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graphic design 2018

Florencia Irena Gunawan

Index Preface . . . . . . . . . . . . . . . . 2 Curriculum Vitae . . . . . 3 - 4 Packaging Design . . . . . . 5 - 12 Brand Identity Design . . 13 - 16 Illustration Design . . . . 17 - 23 Miscellaneous Works . . 23 - 30

Hello! My name is Florencia Irena Gunawan, a third year New Media student at Bina Nusantara University. I’m in love with illustrative designs, and pastel shades are my favorite colors to play with. Aspiring to become a visual storyteller, I am a hard-worker who is eager to learn and always seeks for a room to grow. Flipping through these pages, you will find some personal artworks and assignments acquired during my learning journey.

My Curriculum Vitae Interests Basic Information Name

: Florencia Irena Gunawan


: January 3, 1997

TV series Animation Fairy Tales Novels Comics

Location : Jakarta

Watercolor Digital art

Personal Qualities Hardworking Eager to learn Cooperative Perfectionist


curriculum vitae

Contact me! +62 82114531365 locoyaki

Tools of the Trade

Education Citra Kasih Senior High School Science Major 2013 - 2015





Bina Nusantara University Visual Communication Design New Media 2015 - present


Tomas Bata University, Czech Republic Student Exchange Program Graphic Design February - May 2018

Language Indonesian English Mandarin

Work Experience Intern Art Teacher Assistant & Comic Extracurricular Co-Teacher at Citra Kasih Elementary School August 2015 English Tutor at BINUS University September 2016 - February 2017



Social Media Content


Intern Graphic Designer at Popsockets Indonesia August 2017 - January 2018 Intern Graphic Designer at Ah Mei Indonesia August 2017 - present

Photo Editing



curriculum vitae


Phase : Assignment Course : Surface Packaging Design Tools : Adobe Illustrator CS6


packaging design

Informasi Nilai Gizi Takaran Saji : 40g Jumlah Sajian Per Kemasan : 2 JUMLAH PER SAJIAN Energi Total 60 kkal / Energi dari Lemak 40 kkal Lemak Total Lemak Jenuh Lemak Trans Kolesterol Protein Karbohidrat Total Serat Pangan Gula Natrium

6g 6g 0g 0g 2g 10g 2g 8g 2g

%AKG* 8% 8% 0% 0% 4% 4% 7%

Komposisi : Tepung Terigu, Telur, Gula, Garam, Vanili, Cokelat Bubuk, Santan. Diproduksi Oleh: PT Coco Snacko Indonesia Kalideres, Jakarta 11830, Indonesia Kode Produksi & Baik Digunakan Sebelum

030219 MFG16016 EXP0617


* Persen AKG berdasarkan kebutuhan energi 2000 kkal. Kebutuhan energi anda mungkin lebih tinggi atau rendah

Elefun kue kuping gajah

Netto : 80 g

A packaging design for a local snack. The snack chosen is “Kue Kuping Gajah” (a type of snack whose shape resembles an elephant’s ear). This packaging is mainly targeted to children, hence the playful and brightly colored design. Like the content’s name, the packaging is shaped like an elephant, with its long ears serving as the lids of the box packaging which can be reopened at any time.


packaging design

Ibu Penyu

Phase : Assignment Course : Surface Packaging Design Tools : Adobe Illustrator CS6 Adobe Photoshop CS6


packaging design


Vira Tanka

present a collection fit for explorers! S




100% Cotton

Dear nature lover, Did you know that Kampung Penyu has saved > 3000 turtles ? 10% of the profit from this purchase will be donated to help the same cause :) Thank you!

Made in Indonesia

ibupenyu byviratanka

Ibu Penyu is a trip organizer focused on local oceanic destinations. In collaboration with an illustrator named Vira Tanka, they also provide travel-related merchandises whose designs depict various endangered animals. The profit of those merchandises will be donated to “Kampung Penyu�, a turtle conservation center. The color palette of this packaging is a reminiscence of sand and seawater. The hexagonal patterns represent turtle shells, which symbolise the brand name. Recycled paper as material for the labels emphasizes the eco-friendly nature of this brand.


packaging design

handle me with


Vira Tanka L


Vira Tanka

made in Indonesia

handle me with


Vira Tanka made in Indonesia

made in Indonesia


Phase : Assignment Course : Surface Packaging Design Tools : Adobe Illustrator CS6 Adobe Photoshop CS6


packaging design

Brochure Booklet


packaging design

Mermaid’s Melody INGREDIENTS : * Blueberry

* Plum

* Yogurt

Dragon Dust INGREDIENTS: * Dragon Fruit

* Guava

* Yogurt

EFFECTS : +Immunity +Fast healing

EFFECTS : +Intelligence +Inspiration As soothing as a song, Mermaid’s Melody is an elixir for the mind. It serves as a relaxant, keeps your memory as shiny as pearls, and boosts your brain’s health.

