How Non Profit Consulting Firms Convert Online Supporters into Donors
Non Profit Consulting Firms Some non profits put focus on building online following. Non profit consulting firms convert followers and friends into donors To succeed the following guidelines must be followed carefully:
Identify and engage the target audience online – who is that you wan to acquire as donors? Segment the online supporters – separate out supporters that are likely to be converted. These are the most passionate about the organization or cause
Non Profit Consulting Firms Collect ample information – research has shown using multi-channel approach to communicate with supporters increase donor conversion Build a relationship – build a relationship over a series of six to eight communications Make the call – engage in a phone call. The goal is to convert the supporter to a regular donor Test and adjust – many factors will influence your response rate. Continually test your program and adjust accordingly
Non Profit Consulting Firms These steps have proven successful in many campaigns Many disparate factors are at play for a one-size fits all approach to work every time Keep trying different approaches until you find what works
About the Author
Edward Phillips, MBA, is chief creative officer of IPM Advancement, a leading nonprofit fundraising company. Visit us at http://www.ipmadvancement.com or call 623-687-3908 for more information about Non Profit Consulting Firms.