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INTERNATIONAL DAY OF PERSONS WITH DISABILITIES #BEACTIVE DAY FINAL CONFERENCE EUROPEAN WEEK OF CLEAN SPORT EU AFFAIRS UPDATES

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NL ACTIEF AND EUROPEACTIVE JOIN FORCES FOR EUROPEAN HARMONIZATION SIXTH EUROPEAN EDUCATION SUMMIT

EUROPEACTIVE EVENTS 2024

European Data Hub Dashboard The European DataHub project is next-generation digital data-collection and assessment on the development of the European fitness and physical activity sector, its market and consumer behaviour. The first version of the digital European Health & Fitness Market Dashboard, based on the DataHub project, was presented to EuropeActive’s President’s Council for Operators mid-December. In the future the digital European Health & Fitness Market Dashboard will be a powerful tool for all kinds of research conducted on our sector, but also for our sectors public affairs efforts, strengthening our sector’s business decision-making, and attracting external investment for innovation and growth. The European DataHub is a multi-annual project under THiNK Active, EuropeActive’s academic research centre, and it aims to provide factual insight and knowledge, on an ongoing basis, about the development of our sector, in order to factually evidence our industry’s impact on the societal economy and public health. With academic partners THiNK Active is building its Social Return on Investment (SRoI) model based on European DataHub data, which will assess our sector’s socio-economic impact in European society. The European DataHub project is generously funded and supported by the Members of the President’s Councils of EuropeActive.

EuropeActive Celebrates Award from España Activa We are proud to announce that EuropeActive has been honored with an award by the España Activa Foundation, recognizing our efforts in the "Promotion of Physical Activity and Sport from the Private Sector Initiative." This prestigious award highlights our unwavering dedication to reducing inactivity and promoting healthier lifestyles across Europe. A notable example of our commitment was the hosting of the 1st Exercise for Health Summit in Madrid, which played a crucial role in underscoring the vital link between physical activity and improved health. Professor Alfonso Jimenez, Head of THiNKactive at King Juan Carlos University, represented our team at the event, accepting the award and furthering our mission towards a more active, healthy Europe.

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INTERNATIONAL DAY OF PERSONS WITH DISABILITIES

3 DECEMBER As part of EuropeActive’s commitment to promote and safeguard an inclusive and welcoming environment for all across the fitness and physical activity ecosystem, and as part of EuropeActive’s Inclusion calendar, we are thrilled to celebrate International Day of Persons with Disabilities which takes place every year on December 3rd. This is further correlated with our European activities as it falls under our awareness-raising activities for our #HealthyLifestyle4All pledge. International Day of Persons with Disabilities is a UN day promoting the rights and well-being of persons with disabilities at every level of society and development, and to raise awareness of the situation of persons with disabilities in all aspects of political, social, economic, and cultural life.

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3 DECEMBER EuropeActive member Basic-Fit has shared with us their brand new Adaptive Training Plan, launched late November 2023. International Training Specialist at Basic-Fit, and Inclusion Advisory group member Saly Marone shared some further information about these new programmes with us. In our mission to “make fitness accessible to everyone and a habit people love,” we strive to create inclusive clubs where all members feel comfortable. In supporting our mission, we want to see how we can create a better club experience for people with disabilities and reduce or remove the barriers that still exist and prevent them from joining a gym. Most importantly, we want to encourage non-members leaving with a disability to join our movement. To take action, we followed a two-step process that consisted in first establishing a working group in early 2023 to conduct research, collect information and propose possible impactful actions to improve the experience of our members with disabilities. Then, and together with experts, we developed new training programmes to offer more workout possibilities to people with motor disabilities. This 4-week programme is tailored for individuals with motor disabilities and provides the support needed to stay active and embrace a healthy lifestyle. We're committed to breaking barriers and helping people create healthy habits. This new training programme was developed with an expert physiotherapist, and Dutch paralympic athlete and Johan Cruyff Foundation Ambassador Robin van Damme to create more exercise opportunities for people with motor disabilities. Find out more about Basic-Fit’s adaptive training plans here.

