Barnsley & Rotherham Chamber Training Guide

Page 57

Section sponsor:

Internet Marketing

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Why use e-mail marketing? Permission based Email Marketing Use of best practice techniques and legislation Planning your email campaign strategy Creation of eye-catching, professional text and graphic emails Tips for avoiding spam filters Creating, testing and sending your first email campaign Tracking who opens your emails Monitoring which links your customers click on Using email marketing as a method of retaining customer loyalty Using personalisation to increase open rates Common mistakes and how to avoid them

Dates: Cost: Duration: Location:

7th Oct 2009 9th Nov 2009 4th Dec 2009 8th Jan 2010 4th Feb 2010 10th Mar 2010 £255+VAT (member) £295+VAT (non-member) 1 Day Rotherham

Social Media Marketing TI01 - 021 Social Media Marketing or Networking is the latest trend to drive traffic to your website using social networking websites such as Facebook, Digg, Myspace & Twitter. Creative and efficient social media marketing can result in thousands of visitors being driven to your website without the use of search engines.

Our course takes an in-depth look at the vital components required when running social media marketing campaigns. This course is aimed at anyone interested in increasing website traffic using social networking websites. No technical ability is required. Course Outline • What is Social Media Marketing? • What are Social Networking sites? • Research and planning your campaigns • Key characteristics of a well constructed article or post • How to maintain article ‘stickyness’ • Identifying quality sites for submission • The various methods of submission • The do’s and dont’s of article writing and posting Dates: Cost: Duration: Location:

22nd Oct 2009 20th Nov 2009 17th Dec 2009 26th Jan 2010 24th Feb 2010 24th Mar 2010 £255+VAT (member) £295+VAT (non-member) 1 Day Rotherham

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Key features of ASP.NET Create components Create ASP.NET Web Forms Extend server controls Using the trace and debug objects Using validation controls Create user controls ADO.NET 3.5 Data Access Using extensible markup language (XML) Create and extend an AJAX application Create a Silverlight-based application Calling Web service ASP.NET Application and Session Data Configure and deploy web applications Secure an ASP.NET Web application

Dates: Cost: Duration: Location:

14th - 18th Dec 2009 22nd - 26th Feb 2010 £1,295+VAT (member) £1,554+VAT (non-member) 5 Days Sheffield

Developing Web Applications Using Microsoft Visual Studio 2008 TI01 - 022 Introductory-level Web developers will acquire the fundamentals of development and best practices for ASP.NET 3.5, AJAX Extensions, and Silverlight. This authorised course utilises Visual Studio 2008.

Autumn/Winter 2009

55


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