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Investor Prospectus

business intelligence


IRUN Business Intelligence

Consider this… 76% of businesses feel they have not had a positive return on their internet investment to date. IRUN identifies your ideal clients then gets them to call you… IRUN clients typically are amazed at their return on investment. You have really helped us acquire an affordable and professional web presence. We’ve always thought about getting on the web but could never find a satisfactory means to do so at such an affordable cost. Alan Enright, Editor - Tastebuds www.tastebuds-devon.co.uk

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IRUN Business Intelligence


IRUN Business Intelligence

Are you looking for a business with potential for outstanding growth, substantial equity value that is enjoyable, rewarding and easy to manage?


IRUN Business Intelligence

IRUN Business Intelligence has developed a unique package that delivers business growth to the massive SME sector in the UK. • World class website building and management technologies • Search engine marketing solutions • Cutting edge Customer Relationship Management tools

There are 4.7 million businesses in the UK, in addition there are clubs, charities and a whole host of other organisations who need what IRUN offers. Want to know more? Please read on or call 01865 920 003 to discuss the IRUN opportunity in more detail.

• Email and SMS marketing engines • Digitial media. Taking the above products and combining them with IRUN’s world beating combination of business development strategies and techniques enables us to deliver what every business is looking for: • More sales, more profit and longer client relationships

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IRUN Business Intelligence

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IRUN Business Intelligence

Thank you for taking the time to read through this introduction to IRUN and the perfect combination of circumstances which add up to an incredible opportunity. The Right Market: A sector which is on its way up and growing rapidly, rather than a crowded mature market which has already peaked. The Right Time: Very weak competition, overwhelming demand, and a highly differentiated product and service offering. Building Future Security: Long term financial security based on a large client base. IRUN also has a truly unique position in the market: • IRUN is large and local – not a one man band “here today, gone tomorrow” • IRUN has a proven track record – from start-ups to corporate solutions • IRUN has a complete portfolio of services – we grow with our clients needs • IRUN has expertise across the range of services – not limited in breadth or depth. IRUN Business Intelligence represents a fantastic business opportunity for highly committed individuals who wish to grow and develop their own local business. If this opportunity is right for both of us, and you can build your client base at a moderate rate each month, you can look forward to enjoying great client relationships, healthy profits and, above all, outstanding equity value in your business. I look forward to talking to you soon.

Steve Darnell Managing Director


IRUN Business Intelligence

What makes IRUN different… From the beginning, IRUN set out with the sole intention of delivering outstanding support and value to business clients in the SME sector. Our clients are simply showered with ‘Value Add’ services. We do this because we are obsessive about delivering value. The result? We deliver overwhelming customer service; our clients then become passionate advocates, and are our best source of new business. “IRUN’s goal is to become the market leader for web and internet related marketing services to the SME sector.”

Although many of our clients face similar challenges it is our unique approach and the breadth of the IRUN service portfolio which places us ahead of the competition. We can tailor each solution to address the immediate and ongoing needs of the business. Offering ‘must have’ solutions and using an advisory approach ensures we maximise the power of referrals. Your objective would be to leverage this approach and build your local business based on referral.


IRUN Business Intelligence

Everyone at IRUN Solutions has been very helpful. They are always available to speak to and any problems that have arisen have been dealt with straight away. Also any queries have been very patiently answered! We like the fact that we can edit our site at any time and changes are updated immediately. We would certainly recommend IRUN Solutions to colleagues and friends! Sebastian and Elise Gwyn-Williams www.brooknaturalhealth.co.uk

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IRUN Business Intelligence

The biggest challenges most business owners face include one or more of the following‌ 1. Lead Generation - generating additional sales enquiries = more prospects 2. Conversion - turning more prospects into = more clients 3. Customer Retention - strengthen customer relationships = reduced attrition rates 4. Penetration, Up-sell, Cross-sell - Maximise sales to existing customers = make more profit 5. Business Process - improved efficiency = streamline to cut costs or add value These are the Key Business Drivers that impact on the growth and success of every business, no matter what size, industry or profession. IRUN’s products, services and unique approach make a direct contribution to each of the above Key Business Drivers.

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IRUN Business Intelligence

Running an Intelligent business Feedback Service Improvement Referrals

Search Engine Marketing

Attract Visitors in your Target Market Solicit for Referrals

Reminders and Reasons to return to the Website

An Effective Website that Sells to the Target Market Convert Visitors into Paying Clients

Professional Ongoing Communications

Number of Leads Generated

Number of Leads Converted

Up-sell, Cross sell Build and Retain

Monetary Value of 1st Transaction

Average Gross Profit Margin

An Effective Website and Communications Stratergy for Prospects Number of Transactions per Year

Number of Referrals Per Year / Client

IRUN’s products, services and unique approach make a direct contribution to each of the above Key Business Drivers.

