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DESIGN AT THE SERVICE OF MAN


It’s a pleasure for me to present the collection of my various projects under the heading of design. They are characterized not only by an understanding of the physical and social context, but also for incorporating a flexible and interdisciplinary process to cover the topic in question. This experience helped me to develop a unifying vision of design, and appreciate it as an indispensable means of improving the quality of life in society. Enjoy it.

Isel Vega


ISEL VEGA

ARCHITECT, URBANISM, INTERIOR DESIGNER, PHOTOGRAPHER, RESEARCHER.

I have a big passion for design and I am continuously dealing with new processes in order to develop authenticable and integrated projects where the customer feels a sense of identification and enjoyment. My experience has led me to understand that the design is more than just an esthetic field, therefore my most powerful motivation is improving the quality of people’s lives.

EDUCATION: PERSONAL INFORMATION Name Profession Web Linguistic Proficiency

Skills

Isel Lorena Vega Ramos

2005 – 2012

Architect

PONTIFICIA UNIVERSIDAD CATOLICA DEL PERÚ (PUCP) BACHELLOR OF ARCHITECTURE Architecture and Urbanism – Passed with Upper Third.

www.iselvega.com SPANISH mother language ENGLISH IELTS Band 6 – B2 FRENCH Exam Delf B2 Photoshop, Autocad, Revit, Archicad, Ms Outlook, Artlantis, Premier Pro, Illustrator, Indesign and Scketchup 7.

2005 – 2012 PONTIFICIA UNIVERSIDAD CATOLICA DEL PERÚ (PUCP) DEGREE OF ARCHITECTURE Thesis: Center of Traditional Folk Art / Barranco – Lima.

WORK EXPERIENCE: 2016 - present

CONTACT INFORMATION Mobile Email Addreess

+51 978879149

FREELANCE DESIGNER BACHELLOR OF ARCHITECTURE Architecture, Urbanism, Interior Design and Furniture. Designer and Project Manager

iselvega@gmail.com Cadiz St. 420 apartment Lima 27 – Peru

SOCIAL NETWORK

2014-2016

/ivegaramos

/iselvega

@Isel_VR

/ivegaramos

/isellorenavegaramos

2016 - present PONTIFICIA UNIVERSIDAD CATOLICA DEL PERÚ Research Assistant Publication ‘Architect and Violence’

BOCONCEPT - URBAN DANISH DESIGN Design Consultant Architecture, Urbanism, Interior Design and Furniture. Designer and Project Manager


2014 CIVIL ASSOCIATION: “VOLUNTADES” Volunteer

CONTEST: SEDE PUCP ‘EL CARMEN’

2007 2013 - 201

PUCP – Academic Direction of Social Responsibility

IMARQ STUDIO Co-Founder / Project Manager and Architect Designer

2013

PUBLICATIONS AND TALKS

INVERSIONES VICCA VERDE Project Manager

2013 LUIS RODRIGUEZ ARCHITECT MUNICIPALIDAD DE LIMA AND PRO TRANSPORTE Planning assistant – Service Design

SPEAKER IN ‘ENCOUNTER OF ANCESTRAL KNOWLEDGE OF CONSTRUCTION IN THE JUNGLE OF PERU – NIEVA’.

2015 Conseil Interuniversitaire de la Communaute Francaise - Servicio Nacional de Areas Protegidas Perú - Proyecto Tranversal - PUCP.

2012 DEPARMENT OF ARCHITECTURE AND URBANISM PONTIFICIA UNIVERSIDAD CATÓLICA DEL PERÚ – PUCP Teaching Assistant of Research Course

2012

‘QUELLCAS IMAGINAS DE LIMA’

2012 Internal Publications PUCP

MINISTERIO DEL AMBIENTE - PERÚ Architect Designer and Interior Design

2008-2009 ONG ESPACIO EXPRESION Volunteer – Social Design

RECOGNITIONS

DESIGN CONSULTANT OF THE YEAR

2015 BoConcept

DESIGN CONTEST FOR ARCHITECTURE STUDENT

2009 Aceros Arequipa

PHOTOGRAPHY CONTEST: ´MIRANDO HACIA ADELANTE´

2008

Oxfam International - Every Child Peru - Peru 21 PUCP

‘LECTURAS URBANAS POLVOS AZULES’

2010 Michelle Llona and Sandra Nakamura ISBN 978-612-00-0349-7

HOBBIES


INTERACTING WITH SPACE, LIGHT, AND SOUND

Illustration: John Tenniel. Alice in Wonderland

Design needs an integrated perspective for today’s challenge. Maybe, by adapting ourselves to different situations as did Alice.


