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innovation quality dynamism energy design impact people heart


A YOUNG, INNOVATIVE AND DYNAMIC REALITY IN THE PROFESSIONAL MARKET Founded in 1999 within the tough and extremely competitive Italian professional market, in a few years it has reached important results and has been identified by experts as “the emerging brand of recent years”. Created by its founder, Ivano Panzeri, with the strong will of offering the hairstylist innovative ideas from a technological and commercial point of view, it has reached a prestigious place on the Italian market and it has imposed itself on the international market, entering more than 30 countries in the world. This result has been achieved thanks to advanced technological research in the products’ formulations and to an aggressive commercial and marketing strategy. Born with the objective of offering the professional industry a global concept of development, not only does z.one concept™ supply products, but it is complemented with commercial and communication ideas, which are addressed both to the hairstylist, and to the endconsumer. The salon’s image is thus enhanced, both on a stylistic, and on a managerial level, thanks to its training courses. z.one concept™ is always looking for new solutions and new emotions.

INTERNATIONAL TECHNOLOGY > research laboratories in the USA and in Italy > advanced formulas > ongoing and up-to-date research Innovative product lines > high quality > high motivation > attractive packaging > communication supports and innovative concepts Not only products > haircut fashion collections > high quality stylistic training materials > supports and image for the salon > communication and advertising materials for the salon > technical training > managerial training > international events > 1 affiliation: EXIT hair team


simply zen


balance, purity, essentiality, naturalness, wellbeing and beauty simply zen interprets a new approach to hair treatments: an essential approach in perfect harmony with the senses that influence the overall wellbeing of the individual. Following the paths of zen philosophy, based on simplicity, purity and naturalism, combined with the results of z.one conceptTM’s research and development, simply zen expresses a concept of total wellbeing, starting from the beauty of the hair and the health of the scalp. simply zen is the result of the combination of natural elements with the latest technological discoveries, to grant optimal results, which respect fully the natural balance of mind and body. From the health of hair, to psycho-physical balance, thanks to aromatherapy principles. In simply zen, the essential oils, combined with the effectiveness of the active principle on blemishes, release sensations of wellbeing and internal relaxation.


| preparing potion

| equilibrium scalp lotion

| calming scalp fluid

| normalizing clay hairwash

pre-shampoo preparing essential oils for the scalp of every hair type

essential preventive lotion for every hair type

pre-shampoo soothing fluid for hair with sensitive scalp

evenly distribute the content of a phial on clean scalp. Massage gently. Without rinsing, proceed with styling.

Suggestion of use: for a perfect calming treatment, it is always recommended to use before calming shampoo. Shake before use. evenly distribute on dry scalp and massage gently for 2-3 minutes. Without rinsing, follow with calming shampoo.

normalizing white clay hairwash for oily hair

| equilibrium shampoo

| equilibrium body wash

| calming shampoo

| normalizing clay mask

essential shampoo for frequent washes

tonifying body wash

calming shampoo for hair with sensitive scalp

deep normalizing white clay mask for oily hair

Suggestion of use: apply on damp scalp, if the preparing “calming scalp fluid” has not been used. then massage. Leave on for 2-3 minutes. rinse. repeat if necessary. It’s recommended to follow with “calming scalp treatment”.

Suggestion of use: apply after washing hair, distribute evenly on scalp with the aid of the brush. Leave on for 3-4 minutes and rinse well with lukewarm water. If necessary, proceed with the most adequate conditioner according to the hair shaft needs.

Suggestion of use: apply evenly on dry scalp and delicately massage for 2-3 minutes. Without rinsing, proceed with the most adequate wash treatment.

Suggestion of use: apply on damp scalp and massage. rinse. repeat if necessary. It is advisable to combine with “equilibrium scalp lotion” or “equilibrium scalp & body mist” for a complete preventive action.

Suggestion of use: distribute on damp scalp and massage, then rinse. It is recommended to use in combination with “equilibrium scalp & body mist” to add hydration and vitality.

Suggestion of use: apply on damp scalp and massage gently by emulsifying. Leave on for 2-3 minutes. rinse well with lukewarm water. If necessary, proceed with the most adequate conditioner according to the hair shaft needs.

| equilibrium scalp & body mist

| equilibrium hair balm

| whiteness shampoo

| calming scalp treatment

| normalizing shampoo

| normalizing treatment

tonifying spray for scalp and body

volumizing fluid

specific shampoo for grey or white hair

soothing treatment for hair with sensitive scalp

normalizing shampoo for oily scalp and hair

sebum normalizing lotion for hair

Suggestion of use: it is recommended to use in combination with other products from the calming family, for most benefits. evenly distribute on clean scalp. Massage gently for 2-3 minutes. Without rinsing, follow with styling.

Use: apply on wet scalp and hair, massage, then rinse. repeat if necessary. For an improved treatment, follow with normalizing treatment.

Suggestion of use: mist on hair, scalp and body. When applied on skin, massage gently. Do not rinse. avoid contact with eyes.

Suggestion of use: apply on clean hair and proceed with styling. as a shaving fluid, apply evenly on skin.

Suggestion of use: apply by distributing evenly on damp scalp and massage, then rinse. For best results, leave on for 3-5 minutes. repeat if necessary. It is advisable to use in combination with an after shampoo treatment.

Use: vaporize evenly on clean scalp. Massage in a specific way, without rinsing it out, and proceed with the desired styling.

| prevention

| calming

| normalizing

Prevention is a fundamental behaviour for the health and wellbeing of scalp and hair. Balancing and purifying on scalp, and treating on hair, thanks to the beneficial mix of keratin proteins, wheat proteins, hydrating agents, vitamins, specific botanical extracts and essential oils, this line of products has multiple beneficial effects that vary according to the product.

the specific calming products have been formulated to decongest, soothe, calm, balance the scalp and invigorate hair, leaving it vital, soft and shiny. a synergic calming complex, composed of horse chestnut, liquorice, caffeine and zinc, botanical extracts of mauve, chamomile, oats, white nettle, hypericum, rosemary and high concentrations of aloe Vera, has a deep emollient, purifying, balancing, soothing and calming action.

the beneficial draining and absorbing properties of white clay, in combination with essential oils melissa, cinnamon, peppermint and sweet orange, with astringent, anti-inflammatory, purifying, refreshing and soothing action, produce an efficient normalizing action on sebum.


| stimulating shampoo

| dandruff peeling pomade

stimulating shampoo for hair loss

deep purifying exfoliating for dandruff hair

Suggestion of use: apply by distributing evenly on moist scalp and massage. Leave on for 2-3 minutes to allow the penetration and absorbtion of the active agents. rinse abundantly with lukewarm water. repeat if necessary. If necessary proceed with the most adequate conditioner according to the hair shaft condition.