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3 DECEMBER National Association of Ireland, Ireland Active’s CEO Karl Dunne has kindly shared with how they support the sector to be more inclusive and welcoming to people with disabilities. Ireland Active, in collaboration with Active Disability Ireland, spearhead the Inclusive Fitness Training workshop. The primary function of this workshop is to equip fitness managers, fitness professionals and all front-line gym staff with the tools and knowledge they need to work with people with disabilities in the fitness sector. The 3.5-hour introductory course is meticulously designed to cater to the diverse needs of disabled gym-goers, helping instructors to recognise and accommodate the unique challenges that individuals with disabilities may encounter on their fitness journeys. The training not only focuses on how individuals can assist people with disabilities through physical exercise, but also their mental and emotional well-being. This workshop is interactive and engaging, ensuring that there is active learning throughout. All participants have a chance to reflect on their own practice and facility throughout the workshop and gain a new perspective on inclusion. The workshop opens doors to fitness experiences that were once considered out of reach for individuals with disabilities, which not only allows them to improve their physical health but also contributes to building confidence, self-esteem, and a sense of belonging within the fitness community. The programme aims to create a ripple effect by promoting awareness and understanding of disability-inclusive fitness practices, fostering a more inclusive culture across the wider leisure, health and fitness sector. Through this approach, the workshop aims to empower fitness professionals to facilitate a positive and adaptive fitness experience for individuals with disabilities, contributing to a more inclusive fitness landscape overall. This initiative is not only changing lives on an individual level but is also contributing to a more inclusive and compassionate society, where everyone, regardless of ability, can enjoy the physical and mental benefits of an active lifestyle. This collaborative effort from Ireland Active and Active Disability Ireland reflects a shared commitment to fostering inclusivity, breaking down barriers, and promoting the physical well-being of people of all abilities. On completion of the course, all participants will receive an Active Disability Ireland Certificate of Attendance which is endorsed by Sport Ireland. All Ireland Active National Quality Standard recipients include this workshop as part of their staff training. Find out more through Ireland Active or the Active Disability Ireland websites.

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EuropeActive, together with its national associations, came together on Friday 8 December to celebrate and discuss the success of the 2023 #BEACTIVE DAY campaign at their annual Conference in Brussels. The event showcased the exceptional achievements of the #BEACTIVE DAY campaign’s 3rd edition, a European-wide campaign that celebrates the fun and importance of physical activity offering a multitude of free events and activities across Europe.

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The conference kicked off with a warm welcome from Anna Miškovičová (Communications & Campaign Officer, EuropeActive) who set an enthusiastic tone for the event she moderated. Jennifer Halsall-de Wit (President's Council Secretary) then underscored EuropeActive’s unwavering commitment to the European Week of Sport, emphasising the organisation's pivotal role in fostering health and fitness across the continent. The opening segment concluded with Kiera Wason (EU Affairs Manager) presenting the outstanding results of the #BEACTIVE DAY 2023 campaign, compiled into the 2023 #BEACTIVE DAY Brochure:

5 524 EVENTS WERE ORGANISED INVOLVING 444 289 PARTICIPANTS ACROSS 24 DIFFERENT COUNTRIES AND REACHING OVER 6.18 M PEOPLE ONLINE The campaign’s success is entirely owed to the dedicated efforts of EuropeActive’s national fitness associations whose hard work and proactive implementation of the campaign enables #BEACTIVE DAY to effectively demonstrate the power of the health and fitness sector to get people moving across the continent. The conference gave them a platform to recognise and applaud their exceptional contributions, notably by featuring presentations from the national associations who are part of the 2023 #BEACTIVE DAY project consortium. Representatives from Czech Republic, France, Greece, Hungary, Latvia, North Macedonia, Portugal, Romania and Serbia shared their national results and unique experiences, highlighting the diverse and impactful ways #BEACTIVE DAY was embraced in their respective countries. These stories illustrate the campaign's broad reach and the collective effort in promoting physical activity and fitness.