Cover page book from Independent Curators International, 2005.

Exploration of space, light and sound based on psychedelic movement (1950). The project was a multidisciplinary job among painters, sculptors and architects.

Photograph: Isel Vega.


INTEGRATION WORKSHOP 2 Department of Art and Design – Pontificia Universidad Católica del Perú – 2009 Sculptors: Wladimir Castañeda y Norka Uribe / Painters: Jorge Luna and Maritza Arquiñego / Architect: Isel Vega

Illustration: John Tenniel.


The final work consisted of an installation that put together all of the aspects we studied. We used a recording, as well as high contrast colors to create movement, such as green and red, that along with mirrors created an intimate atmosphere that permitted users to experience different kinds of perceptions of space.

Photograph: Isel Vega.


ART CAN HELP US TELL STORIES AND REDEEM OUR PAST

QUELLCAS IMAGINAS DE LIMA - INTERNAL PUBLICATION Pontificia Universidad Católica del Perú - Research Course – 2012 Teachers: Luis Rodriguez and Jesus Cosomalón.

Book cover designer: Vanesa Espinoza


Andean culture is characterized by its connection to the natural world, with its dual worldview that is reflected in its social organization and culture. In this context, Sarhua, a town of artisans from the department of Ayacucho, Peru, has the custom of giving away “wooden beams” to newlyweds painted in their own likeness. These portraits reflect this particular vision of the Andean world. In the age of terrorism (1980-1994), the Andean region was one of the most affected, and led to many people migrating to Lima. Near the end of this period, a group of settlers from the area of Sarhua received the job of depicting this time period through paintings from the NGO Adayps. The series was entitled ‘Tablas de Sarhua Serie Exodo - Llaqta Puchukay’, upon which this research is based.


ARRIVAL TO LIMA This painting portrays a major culture shock for migrants as they moved from the countryside to the city. They went from seeing mountains and rivers to seeing buildings and large streets.

Photograh: Anonymous

Photograh: Chalisimo 5.


CONFRONTATION Although the Andean settlers came to the capital in order to avoid terrorist violence and look for work, the city didn’t have the resources to accommodate them all, and so the settlers had to move into many of the depopulated areas.

Photograh: Vera Lentz

Photograh: Jaime Razuri


DOMESTIC AND SOCIAL WORK There began to be marked differences, from the poorest neighborhoods to the richest neighborhood of the city, where the migrants worked in various forms of domestic labor.

Photograh: Nathalie IguiĂąiz.


PATRONAL CELEBRATION: LIMA This last painting shows the settlers of Sarhua in a festival in Lima, where they express their customs, seem to feel at home and be in harmony.

CONCLUSION: The panel paintings show the Andean migrants’ fragmented vision of the city. The pictograph and the composition of the paintings let us see little by little how the migrants settled down in the city. On the other hand, it’s also true that this fragmentation has contributed to economic, racial, and cultural differences; differences that don’t allow us to see Lima as a whole. Perhaps when the city planners recognize the true participants of the city they will be able to organize the city in a way that benefits everyone.

Photograh: Isel Vega.


PHOTOGRAPHY IS THE MEANS TO CAPTURING GAZES


Jeans Seller. Polvos Azules 2010 . Photograph: Isel Vega

COLLABORATION FOR THE PUBLICATION: LECTURAS URBANAS - POLVOS AZULES Publishers: Michelle Llona and Sandra Nakamura, 2010 / ISBN 978-612-00-0349-7. Lima, the capital of Peru, has more than 9 million inhabitants with various types of gazes throughout the city. This series of photographs of shopkeepers gives us a look at Lima’s working class from the shopping center widely known as ‘Polvos Azules’.


