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IRB World Rugby Conference and Exhibition CONTENTS




We are delighted to bring together a truly international gathering of stakeholders in Rugby at this pivotal point in our sport’s history. The inaugural edition of this event provides a unique opportunity to unify the global Rugby community and maximise the impact of the elevation of Rugby in the coming years, in order that the sport can become thoroughly universal and reach out to new audiences and new participants to the benefit of all stakeholders around the world. The IRB World Rugby Conference and Exhibition embodies the IRB’s aspiration to share our sport and its values with an ever increasing audience, while committing ourselves to excellence in all areas of the Game. From grassroots to elite level, the IRB constantly seeks to grow the global Rugby family. Thank you for joining us I hope you find it valuable, informative and enjoyable.

Bernard Lapasset IRB Chairman

Bienvenue à la Conférence et Exposition Mondiale sur le Rugby de l’IRB.

Bienvenidos a la IRB World Rugby Conference and Exhibition.

Nous sommes enchantés de ce rassemblement véritablement international de tous les acteurs du Jeu à un moment clé dans l’histoire de notre sport.

Tenemos el placer de organizar un verdadero encuentro internacional de participantes de Rugby en este momento fundamental de la historia de nuestro deporte.

L’édition inaugurale de cet événement offre l’occasion unique d’unir la communauté mondiale du rugby et de maximiser l’impact de la croissance du rugby lors des prochaines années, pour que ce sport puisse devenir véritablement universel et toucher de nouveaux publics et attirer de nouveaux participants pour le bénéfice de tous les acteurs dans le monde entier.

La primera edición de este evento brinda una oportunidad única para congregar a la comunidad global del Rugby y maximizar el impacto del crecimiento del Rugby en los próximos años, para que el deporte pueda ser cabalmente universal y llegar a nuevos públicos y nuevos participantes para beneficio de todas las partes interesadas del mundo.

La Conférence et Exposition Mondiale de l’IRB incarne l’ambition qui est celle de l’IRB de partager notre sport et ses valeurs avec un public en constante croissance, tout en recherchant l’excellence dans tous les domaines du Jeu. De la base au niveau de l’élite, l’IRB cherche constamment à augmenter le nombre des membres de la famille globale du rugby.

La IRB World Rugby Conference and Exhibition plasma la aspiración del IRB de compartir nuestro deporte y sus valores con un público como nunca en aumento, mientras nos compromete a la excelencia en todas las áreas del Juego. Desde el nivel básico comunitario hasta el de elite, el IRB está constantemente procurando el crecimiento de la familia global del Rugby.

Merci de vous joindre à nous, j’espère que cette manifestation sera utile, instructive et agréable.

Gracias por unirse a nosotros: espero la encuentre valiosa, informativa y la disfrute. 03



ABOUT THE IRB The International Rugby Board (IRB) is the global governing body for the sport of Rugby Union with 118 national Member Unions and six Regional Associations in membership.

Rugby is one of the world’s fastest-growing and most popular team sports in what is an increasingly competitive and congested sporting marketplace.

Headquartered in Dublin and with an executive staff of 78, the IRB drives the development, investment and regulation of a sport that is currently experiencing exceptional growth in participation, profile and interest.

Global Rugby participation has grown by 18 per cent in the last four years and there are now more than 5.5 million men, women and children playing the sport across 118 national federations affiliated to the International Rugby Board.

Among its portfolio of global events are its flagship Rugby World Cup, Women’s Rugby World Cup, Rugby World Cup Sevens, HSBC Sevens World Series, IRB Women’s Sevens World Series and the IRB Junior World Championship. Rugby Sevens will make its Olympic Games debut at Rio 2016. Driven by the commercial success of Rugby World Cup, the IRB will invest more than £180 million between 2013 and 2016 to boost participation and increase the competitiveness of the men’s and women’s international Game. Key investment areas include: player welfare; education and training; competitions; mass participation programmes; high performance initiatives and Union grants.


From the stadium to the armchair, the sport continues to reach out, excite and engage new fans, broadcasters and commercial partners through its successful blend of compelling action and unique character-building values. At the very heart of this growth has been the IRB Strategic Plan. It has been the blueprint for growth of the sport worldwide, bound by the simple mission statement ‘growing the Rugby family.’ Central to the plan was the mission to create an environment in which the IRB and its Member Unions could flourish and develop the Game globally. The IRB World Rugby Conference and Exhibition is one such demonstration of this intention.


A 2011 independent study into Rugby’s growth, commissioned by MasterCard, pointed to four main reasons behind an 18 per cent increase in global participation since 2007: • The success and strength of Rugby World Cup • The IRB’s Strategic Investment Programme • The IRB’s event hosting strategy • Olympic re-inclusion These factors combined with the Game’s unique character-building values and spirit is at the heart of Rugby’s growth.

As we reach out to new territories it is important that we retain our central character-building values of: • Integrity • Respect • Solidarity • Passion • Discipline As the Game evolves and grows, we need to ensure that we promote, protect and nurture these values to ensure that enjoyment remains central to a sport for all. 05



The IRB World Rugby Conference and Exhibition (IRBWRCE) is a brand new event conceived by the International Rugby Board (IRB) to bring the Rugby family together at possibly the most exciting time in the sport’s history. With participation levels at an all-time high and preparations being made to re-join the Olympic Programme in 2016, the stage is set. The IRBWRCE’s mission is to provide a dynamic annual platform to discuss, learn and create partnerships that will advance the future of Rugby around the globe. Supporting the IRB’s mission to grow the Rugby family, the overall vision of the IRBWRCE is to become a vehicle that will empower the Rugby community and help it achieve ever increasing heights in Rugby participation and excellence. The only event of its type to be owned and fully supported by the IRB, the IRBWRCE provides an unprecedented and unrivalled opportunity for senior figures working in and around Rugby and international sport to network and share knowledge with each other. As a truly international gathering of Rugby stakeholders, the IRBWRCE will provide delegates with the unique opportunity to hear from leading figures from the Rugby family and world sport,


as well as the chance to meet with and welcome new organisations who can help the sport achieve its goals. As part of the conference, the IRBWRCE will include a high-level exhibition area, which will provide the ideal environment to meet with leading organisations and suppliers in world Rugby, as well as cities and organising committees bidding for or hosting major Rugby events. With the inaugural event being hosted around the IRB General Assembly and the IRB Medical Commission Conference, the IRBWRCE represents a new and powerful opportunity for representatives from Unions, sponsors and organising committees to meet under one roof.




Media Partners




DHL is the global market leader in the logistics industry. We provide international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to customers across more than 220 countries and territories worldwide. Our company also has a longstanding association across the world with the game of Rugby, which embodies values that we hold dear in our own business: teamwork, speed, accuracy, commitment to excellence and a will to win. From our flagship partnerships, such as the 2013 British & Irish Lions Tour to Australia and Rugby World Cup 2011, through to grassroots initiatives, where we support community clubs and children’s Rugby clinics as far afield as Laos, the US, Ghana, Oman and Fiji, DHL is closely involved in supporting the game’s development. We are delighted to play a role in the inaugural IRB World Rugby Conference and Exhibition. In particular, we are honored to have the opportunity to deliver the Webb Ellis Cup on our global network from New Zealand to the IRB in Dublin for the official trophy handover ceremony. Travelling with the trophy through the four previous RWC-winning countries, we have seen firsthand the unique community spirit and passion that will continue to drive Rugby’s successful development around the world. This week, we are pleased to have supported in the delivery of an historic event that will bring the international Rugby family together and help to shape its future.


We are very excited about both the IRB World Rugby Conference and Exhibition and the upcoming Rugby World Cup 2015. They represent an opportunity to showcase the value our global network can bring to the Game of Rugby through our Official Logistics Partner role, but more importantly, they offer a chance to share the passion and excitement of the Game with our global workforce, customers and partners. To summarise, let me just say that DHL is proud to be so closely involved with this wonderful sport, and remains committed to the shared vision of delivering Rugby to the world.