EU AFFAIRS Olivier Smith (Deputy Head of the European Commission's Sport Unit) took the stage to recall the importance of the European Week of Sport 2023 (EWoS). He highlighted the strong synergy between the European Week of Sport and #BEACTIVE DAY, focusing on the crucial role sport and physical activity can play in reflecting and shaping societal values. Occurring on the launch of EWoS, the #BEACTIVE DAY campaign reinforces the European Commission’s clear message about the importance of promoting more active and healthier lifestyles to millions of people across the continent, making a significant contribution to the growing success of the European Week of Sport.

For its third edition, #BEACTIVE DAY adopted an intergenerational approach to get the youngest and oldest age groups more active, more often, and together. Valdemar Maints (Manager at Fit&Sund) introduced the 2023 #BEACTIVE DAY Inclusion Guide to the audience. Available in ten languages, the guide was collaboratively written between experts and the project consortium, aiming at fostering engagement in healthenhancing physical activities across diverse age groups. Fabrice Williquet (Owner and Managing Director, Physical Coaching Academy) then shared the second novelty of this year’s campaign: the inaugural event in Brussels. Coorganised by EuropeActive, David Lloyd Uccle, and Physical Coaching Academy, the event offered a unique opportunity for participants to engage in free workshops led by certified trainers. Following this, Florian Brauer (Senior Global Brand Manager, FIBO Global Fitness) highlighted the organisation's sponsorship commitment to the #BEACTIVE DAY campaign.

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A particularly inspiring moment came from UkraineActive, represented by Oleksander Brykulskyi, who showcased their extraordinary commitment to promoting fitness under dramatically challenging circumstances. Finally, the conference reached its conclusion with Andreas Paulsen (CEO, EuropeActive) reflecting on the success of #BEACTIVE DAY and the series of influential events throughout the year. His remarks acknowledged the collaborative efforts and dedication of participants and #BEACTIVE DAY partners in advancing EuropeActive’s mission.

Bringing together its national association partners, experts, and representatives from the European Union institutions in Brussels, the #BEACTIVE DAY Final Conference celebrated the campaign’s success, its inclusive reach and the power of collective action in fostering a healthier and more active Europe.

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EUROPEAN WEEK OF CLEAN SPORT: KEY INSIGHTS FROM THE LATEST PROJECT PARTNER MEETING ABOUT THE EUROPEAN WEEK OF CLEAN SPORT: A CRUCIAL ANTI-DOPING INITIATIVE Doping in sports undermines fundamental values and poses severe health risks to athletes. To combat this, the representatives of various anti-doping agencies created the European Week of Clean Sport (EWCS) project- a comprehensive anti-doping campaign. This groundbreaking initiative, in line with Erasmus+ Programme priorities, aims to: Understand local sport stakeholders' needs for an effective Clean Sport Week. Learn from successful health communication campaigns like WADA's Play True Day. Develop a robust operational framework with experts for implementation. Implement and evaluate the EWCS to promote clean sport values inclusively. Provide policy recommendations for future Clean Sport Week implementations. The EWCS represents a proactive stance against doping, emphasising inclusive education and communication strategies. This collective effort seeks to reshape the sporting landscape, promoting integrity and fairness in sports across Europe.