Cesar Arenas. Polvos Azules 2010 . Photograph: Isel Vega


Tania Romero, Urbano Medina, Cesar Salinas and Heidy Adastegui. Polvos Azules 2010 . Photograph: Isel Vega


Karen Cruses. Polvos Azules 2010 . Photograph: Isel Vega


Oscar Mino, Norka QuiĂąonez, Vaneza DĂĄvila, Marcos Sanchez. Polvos Azules 2010 . Photograph: Isel Vega


SMALL INTERVENTIONS CAN MAKE A DIFFERENCE

Photograph: Isel Vega.

VOLUNTIER WORK - NGO ‘Espacio Expresión’: Claudia Amico (Director), Martín Montañez, David Labarthe, Alejandra Noel, Mark Helmink, Rosa Paredes, Eduardo Acuña, Eliana Cabrera, Pamela Jara and Isel Vega.


Photograph: Claudia Amico / ONG: Espacio Expresi贸n

Photograph: Claudia Amico / ONG: Espacio Expresi贸n

Photograph: Claudia Amico / ONG: Espacio Expresi贸n

Photograph: Claudia Amico / ONG: Espacio Expresi贸n

LEARNING TO LISTEN TO OTHERS

On August 15, 2007, the city of Pisco, in southern Peru, suffered an earthquake of 8.0 on the Richter scale. A city with unstable constructions and also located on wetlands was left completely destroyed. The challenges were great and the resources few. My job as a volunteer in the NGO Espacio Expresion taught me that listening to stakeholders is an essential element between the designer and the users.


Photograph: Rosa Paredes

Photograph: MartĂ­n MontaĂąez

The first jobs consisted of collecting information and listening to the settlers, working next to them in order to understand their vision of the city and what they felt to be appropriate regarding the new projects. Meanwhile, small specific interventions were carried out in order to incorporate new spaces for leisure and entertainment.

Photograph: Claudia Amico / ONG: Espacio ExpresiĂłn


Photograph: Isel Vega

The interventions were directed to the children since they were the most vulnerable. Games of recycled materials were made with the help of the people and volunteers.

Photograph: Isel Vega

In a personal way, I participated in a photo contest supported by OXFAM INTERNATIONAL – EVERY CHILD PERU – PERU 21, whose objective was to show the ability of those affected to be resilient.

Photograph: Isel Vega


VIEW OF THE STREET THROUGH THE EYES OF A CHILD PHOTOGRAPHY COURSE - DEPARTMENT OF COMMUNICATION Teacher: Susana Pastor and Angel Colunge / Photograph: Isel Vega / Lima 2008. “Children’s City” is a series of photos that portray gazes of the city from the children of shopkeepers on Abancay Avenue, a main road located in downtown Lima. It’s interesting to see how they adapt themselves to the noisy and busy street, and turn it into their own playground.


Lima has more than 300 thousand street vendors, many of them mothers that have to go work with their children. This leads to children taking over the streets in order to do what every child does: play. This work is inspired by the book of educational psychologist and illustrator Francisco Tonucci (Frato), who explains how tough and dangerous the city can be for children. Francisco encourages architects, city planners, and mayors to listen to the true needs of these small citizens.


INTEGRATION ACTIVITIES IN PERUVIAN TERRITORY

It was an initiative of the ‘Proyecto Transversal’ to create a space for exchange, discussion, collection and dissemination of architectural knowledge, and management of natural resources. For it representatives of the local indigenous peoples, researchers, and representatives of the local public institutions were brought together. ‘ENCOUNTER OF ANCESTRAL KNOWLEDGE OF CONSTRUCTION IN THE JUNGLE OF PERU – NIEVA’

Director: José Canziani. Collaborators: Mayra Peña, Enrique Basurto and Isel Vega

Photograph: Isel Vega


Photograph: Isel Vega


Participative workshops were carried out, where skills for the construction of canoes and malocas were explained (construction typical of the Peruvian jungle). It was an important exchange of information and great to see the people’s concern for the environment in which they live. Additionally, skills were taught to many of the youth of the Nieva school, where the representatives of public and private institutions expressed their interest. The project still currently continues establishing ties among different parties.