Number of Years as a Client


IRUN Business Intelligence

IRUN Investors As a member of the IRUN team your primary role is to generate new business, increase your client base, and promote your business in your local area. The opportunity is perfect if you are a manager or an entrepreneur and you can sell in the early days, and / or employ and manage sales staff, and you want to be an integral part of the business from the outset. If you are looking for a great investment opportunity in a huge and dynamic growth market, IRUN could be the perfect vehicle for you. With such a comprehensive range of products and support services, IRUN has created an ideal sales environment. This means you can look forward to serious growth and return on investment, with a minimum of effort or risk.

IRUN may look like a technically driven business and, up to a point, it is. But you don’t need to be technical to be successful. To be highly successful, you only need to know how to use desktop applications like Word and Outlook, and be comfortable using the internet and search engines. To excel, you need to be able to sell, or manage staff who will sell for you.

IRUN has identified a viable niche in the market and provided excellent tools and the vital ongoing support necessary for business success. A business based approach to small and medium sized companies, helping them use internet marketing as a powerful business development tool, is undoubtedly an irresistible business proposition. This applies across the spectrum, from sole traders, right up to large corporate businesses. Bob Young, IRUN Banbury

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IRUN Business Intelligence

How IRUN Supports Your Success Training and support IRUN provides unsurpassed training and ongoing support, helping you maximise your full earnings potential and long term business success. Pre-training You will receive a comprehensive pre-training package to ensure you maximise the value of your residential training course. Business set-up If you need it, you will be provided with business ‘startup’ support to ensure you are ‘ready to trade’ as soon as you leave the training course.

Residential course Before you start with IRUN, you will receive comprehensive training in the methods, strategies, and processes critical to business development and profit maximisation. Fast track success The IRUN ‘Fast Track’ business mentoring programme is designed to minimise your start-up costs and maximise your early success. This programme is invaluable, helping you win business and position yourself as the internet business sales and marketing expert in your area.

Weekly online meetings Your opportunity to share in the latest developments from the centre and share success from the regions. Continuous Professional Development Learning is an ongoing process. With so much to master, you will receive ongoing active support, guidance, and mentoring throughout your programme of continuous professional development.

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IRUN Business Intelligence

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IRUN Business Intelligence

IRUN Investor Package IRUN works with business owners who want to maximise sales and profits. Your primary goal is to nurture and delight your clients, so they are pleased to give you testimonials, case studies, and above all, refer you to other companies looking to grow sales and profits. The comprehensive IRUN package provides all the tools and services necessary to help you run a successful and profitable business.

The IRUN package comprises: 1. Territory and exclusive licence 2. 10 days inital training 3. Local IRUN website 4. Continual Professional Development (CPD) days 5. Weekly conference call – product and service update 6. Workshop materials and online seminars 7. End user/client website and email management console 8. IRUN InTouch CRM system and email / SMS marketing engine 9. IRUN Digital Media 10. Online meeting service

Plus the IRUN Support Team is always there to call on for help.


IRUN Business Intelligence

Example of local IRUN website


IRUN Business Intelligence

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IRUN Business Intelligence

In more detail‌ 1. Territory and exclusive licence Each territory is configured to be approximately 12,500 businesses. This is considered the optimum territory one full time sales person could service, and achieve reasonable market penetration in a 5 year time frame. If required, the territory can be larger, but there must be a plan to employ staff to prospect the region efficiently. 2. Residential training course 10 day’s intensive training with 6 days residential, including accommodation and all training materials. 3. Local IRUN website You will be provided with a high quality customer facing website. IRUN websites

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perform well in search engines to help with lead generation and conversion of prospects into clients. 4. Continual Professional Development Learning is an ongoing process. With so much to master, you will receive ongoing active support, guidance and mentoring throughout our programme of continuous professional development. These are typically one day sessions run every 2 months. 5. Weekly conference call This will provide you with a regular update of products and services in the IRUN Business Intelligence portfolio. It is also your opportunity to raise any issues or concerns as well as highlighting your success stories.


