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Iru Waters Illustration iredosa@gmail.com +34 626 48 90 14 @iru._


about me

Hey! It’s Iru, a graphic designer from Barcelona. I always try to dedicate my work and skills to generate usefull experiences or graphics designs to empower society from a feminist, sustainable and inclusive perspective.


2016 – Present Elisava Design School, Spain Graphic Design 2019 Winchester School of Arts, England Motion Graphics Design - Erasmus

Catalan Spanish English

native native FCE

2013-2015 Pare Manyanet School, Spain social and economics A-levels 2019 – Presente EnTàndem - Barcelona A social and educational mentoring project with teenagers in social exclusion or difficulties

IRENE DOMÍNGUEZ iredosa@gmail.com (+34) 626 48 90 14 ig/ @iru._

2019 – Present Cyborg Foundation Labs - Barcelona Working in the investigation of the production of a glucose sensor Graphic designer 2018 El Galgo Azul - Barcelona Production of stands Graphic aplications 2018 ELISAVA - Barcelona Worked in the administration help curation of design and aesthetic

2016 - Presente ADC - Cataluña A social project to empower teenagers and children with diabetes 2014 - 2018 Xino Xano Esplai A non-formal education project for youngsters

Adobe Indesign Adobe Photoshop Adobe Illustrator Invision Sketch

In my free time, I like to be in touch with nature, music, spinning, and people that stimulate myself. I like to understand the meaning and context of things.

Rhino 3D AutoCAD Adobe After Effects


1.

CHIRIBIQUI Reinvent Dulcinea, a historical churreria from Barcelona, make the rebranding and the graphic applications

2.

ESENCIA Give a second life to the aluminum cans with a fresh touch

3.

BALANCE Generate a virtual bubble where the user can be in peace and motivate itself

SCOPE MAGAZINE Design and contents of a magazine focus in a sophisticated masculine target in their thirties

ECOSIT Redesign a deck chair, already made, by dematerializing it

PACKAGING’S LIFECYCLE To show with visuals the carbon and energetic footprint of the packaging of the products of English supermarkets.


GRAPHICS


GRAPHICS

TO THINK GENERATES VISUALS


Project made with Valeria Joia

Reinvent Dulcinea, an historical churreria from Barcelona.


CONCEPT The project revolves around churros with chocolate as a metaphor of colonialism, the American fruit of the cacao is mixed with the churros, a European product. In this concept and with this in mind, we focused our effort to make visible the cacao lifecycle with a sensitive exhibition of the main powers of the chocolate sector worldwide, which are Mexico, the Dominican Republic, Ghana, Ecuador and Peru. The main inspiration is “The Cacao’s Ambassadors”, a Mexican association that works to produce chocolate like in their origin. GRAPHIC DESIGN APPLIED TO THE POSTER The poster expresses poetically the blurred imprint of “The Cocoa Ambassadors” in our society. It attracts the attention of the public and generates curiosity to go to visit the exhibition. The poster is printed on 120g blueback paper, a durable material useful for outdoor use. The size is an A1 (594 x 841 mm).


NEW LOGO

C

II

IDEA OF THE GRAPHICS IDENTITY

Chiribiqui Experience

CHIRIBIQUI, TIPOGRAPHY MADE FOR THE REBRANDING

ABCDEFGHIJ KLMNOPQRS TUVWXYZ DIN 1451 - CONDENSED

ABCDEFGHIJ KLMNOPQRS TUVWXYZ

TYPOGRAPHIES The typefaces used are Din, a font that belongs to the sans-serif family, clean and clear. It is combined with Chiribiqui, an ornamental fountain created for the rebranding, it is inspired by the shape of the churro, the initial product of the space. That is why the source is rounded and has five lines.


