Page 1

The paper used in this document is made from 50% recycled paper and 50% sustainable wood pulp and is certified by the Forest Stewardship Council.


Date of Preparation 2010

ny h

ands... make

mmunities gro


foreword key priorities for Irish adults.

order to successfully quit smoking.

Smoking is the number one preventable

There was a particular focus too on men’s

cause of ill health and premature

health, through a variety of projects and

death in Ireland. In 2009 we built on

campaigns including the Men’s Health

the work which was previously carried

Messages, which were broadcast on Setanta

out during 2008 with our smoking

Sports and the Men’s Health & Wellbeing

cessation roadshows and the ‘Working

programme, run in conjunction with Glasgow

together towards a tobacco-free society’

Celtic Football Club in Dublin’s north inner city.


I’m glad to say our efforts have been

Pfizer extended its efforts to advancing

A new ‘Voice of Young People’ report

recognised and honoured with awards during

public awareness of illness areas such

was commissioned, this time focusing

the year from the Public Relations Consultants

as cancer, pain and cardiovascular

on attitudes of teenage smokers to

Association, Engineers Ireland as well as the

diseases. Our health debate series

smoking. The conclusions suggest a

Irish Healthcare Awards, to name but a few.

offered an opportunity for people across

multi-interventional approach and not

It’s thanks to our partners and our 5,000 Pfizer

the country to hear open and robust

just anti-smoking advertising is required

colleagues in Ireland that we have been able

discussion on the health issues that

to effectively address the issue of

to commit to such diverse and worthwhile

affect them. Now in its fourth year the

teenage smoking.

projects in the communities we serve and to

David Gallagher

Pfizer Health Index focused on the

The website, which is

deliver tangible results in terms of improving

Country Lead

impact of the recession on people’s

part of a pan-European initiative, is one

health outcomes here in Ireland. In the words

Pfizer Healthcare Ireland

attitudes towards health and wellbeing.

such approach which we launched in

of playwright, Henrick Ibsen, “A community is

While the economic downturn persists,

2009. Smokers are encouraged to seek

like a ship; everyone ought to be prepared to

personal and family health continue as

help and support from their doctor, in

take the helm”.

The communities in which we live and work are an integral part of our lives. Throughout 2009, Pfizer stepped up its role as a corporate citizen in developing programmes and initiatives that support the public, patients and healthcare professionals in achieving improved health and quality of life outcomes for individuals and communities in Ireland.

Operating Unit, Pfizer, announcing the Pfizer acquisition of Wyeth with former Wyeth scientist Olive O’Hara (middle) and new colleague, Pfizer scientist, Kelly Joyce (right) at Grange Castle, Clondalkin, one of the world’s leading biopharmaceutical campuses. The combined operation is a more diversified healthcare company with expanded leadership in human, animal and consumer health. In Ireland, Pfizer is the leading pharmaceutical investor and employer with 5,000 people employed across its sites and Ireland is a leading manufacturing base for Pfizer globally.


n October 2009, Pfizer announced that it had completed its acquisition

of Wyeth, making it a more diversified healthcare company with product offerings in human, animal and consumer health, including vaccines, biologics, small molecules and nutrition across the developed and emerging markets. The combined business is investing more than $9 billion in the research and development of new products across more therapeutic areas than any other company in our industry. Relying on the strength of our pipeline and scientific talent, Pfizer has generated a steady stream of breakthroughs over the years. And with the recent acquisition of Wyeth Pharmaceuticals, we have broadened our pipeline to include more promising treatment opportunities in areas such as small molecules, vaccines, and biopharmaceuticals. Our researchers continue to work around the clock and around the globe to ensure the best medicines for our patients in the years to come. Pfizer’s new pipeline has a prioritised portfolio which contains

manufacturing capabilities and a

executive officer of Pfizer. “We have

success through our company’s new

leading global presence. “Pfizer’s newly

a clear responsibility to turn those

commitments, which include advancing

strengthened company will have some

strengths into meaningful results

wellness, prevention, treatments and

Pfizer now has medicines in numerous

of the best assets, people, pipeline

for patients, customers and the

cures that serve the world’s diverse

growing therapeutic areas, a robust

and capabilities in the industry,” said

communities we serve, as well as for

health needs, while maximising our

pipeline, premier scientific and

Jeffrey B. Kindler, chairman and chief

our shareholders. We will measure our

financial performance,” he added.

about 500 projects across a broad range of diseases.

Investments in Health

Pfizer acquisition of Wyeth

Pfizer and Wyeth become one. Dr Paul Duffy, Vice President Operations, Primary Care/Oncology

Power Director General Engineers Ireland, with Ken Bradley, Site Leader, Pfizer Shanbally Plant and Dr Paul Duffy, Vice President Operations, Pfizer, Ireland.

was developed for colleagues was a successful collaborative effort bringing together PGM and PGRD, as well as resources from NIBRT and FAS in Ireland. It’s great to have these successful and innovative programmes recognised with the CPD award.”


and innovative organisational CPD

Shanbally Plant, won the Large

practices which helped successfully

Sized Company 2009 category in

deliver, under significant commercial

the Engineers Ireland ‘Continuing

pressure, a new biopharmaceutical

Professional Development’ (CPD)

plant for Pfizer in Ireland in under two

Company of the Year Awards. This is


the second year in a row that Pfizer has been honoured by the Institution

Commenting on their win, Ken Bradley,

of Engineers. The Shanbally Plant

Site Leader, said: “ The learning

was recognised for its “excellent

and development programme that

The scheme is co-funded by the Department of Enterprise, Trade and Employment under the National Training Fund and plays an important role in the Government’s objective to build a Smart Economy. The 320

The awards, now in their sixth year,

organisations involved in the Engineers

are aimed at recognising companies

Ireland CPD Accredited Employer

or bodies that, through adopting

scheme employ in excess of 30,000

CPD activities and investing in their

engineers and technicians.

engineers and technicians, have

fizer Biotechnology Ireland,

enjoyed improved performance.