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MEETING HIGHLIGHTS On 11-12 December, representatives of anti-doping agencies congregated in Lisbon for their 3rd partner meeting for European Week of Clean Sport. Project partners aim to develop, implement, and evaluate the EWCS, which will be a large-scale anti-doping campaign tested and trialed in four European countries (Cyprus, Portugal, Bulgaria, and Poland) for a full week in April. The meeting centred on outlining the framework for the implementation of the EWCS, focusing on understanding local needs, drawing from successful campaigns and creating an operational plan. Fruitful discussions produced actionable plans and strategies to facilitate a widespread antidoping campaign, emphasising inclusivity across various demographics and sports levels. EuropeActive unveiled its project deliverable dedicated to the Communication and Dissemination Strategy. This strategy provides key information and examples on how to communicate the European Week of Clean Sport campaign and disseminate the project outcomes. The document reviews communication and dissemination principles to help organisations understand how to effectively reach their target audience and what tools and messaging are best to work with. As a result, project partners can adopt and adapt this dissemination, communication and public engagement strategy to their local contexts.

NEXT STEPS The Lisbon meeting stood as an essential moment in the organisation process of the European Week of Clean Sport. The meeting provided a solid foundation for a collective effort to propagate clean sports values and combat doping, fostering a fairer and more ethical sporting environment. With each step, we're one stride closer to fostering integrity and fairness in sports. #BeCoolPlayClean Stay tuned for more updates, and follow the project website!

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THE LAST WEEKS OF 2023 HAVE BEEN AS BUSY AS EVER, CROWNING PERFECTLY A JAM-PACKED YEAR. BELOW IS AN OVERVIEW OF VARIOUS RELEVANT EVENTS AND NEWS THAT MAY HAVE SLIPPED THROUGH THE CRACKS OF OUR POSTS AND UPDATES. On November 24th, the Council of the EU finished their last Education, Youth, Culture and Sport Council of the year (EYCS), participating ministers of which approved the Conclusions on women and equality in the field of sport under the Spanish Presidency. While this acknowledges the progress made as concerns creating access to safe, inclusive and equal playing fields in sport, that are devote from inequality, discrimination or violence, these conclusions stress the need to keep the momentum going in sight of attaining gender equality in all spheres of society- including sport and physical activity. The document highlights the need to grow the presence of girls and women across the sport and physical activity ecosystem at large, including full access and participation in sport and physical activities regardless of gender. A notable emphasis is given to equal pay for equal work within the sector, and for it to implement equal funding and adopt an inclusive lens to budgeting. The conclusions further call on Member States to promote increased and stereotype-free media coverage of women sport competitions; to prevent and combat harassment, sexual abuse and violence at all levels; to increase female presence in leadership positions; to better protect victims of gender-based violence and whistle-blowers; and finally to embrace a gendered perspective of sports infrastructure and facilities. Finally, the Council invites the Commission to maintain its awareness-raising activities throughout the EU and to specifically include the sport and physical activity sector in its gender equality strategies.

The above EYCS Council meeting concluded with the Belgian Presidency of the EU, that will take over for the first 6 months of 2024, shared their priorities and objectives which in the realms of sport include the following: Prepare the adoption of the EU Work Plan for Sport 2024-2027, Adopt Conclusions on outlining the role of non-organised sport and free physical activity within the European Sport model, And to enable exchanges about local level sport and physical activity participation, and about large-scale sport event.

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On November 30th, the European Parliament welcomed the second event of the HealthyLifestyle4All initiative carried by ISCA, JOGG and Schuttelaar & Partners. Organised under the Chatham House rule, the roundtable welcomed over 30 participants who exchanged about partnerships for the future of healthy lifestyles. This event was the second of the initiative, the first of which was a policy and coalition-building event also held in the Parliament in 2022 and culminated in the launch of the Call to Action for a European action plan for prevention of non-communicable diseases and healthy lifestyle promotion, which EuropeActive signed through the European Physical Activity Alliance.

Following a 2-year lifespan and 103 pledges, the Commission’s HealthyLifestyle4All campaign came to a close with the publication of the Mapping on Healthy Lifestyles. Announced by Commissioner Ivanova, the mapping offers a campaign analysis including good practices, recurring challenges, and an assessment of its perceived impact. Lastly, the publication includes valuable guidelines and examples of healthy lifestyle projects through 15 different EU funding programmes! For this campaign, EuropeActive pledged to raise regular awareness about diversity and inclusion across the fitness and physical activity sector through the inclusion calendar!