Vincenzo Scrudato Global Managing Director of DHL Trade Fairs & Events #IRBConfEx

A 25,000 KM JOURNEY HOME DHL has already begun its Rugby World Cup journey by safely transporting the Webb Ellis Cup across rugby’s World Cup winning nations. Through New Zealand, Australia, South Africa and England, the Trophy returns in style at the IRB’s Inaugural World Rugby Conference in Ireland. Across 5 countries, 6 cities, and backed by legions of fans, this has been a journey home like no other. DHL are proud to be Official Logistics Partner of Rugby World Cup 2015. For latest news and to see highlights of the Trophy’s journey, follow us at:

@DHL_Rugby #DHLRugby

TM © Rugby World Cup Limited 1986



We are proud to be supporting the first IRB World Rugby Conference and Exhibition as the official Media Production and Distribution partner. Engage Sports Media continues to produce and distribute Total Rugby TV and Radio for the IRB. Total Rugby TV is distributed to over 20 television networks reaching over 175 territories in 2013 and aims to reach in excess of 200 territories next year. Total Rugby Radio continues to reach new audiences via online and mobile platforms, with 4.7 million listeners per week. Having successfully launched on SoundCloud, there have been over 200,000 audio subscribers in the six weeks since launch. The HSBC British & Irish Lions Tour media campaign was another roaring success in 2013. Engage Sports Media produced and distributed linear programming with the HSBC ambassadors, combined with social and online content. Engage Sports Media launched the Digital Shirt campaign where fans interacted and uploaded pictures, messages and videos in support of the Lions. The Digital Shirt was used as a marketing promotion and featured videos from Lions legends Brian O’Driscoll and Jason Robinson, through to the behind-the-scenes making of the HSBC Lions TV advert.


Engage Sports Media is a leading digital studio, producing and distributing in excess of 120 hours of innovative content across TV, online, social and mobile channel networks worldwide. We have introduced groundbreaking technologies and concepts including Tunnelcam, Slo-Mo and Head-cam. We specialise in rugby, football and cricket and work with premium sports rights holders including; the IRB, The FA, Football League, Lions, Sale Sharks, Rajasthan Royals, Kolkata Knight Riders and brands including; HSBC and Vauxhall. We will be filming during the entire event and publishing content to IRB channels and international publishers. Please visit us either in the exhibition area or in the media centre where we will be equipped with green screen to capture welcome messages from all attending Rugby Unions and we’ll be producing live radio during the event. We look forward to seeing you at the event.

Gregg Oldfield, CEO Engage Sports Media



Sunday, November 17 08:00

Registration opens Ballsbridge Hotel


Exhibition Set up


The Rugby Business Network Evening Dubliner Pub, Ballsbridge Hotel


Monday, November 18

Tuesday, November 19


Exhibition Open to public


Breakfast Address Lord Coe


Lunch Exhibition Hall / Networking Lounge


Exhibition Open to public


Conference & Exhibition Plenary Session Developing a performance culture




Conference & Exhibition Workshop Integrity

Conference & Exhibition Plenary Session Optimising Olympic participation


Lunch Exhibition Hall / Networking Lounge

Conference & Exhibition Workshop Anti-doping


Conference & Exhibition Workshop Utilising social media


Conference & Exhibition Plenary Session Growing participation


IRB World Rugby Conference and Exhibition Closing Address


Drinks Reception Exhibition Hall


IRB World Rugby Conference and Exhibition Opening Address


Conference & Exhibition Plenary Session Winning bids and delivering outstanding Rugby events





Conference & Exhibition Plenary Session Sport and the digital environment


Drinks Reception Exhibition Hall


Evening Event Aviva Stadium 13


OFFICIAL CONFERENCE PROGRAMME Day One Monday November 18 13:45 – 14:00

Opening address by Bernard Lapasset, IRB Chairman

14:00 – 15:00

Winning bids and delivering outstanding Rugby events: Best practice for event management

Location: Garden Room Restaurant

This keynote session will explore what it takes to successfully bid for and host major international sporting events and will include a high-level panel from Rugby and the wider world of sport and politics. Panellists will discuss the benefits of bidding for and hosting major Rugby events, developing a successful bidding and hosting strategy as well as emerging trends in the delivery of major sporting events.

15:00 – 16:00

Workshop: Anti-doping Location: Redwood Suite 2

15:00 – 16:00

Optimising Olympic participation: The window of opportunity presented by Olympic inclusion

16:30 – 17:30

Location: Garden Room Restaurant The return of Rugby to the Olympic Games in Rio 2016 is fast approaching. With less than three years to go, this panel will bring together leading figures from the Rugby and Olympic family to discuss what Olympic inclusion means to the sport and what we can expect in Rio. Panellists will also explore what role Rugby can play in the Olympic Movement, as well as Rugby’s contribution to the sports industry and wider society as a member of the Olympic family.

Sport and the digital environment: Engaging and expanding Rugby’s ever increasing audience Location: Garden Room Restaurant This session will investigate a range of topics relating to the commercial business of Rugby and its relationship with the digital and online community, as well as exploring how brands and sponsors are generating activity on social media. Panellists will draw on their insight and experience from working with leading sports brands, exploring emerging trends in social media and the new ways in which sports fans are consuming live events, as well as what the Rugby family can do to capitalise on this area as profile of the sport continues to grow.



Day Two Tuesday November 19 10:00 – 11:00

Developing a performance culture: Elite performance in the sporting and business arenas

Location: Garden Room Restaurant

The aim of this panel is to provide coaches and playing staff from the world of Rugby with insight into elite-level sport and will draw upon the knowledge and experience of leading coaches, players and professionals from inside and outside Rugby. Panellists will discuss a range of topics covering sports science, performance psychology, high-performance coaching and education and development to provide a unique snapshot of what it takes to develop a winning culture within your team.

11:15 – 12:30

Workshop: Integrity Location: Redwood Suite 2

14:00 – 15:00

Workshop: Utilising social media Location: Redwood Suite 2

15:00 – 16:00

Growing Participation: Growing and empowering the global Rugby community

Location: Garden Room Restaurant

This session will explore the growing participation in Rugby and how the sport is looking to capitalise on its growing profile over the next few years. Panellists will discuss key themes in growing participation in Rugby, including tactics to develop participation when entering new markets, and will also discuss how  the Rugby famly can maximise opportunities to enhance long-term participation in the Game.

16:00 – 16:30

Closing speech by Brett Gosper, IRB Chief Executive 15


ONSIDE You could be banned from Rugby or even go to jail, so: 1. Never bet on Rugby and never ask anyone to bet for you 2. Never intentionally perform below your best 3. Never reveal confidential information 4. Report anything suspicious to This project is part-funded by the European Union. The contents are the sole responsibility of the publishers and in no way represent the views of the European Commission.





Will is one of England’s greatest ever Rugby players, representing Leicester Tigers and Harlequins, and winning more than 50 caps for England. He was a key member of England’s Rugby World Cup winning squad in 2003, finishing as tournament joint top try scorer, and played for the British & Irish Lions on the 1997, 2001 and 2005 tours.

A member of the IRB’s staff since 2003, Seb has worked across and managed a wide range of live and produced broadcast, digital and media output, with three Rugby World Cups and 10 Sevens World Series under his belt. He now holds the microphone pitch-side as part of the international commentary team around the world on the HSBC Sevens World Series and is also a regular voice for Total Rugby and highlights programming.

Steve joined the IRB in 1997 as the first Referee Development Officer. He became Strategy Development Manager in 2005 and Head of Technical Services when the department was established in 2008. Technical Services focuses on the player and the Game covering the Laws of the Game, Game Analysis, Training and Education, Equipment and Turf, Medical and Anti Doping. Steve was previously a part-time referee and officiated at a high level.

Since retirement he has become a regular columnist for The Telegraph, is a match day presenter for Sky and fronts the hugely popular ‘School of Hard Knocks’ on Sky, giving atrisk youngsters the chance to train, grow and shine through sport.

As moderator, Steve has facilitated at both 2009 and 2011 IRB General Assemblies. Elsewhere, he has moderated IPC Inclusion Summit Paralympics 2012, IPC Accessibility Conference Winter Paralympics 2010, on numerous occasions for the World Academy of Sport and at a variety of strategic planning workshops.