INDIGENOUS POPULATION

PUBLIC INSTITUTIONS

LEARNING TO VALUE

PRIVATE ENTERPRISE

ACADEMIC INSTITUTIONS

ESTABLISHING PERMANENT  CONNECTIONS


USING AN INTERNATIONAL PERSPECTIVE TO RESTRUCTURE THE CITY

Limapolis is an international workshop held to discuss Lima’s Master Metropolitan Plan of Urban Development, and the projects for Lima’s Pan-American Games for 2019. National and international urban planners and architecture students met together in 8 groups in order to address various areas of Lima. My group was assigned Gamarra, considered the most important textile center of Peru, with more than 50 thousand employees, and 20 blocks of stores and workshops. Gamarra moves more than $2 thousand millions of dollars annually. Characterized as being a crowded place, in its surrounding areas the levels of scarcity and poverty are high. It’s also currently one of the most important public train stations of the Line 1 electric train.

By: FAU-PUCP

Photograph: www.limacultura.pe


‘We need to think about a city for those citizens yet to be born.’ said Bernardo Secchi INTERNATIONAL WORKSHOP LIMAPOLIS 2014 Gamarra work group: Milagros Saloma, Moises Sacca, Jeshua Roig, Gianfranco Bocanegra and Isel Vega International speakers: Bernardo Secchi, Paola Vigano, Wilian Müller. National Exhibitors: Aldo Mantovani, José García, Luis Rodriguez. Photograh: www.america-retail.com


Photograph: marc.sdr

Photograph: Confiep.org.pe

In the 70s some young businessmen decided to invest in some commercial galleries. Today, 46 years later, it’s the biggest textile emporium of Latin America. It operates without any previous planning, through thousands of spontaneous dynamic workshops, galleries and restaurants that are spread out among basements and various levels of tall buildings. While in the surrounding areas like the Pino and Augustino hills, the indexes of extreme poverty are up to 35%. All of it has created an area with a high lack of public space and recreation.

By: www.andina.com.pe

On the other hand, Pino Hill was the precise place where the “Chicha Culture” emerged. This culture identifies itself with saturated colors and the fusion of popular customs from the Peruvian provinces.


INSUFFICIENT PEDESTRIAN ACCESS

LANK OF PUBLIC SPACE

ISSUES

OVERCROWDED AREAS

STRONG NEIGHBOURHOOD IDENTITY

POTENTIALITIES POPULAR CUSTOMS ’CHICHA CULTURE'

DEVELOPMENT OF ENTREPRENEURIAL SPIRIT


HOW TO CONNECT AN OVERCROWED CITY?

By: Group Gamarra – Limapolis 2014

The various discussions and reflexions brought about two great solutions: the first was to join this center with the large existing public parks (Park of the Exhibition, Mars Field) and with the National Stadium. The second was to insert in a few free spaces through gardens and tree groves. At the same time, the relocation of the Wholesale Market was proposed along with constructing a large public park to replace it.

By: Group Gamarra – Limapolis 2014


GREEN PUBLIC SPACE

JOIN

OVERCROWDED HOUSING

GREEN PUBLIC SPACE

COMMERCIAL EMPORIUM

INSERT


By: Group Gamarra – Limapolis 2014


Currently, LIMAPOLIS’s design proposals are being considered in the planning of the Municipality of Lima, and its integral and international nature have enriched the Master Plan. However, many of them continue in debate due to the inefficiency of State’s ability to make decisions and its unstable organizational structure hold backing the advance of projects. It’s of great importance that these design proposals create a long-term vision in the public institutions and in the people.