The World Health Organization (WHO) hosted the 7th WHO Dialogue with the sports and physical activity-related industry associations on December 6-7 in Geneva. EuropeActive is thrilled to have attended and is looking forward to the next steps. More information to be shared very soon!

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NL Actief and EuropeActive join forces for European harmonization Read more...

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NL ACTIEF AND EUROPEACTIVE JOIN FORCES FOR EUROPEAN HARMONIZATION BRUSSELS – With enthusiasm, NL Actief and EuropeActive announce a collaboration to jointly harmonize the registration system for fitness professionals (EREPS) and the quality mark for fitness clubs FITcert® at the European level. This collaboration aims to align the standards of both fitness professionals and fitness clubs nationally and at the European level. NL Actief and EuropeActive are taking significant steps together towards a more cohesive and professional fitness industry, where uniformity and international recognition become the norm. The collaboration is the result of a longstanding relationship between NL Actief and EuropeActive, with both organizations committed to improving the quality and recognition of fitness professionals and the industry.

EDUCATIONAL SERVICES FITNED.NL AND EREPS NL Actief has successfully managed FITNED.NL, the recognized Dutch register where qualified fitness professionals can register after meeting NL Actief’s education requirements. On the other hand, EuropeActive manages the European Register of Exercise Professionals (EREPS), a register of fitness professionals at the European level. Harmonizing the national and European registers brings many benefits for both fitness professionals and the industry. Registered fitness professionals enjoy both national and international recognition and increased visibility, opening doors to professional opportunities that extend beyond national borders. Additionally, employers in the industry can rely on the skills of registered professionals when selecting qualified staff. The first concrete steps in this collaboration focus on students who obtain the NL Actief industry diploma at level 3 or level 4. Starting from January 1, 2024, they can automatically register in both FITNED.NL and EREPS. To smoothly implement this change, a two-year transition period is planned.

FITCERT® In recent years, the fitness sector has worked hard to develop European standards ensuring the quality of fitness centers these are known as EN 17229. In the Netherlands, all centers affiliated with NL Actief undergo a inspection by an independent body. This inspection has successfully contributed to maintaining national quality standards in the fitness industry for years. Until recently, a European quality mark was lacking in the sector. Since the outbreak of the COVID-19 pandemic, it has become even more important for the fitness industry to demonstrate compliance with strict European-level requirements to regain the trust of consumers, staff, and authorities. In response to this need, FITcert® has been introduced and developed. FITcert® enables fitness clubs to demonstrate compliance with the specified requirements at the European level as well through an independent certification process. Together with EuropeActive, NL Actief aims to align standards and expectations in the fitness industry both nationally and at the European level. This allows affiliated clubs the opportunity to register at the European level as well. In the first quarter of 2024, we will further inform our members about this process and the opportunities it presents. Both parties look forward to the joint efforts that this collaboration will bring. Harmonization will not only ensure uniformity but also strengthen the professionalism of the entire industry.

FOR FURTHER INFORMATION OR ANY QUESTIONS, PLEASE CONTACT JULIAN.BERRIMAN@EUROPEACTIVE.EU

EDUCATIONAL SERVICES

SIXTH

EUROPEAN EDUCATION SUMMIT ABOUT THE SUMMIT The Summit is the annual flagship event of the European Education Area (EEA). It brings together policy-makers from EU institutions and beyond, and the European education and training communities.

TOPICS The main questions that guided the discussions during the 2023 edition included: How can we improve the education and training sectors to the benefit of all? How are the EU countries planning to better invest in quality education and training? How can we ensure that people are equipped with the necessary skills to thrive in the green and digital transitions? Policy-makers for EU institutions and from EU countries, as well as key stakeholders of the education and training community from across the EU, discussed ideas and best practices in answer to these questions and more. Together, they brought new perspectives, innovative solutions and creative approaches to help make the European Education Area a reality for all.