Graphics of the menu: A5 papel blueback of 120gr

CHIRIBIQUI EXPERIENCE Chiribiqui is an interactive and organic space where is showed the origin of the extraction of the cacao, one of the most important and invisible parts of the process, and, also, give a try to different chocolate flavors from each powerful country. COLOR PALETTE We generate a color palette to identify the essence of each country: Mexico with red, the Dominican Republic with orange, Ghana with yellow, Ecuador with green and Peru with brown.


15 330

Graphics for the fabric bracelet used as the ticket of the event

18

MEXICO REPUBLICA DOMINICANA GHANA ECUADOR PERU

Graphics for the space, vynil

Recipiente de cerรกmica

100

Chiribiqui 80

Packaging, cartoon box where the mug is given


Project made with JĂşlia Blanco Design and contents of a magazine focus in a sophisticated masculine target in their thirties.


Individual project made in Winchester School of Arts To show the carbon and energetic footprint of the packaging of the products of English supermarkets.

L

CL CY RE

E

RE

L AN DF IL

US E/

packaging’s lifecycle EXTRACTION OF RESOURCES

PRODUCTION END LIFE

DISTRIBUTION CONSUMPTION


EVERYDAY WASTE

CONCEPT To show the carbon and energetic footprint of the packaging of the products of English supermarkets to raise awareness that packaging’s materials also matters. Mostly, to make the user think if we need a packaging for a food before we consume it. My most directly reference was Story of Stuff, a book that back up with documentary evidence the environmental impact of available goods and services lifecycle.


INVESTIGACIÓN La investigación duró 3 meses dónde me documenté sobre cómo calcular la huella de carbono y la huella energética de los productos, ya que, en función del material y del peso del producto, varia. Debido a la dificultad de la obtención de datos, decidí centrarme en una comparativa de los materiales extraidos, la fabricación y el final de vida de los productos encontrados en el supermercado.


LIFECYCLE CALCULA The calculations are bas life cycle. Because the consumption are very su focuses on extraction, p I was living there in its materials life: reuse and

The calculations were m Simapro 7.2.3 tables ba data (www.ecoinvent.ch www.design-4-sustaina

G R A P H I C

LEGEND The carbon footprint is measured by the number of bottle caps, each equivalent to 20 grams of CO2 equivalent. On the other hand, the energy footprint is shown by the color of the top of the bottles. The colors range from the caps that generate less impact, which is the lightest, to those that generate the most impact, represented with the darkest colors.

L E G E N D

C A R B O N

E N E R G Y

F

O O T P R I N T F

O O T P R I N T

20,00 g CO2 equivalent2/tap Examples in our quotidian days

82,00 g CO2 equivalent/ coffee cup 02,32 Kg CO2 equivalent/l of petrol

0,00 < 0,49 MJ3

3,00 < 3,49 MJ

0,50 < 0,99 MJ

3,50 < 3,99 MJ

1,00 < 1,49 MJ

4,00 < 4,49 MJ

1,50 < 1,99 MJ

4,50 < 4,99 MJ

2,00 < 2,49 MJ

(...)

2,50 < 2,99 MJ

10,50 < 10,99 MJ

Examples in our quotidian days 00,36 MJ/h 100W light bulb 46,80 MJ/100km electric car


ATIONS sed on the concept of the phases of distribution and ubjective, the comparison production (in England, since development) and the end of d landfill.

made with the support of ased on ecoinvent v2.2 LCI h). More information: http:// ability.com/ecocosts. MATERIALS The four most frequent materials in English supermarkets, and therefore the chosen ones for the project, were aluminum, glass, plastic, and cardboard. We also find products that combine materials.


FORMALIZATION Poster A1 with a comparison of the energy footprint and the carbon footprint of the different packagings that we can find in the supermarket. In turn, there is a flyer that informs and provides tips to make a more sustainable purchase.