EVERYTHING IS DESIGN PAUL RAND


By: BoConcept University

By: BoConcept University Photograph: www.elconfidencial.com

Listen to the customer Follow up

Analysis

Happy Customer

Action

Planning

Photograph: Isel Vega


My work in BoConcept as a Design Consultant helped me to gain skills and strategic tools for understanding clients. Through brainstorming we created a strategy for improving the consulting process. A questionnaire was used for the clients and we helped them to define what it is that they wanted for their homes through collages with images. I also learned how the ordering of space and the composition of the elements can create harmonic space.

WHAT CAN I DO WITH MY HOME?

I DON’T LIKE WHERE I LIVE. Book cover: House - Coach by Kristein Steno


THE POWER OF HOME Kirsten Steno


HOW CAN BE MY HOME IF I LIVE ALONE?


CREATE A SPACE TO SHARE WITH OTHERS

Working in a team and continuous development for improving the design consulting process created an increase of 30% of satisfied clients. The key is working on the service offered to the clients, who are the basis of every deal.


A PLACE TO GET AWAY FROM THE CITY


Lima’s southern beaches are the perfect place to get away from the crowded city. Every summer hundreds of people travel between 2 to 3 hours in order to be able to enjoy their weekends there. This is why many houses and residences are made just for these times of the year. Together with a colleague I designed a group of 6 homes for a condominium at Bujama Beach. PROJECT: BEACH HOMES AT BUJAMA - ALBATROS CONDOMINIUM km 91 of the Pan-American South Freeway. Architects: Marjorie Ramirez and Isel Vega

Photograph: Isel Vega


We also designed the architectural parameters for the beach homes for the entire condominium. The idea was to be able to make each one a personalized project that could go well together with its surroundings, as well as the owners’ requirements. None of the homes is identical to the other, although similar, providing the condominium with a special value and a sense of harmony.

Beach House Bisalaya


Beach House Albretch

Family Pacheco – Rivas.


ANALYSING SYSTEMS AS A WHOLE TO SOLVE COMPLEX ISSUES

FINAL DEGREE PROJECT – PFC – THESIS Place – Year: Costa Verde -Barranco – Peru, 2011 Name: Open Center of Popular Traditional Art Professors: Jean Pierre Crousse, Cynthia Watmonth, Alfredo Benavides

My Final Degree Project deals with the problematic complex of multifamily buildings located on the cliff of the “Costa Verde” (Green Coast). Many of them have unscrupulously taken over this natural area and taken away public space, thereby harming the landscape. All of this is the result of unstable urban parameters and high levels of corruption, which have created complex and irreparable problems, as with what has occurred in Barranco.


Barranco is a district adjacent to the large coastal border, and is also considered to be one of the busiest historic neighborhoods for its natural small-town charm. It has a thousand-year-old chapel at the edge of the cliff (Ermita), along with small houses, large trees and narrow streets that connect small plazas. It’s also remembered as a place for leisure, art and culture, as well as for the now nonexistent Bajada de Baùos.


TERRITORY

Vivienda de ValdeLomar Patrimonio Nacional.

The famous Ermita of Barranco is consider a National Heritage of Peru, and its nearby surroundings to the sea and its pedestrian stairway make it a perfect place to enjoy the landscape. Fortunately it’s an area that hasn’t yet been privatized, and for that reason I choose it for my project. The design strategy is based on a low-impact construction of the building and great care of the natural surroundings, while trying to adapt to the vegetation and geography.


HOW TO FIT INTO THE LANDSCAPE AND RECOVER THE PUBLIC SPACE?

LIGTHNESS

INCORPORATE AND RECOVER PUBLIC SPACE


PERU

LIMA

BARRANCO

Additionally, Barranco is also known for its Bohemian spirit, being home to many poets and national artists. The location of this district is also privileged for being close to many of the regular art fairs.

This led me thorough an investigation in order to make connections and find artistic potential for the proposed program. The research was based on Popular Peruvian Art, which is becoming increasingly commercialized, and is losing its product quality with the techniques and customs that accompany it.

Popular traditional art is a product of thousand-year-old cultural knowledge, and its techniques and resources are varied. In the past these artists were often underappreciated in terms of academic art, although nowadays the reception of their quality and detail is known at the international level. In 2010 a survey was conducted of more than 17,000 artists, which found that more than 70% of them work in textile art. I therefore propose that along with a revaluation of public space that we establish a program to restore the importance of artistic expression, and in so doing strengthen our national identity.


