Page 1


Background • 

Multifaceted retail business comprised of shops, showroom, and private label collection

• 

Brings together emerging American Talent with both young and established designers and artists from abroad.

• 

Collaborations with the like of Chloë Sevigny, Spike Jonze, Pendleton, Levis s, Timberland, Keds, Robert Clergerie, and more.

• 

Each year, the unique commercial character of a visiting country is represented at Opening Ceremony by capturing the essence of the country s experience.


•Opening Ceremony at Ace Hotel

•Opening Ceremony Tokyo

•Opening Ceremony Los Angeles

•Opening Ceremony New York

Other O.C Locations


•Opening Ceremony Showroom •Opening Ceremony was founded in 2003 and currently represents over twenty international and domestic designer collections in categories including readyto-wear, accessories, and footwear. •Showroom's approach mirrors the spirit of the company. Through travel, the showroom has developed relationships with brands from around the world, offering a platform for these designers to grow their own businesses


Proposed Country for Opening Ceremony: London, England Cultural Analysis


Greater London,UK The largest religious groupings in London are: •Christian (58.2%) •No Religion (15.8% ) •Muslim (8.2%) •Hindu (4.1%) •Jewish (2.1%) •Sikh (1.5%) London has traditionally been Christian, and has a large number of churches, particularly in the City.

• Greater London region is predominately influenced by Christianity Religion & has numerous churches throughout the area. One of them being Westminster Abbey, London.UK

Religion


Music •London is one of the major classical and popular music capitals of the world and is home to major music corporations, such as EMI, as well as countless bands, musicians and industry professionals.

•The city is also home to many orchestras and concert halls, such as the Barbican Arts Centre (principal base of the London Symphony Orchestra, Cadogan Hall (Royal Philharmonic Orchestra) and the Royal Albert Hall ( The Proms). London's two main opera houses are the Royal Opera House and the Coliseum Theatre..

Coliseum Theatre

Royal Opera House


Visual Arts •London is home to many museums, galleries, and other institutions, many of which are free of admission charges and are major tourist attractions. •The first of these to be established was the British museum in Bloomsburg, in 1753. Originally containing antiquities, natural history specimens and the national library, the museum now has 7 million artifacts from around the globe Victoria and Albert Museum •Three major national museums are located on Albertopolis centered in South Kensington, Kensington & Chelsea London, England: the Victoria and Albert Museum (for the applied art), the Natural History Museum and the Science Museum.

The Albert Memorial

Royal Albert Hall


Housing Quick background information •Overseas buyers make up 65 percent of the market for homes costing more than 5 million pounds, according to the report. The costliest purchases remain concentrated in central London neighborhoods such as Belgravia, Knightsbridge and Mayfair, said Lucian Cook, Savills s director of residential research. •Buyers from the Middle East, North Africa, Eastern Europe and former Soviet Union are pushing prices in Knightsbridge and Belgravia to new records. Values in the west London neighborhoods have risen 93 percent and 94 percent since 2006 compared with 87 percent across prime central London residential real estate.

The main types of houses in England are: • Detached (a house not joined to another house) • Semi-detached (two houses joined together) • Terrace (several houses joined together) • Flats (apartments) •England has many types of homes. In the large cities, people often live in apartments, which are called flats. In most towns, there are streets of houses joined together in long rows. They are called terraced houses Example

The most popular type of home in England is semi-detached (more than 27% of all homes), closely followed by detached then terraced.


Semi-detached

Detached House

Block Flat

Terrace


Clothing •As the UK is very much a western society – The clothes they wear very much the same as any other modern western society - ranging from Jeans and Tee shirts (whether with designer labels or not) to full business suits for office work (if required). Special clothes for the climate include heavy overcoats or anoraks for cold wintry weather to raincoats and umbrellas, for weather rain. Materials used cover every type and colour of fabric available, especially consider that Britain is a multi cultural society and in certain cities (Bradford for an example) you will find many stores with very colorful silk available for making in Sari's and other ethnic clothes.