IRUN Business Intelligence

6. Workshop materials and online seminars IRUN delivers a series of free to attend weekly workshops covering many of the issues essential to the delivery of an effective internet marketing solution. Workshop attendance is available to anybody wanting to know more about internet marketing and the related activities necessary to be successful. The workshops have a number of very specific benefits: • • • • •

The subject matter is essential listening for anyone wanting a successful internet marketing strategy. They are a FREE first sale opportunity, which can be used to ‘engage’ with prospects. The series is a unique differentiator, delivering massive value without the client having to pay first. An informed prospect is easier to sell to, and tends to buy more. The workshops effectively demonstrate IRUN’s expertise in the internet marketing

arena (just about all competition is weak in some or all areas). The workshops provide a perfect way to engineer reasons to ask for feedback, testimonials, and hence case studies and they make referrals easier to obtain.

Satisfied attendees are motivated to refer; this is just one example of a strategy you would use to get referrals from people who are not even paying clients, (yet).

It was great that I didn’t have to leave my desk and travel to a hotel to receive the information and take two or three hours out of my day, most of which would be travelling to and from a venue. I would recommend this seminar to any company that has a website, to make improvements, as well as to a company that is thinking about setting a website up in the future. Lorraine Gee, Business Link www.businesslink.gov.uk


IRUN Business Intelligence

7. End-user/client website and email management tools The IRUN website console provides you and your clients with all the tools needed to build and manage a professional website. Features of the console include: Setup and design • High quality customisable templates and totally bespoke websites • Quick setup wizard • Site search, print, email, and navigation options • Flash headers and graphics. eCommerce • Full eCommerce capability complete with shopping cart • Payment gateway and merchant account integration • Sales and promotion module • Order process management (shipping / invoice / payment).

Management tools • Client data and account details • Secure access to manage client websites • Secure access to manage client domain name settings • Secure access to manage client email accounts • Management of account status, trial, active, suspended, deleted • Management of client passwords and log-on details • Management of payment details and custom options • Various client reports.


IRUN Business Intelligence

8. IRUN InTouch Customer Relationship Management (CRM) system The core of the IRUN value proposition is the drive to deliver outstanding client care and ongoing communications. You will be provided with a user log on for their own IRUN InTouch CRM system. InTouch is a simple to use but powerful customer database and communications tool which allows any individual, organisation or business to store details of their customers and communicate effectively with them via email or SMS. The system comprises the following: • Email marketing campaigns • SMS marketing • Managing contacts • Custom fields and reports • Sales pipeline tracking • Online calendar • Document repository.

An effective CRM system is critical to yours and your clients success. You will receive full training and ongoing support to make sure you know how to use it to develop your own business and to advise your clients. Effective use of the InTouch CRM system enables you to operate in a much more efficient and professional manner than would otherwise be possible.

98% of UK businesses do not have any tools to manage customer data and typically they don’t stay in regular communications with their clients or prospects.

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IRUN Business Intelligence

9. IRUN digital media IRUN digital media provides your clients with an online viewing experience similar to that of printed catalogues and brochures without any loss of quality so you can give you clients: • Instant catalogue deliverability via email • Reduced marketing costs • Increase the effectiveness of email campaigns • Added value when embedded into your website • Effective in driving visitors to your website • More interactive user experience • Release catalogue updates online as they happen • Extract sections for seasonal or short-term promotions.

10. Online meeting service To avoid you having to travel to all meetings, and to increase your client service and sales efficiency, you will have at your disposal a professional, quality, online meeting service. This will enable you to invite your clients or others into online meetings for sales and provide instant client support services. The application used is standard across IRUN, and full training and ongoing support will be provided.

Recent Examples: For examples of digital media visit www.irunsolutions.co.uk.

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IRUN Business Intelligence


IRUN Business Intelligence

Recent Investors IRUN Newbury Karen Chapple “Just a quick note to say how much I enjoyed the residential training course. The week was very comprehensive and hugely informative, giving me not only detail on websites, but also ideas on how to go to market and how to build my business here in Newbury. The mentoring course is hugely comforting, to know I have a dedicated person who is available to help me, should I come across any particular problem. A great week, supported by great collateral and enthusiastic presenters. Well done!”

IRUN Bedford Robert Umbleby “A high energy, fast paced, one-week immersion into what I believe is the best business opportunity I have ever been involved in/ exposed to. Well done Steve, Dan and IRUN team. I look forward to making real money with you!”

IRUN Docklands Paul de Ridder “Day 1 – scepticism Day 2 – intrigue Day 3 – confused.com Day 4 – enlightenment Day 5 – excitement”

IRUN Telford Peter Lisney “Great course. Back up and support systems look to be first class. You seem to have covered all the angles.”

IRUN Harrow Mukesh Shah “The content/ material and delivery was excellent, one of the best I have ever had. The hospitality couldn’t be better.”