Suggestion of use: apply by distributing evenly on moist scalp. Gently massage in circular motion for 2-3 minutes. rinse and follow the treatment with “dandruff clay hairwash” or with the purifying maintenance shampoo “dandruff controller shampoo”.

| stimulating scalp lotion

| stimulating clay hairwash

| dandruff controller shampoo

| dandruff clay hairwash

intensive stimulating lotion for hair loss

stimulating red clay hairwash for hair loss

purifying and maintenance shampoo for dandruff hair

purifying green clay hairwash for dandruff hair

Suggestion of use:evenly distribute the content of a phial on clean scalp, starting from the front and proceeding to the nape. Massage the scalp by lightly pressing with finger tips. Without rinsing, proceed with styling.

Suggestion of use: apply by distributing evenly on moist scalp and massage. Leave on for 2-3 minutes to allow the penetration and absorption of the active agents. rinse abundantly with lukewarm water. repeat if necessary. If necessary, proceed with the most suitable conditioner according to the hair shaft condition.

Suggestion of use: apply by distributing evenly on moist scalp and massage. Leave on for 2-3 minutes. rinse. repeat if necessary. If necessary proceed with the most adequate conditioner according to the hair shaft condition.

Suggestion of use: apply by distributing evenly on moist scalp and gently massage. Leave on for 2-3 minutes. rinse abundantly with lukewarm water. If necessary proceed with the most adequate conditioner according to the hair shaft condition.

| stimulating intensive treatment

| stimulating clay mask

| dandruff intensive shampoo

| dandruff clay mask

deep stimulating red clay mask for hair loss

intensive purifying shampoo for dandruff hair

deeply purifying green clay mask for dandruff hair

Suggestion of use: apply after cleansing, distribute uniformly with the aid of the brush. Comb and distribute on hair length except on porous light, bleached and highlighted hair. Leave on for 5 minutes and rinse abundantly with lukewarm water.

Use: apply on wet hair, lather then rinse. Use once a week for at least 6 weeks. Suggested alternating with calming shampoo.

Suggestion of use: after cleansing, distribute uniformly with the aid of the brush. Gently massage with circular movements. Leave on for 2-3 minutes. rinse abundantly with lukewarm water. If necessary, continue with suitable conditioner according to the hair shaft condition.

follicle deep treatment against hair loss Use: distribute uniformly the vial content on clean scalp. Massage specifically. Do not rinse. Style.

| stimulating

| dandruff

excessive and anomalous hair loss can be counteracted by an effective programme of intensive hair follicle stimulation. Delicate cleansing and specific constant stimulation of the scalp are two key factors to fight excessive hair loss. essential oils of rosemary, cinnamon, ginger, cajuput, specific botanical extracts of ginkgo biloba, aloe, arnica, calamus, Pheophycaes algae stimulate the weakened hair bulb, boosting scalp microcirculation and helping re-growth. red clay-based products give an extra burst of energy to tired and debilitated hair with stimulating and oxygenating benefits.

the anti-bacterial and anti-itch benefits of specific active ingredients, among which there is selenium sulphide, combined with green clay, silica micro-spheres, essential oils, botanical extracts and hydrating agents, allow each product to offer an effective and balanced solution to dandruff, in harmony with scalp and hair.


| hydrating shampoo

| nourishing shampoo

| restructure in shampoo

moisturizing shampoo for slightly dry hair

nourishing shampoo for dry and chemically treated hair

deep restructuring shampoo for dry or damaged hair

Suggestion of use: apply to moist scalp and massage distributing the creamy foam on hair lengths. Rinse. Repeat if necessary.

Suggestion of use: apply to moist scalp and massage distributing the creamy foam on hair lengths. Rinse. Repeat if necessary.

Use: apply restructure in shampoo on wet scalp, distribute the product uniformly, massage delicately, rinse. Repeat if necessary. Eliminate excess water.

| hydrating clay mask

| nourishing deep mask

| moisture no rinse

| restructure in deep remedy

deep hydrating sea clay mask for dry hair

deep nourishing mask for dry or chemically treated hair

deep restructuring fluid for dry or damaged hair

Suggestions of use: apply on washed, towel dried hair, from scalp to ends and massage to help penetration. Cover with a plastic cap and leave on for 10 minutes at room temperature, or for 5 minutes with heat source. Let hair cool down, rinse thoroughly and follow with a conditioner if necessary.

Suggestions of use: apply on washed, towel dried hair from scalp to ends and massage to help penetration. Cover with a plastic cap and leave on for 10 minutes at room temperature, or for 5 minutes with heat source. Let hair cool down, rinse thoroughly and follow with a conditioner if necessary.

hydrating and protective leave-in conditioner for fine, normal or slightly dry hair

| hydrating conditioner moisturizing conditioner for slightly dry hair Suggestion of use: apply to clean and towel dried hair, from roots to ends and massage. Comb and leave on for 1-2 minutes. Rinse.

Suggestion of use: mist on clean towel dried hair. Do not rinse, comb and proceed with styling.

Use: spray restructure in deep remedy uniformly on lengths and ends, massage. Leave on for 3-5 minutes. Rinse and towel dry.

| nourishing conditioner

| cuticle redefiner

| restructure in treatment

repairing conditioner for dry or chemically treated hair

specific cuticle smoother for all hair types

deep restructuring treatment for dry or damaged hair

Suggestion of use:Apply to clean hair, massage through hair lengths to ensure product penetration. Comb and leave on for 2-3 minutes. Rinse well, comb and proceed with styling.

Suggestion of use: dose on hand the desired quantity according to the hair and distribute on damp hair before styling. It can also be used on finished style to increase the beauty and protect hair against environmental aggressions.