•Footwear Footwear can be from the likes of Nike and Adidas Trainers (sneakers) to Leather Brogues (Wingtips) and for ladies – also trainers to highly fashionable boots and shoes with heels or without. •Clothes worn by children When they are relaxing at home or out playing with their friends, children in England wear comfortable clothes like t-shirts, jeans and sportswear. The right clothes are very important to teenagers, and many love to shop for the latest fashions. •Where do English teenagers shop? In shops like TopShop, Oasis, Kookai, Warehouse, and Miss Sixty. •At School Most children wear a school uniform when they are at school. In some schools children must wear jackets and ties. In other schools the uniform is more casual. •Famous British fashion designers Famous British fashion designers include Vivienne Westwood, Alexander McQueen, Paul Smith, and Stella McCartney.


Health & Social Security The term "Social Security" covers five main categories: • Health insurance • Pension insurance • Unemployment insurance • Longterm care insurance • Occupational accident insurance

Health Care •You have the option of taking up voluntary health insurance in Germany, and may apply for the form E104: this form is issued by the British Inland Revenue Service and provides proof that you have paid UK National Insurance for at least the 12 months prior to your departure from the UK.

Pension •You may receive or be entitled to a German pension, either because you are a German national living abroad or have worked in Germany for a certain period of time, or you may want to find out if you are entitled to any pension or a refund for certain contributions you have paid to the German Social Security System at some point of your life


Education in the UK •  Education is compulsory for children between the ages of 5 to 16. •  Student may then wish to continue onto Sixthform which is an optional secondary level of schooling that lasts for two years. •  Sixth-form usually leads to Advanced Level, or more commonly known as A-level, which is a qualification course for higher education. •  Higher Education- Usually comprises of a 3 year Bachelor s Degree •  Post-Graduate- Postgraduate degrees include master s degrees and the doctorate degree which usually takes at least three years. •  Universities require a Royal Charter, a form of document issued by a monarch as a letters patent, which grants an individual power, to issue a degree. Fees •  Tuition fees were established in 1998 to help fund the educational institutions, transferring the burden from the state to the students. •  Students are expected to pay anywhere from 3,300- 6,000 pounds •  Fees are expected to rise up to 9,000 pounds in 2012 as the removal of the cap on tuition fees has been approved.


Languages • 

The primary language that is spoken in the UK is British English, which is spoken throughout the United Kingdom.

• 

The second widely spoken language is Welsh, which can be heard in the city of Wales, UK and parts of England near the Welsh-English border

• 

Scots which originated from Scotland

• 

Irish coming from people in Northern Ireland

• 

Scottish Gaelic

• 

Angloromani

• 

Cornish, which is a dialect spoken by the people from Cornwall, England


Political Structure Constitution

• 

The United Kingdom doesn't have a single, written constitution (a set of rules of government). But this doesn't mean that the UK has an unwritten constitution .

Monarchy

• 

Politics in the United Kingdom  takes place within the framework of a constitutional monarchy, in which the monarch (Queen Elizabeth II) is head of state and the prime minister is the head of the UK government.

Prime Minister and Cabinet

• 

The Cabinet is a formal body made up of the most senior government ministers chosen by the prime minister. Most members are heads of government departments with the title 'Secretary of State'.

Parliamentary democracy

•  • 

Members of the government are also members of one of the two Houses of Parliament (the House of Commons and the House of Lords) – although there are rare exceptions to this rule Government is directly accountable to Parliament – not only on a day-to-day basis (through parliamentary questions and debates on policy) but also because it owes its existence to Parliament: the governing party is only in power because it holds a majority in the House of Commons, and at any time the government can be dismissed by the Commons through a vote of no confidence

•  The United Kingdom is a parliamentary democracy with a constitutional monarch. •  A king or queen is the head of state, and a prime minister is the head of government. •  The people vote in elections for Members of Parliament (MPs) to represent them.


Parliamentary sovereignty

• 

The UK Parliament is a sovereign parliament – this means that the legislative body has absolute sovereignty , in other words it is supreme to all other government institutions, including any executive or judicial bodies.

