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Beyond Human B ra nding

Beyond Human is a Crossfit brand that aims to go the distance. Their vision is to go beyond the limit and always stay moving. For this system I wanted to emphasize movement, energy, and aggression in a way that feels youthful but sturdy.


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Movement

Energy Aggression Youthful Sturdy


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Logo Mark


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Branding

Beyond Human


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Branding

Beyond Human


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Empanadas Coco B ra nding

This is a branding system for Empanadas Coco, a traditional Mexican dessert company. Empanadas Coco represents the essence of a Mexican home. The company values tradition, family, and fresh organic ingredients.


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Branding

Dignity Nature Light Traditions Family Textiles

Moodboard

Empanadas Coco


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Logo Mark


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Branding

Empanadas Coco


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Staab Brewing Co. B ra nding & Pac kag ing

This is a logo design and packaging for Staab Brewing Co. a German American brewery. Staab Brewing Co. wanted a new logo that would be modern and sharp. The company values edginess, hardcore aesthetics, and being “badass�.


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Branding & Packaging

Sharp Dark Edgy Historic German Medieval

Staab Brewing Co.


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Logo

Logo Mark


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Branding & Packaging

First Iterations

Staab Brewing Co.


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Front of Bottle

Back of Bottle


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Branding & Packaging

Staab Brewing Co.


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The Spectacle Poster I nformation D esig n

Information design aimed to critique ideologies created by systems of dominance such as colonialism, neoliberalism, and consumer culture. I’m using graphic design as a tool of mass communication, to reveal hidden connections between inequality and sociopolitical institutions. Through information design I define and clarify the oppressive systems that use complexity to achieve dominance and indoctrination. My experience in communities of immigrants is what has led me to observe, question, and challenge the history and appeal of the western society.


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Information Design

The Spectacle Poster

Colonialism Neoliberalism Consumer Culture Systems of Dominance Mass Communication Graphic Design Indoctrination


34” X 47”

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The Spectacle Book Editoria l

Editorial design aimed to critique ideologies created by systems of dominance such as colonialism, neoliberalism, and consumer culture. I’m using graphic design as a tool of mass communication, to reveal hidden connections between inequality and sociopolitical institutions. Through information design I define and clarify the oppressive systems that use complexity to achieve dominance and indoctrination. My experience in communities of immigrants is what has led me to observe, question, and challenge the history and appeal of the western society.


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Editorial

The Spectacle Book

Colonialism Neoliberalism Consumer Culture Systems of Dominance Mass Communication Graphic Design Indoctrination


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Editorial

The Spectacle Book


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My American Dream S e nior Thesis

My senior thesis is an exploration of the American dream which has brought me, as well as millions of other immigrants into this country. I wanted to know what it was that we lacked in our own countries which attracted us enough to leave our families, heritage, and traditions behind. I also wanted to know how it is that our countries lacked the opportunity and wealth found in this one. I was unsure of the exact design of the final piece but I knew that I wanted to try new things that I haven’t done before such as working large scale, working in printmaking, and find my own voice as a designer.


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Senior Thesis

Consumer Immigrant Spectacle Drug Trade Corporations Resources Wealth

My American Dream


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16’ X 8’


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Detail #1


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Detail #2


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Process Posters


Senior Thesis

Process Posters

My American Dream

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Series One Exploration

The content ranges from posters, album covers, and t shirts that I have designed. All of this work was made with the purpose of exploring in a free and crreative way.


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Exploration

Posters Album Covers T-Shirts Reaction Color Form Emotion

Series one


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War, Generation A-Z 48” x 33”

I’m Dumbed Down 36” X 24”


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Exploration

Album Covers

Series one


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Exploration

T-Shirts

Series one


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Portfolio 2018  
Portfolio 2018  
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