Suggestion of use: apply evenly to clean and towel dried hair. Massage through hair lengths to ensure product penetration, comb and leave on for 5-10 minutes. Application of heat source will increase the action. Let hair cool down. Rinse. If necessary, apply a conditioner to increase manageability.

| conditioning

| restructure in

The lack of hydration in hair is a very common anomaly, both in natural and in treated hair. With simply zen conditioning, the beauty of hair is transformed at each use, from the internal to the external structure, resulting in full-bodied, resistant, strong and shiny hair. The benefits of innovative hydrating and nourishing agents, hydrolyzed keratin, wheat and yeast proteins, wheat amino acids, all with different molecular weights, guarantee a deep and selective penetration. Olive and jojoba oils, Aloe Vera gel and specific botanical extracts confer a constant hydration to scalp and hair at each use, leaving hair soft, manageable and shiny.

Taking care of one’s hair is a daily routine that must not be neglected. Hair needs constant and accurate care. The daily action of hairdryers and hair straighteners, chemical treatments or prolonged sun exposure dry up the hair. The result is dull hair which loses its natural vitality. It is important to intervene with an efficacious programme which acts both from the outside and from the inside of the shaft to restore the natural hair balance. From simply zen, the new restructuring treatment for damaged hair which acts deeply and restores its natural brightness. It increases the resistance of hair structure and makes hair soft and bright. A complete programme that offers the optimal solution, both for fine and for medium-thick hair, through a targeted action in every phase of the treatment.


| thermal body wash invigorating thermal body wash Use: apply and massage uniformly on the body.

| thermal body cream

| powder bath

invigorating thermal body cream

Invigorating powder bath

Use: apply on skin and massage till total absorption.

Suggestions of use of powder bath invigorating and stimulating: for an optimal effect, it is advised to pour 2 or 3 spoons of product into the water and let it dissolve for 2-3 minutes before bathing. The invigorating bath salts can also be used with jacuzzi’s and footbaths. Suggestions of use of powder bath with velvet oil scrub effect: pour 2 or 3 spoons of powder bath in a bowl, add 10 ml of velvet oil, mix well, then apply on wet skin and massage with circular movements. Rinse very well with lukewarm water and then apply velvet oil.

| velvet oil

| soap non soap

velvety body oil

ideal for the cleansing of body and face

Use: apply on the skin and massage until it is completely absorbed.

Use: use like a traditional soap to cleanse face and body, although it does not contain any soap. Avoid contact with the eyes.

| spa From the simply zen research, a line that uses the benefits of trace elements and hydrating oils for a soft and velvety skin. 5 products with invigorating properties to cleanse and hydrate the body.


styling

some like it stylish


It is a styling line that interprets the research of personality and beauty with its new way of expressing freely style and creativity. A line of products studied to be used as working tools, to enhance the haircut and to interpret the evolution of the look trend suitable for every lifestyle.

some like it stylish


CUTTING LOTION

FLUID GLOSS

GLAZE

MOULDING MUDD

ECO HAIRSPRAY

cutting lotion

anti-frizz polishing fluid

liquid gel

modeling mud

volumizing ecological hairspray

Suggestions of use: apply before and during every cutting phase.

Suggestions of use: rub a small amount between your palms and apply on damp or dry hair.

Suggestions of use: apply on clean, damp hair, then style.

Suggestions of use: apply a moderate quantity on dry hair and style as desired.

Suggestions of use: spray from a distance of 20-30 cm from the hair.

SMOOTHING CREAM

VOLUMIZING & STYLING FOAM

STYLING GEL

MODELING WAX

VOLUMIZER HAIRSPRAY

modeling wax

volumizing hairspray

Suggestions of use: apply by massaging from roots to ends on towel dried hair and proceed with the desired styling.

volumizing & styling foam

finishing and styling gel Suggestions of use: apply on wet or dry hair, then style.

Suggestions of use: rub a small amount in your hands, warm it up and apply on clean, damp or dry hair, then style as desired.

Suggestions of use: spray from a distance of 20-30 cm from the hair.

CURL DEFINER

TEXTURIZING & VOLUMIZING FOAM

WET HARD GEL

SHAPING POMADE

volumizing and texturizing foam

wet look hard gel

modeling paste

Suggestions of use: first on your hands, then on your wet hair, style in the way you want it.

Suggestions of use: apply and work it on damp or dry hair, then style as desired.

extra-smoothing cream

curls definer Suggestions of use: apply on damp hair, massage to define and make the curls shine.

Suggestions of use: shake well. Apply and work through clean damp hair, then style.

Suggestions of use: shake well. Apply on clean, damp hair, then style or apply on dry hair to increase texture.

INSPIRATION

Eco-sensitivity

Eccentric perception combined with simplicity breeds elegance. The ideal of hair styling is conceived, contaminated by different genres and redrawn, to recreate a real icon of style. Imagine a world ruled by freedom of style, where the intense use of colors expresses all its character.

Organic products to satisfy our demanding clients who want to preserve the environment. The symbol of the increased sensitivity towards the environment, and of the consciousness that good health is obtained first with daily choices. Organic products that create a combination between the ethical commitment towards the environment and the sensitivity of the consumers, together with the ingredients that respect as much as possible the source of origin. The styling technological formulas contain patented organic elements, ingredients that protect the hair structure during and after every styling phase.

Shell and substance A sophisticated and elegant hair styling line that takes the consumer on a journey into an elite world made of contrasts, colors and shapes, to create, define and reach perfection.


texture shampoo

texture conditioner

Use: apply to wet hair, massage gently and rinse. repeat if necessary.

Use: apply on clean damp hair and massage on lengths and ends. comb and leave on for 1 minute. Rinse then follow with desired styling.

smooth shampoo

smooth conditioner

Use: apply to wet hair, massage gently then rinse. repeat if necessary.

Use: apply on clean damp hair and massage on lengths and ends. comb and leave on for 1-3 minutes. Rinse then follow with desired styling.

volumizing shampoo for normal or flat hair

volumizing conditioner for flat hair

smoothing shampoo for frizzy and curly hair

smoothing conditioner for frizzy and curly hair

flexibility shampoo

purity shampoo

flexibility conditioner

Use: apply to wet hair, massage gently then rinse. Repeat if necessary.