Royal Prerogative

• 

Traditionally, the Royal Prerogative is a body of customary authority, privilege and immunity, recognised in common law jurisdictions possessing a monarchy as belonging to the Crown alone.

Unitary government and devolution

• 

The UK has a unitary system of government, meaning a system where power is held in the centre, although some powers have been devolved to Scotland, Wales and Northern Ireland.

Permanent and impartial civil service

• 

The UK has a civil service that acts impartially and doesn t change when the government changes

Political Structure


Political Party Three parties currently dominate the national political landscape in Britain:

• 

The Conservative Party

• 

The Labour Party

• 

The Liberal Democrats

• 

Minor parties also hold seats in parliament:

•  • 

• 

The nationalist Scottish National Party founded in 1934 the Welsh nationalist party, has had continuous representation in Parliament since 1974. after Welsh Labour and the Welsh Conservative & Unionist Party, and participated with the former in the coalition agreement in the Assembly before the 2011 election. In Northern Ireland, all 18 MPs are from parties that only contest elections in Northern Ireland (except for Sinn Féin, which contests elections in both Northern Ireland and the Republic of Ireland).


U.K. Tax Laws and Tax System:

Taxes

The 10% rate relates to saving income of up to GBP 2,440. Dividend income below GBP 37,400 is taxed at 10%. Dividend income of GBP 37,400- GBP 150,000 is taxed at 32.5%. Dividend income exceeding GBP 150,000 is taxed at 42.5% Corporate Tax

•  • 

UK's corporate tax rate for 2010-2011 is 28%. For UK resident companies with annual profits below GBP 300,000 the tax rate is 21%.

Capital Gains

•  • 

Capital gains of individuals are generally taxed at 18%. Capital gains for companies are generally taxed at the standard corporate tax rate

Residence

•  • 

An individual in UK is resident when staying in the UK for more than 183 days in a tax year, or when having annual visits to the UK for 91 days in 4 consecutive years. A company is UK resident if incorporated in the UK, or when the management is in the UK.


U.K. Tax Deductions U.K. Tax Deductions

•  •  •  •  • 

Losses are carried forward indefinitely. Losses can be carried back for one year. A company holding 75% in a subsidiary can usually file a consolidated tax return. Depreciation is deducted using the reducing balance method. The depreciation rate for machinery and equipment is 25%. Industrial buildings are depreciated on a straight line method , 4% per year. Companies involved in enterprise zones can claim 100% depreciation for commercial buildings.


Deduction of Tax at Source in U.K. tax is deducted at source from the following payments to non residents:

•  •  •  •  •  •  •  •  • 

Dividend- 0%. (20% for dividends paid by REITs). Interest- 20%. Royalties- 20%. Social Security in U.K. National Insurance Contributions (NIC) in the UK. The contributions by the employer and the employee are subject to to ceiling defined by law. Employer: 12.8% on salary above GBP 5,715. Employee: 11% on salary of GBP 5,715- GBP 43,875, with additional 1% for salary above GBP 43,875. Self employed pay 8% for income of GBP 5,715- GBP 43,875 with additional 1% on income exceeding GBP 43,875.


Legal System Organization of the Judiciary system

•  •  • 

The United Kingdom of Great Britain and Northern Ireland (UK) consists of four countries: England, Wales, Scotland and Northern Ireland. Some law applies throughout the whole of the UK some applies in only one, two or three countries.#


Legislation "

Legislation is law that is created by a legislature. The most important pieces of legislation are Acts of Parliament.#

• The principal legislature is the UK

Parliament, which is based in London. This is the only body that has the power to pass laws that apply in all four countries. The UK Parliament consists of the House of Commons and the House of Lords.

Common law" The legal system of England and Wales is a common law one, so the decisions of the senior appellate courts # European Union Law" The UK is a Member State of the European Union (EU), which means that EU law takes precedence over UK law.

• The European Convention on Human

Rights" As a Member State of the Council of Europe, the UK is a signatory to the European Convention on Human Rights (ECHR).

