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2020 MEDIA KIT

Target an ELITE AUDIENCE


2020 MEDIA KIT

TABLE OF CONTENT S 02 AUDIENCE PROFILE 03 ADVERTISING OPPORTUNITIES 04 EDITORIAL AND DISTRIBUTION CALENDAR 05 DIGITAL SPECIFICATIONS 06 ENHANCED PDF & PRINT SPECIFICATIONS 07 TERMS & CONDITIONS

YOUR MESSAGE + OUR TARGETED AUDIENCE = SUCCESS Reach Top Decision Makers. HealthCareMandA.com is a comprehensive service devoted to healthcare mergers and acquisitions for the serious analyst and investor. This service alerts our readers to developments in every key segment of the health care services and technology sectors. Partner with the Industry Leader. Our subscribers are loyal with a proven track record of spending. Renewal rates exceed 85% and our customers spent approximately $1,000 each with us last year. Plus, our editors and publications have earned more than 80 national awards from a number of prestigious organizations. Put Your Message in Front of These Proven Buyers via advertising, content marketing and sponsorship opportunities. Our well-respected and highly-targeted products include digital newsletters, webinars, podcasts, whitepapers and e-books.

Join Other Savvy Marketers - Put Your Message in Front of Our Proven Buyers

is the “go to” publication for reliable information and data “ HealthCareMandA.com on merger and acquisition activity and trends in health care. ” LARRY KOCOT, PRINCIPAL & NATIONAL LEADER Center for Healthcare Regulatory Insight at KPMG www.HealthCareMandA.com

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2020 MEDIA KIT

AUDIENCE PROFILE Geographic Distribution

RE AC H T O P D E C I S I O N M A K E R S I N A U N I Q U E M A RK E T N I C H E

Northeast

32%

Midwest

22%

Southeast

19%

West

19%

Southwest

HEALTH CARE M&A INVESTOR MARKET Circulation: 67,000

8%

By Job Title ■ 33% CEO/President/Other Senior Mgmt ■ 14% CFO/VP/Other Financial & Marketing Mgmt ■ 23% Sr. Managing Director/Nat'l Mgr/Other Mgmt Svcs ■ 19% Legal/Marketing/Other General Administration Mgmt ■ 11% Sr. Analyst/Financial/Research/Other Operations Mgmt

Demographic Distribution Average Income Average Net Worth

$237,264 $2,172,581

College Educated Average Age

By Industry

97%

■ 44% Financial Services ■ 21% Legal/Other General Operations ■ 15% Health Care Services ■ 10% Consulting ■ 6% Real Estate ■ 4% Marketing

49

Male

77%

Female

23%

PROVEN READERSHIP $1,000

80% Renewal

Average Spend

Rates for 5+ Years

www.HealthCareMandA.com

Open Rates up to 31%

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2020 MEDIA KIT

ADVERTISING OPPORTUNITIES

Brand Awareness… Lead Generation… Thought Leadership BRAND AWARENESS

The health care and seniors “housing M&A webinars offer excellent panels, and the topics are always relevant.

HENRY ALONSO, SVP & SENIOR BANKER KeyBank Real Estate Capital - Healthcare Group

LE AD GE NE R ATION OPPORTUNITIES

HealthCareMandA.com Deals & News * A weekly digital newsletter targeted to M&A decision makers. Editorial focuses on recent health care transactions with data on emerging trends, sectors to watch, and more. Reach an elite audience of CEOs, owners, providers, investors, consultants, attorneys and private equity firms who rely on our analysis and commentary to gain insight into the latest deal trends in health care.  Sent weekly to 39,000 Circulation *BPA Audited Health Care M&A News Reach Healthcare M&A Decision Makers. Published since 1994, this award-winning publication delivers exclusive reporting and analysis on the key drivers that are shaping healthcare mergers and acquisitions in an enhanced digital format.  Sent 12X/yr to 7,000 Readership Senior Housing & Health Care M&A in the 21st Century, 5th Edition Partner with the leader in M&A data at over 20 national conferences. This full color glossy report and enhanced digital publication in its 5th edition covers the entire senior housing and health care M&A market during the 21st century. Receives widespread distribution at 20+ conferences and is distributed to HealthCareMandA.com members.  Annual. Full Page, ½ Page & ¼ Page  Sent to 39,000 Targeted C-Suite Professionals and 20+ Conferences Custom E-Blasts Direct messaging into the inbox of those operators and investors you are trying to reach. Cost-effective way to promote your message to our audience.  Minimum size: 5,000 Guaranteed Lead Generation Program HealthCareMandA.com can provide you with an agreed upon number of highly qualified leads based on your specific goals and requirements through sponsored webinars, podcasts, whitepapers and e-books.  Minimum Number: 50