Investments in Health

Pfizer Biotech – Continuing Professional Development Honoured

Pictured below right at the CPD Company of the Year Awards Presentation are from left to right John

University of Limerick (UL) Prof Edmond Magner, UL, Dr Liam Tully (seated), Leader Pfizer PDC (Process Development Centre), Mr Jon O’Halloran, SSPC Manager, Dr Denise Croker, UL, Dr Paul Duffy, VP Pfizer Global Manufacturing President and Prof Don Barry, President of UL. Pictured below left are: Prof Kieran Hodnett UL (University of Limerick) Lead PI (Primary Investigator) SSPC (Solid State Pharmaceutical Cluster) and Dr Paul Duffy. Below right: An Tániste Mary Coughlan addressing the meeting at the University of Limerick. 

pharmaceutical companies and third

to pool their resources and expertise

level institutions. The SSPC brings

towards achieving far-reaching

together leading researchers from:

outcomes for the benefit of Ireland,

Pfizer, GlaxoSmithKline, Eli Lilly,

and for the stakeholders involved.

Janssen Pharmaceuticals, Roche,

For me, this unparalleled level of

Merck Sharp & Dohme, Clarochem,

engagement signals the genesis of a

Covidien and Schering Plough, together

new kind of multi-sectoral partnership

with counterparts from University of

which, it is hoped, will be adopted by

Limerick, University College Cork,

other disciplines in the wider science

NUI Galway, Trinity College Dublin and

and engineering arena, both here and

University College Dublin. Government


funding was provided through Science Foundation Ireland (SFI).


which would focus on best practice

and Minister for Enterprise,

techniques. This in turn will assist

Trade and Employment, Ms Mary

key research efforts, while supporting

Coughlan T.D. unveiled the world’s

the sector locally within Ireland in

first Pharmaceutical Best Practice

its strategy to move up the R&D

Portal designed for, and by, the

knowledge and value chain.

pharmaceutical industry and academic institutions. Pfizer Ireland

The website has been developed

is a key partner in this project.

through the Solid State Pharmaceutical

The Best Practice Crystallization

Cluster (SSPC). The SSPC,

( site is the result of a need

which is led by the University of

highlighted by industrial partners to

Limerick (UL), is a collaborative

create a collaborative environment

research group of Ireland’s leading

launch of the BPX portal is not only a

Launching the portal, the Tánaiste said

world first in collaboration within the

“This is a landmark day for scientific

pharmaceutical community but it also

research in Ireland and, indeed, on

further reinforces Ireland’s reputation

a global scale. The development of

as a leader and innovator in a sector

this secure online facility enables

which plays such a vital role in our

unprecedented collaboration among

economy. This project is an excellent

a range of industrial and academic

example of academic institutions and

partners, towards establishing best

industry partners working together

practice in the field of pharmaceutical

in a collaborative manner to address

compound crystallization. This

a specific need and generating

proactive and visionary arrangement

knowledge-based solutions to a

illustrates the collective determination

collective problem.”

among Ireland’s scientific community

ast November The Tánaiste

Pfizer’s Dr Paul Duffy said: “The

Investments in Health Crystallization Web-Portal

Main picture: Tániste Mary Coughlan with SSPC partners from left to right Prof Kieran Hodnett,

are Grainne Quinn, IT with Claire Murphy, CR Programmes Manager, Pfizer Ireland and a visiting Korean student.

aged, using specialised computer software. Duplicate photographs appeared on screen and in the first image the participant was aged as a non-smoker, while the second showed how that individual would look if they smoked. The booth proved to be a very impactful exercise, with immediate positive results. “These young adults were visibly shocked at how smoking could damage skin and teeth and their reaction suggested that they’d certainly think twice about taking up the habit. In some instances, where the individual was a smoker, they said they would quit,” said


Claire Murphy from Pfizer.

n August 2009, an international

(ICCUSA), was designed to help young

workers and volunteer leaders in their

youth leadership conference held

people around the world to develop the

own countries to attend the conference.

at King’s Hospital, Dublin offered an

skills, vision and confidence to become

exciting and pioneering approach to

effective leaders.

youth leadership.

On returning home, delegates will continue to be supported and

Participants at the conference had

encouraged by staff and volunteers in

the opportunity to meet with some

their communities who will mentor

An international delegation of 200

colleagues from Pfizer, who were

them on their personal leadership

The Albert Schweitzer’s Leadership

young people aged between 15 and 18

offering health advice. The effects

journeys. They will be given any

for Life programme, developed by

from the US, Korea, Nigeria, the UK

of smoking were revealed to them

assistance required to achieve their

Foróige in Ireland in partnership with

and Ireland attended the conference.

using an ‘ageing booth’, whereby their

goals from both the Foróige leadership

the Irish Chamber of Commerce USA

The delegates were nominated by youth

photograph was taken and then it was

team and the ICCUSA foundation.

Working with Community Groups


Main picture: Students who came from all over the world to attend the conference. Below right

Egan, Jim O’Keeffe, Gerry O’Connor, Tom Stack, Bernadette Murphy, Mary Mullane, and  Eamon Sheehy. Pictured below left: First cycle photo taken 21 years ago.  Pat Mullins, Seanie McGrath, Tadgh Costelloe and Ger Twomey. Pictured below centre: Jack Feane, son of Mary Mullane who participates in the event. Pictured below right: Gerry O’Connor – the only member of the Pfizer Askeaton Touring Club who has participated in all 21 cycles.

The Jack and Jill Foundation, Children

fun day event, and many children

at Risk Ireland, Mid-West School for the

of colleagues take to the road on

Deaf, Cystic Fibrosis, Down Syndrome

their bicycles too. Other colleagues

Association, Chernobyl Children’s

assist with bucket collections as the

Project and more.

entourage cycles through towns and

Touring Club Chairman Jim O’Keeffe says: “the numbers joining the cycle increase every year – we always try to select deserving local charities where additional funds can significantly impact the lives and health of benefactors and make a difference – this is what really makes it all worthwhile”. Interestingly in 2001, this team of cyclists again came to the assistance of yet another colleague when his daughter, at the age of seventeen, contracted a serious form of meningitis. This young lady needed a prosthesis to enable her to walk again. The funds raised by this cycle helped the family adapt their home to support


cross many of Pfizer’s sites in

funds to help the family cope with this

Ireland, colleagues are engaged

disability. This cycle, which was routed

in cycling for fitness and for charitable

from Galway to Askeaton, was such a

causes. One of the most established

success it was decided that it should

groups is the Touring Club at Pfizer

be repeated the following year for a

Askeaton, which has been cycling

different charity.

annually for Charity since 1989. 2010 will see the club celebrate 21 years of charity fundraising!