SOURCES OF UK LAW


Social Structure • 

The UK Office of National Statistics (ONS) produced a new socio-economic classification in 2001. The reason was to provide a more comprehensive and detailed classification to take newer employment patterns into account.

Class structure:

• 

Upper class

• 

Upper middle class

• 

Middle middle class

• 

Nouveau riche

• 

Lower middle class

• 

Skilled working class

• 

Unskilled and Semi-skilled working class

• 

The "underclass"

• 

UK social stereotypes


Classification Groups and Types

Part 1

Part 2

#


Classification Groups and Types

Part 3


•  •  •  •  •  •  • 

Toff Rah

UK social stereotypes#

Sloane Ranger Worcester woman Essex Man White van man Chav, charver (NorthEast England and Yorkshire), scallie (North West England), Ned (Scotland) or Spide (Northern Ireland)


Official Classification of Ethnicity# The 2001 UK Census classified ethnicity into several groups

•  •  •  •  •  • 

White Black Asian Mixed Chinese Other


Chavs:

•  • 

British youth subculture

They wear brightly coloured sports clothing, mainly yellow, sky blue and white. Brands worn include Adidas, Reebok, Nike, Kappa etc

Greebos

•  • 

A listener of rock, metal, hardcore, maybe punk. Some may call them the "opposite" of Chavs They wear hoodies with the names of various metal bands plastered across them

Sk8ers

•  •  • 

A slightly less grungy fashion style compared to Greebos. wear baggy trousers and hoodies, Tend to be slightly more colourful. They generally listen to pop-punk, nu-metal and ska


British youth subculture Goths

• 

They often wore dark clothing, as goth was an offshoot of punk. In the early 80's, Second Wave Goth began with bands like the Sisters of Mercy.

Punks

•  •  • 

A style of (rock) music built upon the ideals of "punk spiky hair, black leather, chains and many piercings An attitude, a way of life, emphasizing on individuality and equality

Geeks/Nerds

• 

considerable knowledge of an obscure / non-mainstream subject, usually computer related, but i n c l u d e s f a n t a s y , s c i - fi a n d imaginative pursuits like stories and movies


Opening Ceremony Target Market


Target Market Demographics & Psychographics

Annual Income: 60,000-100,000+ Gender: Male and Female Status: Single or Young Family Age: 25-35 Education: College Graduate, Masters Degree Holder Race: All Social Status: Middle- Upper Class


Interests: Shopping for the latest trends, attending art shows, traveling to far flung exotic places, drinking in the hippest bars, listening to music, reading magazines and blogs, taking photographs

Fashion sensibility: The OC customer takes pride in being in the front row when it comes to trends, while also injecting their personal style to make their outfits unique.

Buying Behavior: For the OC target market, shopping is a sport, buying clothes every other month and every time a new season is about to start. Price is not a n i s s u e i f t h e y fi n d something that they love.


Customer Profile

Name: Erika Age: 30 Occupation: Associate Editor at Dazed and Confused Magazine

Education: CSM, Fashion Journalism Residence: Chelsea, London Heritage: Swedish

Music: Justice, Foster the people, Florence +Machine, Damien Marley Favorite spot: Machu Pichu, Peru Reads: David Sedaris, Bret Eston Ellis, and websites such as The Sartorialist, Stylebubble, and WWD

Fashion Aesthetic: Likes to keep up with trends, favoring designers such as Alexander Wang, Mary Katranzou but also likes to mix them up by wearing unique items from flea markets and from travels abroad


The UK corporation laws operates on a body of rules that is called the United Kingdom Company Law.