Use: apply to wet hair, gently massage then rinse. Repeat if necessary.

Use: apply abundantly on clean damp hair with a massage. comb and leave on for 1-5 minutes according to the desired restructuring degree.

revitalizing and hydrating shampoo for dull hair

deep cleansing shampoo for every hair types

revitalizing and hydrating conditioner for dull hair

shampoos

conditioners

4 different specific formulas which act in synergy with all the other products, guaranteeing maximum styling results

3 products to obtain smooth effects, volume and texture, flexibility, resistance and elasticity, thanks to the perfect balance between hydration, structuring and specific action.


streeter gel

megamix

sticky

power smooth

kaptor

hand made

extreme finishing gel extra >>>>

conditioning and styling balm light >

styling and finishing cream medium >>

extra smoothing gel light >

definition paste light >

Use: apply a moderate quantity on clean and towel dried hair. distribute by combing and proceed with desired styling.

Use: apply by massaging on wet or dry hair and proceed with desired styling.

Use: apply by massaging from roots to ends on towel dried hair and proceed with desired styling.

styling and volumizing foam medium >>

xcentric gel

no limits

helix

3d_version

styling and finishing gel medium >>

straightener and curl former gel light >

non oil soft curl designer light >

Use: apply to wet or dry hair and follow with the desired styling. For a wet look, dry without combing.

Use: apply by massaging from roots to ends on towel dried hair and proceed with desired styling.

Use: apply on clean, towel dry hair. increase quantity for stronger support, hold and definition. style as desired.

styling and finishing versatile liquid styler light >

xpander

grungy

power straight

nogravity

volumizing and texturizing foam strong >>>

defining and texturizing wax medium >>

lacca ecologica volumizzante medium >>

Use: shake well, hold upright, apply a moderate quantity by massaging on clean, towel dried hair. style as desired. As finishing, apply on dry hair to increase texture.

Use: apply on towel dried or dry hair and style.

straightening protective fluid extra light >

Use: massage into the palms, apply evenly to wet or dry hair, then follow with the desired styling. For a wet look, dry without combing.

styling & finishing 18 different products to give unlimited space to creativity. Formulas enriched with proteins, vitamins and botanical extracts condition, hydrate and protect the hair, integrating the fixative, moulding or styling effect.

Use: apply massaging from root to ends on towel dried hair and proceed with styling.

Use: apply on clean towel dry or dry hair. increase quantity for stronger support, hold and definition. style as desired.

Use: nebulizzare la quantitĂ necessaria da una distanza di 20-30 cm.

Use: shake well, keep up right, apply a moderate quantity by massaging on clean, towel dry hair. style as desired.

Use: apply a moderate quantity on clean and damp hair for a shiny effect, on dry hair for an opaque effect.

get fat

shapy

Use: heat a small quantity on the palm of your hands, apply on clean and damp or dry hair and then, model it.

Use: take a moderate quantity, massage in your hands, apply on wet or dry hair, and finally, model it.

muddy matt

freaky

shining wax strong >>>

mud moulding medium >> Use: take a moderate quantity, apply on dry hair and then model it.

moulding paste medium >>

shaper pomade medium >> Use: take the desired quantity, massage between your hands, apply on damp or dry hair and then model it.


the glow glittering and shining wax light > Use: apply on dry hair and proceed with styling.

starring gel

sliker

styling and shining gel medium >>

anti-frizz gloss fluid

Use: apply to wet or dry hair and follow with the desired styling. For a wet look, dry without combing

Use: on finished style, apply few drops on palm of hands and apply on hair following the direction from root to end. or apply on humid hair to encourage a straight style.

uplift

radiate

finishing shiner hairspray strong >>>

polisher spray

Use: spray the necessary quantity from a distance of 20-30 cm.

Use: lightly spray on finished style from a distance of 20-30 cm.

shiners 5 unique formulations to increase hair shine, to protect, to donate both brightness and hold at the same time, to create and to interpret every style


gummy gum styling creative gum Use: get some, fiber up and define your style.

oner gel wet hard gel Use: first on your hands then on your head, on wet hair, style the way you like today.

onside spray hard finishing spray Use: mist till you get enough on damp or dry hair. style the way you like today.

u:t slang u:t slang the hard side of urban:tribe a complete line for the creation of every kind of style, even the most extreme. It ensures maximum hold, effects and resistance with high performance.


milk_shake


The benefits of milk and fruit for the wellbeing and beauty of hair today are contained in a complete line which satisfies every need of the salon. milk_shake® treatments: cleansing and conditioning of every hair type. milk_shake® glistening: the top care against the frizz effect. milk_shake® argan: all the gentleness of argan oil for absolutely perfect hair. milk_shake® life styling: a line of products created for natural styling. milk_shake® curl passion: 3 products for the beauty of curly hair. milk_shake® volume solution: the top volume for fine hair milk_shake® body care: 6 fragrances for 4 cleansing and hydrating skin care products. milk_shake® sun&more: hair and body protection under the beach umbrella.


daily frequent shampoo delicate and protective shampoo for all hair types or for frequent use

Use: apply on wet hair, massage then rinse. repeat if necessary. For increased conditioning and protection, follow with a suitable milk_shake® conditioner or treatment.

intensive conditioning shampoo

intensive conditioning shampoo for dry and damaged hair Use: apply on wet hair, lather and rinse. repeat if necessary. For best conditioning and protection follow with the appropriate conditioner or milk_shake® treatment.

leave in conditioner

natural yogurt mask

Use: mist uniformly on clean damp hair, specially on damaged hair areas.

Use: pour 40 ml of restructuring base into a bowl and add 15 ml of powdered yogurt. Mix well and apply on clean, towel dried hair. Leave on for 5 to 10 minutes, or 5 minutes with heat source. Comb and rinse thoroughly.

natural milk mask

integrity booster

Use: pour 40 ml of restructuring base into a bowl and add 15 ml of powdered milk. Mix well and apply on clean, towel dried hair. Leave on for 5 to 10 minutes, or 5 minutes with heat source. Comb and rinse thoroughly.

