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EXHIBITOR PROSPECTUS 2011 Annual Conference & Expo June 14-15 HyVee Hall at the Iowa Events Center Des Moines, IA

Reaching the Iowa Home Care Community Thank you for your interest in exhibiting with Iowa Alliance in Home Care (IAHC). IAHC is the leading voice of home care for Iowa and has the ability to reach a diverse membership base of more than 150 home care agencies - and their administrators, managers, and top level clinicians employed by them. The 2011 expo hall allows you to showcase your products and services to Iowa’s home health care professionals, build brand awareness, and position your business as a leader within the home care industry. IAHC offers you the best exposure and one-on-one networking opportunities with Iowa home care leaders.

Invitation to Exhibit IAHC invites you to display your products and services at our Annual Conference & Expo to be held on June 1415 at HyVee Hall at the Iowa Events Center in Des Moines, IA. The Expo will be held on June 14th, and the 2011 Annual Conference and Expo will be the best event in its history! Exhibiting at this conference will be a premier opportunity to be among the most recognized leaders in home health care in Iowa. We hope you're planning to join us in June! Iowa home care providers come to IAHC’s Annual Conference & Expo to attend top-notch educational sessions and to network with their colleagues from around the state. They come to the trade show looking for new information, new ideas, and new solutions. We have taken extra steps to maximize attendee exposure to your products and services. These include: Improved Floor Plan – The space at HyVee Hall is abundant and will allow for all exhibit booths to be housed in the same room. All education meeting space is together, but separate from the exhibit hall. The IAHC Education Committee is excited about the space configuration and assures all exhibit space will be premium real estate. All food and beverage events will be held in the exhibit hall again this year. Additional Exhibitor Benefits – Spacious booth dimensions with pipe and drape. Two complimentary tickets to our recognition luncheon. Discounted education registration fees for exhibitors. Attendee Engagement Feature –IAHC develops one or more activities for attendees to fully engage them with all exhibitors and draw traffic throughout the exhibit hall. Activities may include trivia contests and the very popular IAHCO (exhibitor bingo). The IAHC Education Committee develops fun and interactive activities benefitting both exhibitors and attendees.

Optional Sponsorships – Increase your visibility with a sponsorship. This year sponsorship is offered in a shopping cart fashion. You can customize the sponsor benefits you value in order to help you manage your budget dollars. See 2011 Annual Meeting Sponsor Benefits document for details. Virtual Trade Show – When you register for a booth at the IAHC Annual Conference & Expo, you automatically become an exhibitor on the IAHC Virtual Trade Show. With this year-round exposure, at no additional charge, you will gain maximum exposure to the largest number of home care professionals in Iowa.

Who Attends? Attendees typically include Home Health Agency administrators, directors, financial managers, and clinical managers. The audience comprises the decision makers from Iowa home care agencies. This is the largest annual event of Iowa’s home care leaders. This year’s conference will once again feature three concurrent tracks. One track will focus on the traditional administrative topics, one track will focus more directly on clinical topics, and the third track will have a Medicare focus. Response to this concurrent track configuration last year resulted in a large and diversified audience. Click here for 2010 attending companies.

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Exhibit booth fees are the same as last year – if you register by February 28!

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Enjoy our recognition luncheon – free for up to two representatives!

Network with association member professionals Display your marketing collateral and products Advertise in our Conference Registration Brochure or Conference Program to be distributed to all attendees (Advertising page from 2009 Annual Conference Program) Additional incentives for attendees to visit your booth (IAHCO Card from 2009) Company listing in Exhibitor Information Packet emailed to attendees in advance of the conference and printed in the 2011 Annual Conference Program (2010 Exhibitor Information Packet)

Tentative Schedule Exhibit Hall Set-up: Monday, June 13th (7:00 pm – 9:00 pm) Note: The Exhibit Hall is separate from the meeting rooms. And all vendors will be located in the Exhibit Hall! Tentative Exhibit Hall Hours: Exhibit Hall is open 7:00 am – 3:30 pm on Tuesday, June 14th: 7:00 am – 7:50 am 9:30 am – 10:15 am 12:30 pm – 1:30 pm 1:30 pm – 2:00 pm 3:00 pm – 3:30 pm

