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IRIS LAI | Art Director 415-990-0565 irislai912@gmail.com www.irislai.com

EDUCATION Academy of Art University | San Francisco, CA MFA, Advertising, 2010 National Chung Cheng University | Chia-Yi, Taiwan BA, Management Information Systems, 2006 EXPERIENCE Cite Publishers Co. | Taipei, Taiwan Marketing Specialist, 2008 EzTravel Ltd. Co. | Taipei, Taiwan Web planning specialist, 2007 AWARDS Academy of Art University Winter Show, 2009 SKILLS Flash, Dreamweaver, Final Cut Pro, After Effects, Adobe Creative Suite LANGUAGES English, Mandarin INTERESTS Felt crafting, film production designing, retro phone collecting


The Big Rumble The Big Rumble is a non-profit organization that supports the Bay Area community by providing events and programs about earthquake preparedness resources.


THIS CAN BE

HUGE

after an earthquake

A PORTABLE LANTERN It might not seem like much, but a light source can be a major help after an earthquake. For more useful tips, visit our website at TheBigRumble.org.

We utilize bus shelters to provide a simple, friendly reminder that a basic portable lantern can be a major help after an earthquake. A die-cut in the poster will reveal the existing light to literally demonstrate the importance of having a light source in the dark. The Big Rumble | Poster


A MATCHBOOK They may not look like much, but matches can be a major help after an earthquake. For more useful tips, visit our website at TheBigRumble.org.

THIS CAN BE

HUGE

after an earthquake

For more helpful tips and earthquake preparedness information, please visit www.TheBigRumble.org.

The board will have actual matchbooks that people can remove and keep. As the matchbooks are removed, a poster will be revealed, providing information and directing people to the website. Additionally, each matchbook will be branded.

The Big Rumble | Interactive Poster


Mailer / Front

Mailer / Back

25%OFF Your next purchase.

Cannot be combined with any other offer. Offer expires 12/31/10

For more helpful tips and information about earthquake preparedness, visit TheBigRumble.org.

OPEN HERE

THIS CAN BE

Through this direct mailer, we highlight the importance of batteries as the power source for small, portable electronic devices. We will include a 25% off coupon at local drug stores and supermarkets.

HUGE

after an earthquake

The Big Rumble | Direct Mailer


THIS CAN BE

HUGE To emphasize the importance of canned and non-perishable foods, we design branded stickers for these items.

after an earthquake

For more helpful tips and earthquake preparedness information, please visit www.TheBigRumble.org

The Big Rumble | Package Stickers


BE

HUGE N THIS CA

ke

after an

earthqua

BE

HUGE N THIS CA

ke

after an

earthqua

A flashlight will flood a portion of the website in this web ad to show how important having one can be. The batteries pop out as well to remind people to have some ready for their flashlight.

The Big Rumble | Web Ad | Click to view the actual banner


KIND Snacks KIND snacks is a brand nationally recognized for its line of healthy snack bars. They take pride in them because they are made of all natural ingredients.


[While the song “Lollipop” by the Chordettes plays, a peanut drives a miniature bus during rush hour. Different fruits and nuts hop on board. Slowly, the bus becomes packed and starts to resemble a delicious Kind snack bar. The bus drives the fruits and nuts into a wrapper and becomes the ultimate snack for your body.]

“Kind bus“ | :30 web video | Click to view the actual spot


NPR StoryCorps StoryCorps is a NPR radio program that honors one another’s lives through listening. You get to witness two people (often family members) connecting by sharing a conversation that’s true and might have something in common with yours.


STORIES

bring you closer to yourself.

Tissues can be pulled out from the poster. Scan the code and listen to the show on your phone.

StoryCorps is an NPR radio program that celebrates life through listening. Visit StoryCorps.org.

StoryCorps | Poster


STORIES let go of gravity.

Balloons will come out from the poster.

Scan the code

and listen to

the show on

your phone.

StoryCorps is an NPR radio program that celebrates life through listening. Visit StoryCorps.org.

StoryCorps | Poster


A light bulb will be embedded into the poster to illuminate it at night.