Since that first cycle in 1989, the Touring Club has cycled every year and raising over €750,000 in charity

The first cycle was initiated to raise

fundraising and positively impacting

funds to help the daughter of an

the lives of many people along the

Askeaton colleague who was born

way. The club has raised money for

with Cerebral Palsy. A group of seven

charities such as Milford Hospice who

colleagues got together and organised

care for the terminally ill, Our Lady’s

the very first charity cycle, to raise

Hospital for Sick Children in Dublin,

their daughter’s disabilities. The wider Askeaton community also gave huge support to the Touring Club, as did the other Askeaton colleagues and their families - this fundraiser was one of the Touring Club’s most successful cycles. The cycles have become a family

villages en route. This kind of event requires a lot of administration both before and after the cycle event. The club has also forged excellent relationships with some of the charities, and some of these friends continue to join the Touring Club in cycling events. The Touring Club is organised, funded and managed by Pfizer colleagues. In their 21st year, 2010, the fundraiser cyclists will be on the road again. This time the chosen charity is the Brothers of Charity (Limerick & Mid-West). This organization provide a range of services that contribute to the enhancement of the lives of many individuals with intellectual disabilities and their families. May Phillips of the Brothers of Charity said: “The funding that we will receive from your group will afford us the opportunity to further develop the services we provide for our service users. We are delighted to have the opportunity to work with your group on this project”.

Working with Community Groups

The Touring Club at Pfizer Askeaton

Main picture: Clockwise starting at 9 - Dolores McLoughlin, Billy Fitzpatrick, Mike Burke, Anthony

local school; Scoil Inse Ratha. Pictured below left: Cathleen Dullea with the students of Togher Boys National School, during the ‘Our Nation’ programme. Pictured below centre: Jennifer Irwin with 1st class students of Carrigtwohill Girls National School, during the ‘Our Families’ programme. Pictured below right: Gerry Beecher with the students of St. Columba’s Girls National School showing their Certificates of Achievement.

complete their Leaving Certificate and therefore are at a distinct disadvantage when trying to find work.

has been outstanding. “Lorraine was a great addition to our 1st year classroom. She was always

A recent report by the Economic and

extremely well prepared for each class,

Social Research Institute showed that

was attentive to all the students and

these young people were more than

encouraged them to get involved and

five times as likely to be unemployed

share opinions. Thanks to Lorraine

than those with a Leaving Certificate.

and to Pfizer,” said Catherine Begley,

The Pfizer volunteers have attempted

teacher in St Aloysius College,

to impact this number by highlighting

Carrigtwohill about her Pfizer volunteer

to the students that education is a

Lorraine Powell.

valuable thing and something that should be respected. Adequate

Pfizer volunteer Eileen Hayes had this

preparation in terms of educational and

to say about her time in the classroom:

vocational qualifications will be more important than ever in ensuring that our young people are equipped to take advantage of a shrinking pool of job opportunities.


n the last school year of 2009,

uses volunteers to encourage young

the Junior Achievement/Pfizer

people to remain in education and teach

partnership had yet another very

them the skills they need to succeed in

successful year. Many of our sites in

a changing world.

Ireland participate and in Cork alone, a total of 28 members of staff taught programmes, reaching nearly 800 students in 21 schools across Cork. This has been a fantastic achievement and one that would not have been possible without the dedication, commitment and enthusiasm of all the volunteers involved. Junior Achievement Ireland is a notfor-profit educational organisation that

The Pfizer volunteers have played a very important role in educating students about business and enterprise, the importance of education, the value of earning an honest living and having a good job. The volunteers have also exposed the students to the many job opportunities in Pfizer and the various career paths that can be pursued within the company. 19% of students in Ireland do not

“I must admit I was a little apprehensive until I got going! They’re a lovely bunch. There are 27 in total and they are full of beans. They really interacted very well and were almost

For many volunteers, their involvement

jumping out of their skins offering

in Junior Achievement was a big

to help with distributing the leaflets,

challenge. To face an audience of

letters, stickers and fridge magnets.

expectant teenagers or children

They came up with loads of examples

hanging on your every word is not an

of jobs in the community – one little

easy feat, but all volunteers faced this

fellow even mentioned that his aunt is

head on and overcame their fears. The

an Archaeologist! And he knew what

feedback from the Junior Achievement

that was! So I was very impressed with

staff, principals, teachers and students


Working with Community Groups

Junior Achievement Pfizer Partnership

Main picture: The visit of boxer Bernard Dunne to Pfizer Little Island along with a class from the

pictured at the launch of the pilot project in Fettercairn Community Centre are Owen Fitzpatrick, Psychologist and Psychotherapist with Marianne Maughan, participant and Claire Murphy, CR Programmes Manager, Pfizer Ireland.

sustainable and useful projects for the Tallaght area. Fettercairn Community Centre was chosen as the place to begin a pilot project. Following a meeting with several groups at the centre, which included representatives from schools, older groups, youth groups, the HSE, pre-school groups, outreach groups, community groups and health centre groups, the ‘Train the Trainers’ project was chosen as a starting point. The ‘Train the Trainers’ project incorporated healthy lifestyle elements, including modules on nutrition, shopping, cooking, activity, time management, motivational techniques, communication and psychology. The modules were delivered over a period of six weeks to a specific group who, in turn, were able to deliver these elements to their colleagues and/or clientele. Twenty one participants completed the

to the ‘Way2Go, for a healthier you’

pilot training course, and Pfizer hosted


a feedback and appraisal session four months after its conclusion. Some 84% of participants said that the course had been extremely relevant to their area of work.


