          161  

15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15

6,483

                                     975,437  

15                                            20,728,043   Total  Value

wl % Total  Value

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

$214 $673 $1,270 $1,791 $1,292 $486 $12 $81,600 $12 $25 $268 $690 $55 $951 $39,474 $0 $146 $570 $21 $0

                                                           34,313                                                            107,712                                                            203,184                                                            286,579                                                            206,720                                                                77,683                                                                    1,850                                                  13,056,000                                                                    1,850                                                                      3,985                                                                  42,867                                                            110,405                                                                    8,878                                                              152,184                                                      6,315,840                                                                              -­‐                                                                23,338                                                                91,229                                                                    3,427    

$ per  video  view ishBowl  % Total  Value

0.25 % of  contracts  fulfilled  (25%)

Yearly

$2,573 $8,078 $15,239 $21,493 $15,504 $5,826 $139 $979,200 $139 $299 $3,215 $8,280 $666 $11,414 $473,688 $0 $1,750 $6,842 $257 $0              1,554,603  

$643.37 $2,019.60 $3,809.70 $5,373.36 $3,876.00 $1,456.56 $34.68 $244,800.00 $34.68 $74.72 $803.76 $2,070.09 $166.46 $2,853.45 $118,422.00 $0.00 $437.58 $1,710.54 $64.26 $0.00

$0.025 $0.025 $0.025 $0.025 $0.025 $0.025 $0.025 $0.025 $0.025 $0.025 $0.025 $0.025 $0.025 $0.025 $0.025 $0.025 $0.025 $0.025 $0.025 $0.025

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

$214 $673 $1,270 $1,791 $1,292 $486 $12 $81,600 $12 $25 $268 $690 $55 $951 $39,474 $0 $146 $570 $21 $0

0.25 % of  contracts  fulfilled  (25%)

Yearly

$2,573 $8,078 $15,239 $21,493 $15,504 $5,826 $139 $979,200 $139 $299 $3,215 $8,280 $666 $11,414 $473,688 $0 $1,750 $6,842 $257 $0

$643.37 $2,019.60 $3,809.70 $5,373.36 $3,876.00 $1,456.56 $34.68 $244,800.00 $34.68 $74.72 $803.76 $2,070.09 $166.46 $2,853.45 $118,422.00 $0.00 $437.58 $1,710.54 $64.26 $0.00

             1,554,603  

$388,650.80

Registered Users Avg  Videos  /  Month Month  1 10 50 $0.0020 Month  2 20 50 $0.0020 Month  3 40 50 $0.0020 Month  4 60 50 $0.0020 Month  5 80 50 $0.0020 Month  6 120 50 $0.0020 Month  7 300 50 $0.0020 Month  8 600 50 $0.0020 Month  9 800 50 $0.0020 Month  10 900 50 $0.0020 Month  11 10000 50 $0.0020 Month  12 12000 50 $0.0020

$388,650.80

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$1 $2 $4 $6 $8 $12 $30 $60 $80 $90 $1,000 $1,200 $2,493

Registe Month Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month  


MONITIZATION DESIGN \\\\\\\\

“If you build it they will come.” ishBowl’s primary focus is on building our user base. However, we have a monetization plan for advertisers and affiliates for when we reach a critical mass.

SERVICES

ishBowl’s goal with advertising is to limit the amount of interference with the user experience. If a user is engaged in the experience, then they will consume more advertisements over time versus trying to clog the interface and benefit the short term. • SCOUT (pg. 36) • VIDEO ANALYTICS • INTEGRATED WEBSITE BUILDER • SOCIAL DASHBOARD

ADVERTISING

ishBowl’s services are targeted directly at our agents, brands, athletes, and filmers. ishBowl aims to solve the problems of these industry influencers, which will help promote our brand through their social media and personal relationships. • FULL SITE TAKEOVERS • PRE-ROLL • PROMOTED USERS AND VIDEOS

AFFILIATE SALES

ishBowl’s affiliate sales program will provide relevant sales opportunities based on the products, athletes, or locations of the videos. • PRODUCT TAGGING TECHNOLOGY • LOCATION BASED TRAVEL SALES

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ishBowl // Business Plan


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MONITIZATION DESIGN \\\\\\\\ We are creating integrated products that fit our customers needs.

AUTOMATED VIDEO DISCOVERY

SUBHEAD Agents, brands, and athletes spend countless hours tracking down the videos of themselves or those they represent. This is a huge pain in the industry. Welcome Scout’s automated video discovery. ishBowl scans YouTube, Vimeo, and other action sports sites for videos with an athletes name and creates a dashboard within the site.

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ishBowl // Business Plan


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MONITIZATION DESIGN \\\\\\\\ Advertising doesn’t have to be annoying.

PREMIUM ADVERTISING. • FULL SITE TAKEOVERS • PRE-ROLL • PROMOTED USERS AND VIDEOS

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ishBowl // Business Plan


PREMIUM MEMBERSHIPS. • SCOUT

• VIDEO ANALYTICS • INTEGRATED WEBSITE BUILDER

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MONITIZATION DESIGN \\\\\\\\ We are excited about what the future of advertising has to hold.

AFFILIATE SALES.

• AFFILIATE PRODUCT SALES BASED ON PRODUTS IN THE VIDEOS • AFFILIATE TRAVEL SALES BASED ON LOCATION IN THE VIDEOS

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ishBowl // Business Plan


MOBILE.

• AVAILABLE ON ALL DEVICES • MOBILE ALERT ADVERTSING WHEN YOUR FAVORITE ATHLETES OR BRANDS POSTS A VIDEO

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We are here. At the “tip of the iceberg”

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ishBowl // Business Plan


Soon to be here. Action sports on all devices

In the future. All sports. All devices.

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ishBowl // Business Plan


\\

Zack Parker 1.(831).234.4372 info@ishBowl.com www.ishBowl.com

Internal Business Plan  

Buisness plan for the team

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