•  •  •  •  •  •  •  •  •  • 

The UK Company Law is the primary legal vehicle to organize and run business. Company law, or corporate law, can be broken down into two main fields- Corporate Governance and Corporate Finance. Corporate governance in the UK mediates the rights and duties among shareholders, employees, creditors and directors  UK law is "shareholder friendly" in that shareholders, to the exclusion of employees, typically exercise sole voting rights in the general meeting.  Directors must carry out their responsibilities with competence, in good faith and undivided loyalty to the enterprise.  The UK also has the Takeover Code which strongly protects the right of shareholders to be treated equally and freely trade their shares. Corporate finance concerns the two money raising options of incorp orators. Equity finance involves the traditional method of issuing shares to build up a company's capital. Shares can contain any rights the company and purchaser wish to contract for, but generally grant the right to participate in dividends after a company earns profits and the right to vote in company affairs A purchaser of shares is helped to make an informed decision directly by prospectus requirements of full disclosure, and indirectly through restrictions on financial assistance by companies for purchase of their own shares When a company is unable to pay its debts as they fall due, UK insolvency law requires an administrator to attempt a rescue of the company. If rescue proves impossible, a company's life ends when its assets are liquidated, distributed to creditors and the company is struck off the register.


The Companies Act 2006 is an Act of the United Kingdom Parliament which forms the primary source of UK company law. It had the distinction of being the longest in British Parliamentary history: with 1,300 sections and covering nearly 700 pages, and containing no fewer than 15 schedules (The list of contents alone is 59 pages long) but it has since been superseded, in that respect, by the Corporation Tax Act 2009. The Act was brought into force in stages, with the final provision being commenced on 1 October 2009. It superseded the Companies Act 1985. The Act provides a comprehensive code of company law for the United Kingdom, and made changes to almost every facet of the law in relation to companies. The key provisions are:

• the Act codifies certain existing common law principles, such as those relating to directors' duties. • it implements the European Union's Takeover and Transparency Obligations Directives. • it introduces various new provisions for private and public companies. • it applies a single company law regime across the United Kingdom, replacing the two separa te (if identical) systems for Great Britain and Northern Ireland. • it otherwise amends or restates almost all of the Companies Act 1985 to varying degrees.


The UK corporation laws operates on a body of rules that is called the United Kingdom Company Law.

•  The UK Company Law is the primary legal vehicle to organize and run business. •  Company law, or corporate law, can be broken down into two main fields- Corporate Governance and Corporate Finance. •  Corporate governance in the UK mediates the rights and duties among shareholders, employees, creditors and directors •   UK law is "shareholder friendly" in that shareholders, to the exclusion of employees, typically exercise sole voting rights in the general meeting. •   Directors must carry out their responsibilities with competence, in good faith and undivided loyalty to the enterprise. •   The UK also has the Takeover Code which strongly protects the right of shareholders to be treated equally and freely trade their shares. •  Corporate finance concerns the two money raising options of incorporators. Equity finance involves the traditional method of issuing shares to build up a company's capital. •  Shares can contain any rights the company and purchaser wish to contract for, but gener ally grant the right to participate in dividends after a company earns profits and the right to vote in company affairs •  A purchaser of shares is helped to make an informed decision directly by prospectus requirements of full disclosure, and indirectly through restrictions on financial assistance by companies for purchase of their own shares •  When a company is unable to pay its debts as they fall due, UK insolvency law requires an administrator to attempt a rescue of the company. If rescue proves impossible, a company's life ends when its assets are liquidated, distributed to creditors and the company is struck off the register.


The Companies Act 2006 is an Act of the United Kingdom Parliament which forms the primary source of UK company law. It had the distinction of being the longest in British Parliamentary history: with 1,300 sections and covering nearly 700 pages, and containing no fewer than 15 schedules (The list of contents alone is 59 pages long) but it has since been superseded, in that respect, by the Corporation Tax Act 2009. The Act was brought into force in stages, with the final provision being commenced on 1 October 2009. It superseded the Companies Act 1985. The Act provides a comprehensive code of company law for the United Kingdom, and made changes to almost every facet of the law in relation to companies. The key provisions are:

• the Act codifies certain existing common law principles, such as those relating to directors' duties. • it implements the European Union's Takeover and Transparency Obligations Directives. • it introduces various new provisions for private and public companies. • it applies a single company law regime across the United Kingdom, replacing the two separate (if identical) systems for Great Britain and Northern Ireland. • it otherwise amends or restates almost all of the Companies Act 1985 to varying degrees.