IRUN Business Intelligence

IRUN Banbury Bob Young “A business based approach to small and medium sized companies, helping them to use their website as a powerful business development tool, is undoubtedly an irresistible business proposition.” IRUN Canterbury Paul Bourdillon “Fantastic. Really enjoyable week for the most part. Many exciting sessions with LOADS of ideas and excellent business sense and logic. Looking forward to putting it into practice.” IRUN Scottish Borders

IRUN Oxford Lynne Jones “I joined IRUN because I felt they had leverage to the SME market. With a one-stop-shop range of products to suit the client needs, I am able to provide a total business solution. Having been a bit of a technophobe before joining IRUN, I found the training to be invaluable. It has given me the confidence and skills to feel comfortable talking to clients about the IRUN proposition from day one in the field. I am now enjoying the successes from this training and securing some great business relationships.”

IRUN Scottish Borders Tom Donaldson “The course was a stimulating, innovative, enjoyable and also a stretching experience. The IRUN product portfolio has certainly now reached a critical mass of potent products and services destined to help accelerate the growth of our clients’ businesses.” IRUN Marlow Mark Hall “Great set of tools and I can really see the benefits and opportunities. The week has changed my thinking.”

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IRUN Business Intelligence

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IRUN Business Intelligence

IRUN Financial Projections The results you achieve in your business are directly related to your sales activity, i.e. how many potential customers you present to, how many decide to go ahead and how long they take to make a decision. You can quickly estimate your own sales potential based on the number of sales visits you will make each week, (a dedicated sales person would be expected to generate at least 10 new prospects a week, and create all of their own appointments). Conservative performance estimates for a single operator would be:

New Clients

First Sale Value

Total Clients Residual Income Total Income

Total Year 1 Sales

56

£ 70,000

56

£ 10,780

£ 80,780

Total Year 2 Sales

67

£ 84,000

123

£ 38,808

£ 122,808

Total Year 3 Sales

67

£ 84,000

190

£ 67,032

£ 151,032

These figures are based on a close rate of just 35%, and average order values of £1,250 (our current team are quoting close rates of greater than 60%). The IRUN product and service portfolio is expanding all the time. This means it is easier and easier to find clients with problems they need to solve. It also helps to continuously increase average order values.


IRUN Business Intelligence

Your Investment IRUN is offering a complete solution to the investor. From day one, we want your focus to be on delivering value to your clients. The minimum investment of £17,500 secures: • A place on the IRUN residential training course • An exclusive territory of approximately 12,500 businesses Plus • • • • • • • •

Local IRUN website Continual Professional Development (CPD) days Weekly conference call Workshop material and online seminars End user/client website and email management console IRUN InTouch CRM system and email/SMS marketing engine IRUN Digital Media Online meeting service

If available on the open market the full service package our investors receive would be valued at approximately £41,450.


IRUN Business Intelligence

So what does the IRUN Investor Package comprise?

Licensing Rights

£12,500

Each territory is configured to be approximately 12,500 businesses. If you wish, your the territory could be larger, but you must have a plan to employ staff to prospect your region.

Residential training course

£5,000

Ten day’s intensive training, including accommodation and all training materials. Also included in the IRUN package at no additional cost, worth…

IRUN Business Intelligence website

£7,500

You will have your own local IRUN website. This is based on the same technology used for our largest clients, as a commercial website this would carry a price tag of at least £7,500.

Management console for small business websites

£6,000

This system allows you to manage your clients. Gross margins on your residuals are 50% in perpetuity; where real long term financial value of your business lies.

Workshop materials and online seminars

£600

A series of FREE online weekly workshops available to all your customers and prospects. What is it worth to you to be able to offer 7 (and rising) hours of free consultancy?

IRUN InTouch CRM system

£5,000

The IRUN InTouch system is competitively priced in the market and also allows you to make 50% gross margin in residual income in perpetuity. All prices quoted are exclusive of VAT

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IRUN Business Intelligence

Online meeting service

£150

IRUN has a multi user agreement with the premier online meeting service provider GoToMeeting.com (the same provider used by major corporations).

Weekly conference call

£1,200

Assuming each call has a nominal value of £25, this adds up to £1,200 per annum. Weekly calls to share information and news with your colleagues is invaluable.

Continual Professional Development (CPD) days

£3,000

These are full day sessions and are currently run throughout the year. A full day’s training at this level would typically cost in the region of £750 a day, assuming 4 per year this would come to £3,000 a year, there are currently 6 CPD days scheduled for next year.

IRUN digital media

£500

The £500 value attributed to the reseller rights is the price that you will be able to levy if setting up your own resellers. IRUN digital media also provides for a capital sales revenue and a residual income opportunity for renewals.