SPEAKER PROFILES JACK ANDERSON Editor in Chief, International Sports Law Journal Director of Education, School of Law, Queen’s University, Belfast

Workshop: Integrity

Jack is a Professor of Law at Queen’s University, Belfast. He has published widely in the area of sports law, including books such as The Legality of Boxing (2007), Modern Sports Law (2010) and Leading Cases in Sports Law (2013). The Editorin-Chief of the International Sports Law Journal, he is currently writing a book on match-fixing in sport for Hart Publishing, Oxford. Jack is a Fellow of the Chartered Institute of Arbitrators and sits on a number of sports disciplinary tribunals, including Sport Resolutions UK, Just Sport Ireland, the FAI’s Disciplinary Unit and the GAA’s Disputes Resolution Authority. 17


Session: Sport and the digital environment

Murray is a media professional with more than 20 years experience in the sports television industries across Europe, the Middle East, Africa and beyond. Prior to joining the International Rugby Board as Head of Commercial, Broadcasting and Marketing, he spent more than a decade with ESPN/Disney – London, most recently as VP Media Distribution. Murray also worked with ISL Television, representing media and marketing rights for governing bodies FIFA, ATP, IAAF, FIBA and FINA, and served as International Television Coordinator for NBA Europe.

AMANDA BENNETT Head Coach, England U20 Women Director, FairPlay Consultancy Ltd

Session: Growing participation

Amanda has been involved in rugby for 30 years as an international player and coach, founder member and Vice President of Saracens, and all possible volunteer positions available in the Game. She serves on the RFU Game Development Sub-Committee and is currently head coach of the England Under 20 women’s team. Amanda now runs her own company providing expertise and guidance to sports governing bodies in the areas of governance, equality and leadership.

MORGAN BUCKLEY General Manager for Development, IRB

Session: Growing participation

Morgan is the IRB General Manager for Development with the brief of overseeing the governing body’s programmes and investment for developing rugby globally. He is responsible for the management of the annual IRB investment programme to 118 Member Unions and six Regional Associations and management of the IRB regional development and women’s rugby staff. He has led on the introduction of the IRB’s mass participation programme – Get into Rugby – which will be implemented in more than 40 countries in 2013.

MIKE CHU General Manager, Rugby Operations and Performance, Rugby Canada

Session: Optimising Olympic participation

Mike is the General Manager of Rugby Operations and Performance for Rugby Canada. He started this role in January 2012 and is responsible for leading the rugby department, including men’s and women’s Fifteens and Sevens, competitions and age-grade rugby. Prior to this role Mike spent nine years with the New Zealand Rugby Union where he held various roles, including high performance coach and player development. Mike has also worked extensively as a mental skills consultant and taught sports psychology, sport coaching and management at Massey University for nine years prior to his joining the NZRU.



Breakfast Address

Seb is Chairman of the British Olympic Association and the Sports Honours Committee. Vice President of the IAAF, he chaired the London 2012 bid and the London Organising Committee for the Olympic Games and Paralympic Games. During an outstanding athletic career, he set 12 world records, winning 1500m gold and 800m silver at the 1980 and 1984 Olympics. On retirement, he was elected a Conservative MP, made a peer, knighted and, in 2013, made a Companion of Honour. Seb is Executive Chairman of CSM Sport and Entertainment, a global advisor to Nike, and works with Chelsea Football Club. FELIPE CONTEPOMI Anti-Doping Advisory Committee Member, IRB Former player, Argentina

Workshop: Anti-doping

Felipe’s playing career spans 15 years, involves four Rugby World Cups and a total of 87 caps for Argentina, his final Test for Los Pumas coming in this year’s Rugby Championship. Felipe has played for Stade Français, Toulon, Leinster and Bristol and currently plays for Club Newman in the first division of the URBA Championship. A qualified doctor, Felipe has been an IRB Keep Rugby Clean Ambassador since 2009 and in late 2012 Felipe was appointed as a member of the IRB Anti-Doping Advisory Committee, attending his first ADAC meeting in February 2013. He was also appointed to the World AntiDoping Agency’s Athlete Committee in 2011. WARREN DEUTROM Chief Executive, Cricket Ireland

Session: Developing a performance culture

Warren is Chief Executive of Cricket Ireland. In his seven-year tenure, Ireland has become the most successful and respected non-Test-playing country in world cricket. Warren has been in cricket administration for more than 15 years, including stints as head of events for both the International Cricket Council and for the England and Wales Cricket Board. He is one of three representatives of 97 ICC members at the ICC Chief Executives Committee, an Executive Committee member of the Federation of Irish Sport and member of the Irish Sport Anti-doping Disciplinary Panel.

ALISON DONNELLY Head of Communications, London Wasps Ali is the Head of Communications at London Wasps where she manages a team of three looking after all media, PR and communications for the Aviva Premiership club. Ali is also the founding editor of a women’s rugby website named ScrumQueens ( She writes a monthly column on the women’s game for Rugby World and a blog on the English Women’s Premiership for BT Sport. Workshop: Utilising social media 19


Session: Optimising Olympic participation

Mark joined the IRB as Sevens Manager in 2002 and is currently Head of Competitions and Performance, overseeing investment in global competition and high performance initiatives. After graduating from Oxford, he had a 5-year spell as a Senior Project Manager in the International Business Division of Kobe Steel in Japan. In 1996 he joined the Irish Government’s Inward Investment Agency (IDA Ireland) managing projects in the Financial Services and e-Commerce sectors and held management posts in the Tokyo and New York offices. Mark holds a Business Studies degree from Trinity College Dublin and a postgraduate diploma in Social Studies and Administration from Oxford University, England.

PÂQUERETTE GIRARD-ZAPPELLI Secretary, International Olympic Committee (IOC) Ethics Commission

Workshop: Integrity

Pâquerette has been Secretary of the International Olympic Committee (IOC) Ethics Commission since September 2002. She is in charge of updating the IOC Code of Ethics as well as the implementing provisions, including the rules concerning betting on the Olympic Games. Pâquerette was a Judge in France from 1983 to 2002, President of the International Association of Judges (IAJ) from September 1998 to October 2000 and President of the European Association of Judges (EAJ) in September 1994, a mandate that was renewed in September 1996.

BRETT GOSPER Chief Executive, IRB

Session: Optimising Olympic participation

Brett is responsible for the day to day operations of the IRB in line with the 20102020 Strategic Plan as mandated by the IRB Council, including the delivery of Rugby World Cup in his dual role as Managing Director of Rugby World Cup Limited, the implementation of development, investment and player welfare strategies and Rugby’s successful return to the Olympic Games in 2016. A Rugby man and former player with Racing Club in France and Australia Under 21, Gosper joined the IRB following a distinguished career with major international businesses, most recently as Chief Executive Officer of McCann Erickson Europe, Middle East and Africa and Chief Executive Officer of McCann Erickson USA.

TOMOS GRACE Strategic Partner Development Manager, Sport EMEA, YouTube Tomos is Strategic Partner Development Manager in the sports team at YouTube. He is responsible for the acquisition and management of some of the larger sports partners in EMEA, focusing primarily on football, rugby, motor sport and cricket. Prior to joining YouTube, Tomos worked in the strategy team at Canal+ in Paris before becoming Head of Business at Eurosport Group. Session: Sport and the digital environment


SPEAKER PROFILES GEORGE GREGAN Director, E G Enterprises Pty Ltd Former player, Australia

Session: Developing a performance culture

George is currently the most-capped player in the Game, having played 139 Tests for Australia between 1994 and 2007. The scrum half captained the Wallabies to many victories and he is respected throughout the Rugby world for his tenacity, tactical skill, leadership and sportsmanship. He played his first Test for the Wallabies in 1994 and was a founder member of the ACT Brumbies, helping them win the Super Rugby title in 2001 and 2004. George was appointed to the Order of Australia for his services to Rugby Union in 2004. Since retiring he has pursed a number of business interests and lives in Sydney with his family.

OREGAN HOSKINS Vice Chairman, IRB President, South African Rugby Union

Session: Growing participation

Oregan has been President of the South African Rugby Union since 2006 and was elected as Vice Chairman of the International Rugby Board in 2011. He is a former president of the Natal Rugby Union and was also chairman of the board of the Sharks (Pty) Limited. He has also been a member of the judicial committee and managed the Springbok Sevens team. In his term as president, South Africa have won Rugby World Cup 2007, the 2008/09 HSBC Sevens World Series and, more recently, the IRB Junior World Championship in 2012.