The project was run by Dr Mark Harrold, a clinical psychologist, and Owen Fitzpatrick, a psychologist and psychotherapist who has presented workshops across the world teaching

n 2009, the Tallaght community and

Pfizer’s input into the programme

people how to enhance their quality

the business world joined forces to

drew upon in-house expertise and

of life.

tackle the issues of health, wellbeing and nutrition in order to change behaviours and attitudes of local residents towards health and food

The Positive Skills for Living Project

past experience, especially in relation

nutrition. Pfizer, Sodexo, Glanbia and Business in the Community Ireland (BITCI) combined their expertise and resources in an effort to deliver worthwhile,

Working with Community Groups

Positive Skills for Living (PSL) programme

Pictured is David Gallagher with Maria Keegan, one of the participants of the pilot programme. Also

Below right: A selection of images taken during the programme, including the programme brochure.

using the appeal of soccer to help encourage men to lead healthier and more active lifestyles. It is focused on making small changes and setting realistic goals, enabling participants to enjoy life, achieve a healthy body and mind and have the courage to challenge yourself. Positive mental health, drug awareness and accessing local health services were also covered in the 10-week programme, which involved two meetings a week. The key aim of the programme was to empower men to make positive choices, and incentives for successfully completing the programme included the opportunity to see Celtic football team play. The programme was found to be hugely effective, connecting in a very special way with the target community, and representing a very genuine and worthwhile example of best practice in how to effectively engage with men.


fizer Healthcare Ireland teamed

habits and attitudes and educate

up with Glasgow Celtic football

on drinking responsibly, cooking

club, the HSE and the Larkin Centre,

and eating healthily, maintaining a

Dublin to organise a 10-week health

healthy weight and stopping smoking.

and wellbeing programme for men

It encouraged exercise and provided

aged over 30 in Dublin’s north

information on coping with stress and

inner city.

lowering blood pressure, cholesterol and blood sugar levels.

The Men’s Health and Wellbeing

The project was inspired by Celtic’s

Programme aimed to promote healthy

Wellman Programme, which has been

Working with Community Groups

The Men’s Health and Wellbeing Programme

Main picture: Some of the participants in the programme kitted out in Celtic football gear.

Working with Community Groups


Pictured below are examples of some of the work Pfizer has undertaken to improve the health of young people in Ireland.

Uif!wpjdf!pg!zpvoh!qfpqmf! B!Sfqpsu!po!DijmesfoÖt!Buujuveft!up!Ejfu-!! Mjgftuzmf!boe!Pcftjuz

Uif!wpjdf !pg!zpvoh !qfpqmf! B!Sfqpsu!po !DijmesfoÖ t!Buujuv eft!up!Ejfu -!! Mjgftuzmf!bo e!Pcftjuz

very year, Business in the Community Ireland (BITCI),


corporate responsibility in its member


Uijt!sfqpsu!jt!b!qbsu!pg!uif!! Xbz3Hp-!gps!b!ifbmuijfs!zpv qsphsbnnf!efwfmpqfe!cz!Qß{fs

companies. This annual compilation, Inspiring Excellence shines a light on

Uijt!sfqpsu !jt!b!qbsu!pg Xbz3Hp-!gp !uif!! qsphsbnn s!b!ifbmuijfs!zpv f!efwfmpqf e!cz!Qß{fs

excellence in leading companies in

The paper used in this sustainable document wood pulp is made from and is certified 75% by the Forest recycled paper and 25% Stewardship Council.

collates examples of best practice in

The paper used in this document is made from 75% recycled paper and 25% sustainable wood pulp and is certified by the Forest Stewardship Council.


Ireland, in order to engage and inspire businesses of all sizes to promote and communicate their own responsible practices.

Pfizer’s Commitment to Improve the Health of Young People in Ireland was selected by BITCI in 2009 as an excellent example of a long-term

with the Department of Education and

50 companies in Ireland. This unique

commitment to bring about real

other key stakeholders, Pfizer has

collection of positive impact stories

developed a national programme and

focuses on the areas of Environmental

produced practical tools for children

Impact, Sustainable Procurement,

and teenagers to inform them of the

Customer Service, Community

benefits of making healthier lifestyle

Involvement & Employee Relations in


leading companies.

obesity and smoking in young people

Since October last, Business in the

Best Practice Examples from Inspiring

- two issues that are major causes

Community Ireland has been offering

Excellence are available on the

of diabetes, cardiovascular disease

public access to over 200 examples of

Business in the Community Ireland

and cancer. Working in partnership

responsible business actions taken by

website at

and lasting change that will have a significantly positive impact. “We have been greatly impressed that Pfizer has taken the lead to tackle the public health challenges of

Uif!wpjdf!pg!zpvoh!qfpqmf! B!Sfqpsu!po!UffobhfstÖ!Buujuveft!up!Tnpljoh

(PRCA) award, ‘for having the best public affairs programme for its men’s healthcare initiative’, to Tara Delaney, Director, External Affairs, Pfizer Ireland. Pictured below right, Minister Mary Harney at 2008 ‘Working Together Towards a Tobacco Free Society’ conference.


fizer’s activities in driving health

tobacco control hosted in Dublin by

policy change in Ireland were

the joint agencies of ASH Ireland,

recognised in 2009 with accolades

the Environmental Health Officers’

from the public affairs community.

Association, the Health Service

At the Public Relations Consultants Association (PRCA) awards, Pfizer was rewarded for having the best public affairs programme for its men’s healthcare initiative, which highlighted the poorer health status of men in Ireland. A key part of the project was the major report – The Pfizer Health Index – exploring the health status, challenges and needs of Irish men.

Executive, the Irish Cancer Society, the Irish Heart Foundation, the Irish Thoracic Society, the National Cancer Control Programme and the Tobacco Free Research Institute, together with Pfizer Healthcare Ireland. Collaborative efforts between these groups continued in 2009 in an effort to help Ireland reduce the number of smoking-related illnesses and deaths. It is estimated that approximately 7,000 people die

The goal of the initiative was to

from tobacco use in Ireland every year,

highlight the need for a gender specific

costing millions of euro annually to the

response to address men’s health

healthcare system for treating tobacco-


related illnesses.

