Oysho: The New Strategic Initiative

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Lingerie From 2016 to 2019 the Spanish market is expected to stabilize and grow at a CAGR of 2%. Spaniards are regaining their confidence and are expected to slowly recover purchasing power. The Spanish consumer continues to look for lower prices which has prompt the low cost fashion to expand in the country. This same consumer trend has promoted the rapid expansion of online retailing, where consumers go to find and compare the best prices. Showrooming and reverse showrooming are current happenings in Spain. Larger Inditex brands are provide the “click and collect� service which involves purchasing product online and picking it up in store. Through 2019, online retailing within apparel and footwear is expected to maintain a rapid CAGR of 12%. Fast fashion retailers such as Zara, H&M and C&A will dominate this platform. On a smaller note m-commerce is on the rise as well.

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