THOUGHT LEADERSHIP

Webinar and Webcast Sponsorships Join the Top Thought Leaders LIVE in web broadcasts of engaging interactive webinars. Timely topics include the latest M&A, financial strategies and developments.  10X per year with 100 average audience Podcast Sponsorships Podcasts of the webcasts with Top Thought Leaders are also available so members can listen to this unique content on their own time.

www.HealthCareMandA.com

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2020 MEDIA KIT 2020 Editorial and Distribution Calendar Issue JAN

Webinars / Podcasts / Whitepapers

Editorial Focus

Bonus Distribution

Why Some Communities Maintain 100% Occupany Despite Over Building

Fourth Quarter 2019 M&A Results

Revista Medical Real Esate Investment Forum McQuireWoods 17th Annual Healthcare and Life Sciences Private Equity and Finance Conference

FEB

Sneak Preview of M&A Results: The Data Behind the Deals

Distressed? A Look at the Health Care Services Sector

McDermott Will & Emery’s Health Care Services Private Equity Symposium

MAR

The State of the Hospital M&A Market: Regionals Rule

The State of the Hospital Market

BOMA Medical Office Buildings & Healthcare Real Estate Conference

APR

Active Adult: What Is It and Is It the Solution for Affordable Seniors Housing?

First Quarter 2020 Results

American Health Lawyers Assoc (AHLA) - Health Care Transactions Conference

MAY

Home Health & Hospice M&A: The Post-PDGM Outlook

Trends in Home Health & Hospice Deals

ACG 11th Annual Healthcare M&A Conference

JUN

Assisted Living Values Declined for Three Years - Time to Stop the Bleeding

What’s Hot in Healthcare M&A in 2020

National Association for Home Care & Hospice Financial Management Conference & Expo

JUL

Second Quarter M&A Results

Alliance of Merger & Acquisitions Advisors Summer Conference

AUG

Private Equity in Healthcare Services

SEP

Behavorial Health M&A: Mature Market or Still the Wild West?

Behavioral Health Care M&A Trends

13th Annual Investment and M&A Opportunities in HealthCare

OCT

Labor and Seniors Housing & Care: Solving a Vexing Problem

Third Quarter M&A Results

Private Equity Investing in Behavorial Healthcare Companies

NOV

Valuing SNFs One Year After PDPM

Physician Medical Group M&A

GlobeSt Healthcare Real Estate 2020

DEC

Emerging Trends in Physician Medical Group M&A

This Year’s Biggest Deals / 2021 Outlook

* ONLY MAJOR CONFERENCES are listed here and are based on 2018/2019 agreements. Conferences are listed under the appropriate issue/month to advertise. Editorial calendar and bonus distribution schedule are subject to change. New conferences are added throughout the year.

*

DEADLINES

*

Space reservations: 15th day of the preceding month, pending availability. Ad materials closing date: 25th day of the preceding month. www.HealthCareMandA.com

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2020 MEDIA KIT

DIGITAL SPECIFICATIONS HealthCareM&A.com Deals and News Ad Type

Size

Horizontal Banner Mobile Banner

728 x 90 320 x 50

 Ad placement in digital newsletter and on website.  Ads rotate in various positions.  Rates are per month with one ad placement per week.

Advertisement Specifications:  30K maximum file size  GIF, JPEG and PNG format  3rd party click tags accepted

Webinar/Webcast/Podcast Sponsorship  Brand recognition on promotional announcements  Digital ad and link on event web page  Sponsor mention at beginning and close of the presentation  Logo and company description on sponsor slide  Panelist opportunity (subject to approval)  PPC keyword campaign  Digital ad and link on archived event web page for two months Web optimized images only. No looping & no animation.

* DIGITAL DEADLINES & REQUIREMENTS *

* See Current Rate Card for Current Digital Rates

TYPE

SPACE CLOSE

MATERIALS DUE

DIGITAL BANNER ADS

15th day of the preceding month

10 business days prior to delivery

ENHANCED PDF ADS

15th day of the preceding month

25th day of the preceding month

WEBINARS

2 months prior to webinars

45 days prior to webinar

PODCASTS

15th of prior month of campaign

25th of prior month of campaign

www.HealthCareMandA.com

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2020 MEDIA KIT

ENHANCED PDF & PRINT SPECIFICATIONS Please send press-optimized PDFs. Max file size 5MB. No Bleed.