Finance Minister Brian Lenihan presented the award to Tara Delaney of Pfizer. Commenting on the win, the judges described the programme as “an excellent and innovative approach to highlighting a policy need, which resulted not only in the desired public policy outcome, but also greatly enhanced the company’s reputation and brand status”. “Throughout the year Pfizer continued to focus its efforts in informing health policy across a range of therapeutic conditions, including cardiovascular health and encouraging the development of appropriately supported healthcare resources and services for smoking cessation. The alliance formed in 2008 “Working Together Towards a Tobacco Free Society”, saw an international conference on

Health Information & Research

Driving health policy change in ireland

Finance Minister Brian Lenihan presenting the Public Relations Consultants Association

Pfizer, Dervila Keane, Health Services Relationship Manager, Pfizer and Olwyn Ryan, Project Manager, Irish Cancer Society. Also pictured is Caroline Roan with Olwyn Ryan outside the Irish Cancer Society, Dublin.

efforts and support of public health partnerships across the world. In total, the Pfizer Foundation, together with Pfizer country offices is committing $47 million over a four year period to programmes aimed at improving cancer-related health outcomes and/ or supporting cancer or tobacco control efforts. It was a great opportunity for Pfizer to participate in the dialogue encouraging urgent action to address the global cancer burden, and to highlight our own endeavours in this area. While visiting Dublin, Caroline and her team also met with a number of our key stakeholders and partners to hear about the programmes we are implementing in Ireland to help improve the health of our country and our environment. She met with the Irish Cancer Society which is a recipient of Global Health Partnership funding and


Caroline Roan, VP of Corporate

is working with Pfizer on a collaborative

n August 2009, the Lance Armstrong

established the LIVESTRONG Global

Responsibility and President of

project to build effective cancer support

Foundation brought together more

Cancer Campaign to urgently address

the Pfizer Foundation presented to

groups throughout Ireland. She also

than 500 world leaders in oncology

the burden of cancer worldwide

corporate and global leaders from over

learned more about our CR approach

for the LIVESTRONG Global Cancer

and support the 28 million people

60 countries at the Summit. She was

in Ireland and met with Business in the

living with cancer around the globe.

part of a panel moderated by Lance

Community, the non-profit organisation

with the goal of working to make

Pfizer’s commitment to research

Armstrong, along with the CEOs of

specialising in advice and guidance

cancer a global health priority.

and development in oncology was

Nike and American Century Company

to leading companies in Ireland on

highlighted at this three-day event.

where she outlined Pfizer’s R&D

Corporate Responsibility.

Summit in Dublin for three days,

The Lance Armstrong Foundation

Health Information & Research

Global Cancer Summit – Dublin

Pictured below from left to right are Caroline Roan, Vice President, Corporate Responsibility,


he recently unemployed are four times more likely to claim

to have depression than the general population, according to the results of the 2009 Pfizer Health Index, which were announced in November. There is also evidence that the recession is leading to anxiety over money, is bad for self-esteem and is leading to relationship tension. The greatest impact of the recession is apparent among those between the ages of 25 and 50 who are parents and who live in urban areas. Now in its fourth year, the Pfizer Health Index details the findings of a nationally representative survey of the health and wellbeing of the Irish population. The 2009 study also looked at the impact

their salary has been reduced at work,

of the recession on people’s lives, with

while 13% said that their work hours

particular focus on those who had been

had been reduced. Furthermore, 7% of

recently unemployed.

those surveyed said they had lost their

Roughly half of the adult population


claimed that they are finding it hard to

Although personal and family health

make ends meet and similar numbers

continue to be key priorities for Irish

are shopping in cheaper retail outlets

adults, job security, finances and money

and socialising less. A third indicated

are all rising as key issues of concern,

that they are booking fewer holidays in

and concerns about the cost of living

Ireland and abroad and about a fifth are

would appear to have been replaced by

having problems with mortgage or loan

more immediate concerns for personal

repayments. Some 16% indicated that

finance and job security.

towards health and wellbeing. In 2009, the Pfizer Health Index focused on the impact of the recession. Pictured at the launch are; David Coleman, Clinical Psychologist and TV broadcaster with Tara Delaney, Director of External Affairs, Pfizer. Pictured bottom left: Aliesha Smith, Dara O’Shaugnessy and Alannah Pugh. Picture bottom right: David Coleman, Dr Maureen Gaffney, Psychologist and Tara Delaney.

Health Information & Research

Pfizer Health Index 2009

The Pfizer Health Index is an annual report into the perceptions and attitudes of the Irish population


Dun Laoghaire.

hroughout 2009, Pfizer people and

as to prevent, minimise, re-use and

to this the volume of waste sent for

longer used on-site and therefore not

projects continued to aggressively

recycle waste streams generated on-

recovery/recycling increased by 25%.

disposed of to landfill.

Waste Prevention

Waste Minimisation

Through the implementation of

By installing a waste autoclave, the site

Previously some chemicals were

the projects listed in the diagram

decreased the off-site disposal of the

delivered to the site for utility purposes

the volume of hazardous and non-

bio-hazardous waste stream from the

in 25L drums which had to be disposed

hazardous waste generated in 2009

site by approximately 10 tonnes/year.

of once empty. Receiving the chemicals

Below is a diagram which summarises

decreased by 2.5% and 4% respectively,

The introduction of travel mugs on-site

in bulk form in IBC containers means

the various projects implemented so

compared to 2008 figures. In addition

means that polystyrene cups are no

that the number of hazardous plastic

reduce the environmental impacts of their manufacturing activities. Pfizer Dun Laoghaire’s Towards Zero Waste Programme, is just one example of this.


drums has reduced by 1,360 drums a year. A review was conducted on all waste streams generated in the production

Project Description

Environmental Significance

areas where it was identified that a portion of waste that was sent for incineration as ‘Pharma Solid Waste’

10 tonnes/year

Bio-hazardous Waste Stream

was not hazardous and could be recycled. The implementation of this project has resulted in a reduction of ‘Pharma Solid Waste’ by 14 tonnes/


Polystyrene cups

62,400 cups/year

year. Re-Use The 200L drums which previously

Eliminate hazardous plastic drums

1,360 drums/year

contained IPA for production use are re-used to dispose of waste solvent. This has resulted in a reduction of 1.5


14 tonnes/year

Reduce Pharma S Solid hazardous waste lid h

tonnes/year of hazardous waste. Recycle A recycling programme was introduced in the restaurant which overall has


Reuse of Containers



1.5 tonnes/year

resulted in a reduction of 12 tonnes/ year diverted from landfill. This programme involves composting all food waste and segregating all recycling material where possible.