U.K. ECONOMIC DATA Current GDP: $2.25 Trillion (2010)

Britain‘s economy - the highs and lows

• The UK economy grew by 0.2% in second quarter of 2011

GDP change the

• Down from 0.5% in the first three months of the year.

• Trace the peaks and troughs of UK GDP over the last 55 years


United Kingdom: GDP per capita, non-inflation adjusted


UK economy struggles

• 

• 

Interactive: GDP, interest rates, unemployment, inflation, house prices since the 1970s …

The UK economy shrank by 0.6% in the last quarter of 2010 as Britain's recovery from recession faltered.


Compare last Four Recessions with Today The UK  economy  shrank  by  0.6%  in   the  last  quarter  of  2010  as  Britain's   recovery  from  recession  faltered.    


Economic activity rate: London: Aged 16-59/64: All: %: seasonally adjusted: monthly


Market Analysis


The importance of Fashion to the retail market of the UK

According to a recent survey by the British Fashion Council (BFC) fashion directly contributes nearly £21bn to the UK economy. Fashion has an indirect (spillovers) economic impact, in encouraging spending in other industries, of over £16bn. Significant contributions to this total are made by marketing (£241m), the fashion media (£205m) and fashion education (£16m). Retail employment totals roughly 2.8 per cent of the UK s total. directly employs 816,000 people across a wide range of jobs and is the largest employer of all the creative industries Fashion education and fashion journalism alone create 3,700 jobs. •    is the 15th largest industry (out of 81) in UK  –  similar in size to the food / beverage services and telecommunications industries and bigger than the wholesale and retail of auto-motives, sports activities, chemical manufacture and advertising/video sectors


General Market Overview

• 

Over the last couple of years, London has been in the eye of the economic storm, and the high street has suffered accordingly. However, with the capital s economy expected to outperform much of the rest of the UK due to it s global gravitas and ability to create jobs in the financial and business services, London provides a beacon of hope for UK retailers. Resilient fundamentals, an affluent shopper base and high numbers of tourists will all support London.


• 

•  •  •  • 

December 2011 retail sales in the country will be no better than last year s 36.2 billion pounds ($57 billion), according to Deloitte LLP. That would be the first holiday with no growth since 2008, when the financial crisis that followed the collapse of Lehman Brothers Holdings Inc. caused consumers to cut their budgets. U.K. retail sales will be stagnant until 2013 as consumers face job insecurity, government spending reductions and rising prices (deloitte) Inflation was 5 percent in October, with the consumer-price index near the highest since records began in 1997. Debenhams Plc, the U.K. s second-largest department-store chain, said yesterday it will drop prices by as much as 40 percent for five days starting Nov. 16. That compares with discounts of as much as 25 percent last year. London s West End shopping area expects holiday business to match last year s 1 billion pounds. But revenue is up 4 percent so far this year, driven by sales of luxury goods.


Market Outlook • 

• 

Central London retail market will maintain its resilience in the face of upcoming challenges as a result of continued strong retailer demand and ongoing investment and development. The New West End Company has plans to increase annual shopper spend by 66% to £10 billion by 2020 and attract a further 50 million visitors annually.

•  Proposals include new restrictions to reduce traffic by 40% between 10am and 4pm by 2015, the provision of 50% more pedestrian space by 2020 with a dedicated surface transit system down Oxford Street and the creation of a diagonal crossing at Tottenham Court Road


•  • 

A new luxury quarter will be created around Bond Street, Mount Street, Jermyn Street and Savile Row. London plans on overtaking New York as the global hub for international brands by securing and additional 21 international flagship stores by 2012.


Oxfords Street s Eastern End will be given a makeover with the Cross rail, which is scheduled for completion in 2017. Covent Garden is also seeing something of a renaissance following the opening of the world s largest Apple store in August. A new development called Shaftesbury s St Martin s Courtyard is due to open in November 2011. It will include the first standalone shop by Jaeger London, as well as French organic cosmetic retailer Melvita s first UK store.


London is also gearing up for the 2012 Olympics, with the prospect of an extra one million shoppers over the summer of 2012- generating ÂŁ100 million of additional spending


The Market: Trends

• 

International visitors constitute a well established proportion of London s customer base and numbers continue to grow significantly every year.