Use: shake well before use, vaporize homogeneous on dry lengths and ends, dry the hair then wash with a suitable shampoo.

leave in conditioner for all hair types

yogurt powder protein compound for natural or colored hair

color maintainer shampoo

intensive conditioning foam

repairing hair treatment

Use: apply on wet hair, lather and rinse. repeat if necessary. For best conditioning and protection follow with the appropriate conditioner or milk_shake® treatment.

Use: shake well and hold can vertically to dispense. apply on clean hair. Comb and leave on 3-5 minutes, then rinse well.

Use: uniformly apply all the vial on clean towel-dried hair, specially on ends. Leave on 3-5 minutes. On deeply damaged hair cover with a plastic cap, leave under heat source for 5-10 minutes. rinse and style as desired.

color maintainer conditioner

conditioning whipped cream

no rinse conditioning & protective creamy foam for all hair types

restructuring mixing base for natural mask

natural mask base

active milk mask

active yogurt mask

conditioning yogurt mask for natural or coloured hair

concentrated repairing protein treatment

Use: apply by massaging on clean and damp hair. Comb and leave on for 2 to 5 minutes. rinse accurately.

Use: shake well, hold upside down, dose and apply by massaging it on clean and towel dried hair. Proceed with styling.

Use: pour 40 ml of restructuring base into a bowl and add 15 ml of powdered milk or yogurt. Mix well and apply on clean, towel dried hair. Leave on for 5 to 10 minutes, or 5 minutes with heat source. Comb and rinse thoroughly.

Use: apply on clean damp hair. Leave on for 3-5 minutes and rinse.

Use: apply on clean damp hair. Leave on for 3-5 minutes and rinse

Use: distribute the entire vial on clean damp hair, massage leave on 5/10 minutes then rinse.

hydrating & protective shampoo for color-treated hair

hydrating & protective conditioner for color-treated hair

intensive conditioning foam for dry and damaged hair

repairing hair treatment for all chemically treated hair

milk powder protein compound for dry or damaged hair

restructuring milk mask for dry or damaged hair

concentrated protein and amino acids hair integrator

integrity repairing hair

treatments

integrity system

Cleansing and conditioning for every hair type to ensure: > better internal structure > strength and resistance > body > hydration > brightness > softness. a line of innovative and effective products for the treatment of natural or dry and dehydrated hair, and for color maintenance.

Shiny, soft and healthy hair. all this is possible thanks to milk_shake® integrity system. an innovative treatment system that is based on a very simple principle: reintegrate the hair with its natural components. milk_shake® integrity system will give your hair all the necessary elements to make it look beautiful and healthy, thanks to the “amino acids Complex”, a protein and amino acid mix purposely made with different molecular weights, so that it can work on two levels. 1° level: Selective ingredients deeply penetrate to reintegrate and restructure the natural composition of the hair. 2° level: additional ingredients create an external protective barrier.


glistening shampoo oil

argan shampoo

Use: apply on wet hair, lather and rinse. Repeat if necessary. For best anti-frizz results follow with milk_shake速 > no frizz specific products.

Use: apply on damp hair and massage. Rinse. Repeat if necessary.

frizz control shampoo oil for frizzy hair

glistening treatment frizz control treatment for frizzy hair

Use: shake well and mist uniformly on clean damp hair. Massage few seconds, comb, then rinse well.

glistening milk

moisturizing and shining milk for frizzy hair Use: apply with a massage on towel dried hair. Do not rinse, comb and follow with styling. It is recommended to apply after styling, to improve hair look and curl definition.

Argan oil shampoo for all hair types

glistening serum

argan deep treatment

Use: rub between palms few drops and apply on hair before or after the styling.

Use: distribute on clean hair and massage. Leave on for 3 to 5 minutes, comb and rinse.

glistening spray

glistening argan oil

drops of shine for frizzy hair

polishing spray for frizzy hair Use: spray lightly, approx 8 inches away from hair, after the styling. Avoid spraying in eyes.

deep treatment for all hair types

Argan oil treatment for all hair types Use: apply a few drops on palms and distribute on hair before or after the styling.

no frizz

argan oil

A specific complete line for the control of frizzy hair. 6 products to obtain soft and shiny hair with a few simple steps. From the milk_shake速 research, specific ingredients for considerable results. > date seed oil extract > abyssinian oil > avocado oil > almond oil > rice bran oil > special conditioning and hydrating agents > mix of conditioning volatile silicones.

milk_shake速 argan is a line of products suitable for every hair type, normal, dry, tired and dull, because it strengthens and hydrates the hair. It nourishes the hair fibres and gives shine and flexibility,besides combating split ends and drying. A complete line that acts in every phase: > cleansing > conditioning > finishing.


liquid designer

sparkling glaze

Use: dispense the necessary amount. Apply on clean damp hair and work through. Then style. Use to enhance design curls on dry styled hair.

Use: shake well, hold upside down and dispense the necesary amount. Apply on clean damp hair and work through from roots to ends. Then style.

smoothing cream

open air hairspray

styling and volumizing liquid > soft hold

smoothing cream > soft hold

curl passion shampoo

volume solution shampoo

Use: apply on wet hair, leather then rinse. Repeat if necessary. For best conditioning follow with curly mask.

Use: apply on wet hair, massage, then rinse. Repeat if necessary. For increased conditioning, follow with volume solution conditioner & styling.

texturizing paste

curl passion mask

volume solution conditioner Use: apply and distribute uniformly through washed and towel dried hair. For increased volume follow with volume solution styling.

definition gel >> medium hold

soft and medium fixative spray >> medium hold

shampoo for curly hair

moulding paste > soft hold

mask for curly hair

volume shampoo

volume conditioner

Use: dispense the necessary amount. Apply on clean damp hair and work through. Then style.

Use: mist 25-30 cm from hair till the desired fix is obtained.

Use: apply the necessary amount on dried hair and style.

Use: apply on clean damp hair, leave 3 to 5 minutes in processing time, comb then rinse.

styling potion

shaping foam

eco-mist styler

curl passion designer

volume solution styling

Use: mist aprox 8 inches away from hair.

Use: apply on damp hair, massage through hair to define and shine the curls.