Restaurant Recycling Programme 12 tonnes/year




Diagram below: Illustrates the Towards Zero Waste Programme as implemented by Pfizer site

on Teenagers’ Attitudes to Smoking’ are Galway hurling star Joe Canning and secondary school students, Enya Farrell, age 17 and Aoife Delaney, age 16, both from Dublin. Pictured below left: Enya Farrell and Aoife Delaney. Pictured below centre: Galway hurling star Joe Canning. Pictured below right: Dr Sean Gaine, Consultant Respiratory Physician, Mater Hospital and Dr Angie Brown, Consultant Cardiologist & Chair, ASH Ireland.


eenagers think smoking plays an important role in being accepted

by their peers and that being socially accepted is more important than their health, according to a recent Pfizer ‘Way2Go’ report. ‘The Voice of Young People – A Report on Teenagers’ Attitudes to Smoking’ incorporates the results of research conducted with Irish teenagers aged 16 to 18 in relation to their smoking habits and attitudes to health, smoking and smoking cessation. The report found that the majority of

Alcohol consumption in early teenage

participating teenagers had started

years and parents who smoke were

smoking as young as 12 or 13 years

found to act as influential factors

of age. None of this group considered

amongst the teenagers, with ease of

their lifestyles to be healthy, with

access to cigarettes through retailers

‘smoking too much, drinking too much

also acting as an encouragement.

and eating too much junk food’ cited as

Peer pressure, curiosity and being

reasons for their unhealthy lifestyles.

sophisticated or ‘cool’, were found to

When asked what makes a healthy lifestyle, healthy diet and regular

play a part in influencing them to try their first cigarette.

exercise were considered important

The teenagers reported receiving advice

to teenagers, but none of them

on living healthily in their schools

considered not smoking as a way of

and from their parents, which they

staying healthy. The move from primary

generally expressed limited interest

to secondary school was revealed as

in. This appeared to be most likely as

a trigger point for many teenagers to

a result of the delayed onset of the

start smoking, with teenagers saying

health consequences of smoking, and a

they used cigarettes as a coping

perceived low risk from smoking in the

mechanism to manage everyday stress.

short to medium term.

Public Health Information

The Voice of Young People – Report on Teenage smoking

Pictured at the launch of Pfizer Healthcare Ireland’s report ‘The Voice of Young People – A Report

Irish Times are Jan O’Sullivan TD, Labour Spokesperson on Health, Tara Delaney, Director, External Affairs, Pfizer and Fintan O’Toole, The Irish Times. Pictured opposite page below left: At the Limerick debate is Mr Maurice Neligan, Cardiac Surgeon and Irish Times Columnist. Pictured opposite page below centre: Fintan O’Toole, Chairperson/Moderator of debate series. Pictured opposite page below right: At the launch debate is Professor Donal O’Shea, Consultant Endocrinologist, St. Vincent’s University Hospital, Dublin.


he Pfizer health debate series, in association with The Irish Times,

took place in venues throughout the country during 2009 and has been hailed as a major success, providing a forum for the Irish public to voice their thoughts and concerns on Ireland’s health system. Irish Times Assistant Editor Fintan O’Toole acted as chair for the series. All debates were open to the public and were free of charge. According to Tara Delaney, Director of External Affairs with Pfizer, the debate series offered an opportunity for people across the country to engage and discuss topical health issues with key opinion leaders in the healthcare field and hear open and frank debate on relevant health and social issues in Ireland. The series opened and closed in Trinity College Dublin, and debates were held in University College Cork, Limerick Institute of Technology, NUI Galway and Dundalk Institute of Technology.

Equal access to healthcare, health

of the Irish Patients’ Association,

cutbacks, hospital co-location, hospital

among others.

reform and bed capacity were some of the topics debated. Debaters included

All debates proved lively, interesting

Fine Gael and Labour spokespersons

and at times controversial, attracting

on health Dr. James Reilly TD and Jan

large numbers of people and

O’Sullivan TD, cardiac surgeon Maurice

allowing those attending to articulate

Neligan, consultant endocrinologist Dr

perspectives and concerns on these

Donal O’Shea and Stephen McMahon

contentious and critical issues.

Public Health Information

Pfizer Health debate Series 2009

Pictured at the launch debate of The 2009 Pfizer Health Debates Series, in association with The


fizer Healthcare Ireland joined a pan-European initiative to reach

out to smokers and encourage them to approach their doctor for help and support to quit smoking. The campaign ran for two weeks on TV, radio and online media in November, 2009. It featured real patients telling real stories, with real results. Like

featured Emmet, who is in his early 30s

many smokers, these patients had tried

and had smoked for over 10 years. He

to quit on several occasions before

finally managed to quit with the help

deciding to visit their doctor, a move

of his doctor and his story provides the

that proved to be the vital ‘missing link’

message for the campaign.

in their previous quit attempts.

The campaign appeared on RTE, TV3,

The first phase of the campaign

Sky, E4, 3e, Living and the Comedy

focused on inspiring smokers to quit

Channel. Ads were heard on RTE

as they approached the New Year. It

2FM, TodayFM, Radio 1, 98FM, 4FM and many regional stations, and the campaign appeared on many popular websites, including, independent. ie,,, and At the end of the commercial, viewers are directed to a website,, which provides more information about seeking help.

Also featured are the quitwithhelp website and various images from the TV ad.

Public Health Information

quit smoking CAMPAIGN

Pictured below are “Emmet” and “Fiona”, two of the inspiring smokers from the campaign.


ast year, Pfizer teamed up with

Dr Faul acknowledged the difficulty of

Setanta Sports Ireland to deliver

giving up smoking but outlined some

important health messages to the

useful steps to take and explained

sports watching public.

the benefits that quitting has on a

Setanta Ireland’s viewership is predominantly males aged between 30 and 50, who tend to be a difficult group to reach in terms of looking after their health.

smoker’s health. Pfizer’s Quit Smoking booklet, which can be received simply by sending a text message, can provide help for the difficult first step. The quit smoking message ran for four

The first message aired in October

weeks on both Setanta Ireland and

focused on smoking. Dr John Faul,

Setanta Sports 1. It was the first in a

a respiratory consultant at Connolly

series of important health messages,

Hospital, Dublin, delivered a powerful

followed by messages on back pain,

message on quitting smoking. He

erectile dysfunction and cardiovascular

spoke about the importance of quitting,

health. It is hoped that the series of

encouraging viewers that quitting

health messages will encourage people

smoking could be the most important

to make some positive steps to improve

thing a person can do for their health.

their own health.