• 

Retailers, like Harrod s, are starting to offer later summer opening hours, worldwide shipping and our Global Blue tax free shopping to service the international customers.


The Market: Buying Behavior

• 

• 

• 

People have become cautious with their buying behaviour in light of the UK s economic downturnperusing sales and discounts more avidly than before. Londoners are more likely to drive to the shopping centre or visit a high street that is dominated by a series of national and international chain stores than neighborhood shops. Consumers are slowly moving away from shopping on the high street and slowly into online shoppingthey believe that they get better deals on the internet.


• 

Londoners tend to buy clothing that best suits their personalities and style, rather than following trends.

• 

Tendency to shop several quality items than a lot of clothing at a lower quality


Opening Ceremony Target Market Segmentation:


Competitor

•  Dover Street Market is a multilevel fashion retail store created by Rei Kawakubo Of Comme Des Garcons and is located at Dover street Mayfair in London. •  Carries CDG and designers that OC also stocks. •  Sells Men s and Women s fashions •  Sells home items and accessories Price Points: Clothing and Shoes: $200-up Home and Accessories: $60-up

Other Retail Channels: E-Shop Other DSM Locations: Tokyo, Japan


Marketing Recommendations


Opportunities

•  The diversity of style and the various sub-cultures that exist in the UK is the perfect market for OC s unique offerings •  London is a big tourist and shopping destination, we can tap into that market •  Relatively high GDP •  Being a fashion capital, familiarity with designer brands is rampant


Pop up shop During London fashion week. To promote the upcoming opening of OC in London, we will be setting up a pop-up shop during LDN Fashion week In Piccadilly Circus

Opening Ceremony Collaboration with iTunes. O.C is partnering up with itunes to cross promote the opening of there new location in the shopping mecca; Covent Garden, UK. During our pop-up opening, itunes will be giving us exclusive music from up and coming london based artists. Giving O.P free single downloads on the tracks heard throughout the store. While operation is running.


Pre Opening

We will have an OC party at the hottest club in London that will be attended by the best style bloggers designers,, and London’s who’s who

Opening Ceremony Collaboration with iTunes. During our club promotion party London s hottest Dj Calvin harris will be spinning music throughout the night. With a playlist of the music mixed by him on itunes and available during opening day of OC in covent garden.


Opening day By invite only Opening day to press and VIP’s Blogger Booths: In keeping with OC’s theme of different countries and cultures in fashion, We will have blogger booths of the famous bloggers in the industry. Bloggers will All be from different countries and have different styles

Public Opening Courtesy of itunes, Opening ceremony will be jam packed with hot music throughout the day and night. Giving out promotional codes with purchases made that day of full album downloads of the artist played throughout the store and pre-opening party. •While cross marketing on podcast for itunes throughout london BBC radio1 s essential mix. Giving you the opportunity to enjoy the music being played and access to download, on the Opening ceremony itunes artist page.


Awareness

•  Twitter and Facebook announcements •  Press releases with various UK magazines •  Promotion on website •  Invite bloggers to opening party for blogger coverage


Opening Ceremony Prices

•While

running operation for Opening Ceremony in London price points will still be kept in normal bracket range to it s other existing stores in the U.S and Tokyo. Conversion of the dollar amount will just coincide with London s pound money system. This will ensure that price points are kept uniform across all stores.


Product

•Opening Ceremony LDN will be selling the same products as with the other locations, but will carry special ONLY FOR LONDON items that vary from young British underground designers and London themed items •Collaborations Since London is considered one of the biggest fashion capitals in the world, with their own fashion week, it is just befitting that OC will be collaborating with up and coming British designers.


Our People

•Our people will be responsible for providing prompt, attentive and knowledgeable assistance to all clients. •Furthermore, all our employees have to be brand ambassadors at all times, showing the essence of what Opening Ceremony stands for- our love for fashion and individuality. •  • 

Young and well versed in fashion Unique sense of style

International Expansion  

Expansion into an international market for Opening Ceremony

Advertisement