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"THE EUROPEAN EDUCATION AREA: A REALITY FOR ALL" European Commissioner for Innovation, Research, Culture, Education and Youth, Iliana Ivanova, opened the Summit by highlighting the halfway point has been reached in sight of achieving a European Education Area (EEA) by 2025. Member States, EU institutions and the wider education and training community are actively working to build this common space for high-quality learning across borders for all Europeans. The EEA’s midterm review highlighted several themes but above all the necessity for quality education to be accessible to all Europeans and leaving no one behind; and a need for a learnercentred approach with flexible learning pathways and greater respect for the role of vocational education and training (VET). Such an approach would require the optimisation of all learning environments, including non-formal and informal learning. Equity, inclusion and success for all in education and training are core to the EEA, as are the need to spark greater sustainable education and employment mobility through Member State mutual recognition. Upskilling and reskilling through life-long learning particularly in relation to the green and digital transitions should be fostered across the EEA. Regarding mobility, the Commission recently adopted the proposal for a Council Recommendation ‘Europe on the Move’– learning mobility opportunities for everyone. A key proposal and building block of the European Education Area (EEA), it aims at making learning mobility an integral part of all education and training pathways. The proposal strives to increase the number of people in the EU benefiting from a learning period abroad, particularly those with fewer opportunities, including disabled persons. Commissioner Ivanova then joined a plenary session to further discuss the EEA midterm review.

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Josè Manuel Bar Cendón (State Secretary for Education, Spain) emphasised that having been through economic crises and a pandemic and, with wars at our doors we must, now more than ever promote European values and citizenship. To fulfil the EEA promise there is a need to connect with the educational community and their concerns to shape the future of education together. He stressed that the highest number of educational underachievers primarily come from vulnerable socioeconomic groups, which further highlights the need to promote equal educational opportunities for all through common values and action. Elisa Gambardella (President, Lifelong Learning Platform) similarly underlined that the remaining challenges in establishing the EEA relate to equity, inclusion and democracy. The need for a holistic vision of learning through flexible learning pathways would overcome social polarisation and democratise learning for the disadvantaged. She called for the upcoming College of Commissioners to include a Vice President for Lifelong Learning and to consider education as an investment and, make NextGenerationEU a reality. In the same vein, Horia Onița (President, European Students’ Union) called for an inclusivity framework and for students to have a seat at EEA’s decision-making table. He was equally keen to stress, that funding and investments are necessary to drive forward the EEA’s goals. Another Summit highlight included a high-level panel on ‘The future of education in an Artificial Intelligence-driven world’. Moderator Antoaneta Angelova-Krasteva (Director for Innovation, Digital Education and International Cooperation, European Commission) emphasised that AI is no longer a buzzword and is already transforming our world - ‘a ChatGPT Tsunami’. The unprecedented growth in AI spending could mean great advancements in opportunities for personalised learning and improved educational content but risks persist. AI remains largely unchartered waters for policy makers and many social, ethical, and legal issues must be considered. The EU had, hence, issued ethical guidelines in this regard. Both teachers and student need to be educated and empowered to best exploit AI benefits, recalling the need to increase levels of digital literacy across the EU, with 40% of adults in the EU have low levels or no digital skills at all.

