IPCM n. 75 | May-June 2022

Page 131

THE MARKETING CORNER

This reduces the time marketers need to set the parameters of the campaign: for 73% of respondents, creating ads often takes a long time. Despite this, most marketers still use manual processes. However, many of the respondents (69%) said they are interested in making their processes automated and do not rule out the possibility of relying on artificial intelligence in the near future. According to interviewees, this would allow to devote their time to achieving other important strategic goals.

The management of advertising campaigns will not be obstacle-free

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Setting up a social media advertising campaign requires

Many of the respondents said they are interested in making their marketing processes automated.

the involvement of multiple teams - especially marketers, graphic designers and data analysts. However, only 55% of respondents said they work within a company whose departments work closely together to achieve common goals. This percentage is 16% lower than last year’s result

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