CHRIS HURST Social Media Editor, BBC Chris joined BBC Sport as Social Media Editor in May 2013 having previously worked for the International Cricket Council and the English Premier League. He is responsible for overseeing the organisation’s social media accounts for sports, as well as managing the integration of social media into the BBC’s multi-platform sports coverage, working with shows such as Match of the Day and Test Match Special, as well as the BBC Sport website. Workshop: Utilising social media

DEBBIE JEVANS CBE Chief Executive, England Rugby 2015

Session: Winning bids and delivering outstanding rugby events

Debbie joined England Rugby 2015 as Chief Executive in October 2012. In her previous role as Director of Sport for the London Organising Committee of the Olympic and Paralympic Games (LOCOG) she was responsible for delivery of all aspects of the sporting events, medical and anti-doping programmes. Debbie joined the London 2012 bid team in 2003, and was part of the team in Singapore when the host city was selected. She duly became the first woman in Olympic history to be appointed Director of Sport for an organising committee. 21


Session: Growing participation

Erin has been the Youth Development Manager for USA Rugby for the last four years. During this time, Kennedy has achieved a Level 200 coaching certification, Level 1 referee certification and the IRB’s accreditation in education. She also served as the Team USA Young Ambassador for the Youth Olympic Games and currently serves as program manager for the North American Caribbean Rugby Association’s (NACRA) Get Into Rugby Initiative. Erin manages USA Rugby’s youth initiative Rookie Rugby and pioneered the girl’s and women-specific development initiative, Try on Rugby.

ROB KOEHLER Director of Education and Project Development, WADA

Workshop: Anti-doping

Rob has been an integral member of World Anti-Doping Agency since 2002 and has been largely responsible for the advances made in initiating Regional Anti-Doping Organisations around the world, including the development of antidoping programmes in 15 regions across more than 123 countries. Rob was the chairperson for the WADA Independent Observer team at the 2001 World Swimming Championships in Japan, a member of the Independent Observer Team at the 2010 Vancouver Olympics and managed the WADA pre-Games testing programmes for both the Sydney and Salt Lake City Olympics.

BERNARD LAPASSET Chairman, IRB Bernard was elected Chairman of the International Rugby Board in 2007 and, for a second consecutive term and third in total, in December 2011. Under his IRB chairmanship, Bernard spearheaded the successful campaign for Rugby Sevens’ Olympics Games inclusion in October 2009, securing one of the IRB’s key strategic goals and opening the way for unprecedented growth and opportunities for the sport. During his time at the helm, he has steered Rugby’s global governing body through a period of unprecedented growth and success. Bernard’s vision for Rugby is to grow the Game in new territories while also strengthening and promoting the traditional heartlands.

MIKE LEE OBE Chairman, VERO Communications

Session: Winning bids and delivering outstanding rugby events

Mike is Chairman of VERO, a strategic communications company he launched in 2006, following his role as Director of Communications and Public Affairs for London’s successful 2012 Olympic bid. Mike is an international communications expert who has worked extensively with Rio 2016, both as an Olympic bid and an organising committee. Mike was Director of Communications and Public Affairs for European football’s governing body, UEFA, from 2000 to 2004 and media and political strategist for the English Premier League from 1994 to 2000. Mike was voted PR Week’s PR Professional of the Year in 2005 and awarded an OBE in that year’s New Year’s Honours list.


Speaker Profiles

SPEAKER PROFILES KIT McCONNELL Head of Rugby World Cup and RWC Tournament Director, IRB

Session: Winning bids and delivering outstanding rugby events

Kit joined the International Olympic Committee sport department in 1996 then moved to the Sydney 2000 Olympic Organising Committee in 1998 and 1999 as Manager, Sport Operations. He rejoined the IOC as Manager, Sport Operations from 2000 to 2002, focusing on the delivery of sport at Sydney 2000 and the Salt Lake City 2002 Winter Games. Kit then joined the International Rugby Board and following RWC 2003 headed the newly formed Rugby World Cup department. Since 2004 he has been the Head of Rugby World Cup and RWC Tournament Director, overseeing Rugby World Cup Limited’s operational delivery of France 2007 and New Zealand 2011 and is currently based in London in the build up to RWC 2015.

BEATRIZ MUHLBAUER Player, Confederação Brasileira de Rugby

Session: Optimising Olympic participation

Beatriz was born in Rio de Janeiro and started playing rugby at the age of 13. She joined the Brazil national team in 2004 and was appointed captain in 2007, a role she held until 2009 when Brazil finished 10th at the inaugural Women’s Rugby World Cup Sevens in Dubai. In 2010 she moved to Australia to play with the Sydney University team, and ended up playing in the National League representing Sydney. Today she continues to play for Brazil and Nitéroi Rugby in tournaments around the world.

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Workshop: Utilising social media

Gregg is founder and CEO of Engage Sports Media and launched the business in March 2012 with offices in the UK and India. He was previously joint managing director of Endemol Sport, building one of the fastest growing multi-million pound sports entertainment media companies from a start up venture, with clients including Abu Dhabi Media, TV7, Manchester City, The FA and the IRB. Before Endemol, Gregg spent eight years as Vice President, IMG Media Sports. Gregg is a media industry recognised commercial leader with over 20 years experience of working with global brands, media networks and rights holders.

AGUSTÍN PICHOT Council Member for Argentina and Chairman of Sevens Strategy Group, IRB; Former player, Argentina; President, Pichot Entertainment Group S.A.

Session: Developing a performance culture

Agustín played for Club Atlético San Isidro and Argentina at all levels, playing in four Rugby World Cups. He won 71 caps for Los Pumas between 1995 and 2007, 30 of them as captain, and retired after leading his country to their best RWC finish of third at France 2007. Agustín played club rugby for 12 years in England and France and was inducted into the IRB Hall of Fame in October 2011. He was part of the IRB’s team which successfully campaigned for Sevens’ inclusion in the Olympic Games and is a member of the Unión Argentina de Rugby and IRB Council. Agustin now leads his own company of sports orientation, generating content for television and digital platforms.

PAUL SCOTNEY Director, Sports Integrity Services

Workshop: Integrity

Paul has extensive experience of investigating and deterring corruption in sport having held the post of Director of Integrity Services at the British Horseracing Authority (BHA) for nine years. During that time he was instrumental in developing robust disciplinary and legal structures for the BHA as well as introducing an intelligence-led risk-based approach to tackling integrity within a sporting environment. For the past 12 months he has been running his own company as a freelance consultant to the sport and betting industries on protecting integrity and deterring corruption.

HUGO SHARMAN Director North and Special Events (UK), deltatre media

Session: Sport and the digital environment

Hugo has 15 years experience in sports business and digital media, working with major brands and governing bodies. Hugo was responsible for both the Games-time-website for organising committee LOCOG and the London 2012 mobile applications. Today he has a number of roles within the deltatre group, including managing deltatre media’s data business, commercial responsibility for group event-based sales, and managing key client relationships with the likes of the RFU, Premier League and BBC. Hugo is the director of deltatre media north in MediaCityUK, Manchester, which opened in June 2011.



Session: Sport and the digital environment

Fiona is responsible for managing DHL’s global partnerships, based at Deutsche Post DHL headquarters in Bonn, Germany. This includes coordinating partner relationships, supporting local activations across the world, driving content and leveraging results. DHL’s global Partner Program primarily includes Formula One, Fashion Weeks, Manchester United, Formula E and most recently, Rugby World Cup 2015 ( Fiona previously managed DHL’s Official Logistics Partnership of Rugby World Cup 2011 based in Auckland, New Zealand, and is very proud that DHL is back on board again as a Worldwide Partner, continuing the company’s commitment to Rugby internationally.