REFLECTION


26 y escritor francĂŠs *Frase de Albert Camus, alias el profeta del absurdo, dramaturgo


REFLECTION

TO OBSERVE TO REINVENT

27


Project made with Ariadna Tunnah and Sandra Mont We face a challenge: give a second sophisticated life to aluminum cans


CONCEPT To give a second life use to aluminum cans for earrings with a futuristic, organic and elegant style. Along these lines, the objective is to make aware if we follow this macro consumption we will end up surrounded by residue, something that already happens in parts of the planet.


Project made with Ariadna Tunnah Redesign a deck chair in a sustainable perspective, already designed and made by Ariadna Tunnah and Carla Gili, located in La Ricarda.


CONCEPT Thinking about the designâ&#x20AC;&#x2122;s objective, the concept to be rethought was clear: generate a space to give the experience of sitting, more than a product to sit. Do we always need objects to satisfy our wishes? Ecosit comes to generate a debate about the dematerialization of needs and seeks and to rethink what and how before acting. The project ended up with the ergonomic adaptation of the exterior so that people who lived in the house could sit comfortably.


UI y UX


UI y UX

THE IMPORTANCE OF THE COLLECTIVE


Project made with Judith SolĂŠ The objective of this project is to generate a virtual bubble where the user is able to find energy and motivation.


GRAPHIC REPRESENTATION -INTERACTIVE OBJECT-

Gerard Bellod

Perfil geográfic i demográfic

Enòleg

Context d’ús Moment en que es necessita un cop de mà per no sentir-se buit.

Barcelona 22 anys Fill únic Nivell de vida mitjà-alt Home - Solter Ingresos 800 €/mes

És un usuari esporàdic.

Inquietuts · Treballa a la bodega del seu pare. En un inici no li feia cap gràcia però amb el temps s’ha anat interessant per la enologia. · Es sent buit perquè no està fent exactament el que esperava ni el que li agrada.

Perfil psicosocial · Graduat en Educació Secundaria i Batxillerat de les Ciencies Socials. · Parla fluidament el català i l’anglès. Es defensa amb el castellà.

· No té sort en l’amor.

· Comparteix pis al Raval.

· Fa poc s’han separat els seus pares. Li costa acceptar-ho.

· Té un estil de vida molt rutinari.

Característiques emocionals Tranquil Pacífic Apasionat Detallista Creatiu Reivindicatiu Extrovertit

·· ··

· Manté les cuatre amistats de tota la vida, es veuen els divendres per jugar a la consola. · Li agrada reflexionar sobre les inquietuts de la societat.

·· ·

Aficions Futbol Música Pel·lícules Viatjar Senderisme Moto de muntanya Sortir d’acampada

· ·· · · ··

CONCEPT We wanted to create a virtual bubble where the user would be able to receive motivation thanks to the recognition of his intimate space. The acquaintances, to whom the user have given access, would be able to share with their intimate moments, songs, images, movies, ... all kind of memories that motivate the initial user. This trip can be connected to virtual glasses to create a more sensory experience and make space a more intimate place. Segura Reservada Exigent Consumista Culta Treballadora Caràcter


FOTO CON HOJAS PROCESO COSAS TRABAJO


PROTOTYPING/ WIREFRAME


GRAPHIC APPLICATION The typeface used was Montserrat, a sans serif font readable and pleasing to the eye. The range of colors is based on turquoise, for the peace and tranquility that shows.

PALETA DE COLORES

ICONOS


FINAL DESIGN

Firstly, the user has the option to answer a questionnaire to understand where is the focus of his problem and understand that other aspects of their life make them happy. Secondly, the user could choose between differents visual incentives: videos, calls, pictures, films, music, or more realities. In the end, the user sees a variety of activities that could be new hobbies to motivate themselves.


CONTEXT OF USE

An intimate space where the user can be on their own.


Irene DomĂ­nguez Graphic Design iredosa@gmail.com +34 626 48 90 14 @iru._

Profile for Iru Waters

Portfolio Irene Domínguez  

Portfolio Irene Domínguez  

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