STORIES power your ideas.

Scan the code and listen to the show on your phone.

StoryCorps is an NPR radio program that celebrates life through listening. Visit StoryCorps.org.

StoryCorps | Poster


Tissue boxes are placed on tables in public areas. People can scan the QR code on the box to listen to StoryCorps programs.

StoryCorps | Ambient


Borderlands Bookstore Borderlands is a local bookstore in San Francisco, specializing in fantasy and science fiction.


At First Sight Many tried to slay her out of fear or disgust. As each man looked upon the Medusa, he turned to stone. But Perseus couldn’t strike without learning more. He discovered how to face her here. In the reflection of a polished shield given to him by the gods, he gazed upon her hideous beauty. Perseus gave her a wink, traded her a smile and knew he was home. Witness their love at Borderlands. Borderlands Science Fiction Bookstore 866 Valencia Street, San Francisco, CA www.borderlands-books.com

Mark your place.

Instead of giving out business cards, we developed a tear-off ad that features a Medusa with snakelike hair. People can tear off each hair and treat it as a bookmark that will also remind them to visit Borderlands Bookstore. Borderlands Bookstore | Tear-off Ad


Borderlands Science Fiction Bookstore 866 Valencia Street, San Francisco, CA www.borderlands-books.com

The Discriminating Taste They couldn’t stop his hunger. They couldn’t understand the all consuming desire to hunt down that special piece. In his craving, he cut quickly through town, his senses sharpened and poised. He could smell his prize. It was near. And it was comfortable. He would find just what he was looking for there.

Mark your place.

This tear-off is of a Vampire. Rip off a finger to use as a bookmark and visit Borderlands Bookstore for a book. Borderlands Bookstore | Tear-off Ad


Borderlands Science Fiction Bookstore 866 Valencia Street, San Francisco, CA www.borderlands-books.com

Emily’s Home She meant it to be a harmless machine. Emily craved a connection with the rest of the world. She was so lonely. Flesh bound to mind to machine ’til the same thought streamed through every person. ’Til they didn’t think at all. Then the machine’s jaws chomped down on the planet. Emily knew she had to cut the cord. She needed to reconnect with others in a real space.

Mark your place.

This tear-off presents a planet with machine cables. Pull out a cord for a bookmark and plug into Borderlands Bookstore for your next novel.

Borderlands Bookstore | Tear-off Ad


HeadCount HeadCount is a non-profit organization dedicated to voter registration through the power of music. We want to encourage people to get plugged in and help the organization register voters.


HeadCount | Outdoor Ad


HeadCount | Outdoor Ad


HeadCount | Outdoor Ad


Scan the code from your phone to listen.

HeadCount has you register voters through the power of music. Surf the crowds. Register voters and win free concert tickets.

We will have a real singer performing inside the store window. People won’t hear what he’s singing until they scan the QR code.

Scan the code from your phone to listen.

HeadCount has you register voters through the power of music. Surf the crowds. Register voters and win free concert tickets.

HeadCount | Ambient


Clipper Card The Clipper card is an all-in-one transit pass that is accepted throughout the Bay Area on MUNI, BART, AC Transit, Caltrain, and Golden Gate Transit and Ferry.


CL IPP ER

Pick one or bring one.

We carry many different transit passes in our wallets, but we actually only need one. The Clipper card is an all-in-one transit pass that is accepted throughout the Bay Area on MUNI, BART, AC Transit, Caltrain, and Golden Gate Transit and Ferry.

