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soy@karylopez.com

Karina Alejandra LĂłpez MĂŠndez Age 35 044.55.1238.4088


COMPETENCES

Attractive, up-to-date, timeless sublime, suited, increase sales BRANDING

Editorials, collections, campaigns, launches FASHION

Clothes, shoes, beverages, make-up, hair care, color care PRODUCTS


SKILLS

Marketing Business administration Trade Marketing Personal Shopper


What’s my story?


2005

2006

2007

2009

2010

2008


LOYALTY PROGRAMS Net Sales

68%

Development in Brazil too (3 months)

Development of “Programa WIN P&G México” Objective: Education & Business Growth (Mexican Hairdressers)


POP STRATEGY


2010 2013

2011

2012

2014


POP STRATEGIES

Won Spaces

147%

POP Innovation

Sustainable project


POP STRATEGIES

Net Sales

132% Cost Reduction

23%

Promotional Innovation

SOTRES 2012 Award

Supplier Development


2014

2015

2016


EFFECTIVELY PROMOTE

Category Growth (Women) From 36% to 48%

Net Sales

165% Gift with purchase Targeted discounts Cross Promotion: promotionals (scale economies)

Database creation


PR EVENTS

Fashion Fest Liverpool Festival del Jazz Diego Pop Frida Pop


ACTIVATIONS

Ticket Promedio Sales Team

32%

Wholesale


NEW COLLECTIONS / BRANDING

Retail


2016

2017

2018


LAUNCHES / PR EVENTS (Local/International)

PUNTA CANA, REP DOM

CDMX, MÉXICO

BRUSELAS, BÉLGICA


POP PROMOTIONS


SOCIAL MEDIA PROMOTIONS


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