Dr John Faul is a Respiratory Consultant who presented the first message about quitting smoking in October. Mr T.E.D McDermott, Consultant Urologist presented a message on Erectile Dysfunction. Below left: is Dr David O’Gorman who presented on back pain and Dr Niall Mulvihill who presented a message on cardiovascular disease.

Public Health Information


Pictured below are images from The Men’s Health Minute which was aired on Setanta Sports Ireland.

posters: (l-r) Niamh Redmond, Annette Hunter, Yann Seite, Eimear Kearney and Niall Finn. Below right: Dr John Farrell, Pfizer Healthcare Ireland with Michael Bohill from ICPA.


fizer and the Irish Chronic Pain Association (ICPA) joined

forces in 2009 to raise awareness of neuropathic pain in a very unique way: through film. Members of the public were invited to submit a personal narrative or storyboard describing their neuropathic pain and the challenges of living with the condition. Parents, relatives or friends could also submit entries. Winners of Reeling in the Pain had their stories developed and produced by an award-winning Irish film production

system. As a result of this damage,

told over the course of three films.

nerves transmit signals abnormally to

The films received extensive media

The short films were launched at a

the brain where they are recognised

coverage and were widely credited with

viewing in the Lighthouse Cinema,

as pain. It is estimated that more than

highlighting this debilitating condition

Dublin in May 2009. The project was

120,000 people in Ireland suffer with

in a very unique and sensitive way.

backed by six-time Academy Award

this condition.


nominee Jim Sheridan.

A number of the films including ‘The

The stories of winners Niamh

Knife’, ‘Heat’ and ‘Keeping the Beast at

Neuropathic or nerve pain results

Redmond, Annette Hunter, Yann Seite,

Bay’ were viewed on

from direct damage to the nervous

Eimear Kearney and Niall Finn were

Public Health Information

Reeling in the pain Campaign

Main picture is of the winners of the ‘Reeling in the Pain’ competition with their promotional

The new service enables patients to

attacks from their mobile phone, was

manage their migraines by quickly and

developed by the Migraine Association

easily updating their personal online

of Ireland in association with Pfizer

monitor direct from their mobile phone


any time and anywhere that suits.

Migraine sufferers are encouraged

The service then creates a valuable

by healthcare professionals to keep a

online personal migraine diary, which

diary to help identify trigger factors and

will help patients and their health

frequency of attacks. However, many

professionals to identify trigger factors



allowing them to initiative for Irish patients – an attacks t online record of their migraine instantly update a permanen SMS. from their mobile phone via

Description of Initiative

WITHTHE IDOF)RISHMIGRAINESUFFERERS s4ECHNOLOGYHASCOMETOTHEA www. innovative SMS/online service launch in March 2009 of the ANDTHEIR CEAIMSTOSUPPORTPATIENTS 4HESERVI to minimise the impact of try they as nals healthcare professio life. social and work family, migraine on ES BY NTSTOMANAGETHEIRMIGRAIN s4HENEWSERVICEALLOWSPATIE Monitor their personal online Migraine quickly and easily updating that suits. - any time and anywhere

direct from their mobile phone NLINEPERSONALMIGRAINEDIARY ALUABLEO REATESAV 4HESERVICETHENC to identify their health professionals and patients help will which frequency pain intensity/severity and trigger factors and record STYLE CHDATACANASSISTINTHELIFE OFATTACKS4HEANALYSISOFSU

management of migraine. chronic an innovative solution in the s4HEMigraine Monitor is is SMS as the primary patient interface disease management arena NAGEMENT ADILYADAPTEDFORTHESELF MA BASED4HISSERVICECANBERE chronic pain. of other diseases such as ONOF EDBYTHE-IGRAINE!SSOCIATI NDEVELOP EHASBEE s4HESERVIC e Ireland (PHI) and tion with Pfizer Healthcar Ireland (MAI) in collabora


SUEDIN-ARCH *UNE s4HREEPRESSRELEASESWEREIS national press. 2009 & October 2009 to the OSTERS Introducing the... s3UPPORTMATERIALSINCLUDINGP Migraine Monitor pieces were stands and patient leave general distributed to neurologists, practitioners, practice nurses, to sts pharmaci and specialist nurses service. new the of s build awarenes Register free on www.migrainemonito ELAND s4HE-IGRAINE!SSOCIATIONOF)R home website has a link on their page to the www.migrainemon OMOTING CTIVELYPR HEYAREA WEBSITE4 . to their members during meetings e s!PRESENTATIONONTHEMigrain Eurohead meeting hosted Monitor was made at the by MAI, which 2009 May 23rd Saturday in Dublin on atives from ten European was attended by represent ns and Irish patients. Migraine Patient Associatio NSTERBRANCH TOTHE-U EENMADE s!PRESENTATIONHASB Nurse Association and the of the Irish Occupational n. Irish Practice Nurse Associatio ACY NDPHARM s0lZER(EALTHCARE)RELAND'0A promoting the new service representatives are actively during calls. PAIN


ed by their healthcare Migraine sufferers are encourag (usually paper based) to professionals to keep a diary and frequency of attacks. help identify trigger factors bring their diaries to their However, many forget to remember, the record is not appointments or if they do can be time consuming to always legible and the data analyze.

estimated that between 12According to the MAI, it is from migraine – which means 15% of Irish people suffer in people suffer from migraine that roughly half a million mobile phone subscriptions million Ireland. With over 5.2 for this service to assist potential the in the country, t. It is estimated that significan is sufferers migraine s 252 million every year migraine costs Irish businesse ity with the average migraine as a result of lost productiv ANDDAYSFROMWORK SUFFERERMISSINGBETWEEN in d by all the stakeholders annually. It was considere of such an initiative were this project that the benefits



VERAPERIODOFSEVERAL 4HEPROJECTWASDEVELOPEDO input from MAI, and in months in early 2009 with of healthcare professionals consultation with a number Prior to launch, it was working with migraine sufferers. migraine sufferers and of tested with a focus group s led to refinements in the their feedback and comment





