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ISABELLACUDA


ISABELLA CUDA +1 (718) 744 7114 isabellacuda@yahoo.com / icuda@sva.edu Hi, my name is Isabella Cuda. Born in Italy but raised everywhere else. I’m passionate about design and creative advertising. I love brand identity, packaging and type design, and I’m ready to spread creativity all around the world!


EDUCATION 2015 - present

School of Visual Arts (SVA) — BFA Graphic Design & Advertising 2011 - 2015

Shanghai Community International School (SCIS) — IB Diploma EXPERIENCE May 2017 - July 2017

I Am The George (Shanghai) — Creative Design Intern RECOGNITION 2015 - present

Dean’s list — SVA SKILLS Photoshop / Illustrator / Indesign / Sketch / Premiere


01

DESIGN Plastic Magazine / Jan Tschichold / De Cecco Packaging Sweet Botanicals / Herba Branding / Hello, Hungry Bird

02

ADVERTISING Bacardi / Halo Top / Burger King FLAVAh / Casper


DE S I GN


PLASTIC MAGAZINE OLGA MEZHIBOVSKAYA Plastic is a contemporary culture and philosophy magazine that I designed in my Typography class. It regards topics ranging from the philosophy of time, music and architecture and classical literature. It is degigned with extreme minimalist designs and the need to have a clear and organized space.


No longer mourn for me when I am dead you

than

hear

shall

the

surly

sullen

bell

give warning to the world that I am fled from this vile world with vilest worms to dwell, if

nay,

you

read

line,

this

remember

not

the hand that writ it, for I love you so, that I in your sweet thoughts would be forgot, If thinking on me then should make you woe. o,

if,

I

say,

you

look

upon

this

verse,

when I perhaps compounded am with clay, do not so much as my poor name rehearse, but let your love even with my life decay, lest the wise world should look into your moan, and o,

mock none,

you

with

unless

this

me

after miracle

I

am

have

gone. might,

that in black ink my love may still shine bright.


NO LONGER MOURN FOR ME WHEN I AM DEAD THAN YOU SHALL HEAR THE SURLY SULLEN BELL

no LON ger MOURN for ME when I am DEAD thanVILEYOUWORLD shallWITH HEARVILEST the WORMS SUR ly TOSULDWELL: len BELL FROM THIS e WARNREADing THIS TO theLINE,WORLD that I NOT am FLED NAY, IFgivYOU REMEMBER from THIS vile WORLD with VIL est WORMS to DWELL: THE HAND THAT WRIT IT, FOR I LOVE YOU SO, nay, IF you READ this LINE, re MEM ber NOT THAT I IN YOUR SWEET THOUGHTS WOULD BE FORGOT, the HAND that WRIT it, FOR I LOVE you SO, IF THINKING ON ME THEN SHOULD MAKE YOU WOE. that I in YOUR sweet THOUGHTS would BE for GOT, O! IF, I SAY, YOU LOOK UPON THIS VERSE, If THINKing ON me THEN should MAKE you WOE. WHEN I PERHAPS COMPOUNDED AM WITH CLAY, o! IF, I SAY, you LOOK upon THIS ver SE, DO NOT SO MUCH AS MY POOR NAME REHEARSE; when I per HAPS com POUND ed AM with CLAY, BUT LET YOUR LOVE EVEN WITH MY LIFE DECAY; do NOT so MUCH as MY poor NAME re HEARSE; LEST THE WISE WORLD SHOULD LOOK INTO YOUR MOAN, but LET your LOVE even WITH my LIFE de CAY; AND MOCK YOU WITH ME AFTER I AM GONE. lest THE wise WORLD should LOOK into YOUR mo AN, O! NONE, UNLESS THIS MIRACLE HAVE MIGHT, and MOCK you WITH me AF ter I am GONE. THAT IN BLACK INK MY LOVE MAY STILL SHINE BRIGHT. o! NONE, unLESS this MIRacle HAVE mi GHT, that IN black INK my LOVE may STILL shine BRIGHT. GIVE WARNING TO THE WORLD THAT I AM FLED


JAN TSCHICHOLD OLGA MEZHIBOVSKAYA During our study of famous typographers I learned about Jan Tschichold, a Swiss calligrapher, typographer and book designer. One of the most important people in the history of design, so I dedicated this typographical foldable poster/brochure to him.


DE CECCO PACKAGING LOUISE FILI In my Packaging Design class by Louise Fili we redesigned a lot of brands, De Cecco’s Pasta rebranding took my favorite spot. The purpose of the assignment was to keep enough of the old (like the traditional blue color) and add order and clarity to the packaging.


.dal 1886.


SWEET BOTANICALS LOUISE FILI A project from my Packaging Design class by Louise Fili, we designed for a brand of organic hard candies. I knew I wanted to do something that would be coloful and related to botanical plants. I decided to go for a fun, stackable box design.


HERBA BRANDING ERIC BAKER Herba is a project from my Brand Idenity class, the idea was to create a brand for an organic farm. I choose Herba Farms, an organic botanical farm in Upstate NY. They produce all kinds of natural herbs and spices for edible, cosmetic and domestic purposes.


HERBA Organic Farm

HERBA SKINCARE

HERBA CULINARY


HERBA Organic Farm


W HITE GRAY

SOFT MINT

#f2f2f2

#d3e0d8

MINT

GUN METAL GREY

#6cad8f

#58595b


A P L A N TA B L E BUSINESS CARD


SKINCARE LINE The Herba Skincare product line ranges from toners, creams, soaps and infused oils. All the products are made with blends of skin-rejuvination and soothing herbs.