Conference Registration Check-in & Grand Opening of the Exhibit Hall Break in Exhibit Hall Recognition Luncheon & Annual Business Meeting in Exhibit Hall Break in Exhibit Hall Break in Exhibit Hall

Exhibit Hall Tear-down: Tuesday, June 14th (3:30 pm – 4:30 pm) Social Hour will be from 4:30 pm – 6:00 pm. All exhibitors and sponsors are encouraged to stay for the social hour with the conference participants. This will give you the opportunity to further network with participants without being confined to your exhibit booth.

Exhibit Booth Details Booth registration due: April 30, 2011

Register by February 28 to receive the same fees as 2010 $450 (IAHC Members) / $575 (Potential IAHC Members) Regular Exhibit Booth Fees $500 (IAHC Members) and $625 (Potential IAHC Members) Online registration form   

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Dimensions: 10’ X 10’ booth, Piped and Draped Includes: 8’ Skirted Table, 2 Folding Chairs, and Free Wireless Internet throughout the entire events and conference center 50% discount on a single conference registration (Note: Exhibitor is responsible for submitting a completed conference registration to IAHC) Recognition in the Exhibitor Directory, circulated online and onsite. IAHC Virtual Trade Show where members and visitors will be able to access your information yearround.

Booth Placement Review the Exhibit Hall Floor Plan and indicate your top three preferred locations when reserving your booth online. IAHC will determine exhibitor space assignment once your Exhibitor Registration Form and payment are received. Once space is approved, an exhibitor can only be moved with a mutual consent of IAHC and the exhibitors involved. All displays must be set up and dismantled during the designated exhibitor set-up and teardown times only. Space not set up by the designated time may be reassigned by IAHC. Exhibits may not be larger than the 10’X10’ space allotted to each exhibitor. An exhibitor who fails to occupy contracted space is not relieved of the obligation to pay for such space at the full rental price, and IAHC shall have the right to use the space. Click here to view 2011 exhibit hall layout.

Event Sponsorship Opportunities When your organization sponsors or co-sponsors an activity or event at the IAHC Annual Conference & Expo, you will gain broad exposure and recognition among the health care executives and other decision-makers in Iowa. Last year’s conference attracted hundreds of health care executives!

IAHC’s event sponsorships are a separate item than your exhibit booth purchase and allow you to tailor your marketing efforts to reach your best target audience. We invite you to make the connection by supporting this dynamic gathering of health care professionals. Please indicate the events you would like to sponsor on the registration form. IAHC members receive a 20% discount off the listed price for all event sponsorships. The sponsorship opportunities are limitless, but here are a few suggestions: GENERAL SESSION


Want the most attention? Sponsors will have the opportunity to display a table offering products and information or distribute their literature on attendee chairs prior to the general session.



Welcome IAHC members at the recognition ceremony and business meeting, our most popular events. It recognizes key leaders and others who have made significant contributions to our industry. As a sponsor, you will be recognized with special signage on the podium and entrances. Get special recognition from the IAHC Executive Director. Your company will be featured on the formal invitation and in the conference program brochure. As an exclusive sponsor, you will have an opportunity to address the attendees during the recognition luncheon.



Get the day started right for our attendees by sponsoring the buffet breakfast. Your booth will be prominently located near the buffet tables, which features a hot breakfast buffet in the morning and snacks during the afternoon break. It’s anticipated that this will be prime real estate as there’s always high traffic in the food and beverage areas of the expo hall. As an exclusive sponsor, you will have an opportunity to address the attendees during the social hour. As a sponsor, you will be recognized with special signage on the podium and entrances.