THE CONSUMER DOESN’T APPRECIATE THE DESIGN PROCESS

LACK OF PRODUCT QUALITY

ISSUES

ART SERIES PRODUCTION INCORPORATE: WORTHY SPACE FOR THE DISSEMINATION AND INCLUSION OF PTA

HOW TO ACHIEVE INCREASING THE VALUE OF PTA? POPULAR TRADITIONAL ART PTA

POTENTIALITIES 'AYNI' LEARNING TRADITIONS THROUGH THE FAMILY

PERU IS VARIED AND RICH IN ITS TRADITIONAL ART


MATERIALITY The value of Peruvian textile art is known for its multiple techniques and materials that are used with beautiful looms. This process implies an important connection with the members of the family who learn generation after generation how to sew by hand. For this reason, I considered it important to add an artistic novelty to the project, which included weaving fabric. Therefore, I designed a board so that it could be built by artists and volunteers, and used in the front of the building. In this way a unique touch was added to the building, which also generated a sense of ownership among the users of this space.

Trade Rurar Maqui / Photograph: Mincetur

Peruvian Textil Drawing / Photograph: Isel Vega

Peruvian Textil Drawing / Photograph: Isel Vega


HOW TO ACHIEVE A SENSE OF OWNERSHIP AMONG THOSE INVOLVED IN THE PROJECT?

INNOVATE: INCORPORATING ARTESENAL PROCESSES TO THE BUILDING

Panel Prototype / Designer: Isel Vega

CREATING: ACTIVITIES OF INCLUSION AMONG THOSE INVOLVED


INTEGRATED FRAMEWORK OF PROJECTUAL STRATEGY

APPREC

INSTITUTIONAL ORGANIZATION

THE PRO OF POP TRADITIO ART - P

HOW TO INCREAS VALUE

INCORPORATE AND RECOVER PUBLIC SPACE

SOLUTIONS URBAN TRANSFORMATION

ISSU HOW TO ACHIEVE A SENSE OF OWNERSHIP AMONG THOSE INVOLVED IN THE PROJECT?

INNOVATE: INTEGRATING ARTESANAL PROCESSES TO THE BUILDING

PROD DESI


CIATE

RESEARCH

OCESS PULAR ONAL PTA

O ACHIEVE SING THE OF PTA?

CREATE: ACTIVITIES OF INCLUSION AMONG THOSE INVOLVED

UES HOW TO FIT INTO THE LANDSCAPE AND RECOVER THE PUBLIC SPACE?

SOLUTIONS

ARCHITECTURE

INCORPORATE: WORTHY SPACE FOR THE DISSEMINATION AND INCLUSION OF PTA

DUCT IGN

OPEN CENTER OF POPULAR TRADITIONAL ART


OPEN CENTER OF POPULAR TRADITIONAL ART The final design proposal is set out as a semipublic space, which connects two pedestrian walkways through a catwalk, the latter also functioning as a lookout. Its suspended structure allows the construction to appear low impact, and it can be flexibly adapted to the cliff.


JOINING ROUTES


PROGRAM PLAN

LODGING

WORKSHOP

PLAZA

VIEWPOINT

While pedestrians go walking they can find the artists’ place of lodging, and later they are invited to go down into the lower floors, where they can find workshops and a small square for the commercialization of artistic products.


The front of the building is comprised of a series of diamond-shaped boards woven with a translucent polypropylene fiber. These boards adapt themselves to sunlight by opening and closing with a system of pulleys .

PROTOTYPE: scale ½ Designer: Isel Vega


This is a clear example of how an integrated design proposal can resolve various problems that on the surface can seem to be unrelated. Although it was difficult to research, I found the crossover of various disciplines to be highly relevant, and my contact with popular artists inspired me to continue following my great passion for the work of designing.


DESIGN AT THE SERVICE OF MAN - ISEL VEGA  

It’s a pleasure for me to present the collection of my various projects under the heading of design. They are characterized not only by an u...

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