Download iPhone game “Go Clipper” and get a free card deck on www.GoClipper.com. GO CLI

PPER

Mr. Clipper

You ask for: Pick one

4 cards left

MUNI

BART

Caltrain

ACtransit

Golden Gate Transit

or bring

one

CLIPPER

GO CLIPPER! Iris (me)

4 cards left

CLIPP ER

Clipper Card | Poster


Go Cli

pper

r ppe ike the

li oC

l yed pla ith n. r is Fish. s, w ow e p ard e d lip e Go e c d fac you nsit v C fi o ra m s ce Gord ga get pla 2, "Dher t s a t a d ca yer rds er pla ng ca s Play any oer 2 her an n. If h Eac maini 1 ask i?" or f Play it ov r tur er!" re yer Mun me. I hand othe lipp rom es Pla ve a y na ust e an o C ard f atch n ha e ma he m y tak s, "G op c rd m y dow, sh uni, s 1 ma 2 say he t n ca an la wise M yer yer ws t draw he c ther is Pla t, Pla 1 dra the ds, s e. O ft. Th id r no yer ck. If r car ntinu r le as la laye Pla e sta f he d co to he yer h rst p th ree o r, an ves a pla he fi th e fou y mo ntil rds. T er. th e pla es u r ca winn th ntinu ll he the co wn a o is do do s to

G

Pick on e or bri ng

one

CLIP PER

Clipper will give away free decks, so people can play “Go Clipper.“ The face cards are based on the five transit systems included in Clipper card. The back of the cards showcase Clipper branding. “Go Clipper“ instruction card is included.

Clipper Card | Giveaway Card Deck


The Mr. Clipper character will appear at transit shelters to play the game “Go Clipper“ with people. If the player wins, he/she can get a free Clipper card with $1 credit on it.

Clipper Card | Mr. Clipper Stunt | Click to view the demo video


Mr. Clipper

Mr. Clipper

You ask for: 4 cards left

4 cards left

MUNI

BART

Caltrain

ACtransit

Golden Gate Transit

You ask for:

MUNI

Caltrain

ACtransit

Golden Gate Transit

CLIPPER

Go Clipper!

CLIPPER

Iris (me)

4 cards left

Iris (me)

4 cards left Mr. Clipper

4 cards left

You ask for:

MUNI

BART

Caltrain

ACtransit

Golden Gate Transit

CLIPPER

Iris (me)

4 cards left

Mr. Clipper

4 cards left

Mr. Clipper asks for:

MUNI

BART

Caltrain

ACtransit

Golden Gate Transit

CLIPPER

Iris (me)

Now people can play “Go Clipper“ on the go. Challenge Mr. Clipper or a friend using Bluetooth or Internet. For those who don’t want to carry our physical deck, “Go Clipper“ app makes a great virtual substitution.

5 cards left

Clipper Card | Go Clipper iPhone App


Welcome to Go Clipper!

Welcome to Go Clipper! http://www.goclipper.com/mrclipper.html

http://www.goclipper.com/getclipper.html

Pick one or bring one.

My Clipper Secure Login Email Address:

My Clipper

Password:

Win

Play

Pick one or bring one.

Ride

Forgot your password? Login

CLIPPER

Secure Login Email Address:

Challenge Mr. Clipper to win a free Clipper card with $1 in it.

Play

Ride

Win

He can play Go Clipper while you’re waiting for the bus.

Password:

Find Mr. Clipper in your neighborhood:

Forgot your password? See more vedios...

Login

CLIPPER

Ready to get a Clipper card? Roll the dice to choose the menu. Welcome to Go Clipper! http://www.goclipper.com/playcards.html

Add value to your card Order a card online

Register your card

Pick one or bring one.

My Clipper Secure Login Email Address:

Play

Password:

Ride

Win

Find retail locations

Forgot your password? Login

CLIPPER

Set up autoload

Go Clipper is played like the card game Go Fish. Each player gets five cards, with remaining cards placed face down. Player 1 asks Player 2, “Do you have a Muni?” or any other transit she may name. ...more

Free Deck

iPhone App

GO CLIPPER

Pick one or bring one

The microsite “Go Clipper“ will give people access to all media in this campaign. They can find out where the closest Mr. Clipper is, download the iPhone App, get a free deck of “Go Clipper“ card, and start to use a Clipper card. The site will also introduce each transit system included in Clipper card.

Clipper Card | Go Clipper Microsite


Thank you for your reviewing! Look forward to working with you. Iris Lai - Art Director irislai912@gmail.com 415-990-0565 www.IrisLai.com

Iris Lai - Art Director - Portfolio  

I am an art director, and here is my portfolio minibook with my best work.

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