TOSHIO TSURUNAGA Head of NOC Games Services - NOC Relations Department, IOC

Session: Optimising Olympic participation

Toshio began his career in Sport administration and event planning while a student at University of California at Los Angeles. He worked on numerous events including NCAA basketball, gymnastics and volleyball tournaments, the ATP Los Angeles Open, the Los Angeles Marathon and the AVP beach volleyball tour before working on his first Olympic Games in Atlanta as the deputy security manager of the Olympic Village. In 2006, after working in various capacities on six different Olympic and Winter Olympic Games’ Organising, he moved to the International Olympic Committee (IOC) as a member of the IOC NOC Relations team. He has worked on a total of 10 Olympic, Winter Olympic and Youth Olympic Games. Toshio is currently Head of NOC Games Services, IOC NOC Relations Department and overseas OCOG provided services to NOCs as well as the development and operations of the Olympic Village.

LEO VARADKAR TD Minister for Transport, Tourism & Sport, Ireland

Session: Winning bids and delivering outstanding rugby events

Leo is a TD for Dublin West and Minister for Transport, Tourism and Sport. He is the youngest member of the Irish Government and was appointed to office by the Taoiseach Enda Kenny in March 2011. First elected to Dáil Eireann in 2007, he is a former spokesperson on Enterprise, Trade and Employment and Communications, Energy and Natural Resources. Prior to his election to the Dáil, he served as a member of Fingal County Council. He received the highest vote in Ireland in the local elections of 2004, and was elected Leas-Cathaoirleach of the county.

KEITH WOOD Director, W2 Consulting Former player, Ireland

Session: Developing a performance culture

A former international for Ireland and the British & Irish Lions, Keith was the inaugural IRB Player of the Year in 2001 and a series winner with the Lions in 1997. He captained Ireland a then record 36 times, and retired from playing after RWC 2003 with 58 Tests for his country but still holds the record of 15 Test tries by a hooker. He is the founder and owner of W2, a corporate events company, and W2 Consulting, a strategic marketing company, and works for the BBC and Newstalk as a rugby pundit and commentator. 25



Airton Risk Management A: Power Tower, Belfield Office Park, Beech Hill Road, Clonskeagh, Dublin 4, Ireland T: +353 1 902 1303 Airton Risk Management, a division of Paddy Power plc is industry leader in providing corporate clients with financial cover related to the outcome of sporting events via two main products: • Player-bonus cover: for sports organisations / sponsors Many sports clubs now utilise financial bonuses to incentivise their players for success. We can help hedge these bonuses for a fraction of the cost. • Conditional-rebates: for retailers This service enables retailers to drive sales. E.g. Rhino-Teamwear’s promotion for the Barbarians vs Lions match where customers who bought the Barbarians shirt received their money back if they won. We helped Rhino to offset this risk.


Bound Tree Medical A: Unit 3, Stag Business Park, Donnington Wood, Telford, TF2 7NA T: +44 1952 565656 Bound Tree Medical Europe Ltd is a UK owned, worldwide distributor of prehospital emergency medical and first aid products. Located in Shropshire, United Kingdom, a 15,000 square foot distribution facility provides Bound Tree Medical with the ability to warehouse an extensive array of products and is strategically located for excellent distribution and transport routes. With more than 18,000 products available sourced from over 300 manufacturers, Bound Tree Medical provides an unrivalled service that you can rely on for all your emergency medical needs. For more information and to view their full range of products visit them online at or call them on +44 (0) 1952 56 56 56.


DoubleDutch A: Tussen De Bogen 6, 1013 JB Amsterdam, The Netherlands T: +31 208 934 154 DoubleDutch is the leading provider of mobile applications for events, conferences, associations, and trade shows worldwide. DoubleDutch makes it easy for event organisers to create a branded, engaging event experience for attendees, and demonstrate ROI to event stakeholders like never before. Create memorable events and easily quantify the value of your events with a DoubleDutch mobile app today.




Dryworld Industries A: Dryworld Industries, PO Box 8009 Victoria MAIN, Victoria BC, Canada V8W 3R7 T: + 1 250 661 7913 DRYWORLD designs, manufactures and sells innovative sports gear designed and engineered to repel water, breathe, and regulate body temperature in all weather conditions. The first product is DRYFEET Performance Footgear, a water repellent sleeve that slips over the top of rugby and football boots and keeps athletes’ feet: • dry when it’s wet, • warm when it’s cold, • cool when it’s hot, The product also enables better kicking control in wet weather and protects athletes’ boots making them last longer. A rugby jersey as well as a full line of athletic apparel, soon to be launched, will have the same attributes and benefits.

synthetic turf the future of rugby

find out more



ECOCUP A: Chais des Caves du Chateau D’Aubiry, 66400 Ceret, France T: +33 430 650060 Our idea: To make customised washable cups available to the public to replace the traditional disposable plastic cups in exchange for a deposit. End the generation of disposables! Where we are six years later: Our products are to be found at almost all the Top 14 grounds, the Stade de France, Roland Garros, various fêtes around France including the Fête de Bayonne (over 1 million people), a wide range of concerts and festivals such as Metallica, U2, Proms in the Park and many more. The way to avoid waste is at source!


Edel Grass A: Potbus 164, 8280 AD Genemulden, The Netherlands T: +31 (0)38 425 0050 Edel Grass has over 30 years of experience in the market of artificial grass pitches and sports fields. As a seasoned player from the very outset, we provide the market with high quality systems for both sport and leisure purposes. Our artificial grass pitches for hockey, tennis, football and rugby meet the most rigorous playing specifications. Together with our partners, we supply innovative and sustainable system solutions, creating an environment in which top performances and relaxation are central and talent can flourish! Edel Grass is a recognised IRB Preferred Turf Producer (PTP).


Engage Sports Media A: B2 Endeavour Place, Coxbridge Business Park, Alton Road, Farnham, Surrey, GU10 5EH T: +44 1252 720 428 Engage Sports Media is a leader in the sports entertainment media market place. We are revolutionising how sports rights holders can maximise the value of their non-live rights. At Engage, we recognise that sports media is constantly changing as technology advances, rights and access to content drives sports fans consumption and new behaviour. And so we approach sports media production with a creative, dynamic and IP-based philosophy. Engage consistently delivers innovative sport entertainment content – on TV, online and in social media. Our aim is to create more value for our clients and to increase reach, audience engagement and monetisation. Working closely with sports rights holders, media networks, brands and agencies, we create, produce and distribute a wide range of high-quality and engaging multi-media sports content across all platforms worldwide. Our key clients include The F.A., the IRB and Manchester City Football Club.




FSL Electronics A: Sandholes Road, Cookstown, Co. Tyrone, BT809AR T: +44 (0)28 8676 6131 FSL Electronics have been manufacturing electronic scoreboards since 1994 and are currently one of the UK’s largest manufacturers of electronic scoreboards. With 20 years experience designing and manufacturing electronic scoreboards, FSL have supplied over 2,500 units across a wide range of sports throughout the UK and worldwide – recent examples including St Helens RFC and Bahrain Rugby Club. FSL focus on innovation, quality and meeting customer needs, offering bespoke design and manufacturing to suit any pitch, ground or stadium. All units are built using robust weather and vandal proof enclosures containing the latest technology and up to date software specific to each sport.




GreenFields (Sports Surfaces) UK Ltd A: Paragon Business Park, Chorley New Road, Horwich, Bolton, BL6 6HG, UK T: +44 1204 699930 GreenFields truly believe that sport unites people and can be used as a tool for positive social change. Our fundamental objective is to enable everyone all over the world to play sports on high-end, sustainable, environmental friendly and safe sports systems. Greenfields continually strives to be the best in innovating, producing, installing and maintaining its products, systems and service, while respecting the environment and committing to social responsibility. We understand the impact of sports and as a key player within the industry Greenfields respects its duty and faces the challenge to balance social responsibility with our development as a company.


Harrod UK A: 1-3 Pinbush Road, Lowestoft, Suffolk, NR33 7NL, UK T: +44 1502 583515 Harrod UK are the UK’s leading sports equipment manufacturers supplying the world’s most prestigious sporting venues and events. With over 60 years experience they are justifiably proud of their portfolio of world class venues and events suppliers to all UK international stadiums including Twickenham, Wembley, The Millennium Stadium, Aviva and Murrayfield , along with the 2002, 2010 and 2014 Commonwealth Games, Rugby World Cup Sevens 2013 in Moscow, Rugby World Cup 2011 in New Zealand and Dubai Rugby Sevens. Other International venues include the Etihad Stadium inMelbourne, Eden Park in New Zealand and the Luzhniki Olympic Complex in Moscow.