Use: apply and distribute uniformly on roots and lengths, massage and follow with the desired styling.

styling elixir > soft hold

Use: dispense the necessary amount. Apply on clean damp hair and work through. Then style.

styling foam >> medium hold Use: shake well, hold vertically and dispense the necessary amount. Apply on clean damp hair and work through. Then style.

volumizing ecological spray >> medium hold

styling for curly hair

volume styling

life styling

curl passion

volume solution

A line of products based on the concept of naturalness in the result. The innovative ingredients contained in the products allow delicate, conditioning styling with a natural effect. New technological discoveries store the shapes, define the styling effects and exalt the brightness of hair. A new style for hair styling to exalt beauty in a low voice, with glamour, class and delicacy.

A complete line dedicated to curly hair’s care: > enhances the natural elasticity of curly hair > draws and defines, making curls more separated > makes the hair silky and shiny > has an anti-frizz action. 3 products to cleanse, hydrate and define curly hair, giving it natural elasticity and softness. milk_shakeŽ curl passion: > defines without making hair heavy > gives a natural look > creates a healthy and elastic curl > makes styling easier. A complete line of products for the protection and the hydration of hair and body, which offers: > protection during sun exposure > nourishment > softness.

milk_shakeÂŽ <volume solution> gives fine hair and flat hair tone and vitality by nourishing the stem in depth increasing the thickness and by granting hair more volume and brightness.


foam body cream

pleasure oil

Use: apply on the skin and massage till total absorption.

Use: shake well then vaporize and distribute on skin and hair.

cocoa butter sugar scrub

all over shampoo

fruit, flowers and milk

sunscreen cream

protective oil for hair and body

Body sunscreen emulsion SPF 15 / medium protection Use: apply abundantly and homogenous on the skin (a quantity equivalent to around 36 g) at least 20 minutes before sun exposure and massage until it is totally absorbed. Repeat the application after bath, shower or in case of profound perspiration.

bubble bath

fruit, flowers and milk Use: apply on to a sponge or on your hands, massage, then rinse.

body cream

fruit, flowers and milk Use: apply on the skin and massage till total absorption.

sugar exfoliating and smoothing cream for hands Use: mix and take the product, massage on the hands, then rinse. It is advised to combine it with cocoa butter hand cream.

cocoa butter hand cream

beauty mask

use: apply on the skin and massage till total absorption.

Use: apply on your hands and massage until total absorption.

Use: apply on clean and towel dried hair. Leave on for 2-3 minutes and rinse.

cocoa butter hand cream

protector & tan deepener jelly UVB/UVA LOW 6

Use: distribute on damp hair and skin and lather. Rinse. Repeat if necessary. It’s advisable to follow with beauty mask to optimize the restoring effect on hair.

body butter

fruit, flowers and milk

absolute bronze

hair & body moisturizing shampoo

deep hair treatment

Use: use on dark or tanned skin. Generously apply (2mg/cm2) at least 15-20 min. prior to sun exposure and reapply after bathing or shower. Do not exceed on sun exposure (h12-16). Avoid contact with clothes.

restorer milk

nourishing and protective milk for hair Use: work through clean damp or dry hair, do not rinse - proceed with styling.

body care

sun&more

A new line for the cleansing and hydration of the skin, which combines all the milk_shake® brand’s quality with a new packaging and with new scents. Let yourself be caressed by sweetness and discover the pleasure of taking care of your body with milk_shake® body care, and choose among the available fragrances: > the sweetness of milk > the energy of fruit > the richness of the Japanese cherry flower: > the sweetness of milk > the energy of fruits > the richness of the Japanese cherry blossom flowers > the delicacy of a neutral fragrance > the strength of red fruits > the elegance and the delicacy of white flowers.

A treatment which protects and grants the right contribution of hydration, to have silky and shiny hair, and healthy and bright skin, even after a day out in the sun.

sensual lotion

hydrating milk after sun Use: apply on the skin and massage till total absorption.


coloring & decoloring

coloring& decoloring


A complete line of products studied to satisfy every need for coloring and bleaching. All that you need for a perfect permanent and semi-permanent color or simply for highlighting. And to make the service perfect, a complete line of pre-and-post-colouring products.

coloring& decoloring


delicate permanent colour oil

creative permanent colour

conditioning semi_permanent colour

An oil color without ammonia that, thanks to the “2o4 organic complex”, exalts incredible color and tone, leaving hair hydrated, soft and bright. It is a conditioning permanent color that totally covers grey hair and makes the coloring treatment a pleasant experience.

A new generation of permanent color is born, thanks to the technology at the service of beauty. The new NanoBioGenius technology, studied for a longer lasting, shine and conditioning, grants highly creative coloring, which allows unlimited combinations for endless results.

Delicate and treating color without ammonia, it leaves hair shiny and rich in color. It is ideal to lighten a natural base, to give intense highlights, to hide the first grey hair, to make existing coloring uniform, or to refresh it.

color juice

conditioning direct colour

sunlight cream

Ideal to revive the colour of natural and/or colour treated hair, and to complete and add value to each colour service. Available in 11 pre-mixed shades, it can be used to tone after bleaching or to correct undesired hues. With maximum two applications per week, it maintains the hair color’s intensity, brightness and brilliance. The color is longer lasting, thanks to integrity 41®, a patented antioxidant complex, which ensures better color maintenance.

The coloring power of pigments and the wellbeing of milk_shake®: the ideal combination for healthy, beautiful and colored hair. Direct color is an innovative and gentle cosmetic coloring, which performs color services with excellent results. It is totally ammonia and peroxide free, respects hair structure without modifying it and is available in 12 mixable shades.

The new delicate lightening service of milk_shake® for blonde, brilliant and shiny hair. It is an innovative and delicate lightening cream, extremely efficacious on hair lightening whilst delicate on the hair structure, thanks to added natural oils.


conditioning hair lightening oil

toning cream for hair

toning cream for hair

toning cream for hair

toning cream for hair

acid color sealer

color sealing shampoo

post-colour acidificator

post-colour shampoo

Use: after thoroughly rinsing of the colour apply evenly on the hair avoiding the skin. Let it act for 3 minutes and continue with colour sealing shampoo without rinsing.

Use: put it on after acid color sealer, massage and then rinse. Repeat if necessary. Keep on with color sealing conditioner.

powerful protector

color sealing conditioner

protective fluid

post-colour conditioner

Use: apply evenly on the skin and on the edges before the technical service.