This is the last timeframe during the Annual Conference for exhibitors to network with attendees, but in a more informal and relaxing environment. You will have a table at the entrance of the social exchange and have the opportunity to greet and welcome everyone attending the social exchange. As an exclusive sponsor, you will have an opportunity to address the attendees during the social hour. As a sponsor, you will be recognized with special signage on the podium and entrances.



Deadline: March 1, 2011. This highly visible sponsorship item will be seen and used again and again for years. The tote bag will be a high quality canvas bag with the conference theme artwork and your logo. Act quickly for this is an exclusive opportunity!



Massage therapists will treat attendees with neck and back massages. The relaxation station is the center of attention throughout the opening day. It’s always popular and well attended. Available to only one sponsor!



Drive traffic to your exhibit booth by sponsoring a soda pop station. All soda pop refreshments will be available exclusively in your exhibit booth. IAHC policy offers pop only during the afternoon break. However, this is your opportunity to meet the cravings of attendees and offer soda pop during exhibit hall hours at your discretion. Frequent announcements regarding availability of soda pop at your exhibit booth location will be made throughout the day.

Some sponsorships are available on a shared basis. Please contact IAHC staff at 515-282-3965 to discuss these and other possibilities.

Online registration form

Advertisement Promotional advertising space is available in a number of formats. Advertising space is available in the Conference Brochure which is mailed and emailed to more than 2500 companies and individuals who provide or are interested in home care. IAHC members receive a 20% discount off of listed pricing (note that some pricing for IAHC members is even lower!). WEB SITE


The IAHC website ( hosts important information for not only members, but also other home care providers in Iowa and nearby states. Placing your logo on this highly visible, high-traffic area is a great exposure. Your logo will include a direct link to your website and will be seen by many for one full year.



The Iowa Home Care Report is a vital link between IAHC and its members. This blog is highly visible as members receive notices of new updates and are encouraged to check the blog daily. This electronic advertising medium is an annual listing, and your company logo will be placed on the “front page” with a link directly to your web page. Ad deadline is flexible.



This is a great opportunity to network with everyone on IAHC’s email list. Whether you are promoting a new product or featuring an existing service, this is a way to have your information blasted to more than 2500 home health provider emails. IAHC will execute your email blast. Content is subject to approval by IAHC Executive Director. Ad deadline is flexible. Special IAHC Member discount price is $100!



Annual Conference attendees are given a folder (or bag, pending sponsor) with workshop registrations, evaluations, and more. You will be able to add items like flyers and brochures to this folder. Other items, such as CDs or product samples may be included as a stuffer. This is the best way to make sure every attendee receives your information! Deadline for submission is May 1, 2011. Special IAHC Member discount price is $150!

Online registration form

Shipping Exhibit Materials All freight will be handled by Freeman. Information on contracting with Freeman will be provided to you when your registration and payment have been received by IAHC. No exhibit hall freight will be accepted by HyVee Hall or the Iowa Events Center.

Lodging The host hotel for the 2011 Annual Conference & Expo is the Quality Inn & Suites Events Center. They are offering a special rate of $89.95 a night for conference attendees and exhibitors. This is the same rate as last year's conference. The hotel is located conveniently across the street from HyVee Hall at the Iowa Events Center. For reservations call 800.903.0009 and be sure to reference IAHC.

Become a Member Not a member of IAHC? Applying for membership is easy and beneficial. Becoming a member is the best way to demonstrate your support of Iowa home care providers. Membership provides you with year-round exposure to IAHC provider members. Members receive 20% discounts on most items and even bigger

discounts on many other products/services offered by IAHC. To learn more about IAHC membership, please contact Amy Huisman, Director of Member Services at or 515-282-3965.

Contact Information Need more information? Contact Amy Huisman, Expo Hall Coordinator, at or 515.282.3965.

Iowa Alliance in Home Care 2600 Vine Street, Suite 400 West Des Moines, IA 50265 515.282.3965 fax 515.282.8034

Exhibitor Prospectus  
Exhibitor Prospectus  

2011 Annual Conference and Expo