IMPIRE AG A: Münchener Str. 101b, Haus 5, D-85737 Ismaning T: +49 89 45225 150 IMPIRE AG has been the leading sports data company in Germany for more than 20 years, providing analytical products to clubs and coaches as well as to the media industry. During the last few years IMPIRE has turned into a global provider of cutting edge technologies for performance and video analysis, working with top level clients like Arsenal, DFB, BVB Dortmund, RFU, Fenerbahce Istanbul, JFA, Aston Villa and many more. Today IMPIRE is expanding its product portfolio to Rugby and American Football so that they can benefit from its experience in the field of sports analysis.




Japan Sport Council A: 10-1, Kasumigaoka-machi, Shinjuku-ku, Tokyo 160-0013, Japan T: +81 (0)3 5410 9161 Established in 2003, the Japan Sport Council is the national agency responsible for the development of sport in Japan. Managing the Sports Promotion Fund and Sports Promotion Lottery, the JSC invests widely in both local community and elite performance sport. The JSC also owns and operates major sporting facilities such as the National Stadium, the National Training Center and the Japan Institute of Sports Sciences. Accountable to the Ministry of Education, Culture, Sports, Science and Technology (MEXT), the JSC plays a vital role in the delivery of sport policy in Japan and the enhancement of sporting values in society.


Labosport Ltd A: Unit 3 Heanor Gate Road, Heanor, Derbyshire, DE75 7RJ, UK T: + 44 1773 765007 Established in 1993, Labosport is the world leader of independent testing laboratories specifically dedicated to sports surfaces and equipment. Labosport is an international test laboratory and advisory group with unrivalled independent expertise. The company is recognised by all relevant international and national sports governing bodies including the IRB. We work closely with sports policy makers to help set the standards for facilities and equipment used from the top professional levels of sport down to the grassroots community.

In the future, rugby talent will grow in surprising places. These days, emerging markets are rich in more than just commodities. In the world of rugby, for instance, countries in Africa, South America and Asia are now exporting prime talent around the world. In rugby, as in trade, there’s a new world emerging.

Issued by HSBC Holdings plc. AC22967



Loughborough University A: Loughborough, Leicestershire, LE11 3TU, UK T: +44 1509 263171 Loughborough University is recognised internationally for sport, boasting one of the largest concentrations of world class facilities and services. Loughborough is home to a number of national training centres for sports including swimming, athletics, cricket and triathlon, as well as the English Institute for Sport.The university was also the preparation base for Team GB in the build-up to the London 2012 Games.Loughborough has a strong tradition of rugby union. Alumni include Jim Greenwood, Fran Cotton, Gerald Davies, Clive Woodward and 2003 World Cup winner Ben Kay. In recent times Loughborough Students RFC has become one of the top 40 sides in the country and the England national squad utilised the campus as recently as August 2013.Situated in the heart of the country, Loughborough University offers the ideal base for international teams to prepare for competition and can support your arrangements for your Rugby World Cup 2015 journey.


Macoocoo A: 6 Treasure Island, Sentosa Cove, Singapore, 098344 T: +65 97451257 Macoocoo brings rugby into the technology, digital and social media world. Macoocoo is a software solution designed for managing leagues and tournaments. The software manages the tournament lifecycle from planning, definition, accreditation and team registration administration through to player registration, tournament scoring and mathematics, statistics and tournament documentation and reporting. Macoocoo has a sophisticated communication capability for teams, officials, sponsors, media and supporters. Through social media integration, Mobile Applications and embedded results on your own websites, Macoocoo reduces tournament administration, provides a professional experience for everybody related to a tournament and in turn gives greater exposure for sponsors and stakeholders.


On Campus A: c/o Patricia Walsh, NUI Galway, University Road, Galway, Ireland T: +353 91 493467 Premier Pre Season Training Facilities On Campus brings together seven universities in the Republic of Ireland offering state-of-the-art sport facilities in seven exciting locations. If you are a sports team or a sports tournament organiser there is no better place to be than a university campus. We can meet all your training and venue needs in one location while providing the seclusion required for a truly focused training camp in the perfect climate. Choose affordable venues offering grass and all weather pitches as well as indoor halls, gymnasiums, swimming pools together with quality accommodation. Come and visit us at stand 36 at the IRB World Conference!




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DRIVEN TO ANOTHER LEVEL The all-new Range Rover Sport’s refined driving dynamics deliver performance and agility like never before. So no matter the terrain, it takes driving to another level.

Official fuel consumption figures for the Range Rover Sport Range in l/100km (mpg): Urban 8.3 – 20.5, Extra urban 6.7 – 10.0, Combined 7.3 – 13.8. Co2: 194 – 321g/km. Drive responsibly on and off-road. TM © RWC Ltd 2008.

2013-10-15 17:41:34



Peace and Sport, L’Organisation pour la Paix par le Sport A: 72, Boulevard d’Italie / 98000 Monaco T: +377 9797 7800 “Peace and Sport, L’Organisation pour la Paix par le Sport” is a politically neutral, international organisation under the High Patronage of H.S.H. Prince Albert II of Monaco and based in Monaco. Founded in 2007 by Joël Bouzou, current President of the organisation and President of the World Olympians Association, the organisation’s mission is to build sustainable peace through sport. Peace and Sport puts sport and its core values at the heart of local development projects conducted within communities in crisis around the world. It promotes the practice of structured sport and sporting values to educate young generations and help foster social stability, reconciliation and dialogue between communities.


Performa Sports A: i2 CIDO Innovation Centre, 73 Charlestown Road, Portadown, Co. Armagh, N. Ireland, BT63 5PP T: 0843 5328 982 Performa Sports is a powerful easy-to-use performance analysis tool designed for analysts, coaches, and players to improve performance. The iPad application’s real-time statistical analysis, powerful video communication features and integrated Cloud Analytics Platform can help unlock the true potential of your team and players, giving you the edge over your competition. Deployed in 63 countries across Rugby, Soccer, GAA, Hockey and Tennis, the application is designed to enhance the quality of analysis whilst reducing time and cost. We believe in opportunity and accessibility for all levels to engage with analysis and support the importance of a holistic approach to athlete and coach engagement to improve performance.


Performance Innovation A: 102 Harbour Road, Tayport, Fife, Scotland DDG 9EU T: +44 1382 553976 Our popular FOCUS range of video analysis software is already used by coaches in over 30 countries and is integrated into programmes at every level - from national teams to grassroots. As part of our continuing work with the IRB to make video analysis technology more widely accessible to coaches, we are providing every Union with a FREE copy of FOCUS X2 here at the Conference (normal cost €1,000). You can choose between PC, Mac and iPad versions. Stop by to see how Focus is being used to develop individual and team performance and to get your own free version!




Physio-Control UK Sales Ltd A: Concorde House, Trinity Park, Solihull, B37 7UQ T: 0808 258 0094 opt 1 / Physio-Control have been the world leaders in defibrillation technology for over 55 years. We are delighted to be supporting the IRB Conference this year. We have a System of Care approach that helps Emergency Teams be ready to respond to emergencies. We will be showcasing our LUCAS2 Chest Compression Device which delivers consistent uninterrupted compressions at the right depth and rate as well as our LIFEPAK defibrillator family of products that are designed to work together to give emergency caregivers in the hospital or on the street more control of a critical event. We take our responsibilities seriously. When we say we work to help save lives, we mean it. We look forward to meeting you on Stand 15.


Polytan | STI A: Gewerbering 3, 86666 Burgheim, Germany T: +49 (0) 84 32 / 87-0 Our mission at Polytan STI has been to provide the perfect surface for athletic achievements. This not only makes us one of the pioneers of synthetic sport surfaces. We offer the full range of products for outdoor sports surfaces: from polymeric running tracks, synthetic pitches and shock absorbing surfaces to highly developed artificial turf systems. Decades of experience in the development of rugby surfaces make Polytan|STI Rugby systems the first choice of elite sporting facilities around the globe. Polytan|STI has a strong presence especially in Asia pacific where rugby is a popular sport, along with staff that understand the sport.