Use: apply after rinsing the color sealing shampoo; massage the hair until the ends, then rinse.

pro color equalizer

instant remover

pre-color equalizer

skin haircolor cleanser

Use: vaporize it onto particularly dry and damaged hair before any colouring.

Use: without rubbing, pass a cotton wool disc soaked in the product on the concerned areas.

illuminate

color specifics

milk_shake® illuminate is an ammonia free product which contains certified organic oils and fruit extracts. A new lightening and tonalizing service with natural effect. It moisturizes your hair in just one step and your hair appears bright and soft, with a natural shade, like after a day under the sunlight. A lightening oil and four tonalizing creams (golden, copper, violet, blue) to neutralize, give a colder or a warmer shade, soften or illuminate the color of lightened hair.

The world of coloring evolves: With milk_shake® color specifics you will have improved results and more comfortable color services. 7 products are born from the milk_shake® research to complete the color service > to allow improved results throughout the color services offered and to increase their durability > to provide a more pleasurable professional color service > to have no limits in coloring and to satisfy all customers’ requirements > to evolve the color service and to characterize it as a unique and professional service.


z.one color the new attitude conditioning permanent colour

conditioning permanent colour A permanent conditioning color which perfectly covers grey hair and maintains an incredible brightness and intense and vibrant colors. z.one color the new attitude has been formulated with new generation pigments to guarantee intense, uniform and long lasting results, with rich and brilliant tones and a complete grey coverage. Exclusive patented Integrity 41速, found in all products of the z.one color expressions family, guarantees a better and longer lasting color hold, thanks to its strong antioxidant action.

z.one color the new attitude, thanks to its minimum ammonia content and to its moderate pH, has a pleasant fragrance and leaves hair shiny, vital, conditioned and full in color.


color colouring conditioning powder enlightener Use: read and follow the instructions on attached sheet.

dust free conditioning powder bleach dust-free conditioning powder bleach

tone controller moisture-rich perfect gel tonalizer Use: read and follow the instructions on attached sheet.

Use: read and follow the instructions on attached sheet.

blue tonalizing conditioning powder bleach Use: read and follow the instructions on attached sheet.

Bleaching A complete line of bleaching and combined oxidants, which can reach the highest levels of lightening to satisfy every need. dust free conditioning powder bleach to reach the highest goals on hair bleaching. blue to bleach while reducing golden tones, leaving hair soft, combable and shiny. color lightening and color in one service for personalized effects on both natural and colored hair.

totalroots decolorize the bleaching moisture-rich coloring system to obtain the most difficult results in total hair bleaching. tone controller 4 effective and delicate jelly toners to obtain perfect results by controlling after-bleaching tones or on natural white hair.

totalroots decolorize moisture-rich bleach system Use: read and follow the instructions on attached sheet.


oxidizing emulsion 10 vol.

oxidizing emulsion 40 vol.

oxidizing emulsion 10 vol.

Use: read and follow the instructions on attached sheet.

Use: read and follow the instructions on attached sheet.

Use: read and follow the instructions on attached sheet.

oxidizing emulsion 20 vol.

activating emulsion

cream activator

specific revealer

oxidizing emulsion 20 vol.

Use: read and follow the instructions on attached sheet.

Use: read and follow the instructions on attached sheet.

Use: read and follow the instructions on attached sheet.

oxidizing emulsion 30 vol

intensive activating emulsion

oxidizing emulsion 30 vol.

cream activator

cream activator

Use: read and follow the instructions on attached sheet.

cream activator

intensive specific revealer

Use: read and follow the instructions on attached sheet.

oxidizing emulsion 5 vol.

oxidizing emulsion

moisture-rich soft oxidizing emulsion Use: read and follow the instructions on attached sheet.

oxidizing emulsion 18 vol.

oxidizing emulsion

oxidizing emulsion

Use: read and follow the instructions on attached sheet.

moisture-rich specific oxidizing emulsion Use: read and follow the instructions on attached sheet.

oxidizing emulsion 40 vol. oxidizing emulsion

Use: read and follow the instructions on attached sheet.

z.one color the new attitude

oxidizing emulsion 25 vol.

moisture-rich specific oxidizing emulsion Use: read and follow the instructions on attached sheet.

totalroots decolorize the complete moisture-rich bleach system Use: read and follow the instructions on attached sheet.

oxidizing emulsion

oxidizing emulsion

oxidizing emulsion

Emulsions specifically studied to act in synergy with milk_shake速 <conditioning semi_permanent colour> and enhance the expression of pigments contained in their formula. Creamy, pleasantly scented and conditioning, have a delicate action on hair and scalp, thanks to vegetable emollient oils. Integrity 41速, the patented anti-oxidant complex, contained both in color and emulsions, strengthens their action and grants a longer-lasting color.

Oxidizing emulsions specifically studied to act in synergy with z.one color the new attitude conditioning permanent color and enhance the expression of pigments contained in their formula. Creamy, pleasantly scented and conditioning, have a delicate action on hair and scalp, thanks to special emollient and protective substances with olive oil and apricot extract. Formulated with the exclusive integrity 41速, which grants a longer-lasting color. There are four different z.one H2O2 oxidizing emulsions, with four oxidizing intensities: 10/20/30/40 volumes.

Neutral, light oxidizing emulsions, enriched with hydrating and conditioning agents and avocado oil, which preserve the hair structure during the lightening and tonalizing technical services. Specifically formulated to be used together with ligh[10]tone controller to gently tonalize partial or total lightening, or together with ligh[10] or ligh[10]color bleaching powders.


re•texturizing system

re • texturizing system


Technological innovation changes the hair movement, whilst respecting its structure, health and beauty in every moment.

. . . . .. .

A complete line of perms for every hair need and type: tri dimensional curl alkaline innovative perm The strong and long-lasting waving lotion that respects hair integrity. un iconic versatile perm for balanced long-lasting waving results and bright and full-bodied hair. sensi t ve perm hio free delicate perm The opportunity of having natural new shapes, waves or curls, maintaining the hair healthy and vital. angelâ&#x20AC;&#x2122;s curl extra mild advanced perm A revolutionary thio and ammonia free formulation to wave bleached, color removed and very highlighted hair, with maximum respect to the hair fiber. An innovative straightening treatment gel, thio and ammonia free, for a smooth and anti-frizz effect.

re â&#x20AC;˘ texturizing system


angel’s curl

tri dimensional curl ■

kit monodose advanced extra mild perm Use: read and follow the instructions on attached sheet.

advanced alkaline perm Use: read and follow the instructions on attached sheet.

sensi t ve perm 1/2

equal+

Use: read and follow the instructions on attached sheet.