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The panel concluded on a positive note with Aurel Laurenţiu Plosceanu (Vice‑President, European Economic and Social Committee), stressing AI will increase human performance rather than supplanting it and, will be a net job creator in the coming 5 years. While AI is a global disruptive technology it can be a highly constructive force for education. Pedagogical and learning experts must look closely at its potential to enhance learning experience and, Europe should develop a comprehensive strategy in this area to be at the front of this digital revolution. The high-level panel ‘Driving change, aiming for impact: Transforming green education for a sustainable future’ drew the Summit to its conclusion, notably with contributions from the New European Bauhaus 2023 winner ‘Floating University Berlin’ representative Jöran Mandik. The Floating University Berlin is a nature culture learning site where learners interact with nature through experiential learning. Within this ‘learnscape’ and, in keeping with the green transition, learners are encouraged to transition to a greener way of life within a sustainable learning ecosystem. This highly innovative approach echoes many of the Summit’s themessustainable education, equal access to learning for all, and a European environment offering everyone the opportunity to travel, to experience and above all to learn. Commissioner Ivanova concluded the inspiring day by pointing to the value and diversity of opinions expressed by dedicated professionals working toward a common goal of making the European Education Area a reality by 2025.

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Let’s Move For a Better World: Make a difference! Join the movement!

Technogym's social campaign to promote Wellness and physical exercise Article provided by Technogym Technogym’s social challenge ‘Let’s Move for a Better World, which enables you to do good for yourself and make a difference for others, is back! Technogym has long been proposing physical activity as a means of prevention and cure for the health of the population. The answer to a sedentary life is an active life, a wellness life. The driving force behind the wellness philosophy is certainly physical exercise, but not only physical exercise.

The social campaign leverages Technogym’s technology and connected ecosystem to motivate people to join their local fitness facilities (club, hotel, corporate, Universities etc…), to move more and more regularly, and share their results with the global Technogym community worldwide.

Let's Move for a Better World is the result of Technogym's forty-year commitment to promoting wellness around the world. The campaign represents an opportunity to create a more sustainable society, based on personal health, and the education of the younger generations is a fundamental starting point for the achievement of the common goal.

From 12- to 27 March 2024, everybody around the world is asked to join forces to “donate” their exercise and promote the Wellness lifestyle through a challenge based on MOVEs (Technogym’s unit of measure for movement). Turkish Pilav In facilities, by connecting to Technogym Ecosystem, you can track your exercise and collect MOVEs. Upon reaching predefined targets, each facility can win Technogym products to donate to a non-profit association or educational institutions of its choice. The more active gym-members are, the more MOVEs they collect and the bigger the donation will be to the communities. What are you waiting for? Start moving! Inspire and encourage your friends and your local community to embrace a more active lifestyle.

#LETSMOVEFORABETTERWORLD

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MEMBER IN THE SPOTLIGHT: Introducing Yanga's Vibrant New Identity! Article provided by Yanga Sports Water Right from the start, Yanga has stood out by doing things differently. We take pride in our bold and innovative approach. After six years since our last makeover, we are thrilled to unveil our reinvented brand identity. Today, we're excited to share the journey and the first glimpse of the all-new Yanga! The Yanga Story: Originating Innovation Founded in 2010, Yanga emerged from a desire to revolutionize the way people experience hydration in the gym. Our mission has always been to make a positive impact on the fitness industry, creating a winning ecosystem for everyone. Our focus has been on transforming the fitness experience through innovative hydration solutions. Why the Change? While our original marketing approach traditionally targeted the B2B segment, we've decided to expand our strategy to include B2C. By creating brand awareness before potential members hit the gym, we believe our partners will find it easier to engage with and convert new joiners into Yanga subscribers. The Recipe for Change: Ingredients of the Rebrand Embracing this new direction required a comprehensive rebrand. Our goal was to appeal to the majority of gym-goers aged 18 to 35, adapt to the digital shift, and embody the belief that gym hydration should be both healthy and fun.