Professional Sportsturf Design (North West) Ltd A: U42 Garstang Road, Preston, Lancashire, England, PR1 1NA T: +44 1772 884 450 Over the last 25 years, Professional Sportsturf Design (NW) Ltd has developed into one of the leading independent Sportsturf consulting agronomy groups in Europe. Our experience crosses all major sports at all levels and surfaces - with expertise ranging from all-important practical details to understanding project management, finance and contract control. The team boasts a unique blend of scientific and practical knowledge, having not only taught the subject but also gained hands-on experience of groundsmanship and greenkeeping. 35



Prozone Sports A: 3 Craven Court, Millshaw, Leeds, LS11 8BN T: +44 (0)113 244 9296 The pioneer of performance analysis in sport, Prozone has been delivering gamechanging performance insights since 1998. Long established as the industry leader in football, we are also active in the multisport market. Having worked with England and South Africa during their respective World Cup victories in 2003 and 2007, Prozone has a particularly rich heritage in Rugby Union. Bringing data to life by applying context and intelligence, we reveal the meaning behind the numbers. Offering a suite of Rugby-specific analysis solutions, we are committed to delivering innovative products and genuine performance advantage to teams across the globe.


Rhino Rugby Rhino Sport & Leisure Ltd: A: 114 Power Road, London W4 5PY T: + 44 208 995 5965 Rhino Rugby Ireland Ltd: A: R77 Western Parkway Business Park, Ballymount Road, Dublin T: +353 1 4600945 Rhino is the world’s leading supplier of contact and training equipment for rugby and one of the game’s strongest emerging brands. We have been an official Supplier of equipment to the last two British & Irish Lions tours, to England Rugby for over 25 years and to Wales for over 10 years. Rhino has also supplied the official ball for the last two Lions tours and is official ball and apparel supplier to the RaboDirect PRO12. The brand is expanding rapidly both geographically and product wise. At The IRB World Rugby Conference and Exhibition2013 the parent company is joined by Rhino Rugby Ireland and by our newly launched leisurewear range in exhibiting.



Rugby Borough Council A: Town Hall, Rugby, CV21 2RR, Great Britain T: +44 (0) 1788 533 533 In 1823 Rugby was a sleepy little town in the middle of England where William Webb Ellis “picked up the ball and ran with it” giving birth to the game that forever carries the name Rugby. Today Rugby is one of the fastest growing towns in England but evidence of the birth of the game is all around – The Close (where it all began) the Webb Ellis statue, the Pathway of Fame. In 2015 the town will be the focus of international attention with thousands of visitors. If you’d like to be a part of those celebrations then we’d love to hear from you.


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SIS Pitches A: Tavistock Works, Glasson Ind. Estate, Maryport, Cumbria, CA15 8NT, UK +44 1900 817837 SIS Pitches constructs sports surfaces for some of the greatest names in sport across the globe, including in the last year Real Madrid and FC Barcelona! In particular, SIS Pitches has confirmed itself as a top-class provider of synthetic turf pitches for rugby, whether for Premiership teams like Saracens or university grounds like Durham’s. Having constructed our first IRB-approved pitch for Newcastle Falcons seven years ago, and with over 15 years of experience in delivering projects, SIS Pitches is a leader in manufacturing, installing and maintaining synthetic rugby pitches. Join the likes of Saracens - talk to SIS Pitches today!

Sportstec A: Windermere Business Centre, Oldfield Court, Windermere, LA23 2HJ T: +44 844 870 4870 We don’t believe in ‘selling software’. We provide the technology tounlock human potential. Our solutions are designed for your needs. They don’t just code video. They highlight moments that matter to you, through vision, intuition or statistics. We can help you find the moments of potential, learning and success to best communicate your coaching vision. We are the game changing advantage in sport.


Team Sports A: PO Box 445, Units 1 & 2, 165 Prospect Highway, Seven Hills NSW 2147, Australia T: +61 2 9838 4429 TEAM Sports [TEAM] an Australian owned company established in 1997. Our focus is service to the industry and our customers by manufacturing high quality, innovative and sustainable products, delivering turnkey solutions with accreditations by FIFA, IRB, AFL/CA, FIH, ITF, World Bowls and IAAF. Our core business areas: 1. Manufacture Artificial Turf 2. Design, Construction and Maintenance Major Sporting Facilities 3. Supply & Distribution Artificial Turf and Associated Products TEAM understands the important role sporting grounds play in the community and ultimate success of the game therefore we embrace new technologies creating environmentally conscious world-class facilities... Creating the grounds for success!




Tixcel A: 334 The Capel Building, Mary’s Abbey, Dublin 7, Ireland T: +353 1 8899950 Tixcel is an internationally renowned ticketing service provider based in Dublin. We have a proven track record in delivering large scale ticketing solutions and developing quality, long term professional relationships with our customers at the centre of everything we do. We serve the following markets: Sports ticketing software National sports league / championship ticketing software Arena and stadium ticketing software including access control Arena and stadium access control software National and regional ticket agency Multi-chain retail distribution If you’re looking for ticketing or access control software, join us at stand 34! We look forward to welcoming you to Dublin


Toscana Rugby Club A: Via Della Quercia, 10, 55023 Diecimo, Lucca, Italia T: +39 0583 838631 Toscana Rugby Club is an organisation dedicated to supporting the development of rugby at every level in the region of Tuscany, Italy. Within Italy it provides ‘know how’ and ‘best practice’ to the clubs in the region as well as being a reference point for those who do not know rugby in the area. Outside Italy Toscana Rugby Club is dedicated to promoting the region as the destination of choice for rugby investors, players, coaches and fans thereby connecting an already world renowned tourist destination with the sport of rugby.


UCD Centre for Sports Studies A: Woodview House, Belfield, Dublin 4 T: +353 1 7163430 The UCD Centre for Sports Studies, established in 1999, is located within the School of Public Health, Physiotherapy and Population Science. The Centre offers academic and continuing professional development programmes at undergraduate and postgraduate levels in the field of sports management and exercise science in order to facilitate health, fitness and sport performance within Ireland. UCD’s strong academic and sporting reputation led to the development of a number of sports-related programmes in response to public health needs and to reflect industry demand initially leading to the BSc in Sport and Exercise Management. The MSc Sport and Exercise Management programme was introduced in 2009 and expanded in 2011 to create specific streams in sports management, exercise management, golf management and rugby management. An MSc Coaching and Exercise Science programme is scheduled to begin in September 2014. 39



United Nations World Food Programme A: Strand Bridge House, 138-142 Strand, London, WC2R 1HH, UK T: +44 20 7240 9001 The World Food Programme is the world’s largest humanitarian agency fighting hunger worldwide. WFP gets food assistance to where it is needed, saving the lives of victims of war, civil conflict and natural disasters like droughts, floods or earthquakes. Immediately after a humanitarian emergency, WFP uses food to help communities rebuild their shattered lives. WFP is part of the United Nations system and is voluntarily funded. Last year, WFP reached more than 97 million people in 80 countries with food assistance. Since 2003, WFP has worked with the International Rugby Board, supporting the “Tackle Hunger” partnership which has helped to raise awareness about WFP’s life-saving work. In the aftermath of the 2004 Asian tsunami, the rugby world came together under the banner of “Tackle Hunger” to organise a match at Twickenham that raised more than US$3 million to support WFP’s work.


University of South Wales A: USW Sport Park, Treforest Industrial Estate, Pontypridd, Glamorgan, CF37 5UP T: +44 (0) 1443 480480 USW courses are designed in conjunction with the Welsh professional regions and the Welsh Rugby Union identifying the type of skills and qualities that are required to work within professional rugby clubs and/or national governing bodies. We provide regional placements for individuals that wish to work in the everexpanding rugby industry, whether that is as a coach, or as a member of support staff that looks to provide sport science support, strength and conditioning advice or analyse performance of the players and teams. Sports Coach UK and Skills Active endorse what we do, highlighting that what undergraduates will learn meets industry standards and requirements, giving graduates an advantage when seeking employment.


