INTroduction
Our brand identity is a foundation on which we build to tell powerful, consistent stories about our products and services. It combines how we look and how we talk to express our brand promise and character. It differentiates us from the competition and helps us stand out in crowded markets. And our brand identity is the most powerful way to leverage the combined strengths of our company. By unifying the way we look and talk, we send a signal to the world that HP truly is a world-class global brand—one that is clear, consistent, different and better in everything we say and do.
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How to use these guidelines:
1 First read these standards in full to better understand our core brand elements.
2 To learn how to apply brand elements, read the standards and the template user guides for your specific type of communications piece (e.g., collateral, point-of-sale, advertising, interactive and event signage).
3 Download the appropriate template for your communications piece from www.hp.com/go/onevoice.
What should you do if templates do not meet your design needs?
Templates are provided for many—but not all— communications types. If templates do not satisfy your communications goals and you need to create a unique piece, you must first receive approval from Ellen Maly at HP Corporate Marketing. If granted approval, read these guidelines in full before creating your communications piece. Guidelines for all applications and touchpoints are available on the HP One Voice website: www.hp.com/go/onevoice.