CULINARY LINE The Herba Culinary line includes a range of teas, herbs and spices, and herbal salts. A the products are to make the most flavorful, organic meals.


THE STORE A clean, simple and modern store in the middle of NYC. Herba Farm displays its variety of products on the s h e l v e s , f r o m b e a u t y t o c u l i n a r y. I t ’s all about the organic fresh experience.


HERBA

ORGANIC FARM

HER

ORGANI


RBA

IC FARM

HERBA

ORGANIC FARM


HELLO, HUNGRY BIRD JON CHONKO, DIEGO ZAKS “Hello, Hungry Bird” is a project from my Interaction and Communication class, the idea was to create a brand that never existed before, by solving a common problem we all have. I chose to create an app to aid people find food really late at night, in an area that they don’t know very well. So Hungry Bird finds the best food carts in your area, at all hours of the day, offering the food that you want, and with the honest reviews you need. But with a twist to it.


HELLO, HUNGRY BIRD # f26722

#ffffff

#000000


TYPEFACE BRANDON GROTESQUE MEDIUM

DISPLAY

THE QUICK BROWN FOX JUMPS OVER THE LA Z Y DOG The Quick Brown Fox Jumps Over The Lazy Dog 0 123456789$%


Two interfaces...


...for two types of people.


Before leaving a review,

tell the world how high you fly, because we care about honesty.


Create an account

HELLO,

How it works

HUNGRY BIRD

THE BEST WAY TO SATISFY YOUR CRAVINGS ! By finding the best food carts near you all the time.

GET STARTED

Ever felt hungry in the middle of the night ? With Hungry Bird you can find all the foods you crave around you. Find food, leave reviews, share with the community and always: fly high.

App Store

WHAT DO YOU CRAVE ?

Google Play FOOD

HOW IT WORKS

FAVORITES

ACCOUNT


FLY HIGH !


ADV E RT I S I NG -


BA - CARDI PARTY JAMES KUCZYNSKI / BRYAN BARNES WITH CARLI MALEC For the D&AD Awards, my partner and I took on a series of briefs, one of which was Bacardi. The idea was simple and funny: “Bacardi sounds a lot like Cardi B!” We took this seemingly simple plan and expanded on it as much as we could while playing around with the name Cardi. The idea is to gather all the Cardis in the world to create the ultimate Cardi-Bacardi Party, and to make the name Cardi become the next baby boomer generation!


‘You know what, my sister’s name is Hennessy, so everybody used to call me Bacardi. That’s where I got my name’ - Cardi B


There are less than 1600 Cardis in the world. Bacardi is going to invite them all for an ultimate party by introducing a series of mysterious posters all around the world.


HALO TOP CRAVES JAMES KUCZYNSKI / BRYAN BARNES WITH CARLI MALEC Pregnant women have lots of interesting cravings, and ice cream is one of them. But they also crave weirder stuff like pickles, and fish and raw meat. So we decided to give them a chance to combine the foods they crave to create their very own personalized Halo Top ice cream flavors, that will help them go through the pregnancy without feeling unsatisfied. Each ice cream pint comes with its own personalized design and is delivered directly to their doorstep.


CHOCOLATE PICKLES Statistics show that pickles are the number one most craved pregnancy food! So we combined organic fresh pickles with some great chocolate chunks to create the most oddly delishious ice cream you deserve.


CHERRY FRIES Sweet and Savory!! Another deliciously odd combination. Many pregnant woment crave fresh fuit, but also greasy fast foods like french fries.


CARAMEL MACKEREL We have all heard of Sea Salt Caramel, so why not switch the sea salt with actual Mackerel?? We know many pregnant women crave fish and ice cream, so we made it easier for them and already combined the two!


BURGER KING FLAVAH JAMES KUCZYNSKI / BRYAN BARNES WITH CARLI MALEC Burger King is all about the flame, and their delicious flame-grilled whoppers. In this flame grilled experience we decided to fly a Burger King pop up store at the base of the most active volcano there is: Mauna Loa, in Hawaii. The whole project was made in an extremely satirical way, exaggerating every aspect of it, including the voice acting. This project was submitted for the D&AD awards in a video format.


HOW IT WORKS Burger King is all about the

pop-up restaurant that customers have the chance of winning a trip to visit. The twist? It’s located outside the most active volcano there is, Mauna Loa in Hawaii.


WITNESS THE EXPERIENC E Anyone at home can witness this epic experience. Watch the Mauna Loa LIVE on Facebook.


AND BRING IT HOME WITH YOU Participants at the pop up can bring home their own piece of the experience with them... Literally. Once the lava from the ultimate will be collected and given to those at the event as souveniers, as well as displayed at Burger Kings across the world.


CASPER SUTRA JAMES KUCZYNSKI / BRYAN BARNES WITH CARLI MALEC Casper is a brand of mattresses known for their affordability, design and comfort. In this project we really wanted to emphasize how comfortable these mattresses really are, so we came up with the Casper-Sutra! The idea is really straight forward: the mattress is so comfortable that you’ll fall asleep no matter what. *wink* All the illustration was done by me while imitating the very iconic Casper style.


SO COMFORTABLE...


...YOU’LL FALL ASLEEP...


... NO MATTER WHAT.


THANK YOU To all those who helped me.

Mom Dad Hamez Davisons James Kuczynski Bryan Barnes Louise Fili Eric Baker Olga Mezhibovskaya Jon Chonko Diego Zaks Coffee


SVA Design & Advertising Portfolio 2017 / 2018  

My Junior year portfolio for SVA.

SVA Design & Advertising Portfolio 2017 / 2018  

My Junior year portfolio for SVA.

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