VisitEngland A: Sanctuary Buildings, 20 Great Smith Street, London, SW1P 3BT T: +44 (0) 207 578 1400 / VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors. Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on For destination inspiration visit To engage with us visit




Wattbike Ltd. A: Vermont House, Nottm Sth & Wilford Ind Est, Nottingham, NG11 7HQ, UK T: +44 115 9455450 The Wattbike was developed in association with British Cycling and since its launch in 2008 has become the leading indoor bike in the world. Its scientific accuracy, level of performance data, robust build quality and simple operation have made it an essential training tool for rugby players, coaches and physiotherapists across the globe. Used for testing, training and rehabilitation both domestically by English Premiership teams and internationally by England Rugby, Wales, Scotland and the British and Irish Lions, the Wattbike has quickly become a common sight on touchlines, in dressing rooms and at training grounds throughout the rugby world.


World Academy of Sport A: Stanlo House, 52 Granby Row, Manchester, M1 7AY, UK T: +44 (0)161 639 0950 The World Academy of Sport is ‘World Sport’s Education Partner, delivering sport and event specific educational programmes and creating long term partnerships for the benefit of sport and partner organisations. The World Academy of Sport primarily services its International Sporting Federations partners and over 800 of their member National Federations, but also welcomes executives and administrators from the wider global sporting community. The Academy’s cutting edge range of educational offerings includes intensive residential programmes, flexible on-line training, tailored closed programmes, Government training, through to the highly coveted Postgraduate Certificate in Sport Management.


PanStadia & Arena Management A: 6 Wealden Place, Bradbourne Vale Road, Sevenoaks, Kent TN13 3QQ T: +44 1732 459683 PanStadia & Arena Management ( is the undisputed world leader for the business of stadia, arenas, sporting and live events and venues. The publication is circulated to 20,000+ named top industry professionals through a mixture of print and digital distribution to ensure timely receipt and enjoys an unrivalled worldwide readership in excess of 60,000. PanStadia & Arena Management is produced quarterly – in spring, summer, autumn and winter – with the latter being our comprehensive Showcase Special. In addition, readers are kept up-to-date on all the latest venue news through our weekly digest and Linked In group. 41


Around the Rings A: 1776 Peachtree Street NW, Suite 436 North Atlanta, Georgia 30309, United States T: +1 404 874 1603 Nothing can replace years of on the scene coverage of events–knowing the players, and who and what is important. That’s where Around the Rings excels. Since 1992 – decades longer than any other Olympic publication – ATR’s global team of journalists has been on the scene of virtually every important event on the Olympic calendar. From the selection of every host city since 1990 to IOC votes on changing the sport programme to multiple visits to assess cities’ bids, Around the Rings is there. Sound business decisions require accurate, incisive information. Readers know they can count on ATR for unbiased reporting.

NZ Rugby World A: 19 Lyon Ave, Mt Albert, Auckland 1025, New Zealand T: +64 9 360 5700 The voice of New Zealand rugby! NZ Rugby World has a dedicated readership of ‘hard to reach’ affluent and educated rugby males (and some females too), that are passionate about New Zealand’s national sport. Available in print and on iPad NZ Rugby World is now accessible anywhere in the world. For more information please contact: Matthew Pert, Associate Publisher NZ Rugby World Contact:

Rugby World A: IPC Media Ltd, Ninth Floor, Blue Fin Building, 110 Southwark Street, London SE1 0SU T: +44 (0) 203 148 4317 Rugby World is the voice of global rugby and the biggest selling rugby magazine anywhere. Through its team of respected and professional writers, it offers unrivalled access to players and coaches behind the thrilling clashes that define the sport of international rugby union. With over 57,000 followers on twitter and a website that is growing in prestige every day, the Rugby World brand offers an all-round comprehensive package of rugby action, timely results and fixtures along with hundreds of images that capture the excitement and passion that define this high-impact sport. Rugby World also delivers a monthly local focus on the British and Irish national teams and fascinating in-depth interviews with all the key players, giving an unrivalled, behind-the-scenes insight into rugby as it’s played today.



SPORT Strategies A: Strategies SPORT SAS, Stade de France - Zac North Cornillons - 93216 La Plaine Saint Denis T: +33 (0) 1 58 34 34 84 SPORT Strategies is the leading source of sponsorship and sports marketing news in France. The company publishes a weekly magazine for French sports marketing professionals. Established in 2004, it counts among its clients major sponsors, clubs, sports federations and specialised agencies. A partner of many events, the magazine has become a reference and an indispensable tool to assist managers in their communication strategies in the world of sport. The company also publishes a website with more than 55,000 members.

SportBusiness Group A: 33-41 Dallington Street, London, EC1V 0BB, UK T: +44 (0)20 7954 3515 SportBusiness Group is the ‘leading voice’ for the international sport business community. We provide information, media, consultancy advice and B2B marketing services to the sports industry helping our clients to make informed business decisions. Our publishing, information services and events divisions support some of the most influential figures from sporting federations, governing bodies and key rights holders to leading sponsors, broadcasters and sport marketing companies. Visit our website to find out more about our latest reports, conferences and monthly publication, SportBusiness International magazine.

Sports Business Insider A: 400 George St, Sydney NSW 2000 T: +61 400 247 029 Sports Business Insider is the only Australian and New Zealand dedicated source of news, analysis, opinion and events in sports business. SBI brings together decision makers and stakeholders at all levels of the sports business industry to discuss daily industry news, argue or agree with industry-leading experts, and to share insight and opinion on the industry. SBI has also recently launched Sports Business Club, the events arm of SBI promoting collaboration, connection and communication between stakeholders within the sports business industry through it’s series of events. For more information on upcoming events check out the website. 43






IRB ZONE: A key feature of the IRB World Rugby Conference and Exhibition will be the IRB Zone, located between the Registration Desk and the main Exhibition Hall. IRB WRCE delegates will have the opportunity to find out more about the many different tournaments and projects that the IRB deal with and IRB staff will be on-hand to answer any questions delegates may have. The IRB Zone will be your source of information on the different aspects of the IRB’s work, including Rugby World Cup, Competitions and Performance, Technical Services and Education, and Development and International Relations. Key topics will include: Competitions and Performance: • Rugby World Cup 2015 and 2019 • Women’s Rugby World Cup 2014 • Olympic Participation • Rugby World Cup Sevens • High Performance • HSBC Sevens World Series • IRB Women’s Sevens World Series • IRB Junior World Championship and Junior World Rugby Trophy • Strategic Investments • Regional Tournaments • IRB Pacific Nations Cup • Refereeing

Development and International Relations: • Rugby’s Values • Governance • Regions • IRB Impact • Get Into Rugby • Women’s Rugby • Investment • Olympic Solidarity • Keep Rugby Onside Technical Services: • • • •

Anti Doping Concussion & Medical Training & Education IRB One Turf Programme

Make sure you visit the IRB ZONE to complete your IRB WRCE experience. 45





















32 30

10 9







12 16













23 27

15 17 8

22 28


CONFERENCE IRB ZONE Exhibitors 18 Airton Risk Management 14 Bound Tree Medical 20 DoubleDutch 24 Dryworld Industries 9 ECOCUP 19 Edel Grass 23 Engage Sports Media 22 FSL Electronics 7 GreenFields (Sports Surfaces) UK Ltd 35 Harrod UK 26 IMPIRE AG 21 Japan Sport Council 6 Labosport Ltd

30 Loughborough University 12 Macoocoo 36 On Campus 28 Peace and Sport, L’Organisation pour la Paix par le Sport 10 Performa Sports 27 Performance Innovation 15 Physio-Control UK Sales Ltd 29 Polytan | STI 6 Professional Sportsturf Design (North West) Ltd 16 Prozone Sports 1 Rhino Rugby

25 Rugby Borough Council 3 SIS Pitches 8 Sportstec 3 Team Sports 34 Tixcel 33 Toscana Rugby Club 2 UCD Centre for Sports Studies 13 United Nations World Food Programme 5 University of South Wales 17 VisitEngland 4 Wattbike Ltd. 32 World Academy of Sport 47

IRBWRCE Official Event Guide 2013