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PRESENTATION Industrial Tourism is a form of cultural tourism whose main objective is to promote industrial assets (both old and new), which includes travelling due to interest in industrial and logistics companies, fishing, food and agriculture, office and artisanal activities, museums and others. This post-graduation is also a way for employees from companies already or in the process of being integrated in Industrial Tourism circuits or in public and private organisations involved in the “productisation� process to acquire skills, qualifying entrepreneurs wishing to maximise business opportunities arising from the development of this tourist product. The Post-Graduation in Industrial Tourism was also designed with a b-learning component in addition to classroom sessions in order to cover an area of influence in Portugal.

OBJECTIVES The following are the main objectives of the Post-Graduation course: Understand the concept of Industrial Tourism as a sub-product of Cultural Tourism; Understand and discuss the notion of tourist entertainment and its importance for tourism in general and implement methods and techniques for the construction and management of Industrial Tourism entertainment programmes; Understand the budgeting process as a key element for determining the feasibility of any Industrial Tourism venture; Design and plan a project to promote museums and/or tourist entertainment as well as live cultural heritage in an Industrial Tourism context.

Coordinator Marta Amaral |

SERIALISATION CRITERIA Contained in the annual public notice, available on the IPBeja site QR Code for accessing the course website

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