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FMPRESEARCHPLAN+METHODS

FI NDI NGSCONCLUSI ON Asaconcl usi onf r om al lt hemet hodol ogi est hatused f ort hi sr esear chi st hatt hecust omer scanexper i ence di f f er entshoppi ngexper i encer egar di ngt hemar ket i ngst r at egi esoft hest or e,t hedesi gnand at mospher e,t hebr andandt her angeoft her et ai l . Whenadesi gnerhavet odesi gnr et ai lst or ei tshoul d t akei nt oconsi der at i on,notonl yt hedesi gnand l ayoutoft hest or e,butal sot hesensor yexper i ence t hatacust omercanexper i ence.Forexampl e,a desi gnofast or eshoul dt akei nt oconsi der at i ont he concept ,t hel ayout ,t hel ocat i on,ot herat mospher e f eat ur el i kel i ght i ng,musi c,t hegr oupi ngofpr oduct s, ever yt hi ng. Nowadays,cust omer swantt ol i veadi f f er ent shoppi ngexper i enceandt hi scanber eachwi t ht he cor r ectmar ket i ngst r at egi es,anat t r act i ve hi ghconceptdesi gnwi t hi nt er est i ngf aci l i t i es,a f r i endl yat mospher eandwi t ht hei nt r oduct i onof hi ght echt omaket hedi f f er ence.

Fut ur eofCl ot hi ngSt or es


FMP Research Plan Methods