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What's Different? Every aspect of our brand has undergone a transformation: Evolutionary Logo: The new logo is a symbol of our evolution, merging fluid elements with a nod to our rebellious heritage. Vibrant Palette and Playful Font: Our new, bright color palette and the playful "appetite" font bring a fresh and yummy look to Yanga. Tagline Magic: 'Taste the Fun' is our brand-new tagline that encapsulates our promise and resonates with our customers. Digital Hub: Our revamped website offers a more user-friendly and interactive interface, catering to both B2B and B2C audiences. Hydration Station Upgrade: Our stations will soon mirror the website's new look and feel, with more innovations on the horizon. The Future Shines Bright This brand refresh isn't just about a new look; it's a strategic move to increase brand recognition and ultimately customer loyalty, among members as well as gym staff. Yanga's new brand identity marks a pivotal moment, signalling the beginning of a thrilling chapter filled with growth, innovation, and a product experience driven by consumers as well as our business partners.

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INNERVA’S INSIGHT: KEY TAKEAWAYS FROM #EFHS2023 Article provided by David Heathcote, Head of Business Development, Innerva It was a privilege to attend EuropeActive’s first Exercise for Health Summit in Madrid: a powerful two days in which Europe’s leaders in preventative health and ‘Exercise as Medicine’ shared and considered important research and best practice for positioning physical activity as a frontline health solution. The Exercise for Health Summit is the realisation of Professor Alfonso Jimenez and CEO Andreas Paulsen’s long-standing vision, reflected in EuropeActive’s Manifesto and strategy, as well as in initiatives like its research centre THiNK Active and the European DataHub project, to achieve societal recognition for our sector as an effective solution to common public health challenges.

The summit progressed the case for the sector’s potential to reduce demand on hospitals created by preventable non-communicable disease. Sheffield Hallam University’s Professor Rob Copeland mentioned to me that money currently spent on treating non-communicable disease might move around the system, rather than necessarily providing savings, but prevention would buy valuable time that could be spent on operations and treating other diseases such as cancer. Professor Willem van Mechelen outlined the political will required to drive solutions where the market has failed. Reinforcing this, Professor Jimenez reported Bogota’s health and wellbeing success from committing 3.5% of its city budget on preventative health, a triumph of political leadership backed by science.

MEMBERS INNERVA’S INSIGHT: KEY TAKEAWAYS FROM #EFHS2023

Dr Imran Rashid brilliantly provided the crucial message that knowledge is not behaviour. We need to tap into emotions in our marketing campaigns if we are to be successful in activating an individual’s ‘intention’ to become more physically active. If you have seen the TV advert with grandpa building his strength to lift his granddaughter so she can put the star on the Christmas tree, you will know! Europe Active President David Stalker challenged the summit: we all have responsibility to deliver the Health pillar of Europe Active’s manifesto by promoting physical activity as medicine. The sector has the opportunity to use research and case studies within our ecosystem to influence change at regional level. A representative from the World Health Organisation agreed with me that if leisure operators used data to demonstrate the direct impact of their work on their local health needs and inequalities, they would increase value and credibility with their health stakeholders. This in turn would generate commercial value and drive the market to provide a sustainable solution for health systems. Rather than a ‘wicked’ problem, we can combine political will, science and the market to create a value circle. The summit handed the baton to us – we must now run with it.

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DON'T MISS THESE HEADLINES... CHECK OUT OUR MEMBERS' TOP STORIES FROM THIS MONTH!

Urban Sports Club treceives €95 million funding

Innerva involved in revolutionary project to improve outcomes for stroke survivors

UK Active and Nike’s Open Doors programme was successful 33

EVENTS

10-12 APRIL 2024

Cologne, Germany

23 SEPTEMBER 2024

Across Europe/ Our National Association Countiries

29-31 OCTOBER 2024

Milan, Italy

6-7 NOVEMBER 2024

Amsterdam, Netherlands

AUTUMN 2024 Northern Italy

from the

This year has been a journey of growth and achievement, thanks to our amazing community. As we celebrate this festive season, we look forward to continuing our mission for a more active Europe in the New Year. Cheers to health, happiness, and new milestones ahead!

CONTACT EuropeActive House of Sport Avenue des Arts / Kunstlaan 43, B-1040 Brussels, Belgium

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