SPROMOTED s!TLAUNCH THENEWSERVICEWA 135,000 directly to’s weekly registered members via the well as an onas r, newslette electronic site banner advertising. SERVICE s!NARTICLEINTRODUCINGTHENEW and regional was syndicated to 25 local’s weekly newspapers via Irishhealt er column. ‘Health Update’ newspap EDCIRCULATION 4HESEPAPERSHAVEACOMBIN an estimated of circa 780,000 copies, with 1.8 million. weekly readership of around COVERED s4HELAUNCHOFTHESERVICEWAS NEWS BY24ÂłONITSLATEEVENING46 and included bulletin (March 31st 2009), ELL -EDICAL INTERVIEWSWITH$R*OHN&ARR sufferer, Marie Director, PHI and migraine on the O’Riordan (see link to newsclip home page of www.migrainemon website). FEATUREDTHE sFMAND$UNDALK,OCAL2ADIO shows. chat new service in one of their IN s4HESERVICEHASBEENCOVERED national the media in a number of publications since the launch

5 Patient experience of the

Migraine Monitor

attack you just want to ‘After a debilitating migraine nausea, the sensitivities, forget. Forget the pain, the the three days spent in bed... when you need to fill But forgetting is not an option a migraine diary in a migraine diary, and updating of the question’. during an attack is often out

to migraine sufferer This is a predicament familiar Marie O’Riordan. often can’t think straight, ‘During my worst attacks I says, ‘And trying to she diary,’ never mind keep a after an attack is often remember what to write down ed to forget pain.’ impossible. We’re programm Migraine Monitor, the of However, since the launch new lease of life. Marie has been granted a is a lot easier than picking ‘Texting during a migraine says Marie, ‘Plus even up a pen and making notes,’ words to the monitor, you if you only text a couple of the rest.’ can log on later and fill in says Marie, ‘So the graphs ‘I’m a very visual person,’ really help me to keep that the monitor generates paper version.’ the than track of my migraine better

Presentation for the Best Use of IT Award at The Irish Healthcare Awards 2009


online record of their migraine

and Pfizer Healthcare Ireland Ireland in association with Migraine Association of on 01 8941280 or donna ne Association of Ireland Contact: Donna Walsh, Migrai

Plans for the next phase of the project include the ability for a patient’s healthcare professional to download the patient’s tracker in advance with their permission, allowing pre-analysis prior to a

Future plans for the serv

can be time-consuming to analyse.

and strategy

to instantly update a permanent

Migraine Monitor

Implementation, tactics

appointments and if they do, the data

Media Coverage

allowing people with migraines

Health. Also pictured are images from the migraine monitor website.


forget to bring their diaries to their

Ireland, Suzanne Haddon, Migraine Association of Ireland and Howard Beggs of sponsors, Helix


M, an initiative

the Shelbourne Hotel, Dublin on October 15th, are from left to right, John Malony, Pfizer Healthcare


4HISADDITIONALFEATUREWILL be trialled at the Migraine Clinics at Beaumont Hospital and Cork University Hospital. Such a facility would also allow for consultations over the phone, if APPROPRIATE4HE availability of this service would be of particular benefit to migraine sufferers living in remote rural areas, who have to travel long distances to attend specialist clinics.

se Best U rd wa of IT A

and record pain intensity/severity and frequency of attacks. The analysis of such data can assist in the lifestyle management of migraine. The Migraine Monitor is an innovative solution in the chronic disease management arena, and the service

of Irish people suffer from migraine. With over 5.2 million mobile phone subscriptions in the country, the potential for this service is huge.

can be readily adapted for the self-

The Migraine Monitor subsequently

management of other diseases, such

won the ‘Best Use of Information

as chronic pain.

Technology’ award at the Irish

It is estimated that between 12-15%

Healthcare Awards 2009.

Public Health Information


Pictured at the presentation of the award for Best use of IT at the Irish Healthcare Awards 2009 in

Investments in Health

About Pfizer in Ireland

Pictured below: The map of the Pfizer locations throughout Ireland.

5,000 people employed 10 locations across Ireland


fizer is one of Ireland’s leading

Ireland is a leading manufacturing

employers and the largest

base for Pfizer globally, exporting to

pharmaceutical sector investor

international markets. Total capital

and employer. One of the first

investment by the company in Ireland

pharmaceutical companies to locate

exceeds $7 billion. The breadth and

in Ireland (1969), Pfizer has a rich

range of the new Pfizer business

heritage of innovation and expansion

structure is well reflected in our

over a 40 year period. Since its

Irish footprint which represents

acquisition of Wyeth on 15th October

major capital and human resource

2009, the business now boasts over

investments over a large number of

5,000 colleagues across 10 locations


based in Cork, Dublin, Kildare and Limerick.

$7 billion capital investment

DUBLIN Citywest

We believe that innovation is the key

Dublin Treasury

to improving health and sustaining Pfizer’s growth and profitability.

Pfizer’s business interests in Ireland are diverse. There is a manufacturing presence in Active Pharmaceutical Ingredients, Solid Dose Pharmaceuticals, Sterile Injectables, Nutritionals, Vaccines and Biopharmaceuticals; Commercial Human Prescription, Animal Health,

should invigorate all of our core

Dun Laoghaire

businesses and pervade the Pfizer

Aseptic manufacturing

community worldwide. In our drive to innovate, we support well-conceived risk-taking and understand that it will not always lead to success.

Nutritional and Consumer Health

We embrace creativity and consistently

products businesses; Global Financial

pursue new opportunities. We look

Services centre and a global Treasury

for ways to make our research and


development capabilities, our products

The Irish operations manufacture some of Pfizer’s best selling and newest medicines including Lipitor (cardiovascular), Viagra


The quest for innovative solutions

Grange Castle


Nutritionals manufacturing

KILDARE Newbridge

Solid dose pharmaceutical manufacturing

CORK Little Island

and our services more useful to our customers, and our business practices,

Lipitor manufacturing

processes and systems more efficient and effective.

(urology), Sutent (oncology), Enbrel

We listen to and collaborate with our

(rheumatology) and Prevenar

customers to identify and make widely


available potential new products.

One of the world’s largest biopharmaceutical campuses


Biologics facility


Lipitor tableting


Active ingredient manufacturing

Pfizer Healthcare Ireland CSR Report 2009  

Throughout 2009, Pfizer stepped up its role as a corporate citizen in developing programmes and initiatives that support the public, patient...