Use: mist on clean and damp hair, specially on dry and damaged areas. Proceed with technical service or styling as desired. For external use only, keep out of reach of children.

un

stay up

thio-free mild perm

■■

iconic

protein equalizer treatment

permanente versatile per capelli vitali e corposi Use: read and follow the instructions on attached sheet.

leave-in conditioner for curly or permed hair Use: mist generously on lean and damp hair. Do not rinse, style. Reapply on dry hair to refresh the style.

the perms The z.one concept perms are formulated with advanced technology. Their controlled Ph allows a perfect balance between waving, lasting time and respect of hair integrity. The patented structuring balanced complex PBBS™, Protein Balanced Bonding Solution, based on natural proteins with various molecular weights between 150 mw and 1500 mw, in both waving lotion and neutralizer, guarantees the integration of natural elements lost during the waving process, from the cuticle to the most inner cortex layer. Helps maintaining the hair fiber resistant, flexible and soft. Humectant and soothing agents protect skin and hair, minimizing the risk of redness on sensitive scalps, while giving hair fiber softness and shine. TM


0

X’ hair straightening gel for resistant hair

thio-free/no-ammonia formula amino acid enriched formula Use: read and follow the instructions on attached sheet.

1

hair straightening gel for natural hair

X’

thio-free/no-ammonia formula amino acid enriched formula Use: read and follow the instructions on attached sheet.

2

X’ hair straightening gel for colour-treated hair

thio-free/no-ammonia formula amino acid enriched formula Use: read and follow the instructions on attached sheet.

N

X’ selective neutralizer for every hair type

amino acid enriched formula Use: read and follow the instructions on attached sheet.

relax’ss relax’ss has an innovative thio free or derivate free formula and

guarantees perfect and safe results with maximum respect for the hair fiber. ’ is a delicate straightening system that satisfies the needs of those clients who want to obtain a straight effect or simply eliminate the frizzy effect.

relax ss


communication

communication


IMPACT_ VISIBILITY DESIGN_BRIGHTNESS LINEARITY_TRANSPARENCY ELEGANCE_MINIMALISM

To communicate in an efficacious way is the first step towards success. Strengthen oneâ&#x20AC;&#x2122;s own image. Boost reputation inside and outside the salon. Increase professionalism. Offer a homogeneous and updated image of the salon. z.one conceptTM offers you all the tools that make the image the ambassador of the salon, perfectly integrated with any style.

communication


luminous poster holder expo light

expo invisible

to give an image maximum visibility. Versatile in its use: to be placed in the window or inside the salon; lighting system which emphasizes the double-face image. Size: b. 75 cm – h. 205 cm – d. 10 cm

a tool to communicate with the customers, which initiates interest in the products and strengthens retail sales. Easy to place: The two-faced Plexiglas displayer emphasises the presence of the product thanks to its transparent lines. to be placed behind the window or inside the salon, it can be used singularly or in a series of units as an item of furniture. Size: b. 50 cm – h. 200 cm. – d. 40 cm

a light source, which illuminates your salon, emphasises the beauty of the products, creates interest leading to purchase. Versatile use: Single or modular for the wall, to create a retail space inside the salon for a double display, as a bright picture for the salon window and as an inside display stand that can be personalised with the salon logo Size: b. 78 cm – h. 208 cm – d. 41 cm

LOGO salone

LOGO salone

LOGO salone

luxury expo

fabric banner

collection and news

a visual impact to display products, exactly as if they were on a precious pedestal. Easy to place: a piece of furniture with minimum encumbrance, but maximum visibility. thanks to its minimal design, it is suitable for any z.one concept™ product line. Size: ø. 46 cm – h. 104 cm

visible, of great impact and quality, the z.one concept banners allow to match the salon’s name with the image chosen among a wide selection available for the hairdresser. tM

Tendencies, fashion, haircuts, colors, styling: this is the world of z.one concept™ collections. two releases every year: autumn/ winter and spring/summer, for a collection of images that increases the hairdresser’s professionalism. Communication is the essential step to boost one’s own reputation. News have always been the tool that allows a wide spread of the brand and a very good feed-back, in terms of salon attendance. two releases every year, at the same time as collections.


training

training


Training is an essential step for the professional growth.

z.one conceptTM leads the hairdresser through a path that goes beyond the simple seminary.

/ / / /

Stylistic training Technical training Commercial training Managerial training

A complete affiliation package A stylistic tool unique on the market.

training


education 12 get involved with us

professional creativity

z.one school university

back bar

texture bar

deco bar

color bar

evolution styling designer

styling designer

master

university

superior

secondary

primary

z.one man

z.one coloring collection

international street fashion

z.one collection new entries

z.one collection seminar

z.one collection

An innovative programme of stylistic and technical training that allows the professional growth through different steps. A complete overview about fashion tendencies. / six-month and annual updating about fashion / didactics and technique / stylistic and technical visualization / international meetings to discover global fashion

styling product designer know how


As glamour as a magazine, as popular as a community. The affiliation that offers you something more: the strength of advertising

that only a magazine can give you.

STEP UP WITH US


accessories

accessories


A 100% z.one conceptTM salon is not only products and image, but also tools to reach professional success. The z.one conceptTM tools complete the global image of the salon from every point of view. Innovative and practical tools, studied according to the hairdresserâ&#x20AC;&#x2122;s needs. Accurate research of the latest discoveries in terms of technology, design and convenience.

accessories


Brushes

Accessories holder

Technical trolley

T-shirt

Towels

Extractor hood air-k

Apron

Gown for cutting

Scissors holder

Blender

Bowls and brushes

Scissors

Curl creator

simply zen trolley

Curl addiction

Seven sins hair straighteners

Ultrasonic hairdryer

Retexturizing trolley


Z.One Concept 2012  

Z.One Concept 2012 catalog