Ad Size

Width

Height

Print Rates

1x 3x 6x 12x x Full Page 7.32" 9.19" $5,997 $5,697 $5,397 $5,097 x 1/2 Vertical 3.5" 9.19" $4,397 $4,177 $3,957 $3,737 x 1/2 Horizontal 7.32" 4.375" $4,397 $4,177 $3,957 $3,737 x 1/4 Page 3.5" 4.375" $3,397 $3,227 $3,057 $2,887

 Rates are per month for Health Care M&A News  Rates are one time for Seniors Housing and Health Care M&A in the 21st Century.  20% premium for Back Page or Insert - Full Page Only.  Gross rates - commission to recognized agencies only.

Senior Housing &

Health Care Mergers & Acquisitions

21 in the

st

CENTURY

FOURTH EDITION

Health Care Mergers and Acquisitions in the 21st Century received on an overwhelming “response at our 12th Annual Healthcare M&A Conference in Nashville. This must-read publication is an invaluable resource for health care leaders and investors. ” DON BUFORD, FOUNDER & CEO International Institute for Business Information & Growth, LLC (iiBIG) www.HealthCareMandA.com

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2020 MEDIA KIT

TERMS & CONDITIONS Agency Commission: 15% commission allowed on gross billings to recognized advertising agencies on space, color and position, provided the account is paid upon receipt of invoice.

be billed at Publisher’s cost. Advertisements not received by the production department by closing date are not entitled to review or revision by the advertiser or agency.

Payment Terms: All ads in a program must be paid based upon the terms specified in the invoice. If new materials are not received by the closing date, materials furnished or run in the previous issue will be published.

Publisher accepts all advertisements entirely on the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof. The advertiser and/ or agency will indemnify and hold harmless the Publisher from and against any suits for libel, violation of rights of privacy, plagiarism trademark and copyright infringement and other claims based on the contents.

Short Rate Policy: Advertisers billed at discounted frequency rates but who fail to fulfill the contract will be billed at the Publisher’s sole discretion for the difference to reflect the actual rate that is earned based on the number of ads actually published. Special Positions: On a case-by-case basis and at the Publisher’s discretion only. Premium charge applies. Rate Policy and Contract Provisions: All insertion orders for advertising are accepted subject to the terms and provisions of the current rate card. Publication of the advertisement represents acceptance of the order. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any order form, insertion order or contract that conflicts with the terms or conditions of the official rate card. Any insertion of advertising made by the agency or advertiser represents an acceptance by both the agency and the advertiser of all the terms and conditions of the rate card applicable to the issue in which such insertion is to be published. Insertion order and/or contract cancellations will be accepted only upon written notice 45 days prior to closing date. Advertiser and agency are jointly and severally liable for payment. The Publisher will not release any advertising agency from liability even if a sequential liability clause is included in the contract, insertion order or any other order submitted to the Publisher. Conversion of advertiser’s materials to Publisher’s printing requirements will

The Publisher reserves the right to reject advertising which is not in keeping with the publication’s standards, policies and principles. The Publisher reserves the right to add the word “Advertisement” to any ad that too closely resembles editorial pages. The Publisher shall not be subject to any liability for any failure to publish or circulate all or any part of any issue due to strikes, work stoppages, accidents, fires, acts of God or any circumstance not within the control of the Publisher. The Publisher’s liability for any error will not exceed the charge for the ad in question. The Publisher assumes no liability for errors in ad content. The Publisher is not responsible for the accuracy of corrections or changes made to any advertiser’s materials. Conditions other than rates are subject to change by the Publisher without notice. No condition, other than those set forth in this document, shall be binding on the Publisher unless specifically agreed to in writing by the Publisher. As used in this section, “Publisher” shall refer to Irving Levin Associates, Inc.

, Publisher 268 ½ Main Avenue, Norwalk, CT 06851 (203) 846-6800 • www.levinassociates.com advertising@levinassociates.com

www.HealthCareMandA.com

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Profile for Irving Levin Associates

HealthCareMandA.com 2020 Media Kit  

HealthCareMandA.com 2020 Media Kit includes advertising opportunities through digital, print and thought-leadership channels. Reach an elite...

HealthCareMandA.com 2020 Media Kit  

HealthCareMandA.com 2020 Media Kit includes advertising opportunities through digital, print and thought-leadership channels. Reach an elite...