Total value if charged at full market rates: Your Total Investment:

£41,450 £17,500

Note: • To secure an IRUN area and place on the training course = £5,000 • The balance of the initial investment must be paid prior to joining the residential training course.

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IRUN Business Intelligence

Optional services IRUN offers a host of completely optional services. Why? Because we want to ensure you only pay for the services you take and are directly beneficial to you. 1. IRUN business support services

£450/month (min. duration 6 months)

If you already have an established business you may not need support, but for anyone starting out for the first time and/or operating alone, the business support services package from IRUN could prove invaluable. The monthly fee allows for up to 20 hours of support time from IRUN Head Office staff for technical, commercial, marketing and other support tasks. 2. IRUN mentoring programme

£625/month (first 4 months only)

This programme includes support over and above the weekly conference call and CPD days. Mentoring is provided by one or more persons who have already established a successful track record selling and promoting the range of IRUN services. It will continue until at least two sales of each primary product have been made. 3. IRUN deal maker support

£950/month (4 months only)

This will help you get your business off to a rapid start and could net you £20,000 if you select the right prospects and close the deals.

All prices are exclusive of VAT.


IRUN Business Intelligence

Ongoing costs IRUN does not charge licence fees, or force you to use expensive head office services: • IRUN does not charge a monthly licence fee of any sort. • If you employ your own people to build sites, you keep 100% of the build revenue. • Other than the telephone system and CRM system, you are not obligated to use any of the head office services if you do not wish to do so. • The agreement runs in perpetuity. • There are no annual renewal fees. In this ‘win-win’ proposition, our long term success is mutually dependent. Once you have made your initial investment, the only payment due to IRUN is a percentage of the ongoing residual income and the cost of services provided by IRUN for the initial sale.

Your guarantee At the end of the residential training, if you feel you have made a mistake and wish to withdraw - simply say so. We will refund your investment (all bar £1,000 to cover the direct cost of the accommodation at the training course).

No Small Print There is No Small Print…


IRUN Business Intelligence

A selection of our clients‌

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IRUN Business Intelligence

What our clients have to say… “I see the IRUN WebBuildPRO websites as being the foundation for The Buttress Group’s internet presence. I would recommend IRUN to anyone in the SME market, who is looking for an efficient website solution. I expect, within the next year, to upgrade the CaterParts website to the IRUN WebDIRECTOR platform, giving even greater flexibility and potential. Bob Young’s strength lies in the combination of his commercial knowledge and understanding of sales and marketing. Having someone with these skills to design and build your website is really quite amazing. In summary, I think it’s excellent. First rate service – they know their stuff!” Roger Keith, Operations Director, www.caterbits.com “Wow! What can I say about IRUN that will reflect the finesse and elegance of the software and the caring and attentive support staff? When I was introduced to IRUN by a friend I was sceptical about how easy and flexible the software would be to use. I was wrong! I have been able to do everything that I wanted with my websites at an unbelievably low cost. I have been able to create two robust websites and have them up and running in days rather than months, which I have previously experienced. To add to the already positive experience I have of working with IRUN, they offer FREE online training seminars to support you in developing your website and marketing to maximise your return on investment. My business is about delivering high stakes presentations skills mentoring and training and these short seminars are of a very high standard. Even more, the support staffs are magnificent. Andrew Allen is the most caring and attentive IT expert I have ever come across. I have incredibly high standards and he has exceeded my expectations on EVERY occasion! I would highly, highly, highly recommend IRUN to all businesses no matter what their stage of development. Check them out for yourself. I promise it will be worthwhile!” Clayton Ainger, Founder, www.presentingnaturally.com

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IRUN Business Intelligence

Interested in learning more about the IRUN Investment Opportunity‌ Simply call: 01865 920003 or Email: opportunity@irunsolutions.co.uk We look forward to working with you.


business intelligence The results and successes achieved by the directors, executive, staff, partners, associates, affiliates or franchisees of IRUN and enduser clients, as represented by the statements and testimonials in this prospectus; do not in any way predict the results you may necessarily achieve as an IRUN franchisee. The success of any business strategy, tactic or concept is mainly dependent on factors beyond the control of IRUN. No representations, warranties, guarantees of success or income in becoming an IRUN licensee or by using these strategies, tactics, concepts and techniques are made by IRUN. Š IRUN Solutions Ltd, 2008. All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form by means electronic, mechanical, business intelligence photocopying, recording or otherwise, without the prior permission of the copyright owner. IRUN Solutions Ltd is registered in England and Wales No. 5509300 Registered office: 30 Bankside Court, Stationfields, Kidlington, Oxford OX5 1JE business intelligence


IRUN Prospectus