Dragon dust is said to be able to call upon a dragon companion. This potion protects you like a knight in shining scales, fighting toxins inside your body and guarding you from long-term bruises and wounds.

Let brilliant ideas swim inside your head like a mermaid!

Your body will be as tough as a dragon’s!

A packaging redesign of Nutriboost, a yogurt drink, into sachet form. Targeted to children, the packaging is made attractive with vibrant colors and lively characters. Its packaging design and fusion of flavors are inspired by fantasy theme ; magic potion drinks made by mythical beings. A mini brochure in shape of a spellbook was created as a companion, containing the list of ingredients and brief explanation of the beverages’ positive effects on health explained in a whimsical manner.

Leprechaun's Luck INGREDIENTS : * Kiwi

* Lime

* Yogurt

EFFECTS : +Stamina +Extra luck Extracted from four-leaf clovers, Leprechaun’s Luck is the good luck charm for your daily needs. It contains a plentiful of mood booster and energizer that make you as agile and adventurous as a leprechaun. Find your own pot of gold at the end of a rainbow!

Brochure Booklet Content


packaging design

Nite&Day Hotel Phase : Assignment Course : Visual Communication Design 111 Tools : Adobe Illustrator CS6 Adobe Photoshop CS6

A rebranding design for Nite&Day Hotel, a budget hotel specializing in short stays targeted to backpackers and travelling employees. Adopting this concept, the logo redesign takes form of a light bulb, implying that though the procedure of the stay is as easy and brief as switching on a light bulb, it may also serve as an inspirational respite for brainstorming, as an idea is often depicted as a light bulb. The contrasting colors of yellow and black embody the name night and day. The elements in the supergraphic come from parts of the logo; sun, moon, and additional stars and sparks.


brand identity design

Stationary Sets


brand identity design

Graphic Standard Manual book


brand identity design

Digital Illustrations

Title Phase Tools

: “Sanctuary” : Personal Project : Adobe Photoshop CS6


illustration design

Digital Illustrations

Title Phase Tools


: Fan Artwork for “A Series of Unfortunate Events� : Personal Project : Adobe Photoshop CS6

illustration design

Digital Color Compositions

Phase : Assignment Course : Theory of Colors Tools : Adobe Photoshop CS6 20

illustration design

Watercolor Illustrations

Title Phase Tools


: Fan Artwork for “Le Petit Prince” and “Over the Garden Walls” : Personal Project : Watercolor

illustration design

Pen-Drawn Illustrations

Title Phase Course Tools

: “Self Visualization� : Assignment : Illustration Design : Drawing Pen


illustration design

Popsockets Indonesia

Phase Scope Tools

: Internship Project : Instagram banners, grid post layouts, infographics, and photo-editting : Adobe Illustrator CS6 Adobe Photoshop CS6

Popsockets is a company who produces stylish expanding phone grips and phone stands. Targeted mostly to young people, the instagram layout is designed with vibrant colors and dynamic slightly Memphis style.


miscellaneous works


miscellaneous works

The Christmas posts took a white and blue Christmas theme; white snowflakes and ornaments of festivities against light blue background.


miscellaneous works


miscellaneous works

Ah Mei Cafe Indonesia

Phase Scope Tools

: Internship Project : Instagram promotion and event banners, photo-editting : Adobe Illustrator CS6 Adobe Photoshop CS6

Ah Mei Cafe is a cafe serving Singaporean hawker’s food. The banners’ blue and yellow are derived from the logo’s colors and a recurring waiter mascot frequently appears in the event and promotion banners.


miscellaenous works

Slumber Series

Black and White

Black and White Inversed


miscellaneous works

Phase : Assignment Course : Graphic Design Tools : Adobe Illustrator CS6 Adobe Photoshop CS6

A graphic stylization of native Indonesian animals in their slumber, painted in earthy colors. Their names from top left to bottom right consecutively : Cenderawasih, Sun Bear, Tarsius Monkey, Sunda Pangolin, and Sumatran Tiger.


miscellaneous works

Thank you! if you find my works worthwhile, feel free to contact me :)

Contact me here! +62 82114531365 locoyaki

Florencia Irena Gunawan - Portfolio 2018  

Compilation of creative assignments and personal projects.

Florencia Irena Gunawan - Portfolio 2018  

Compilation of creative assignments and personal projects.