IPCM n. 75 | May-June 2022

Page 15

HIGHLIGHT OF THE MONTH

partnerships were formed, partners discussed new projects and even contracts were signed.” High proportion of international visitors Visitor quality and visitor satisfaction were also remarkable. According to a survey, the number of top decision-makers as well as professionals and managers was very high. The poll revealed that

“First of all, I think the most important aspect is that the event actually took place. After two years of the pandemic and after all the restrictive measures that were taken in both 2021 and 2022, the fact that the Paint Expo was held is in itself something I find extremely positive. The ability to exhibit at a trade fair, travel abroad, and meet potential customers, partners, or competitors in person and not in front of a computer screen had been a given for years and then we suddenly lost it. Having that opportunity again gives us confidence, positivity, and the will to move forward, despite the difficult times we are facing both at a geopolitical level, with the war in Ukraine, and at an economic

around 88 per cent of visitors have a significant

level, with the blatant speculation on raw materials that is causing heavy

influence on investment decisions in their companies.

inflation.“During the four days of the trade fair, we were able to meet several

Over 90 per cent are planning to come back to the

potential customers and dealers. Therefore, our feedback remains positive.

next edition of PaintExpo in two years’ time. The

Despite some difficulties, this year’s Paint Expo was again an important event to

proportion of international visitors was also very

create new business opportunities and reconnect with our industry’s players.

high. One in three guests travelled to Leipzig from

We are now working to turn those contacts into new business. “Compared with

abroad. Switzerland, Italy, France, Austria and Poland

the 2018 edition, as we had widely predicted, we noticed a significant lack of

were the countries with the most trade visitors

international visitors, especially from outside Europe, due to the pandemic and

alongside Germany. “It was noticeable that the trade

war. In any case, we rate our participation in the trade fair as positive.”

fair is growing in international significance. For us

Carlo Guidetti, Chemtec Srl’s CEO

countries in Europe and from the USA who were there directly represent our target group”, happily reports Nicole Mihlan, Head of Marketing at Venjakob. Dates for PaintExpo 2024 The dates for the next edition of PaintExpo in 2024 are already set. The world’s leading trade fair for industrial coating technology will take place from 9th to 12th April 2024 at the usual venue in Karlsruhe. For further information: www.paintexpo.de and www.leipziger-messe.de

“Events like this enable companies to catch a glimpse of customer needs and the atmosphere in the industry. We bring home the appreciation of many visitors for being a company that is not only a plant engineering firm, but also a partner that directly follows all project phases, including production at our facilities. Once again, we got more ideas to grow and improve our offer.” Paolo Ghiazza, Eurotherm SpA’s CEO

“Euromask®’s experience was undoubtedly positive: our stand saw a considerable number of visits, most of which resulted in contacts of particular interest that we will try to develop at best. The general turnout was also considerable: the importance of this long-established event, combined with the desire for a return to normality, played a decisive role in the success of this exhibition.” Simeone Maitan, Finishing Group - Euromask®’s CEO

as an international company, the visitors from many

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