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InvisibleStudio Award-winning digital design studio made up of craftspeople

PORTFOLIO 2011 - 1996

www.invisiblestudio.it


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Index About Us ………………………………...………………………………………………………………………..…. 4 Our Services ………………………………...…………………………...……………………………………..….. 9 Portfolio 2011 - 1996 ………………………………...…………………………...……………………………... 15 Consultancies ………………………………...…………………………...…………………………………….. 129 Papers & Books ………………………………...…………………………...………………………………..….. 133 Training ………………………………...…………………………….…...…………………………………....…. 136 Our Initiatives …………………….…………...………………………...………………………………..……. 141 Contacts ………………………………...…………………..……………...…………………………………..…. 153

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About us

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About us / The studio We are a Digital Communication Studio based in Milan and London. Before founding InvisibleStudio in 2007, the two owners, Giuliano Gaia and Stefania Boiano, have worked on the web for 12 years for international companies and cultural Institutions such as WWF, Science Museum Leonardo da Vinci of Milan, San Francisco Museum of Modern Art, Nature Publishing Group. InvisibleStudio crafts online and mobile communication projects for companies and institutions. With a team of 5 people and a network of freelancers, InvisibleStudio can follow every aspect of an online or mobile project, from concept to development and promotion. We don’t follow technology and design fashions. During our 15+ years experience online, we have seen too many trends passing by and being forgotten. We prefer to focus on things that never pass, like valuable content and clean and usable design with carefully crafted User Experience. That’s why many of our websites are still online after 5 or 6 years, with a continuing satisfaction of their owners and their users alike. We always try to achieve what we call “timeless design”. We work both for small and big companies. Have a look at our portfolio, and if you’re interested, feel free to contact us. The people you will talk with will be the same who will work on your project, bringing it to success together with you.

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About us / The founders Stefania Boiano

Giuliano Gaia

Co-founder, Creative Director & UX Designer

Co-founder, Managing Director

London

Milan

Stefania has been a web manager and visual designer since 1997. Before founding InvisibleStudio she worked as Senior Web Designer & Quality Assurance Leader for Nature Publishing Group on Nature.com websites, which won the prestigious Webby Award in 2008. She has also been in charge for the design of the awardw i n n i n g C o n n o t e a . c o m , a n d fo r t h e information architecture and visual design of Nature Network London and Boston hubs. Before moving to London, Stefania worked in Italy as Design Manager for the Science Centre Città della Scienza (Naples) and the National Science Museum Leonardo da Vinci (Milan). She also worked for some major companies such as Travelonline, eDreams and the online magazine La Cucina Italiana. Her websites have been published on several web design books.

Giuliano started working on the Net at the University of Milan in 1994, with a thesis about the online conferencing system 'The WELL'. He worked two years for the WWF Italy, creating their first website, which attracted an ample press coverage as highly innovative and successful. After that he has been the Director of the Web Department at the National Museum of Science “Leonardo da Vinci” in Milan from 1997 to 2002, winning international awards and a mention on the New York Times for the collaborative 3D online environment “Virtual Leonardo”. After leaving the museum, he specialized as a web consultant for private companies, nonprofit and cultural institutions like San Francisco Museum of Modern Art and Amnesty International, before founding InvisibleStudio with Stefania Boiano in 2007.

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About us / Our Approach Five golden rules We believe that a successful, meaningful and enduring digital project is far more than just nice design and smart technology. It is based on five vital ingredients: • high quality content • future proof information architecture   • well designed user experience   • timeless and user-friendly design • reliable technology

We put ourselves in your user’s shoes When we start a project our first and main concern is always about the user. Meeting people’s needs is a religion for us. That’s why we could never create something that makes the user feel lost in a chaotic place, waste time or suffer to learn a new interface. Making people’s life easier has always been in our DNA.

Every detail counts. Our works are always well crafted with an extreme attention to details. This is a natural byproduct of the passion and care we put constantly in our job. We also know from experience that even small details can help enhancing the user experience and search engine rankings.

Your project is our project We do care a lot about our clients’ projects. For that reason we only pursue projects that we find enjoyable, valuable and interesting and never accept to work on something we don’t believe in or just for money’s sake. We like feeling personally involved in your project and contributing to it.

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About us / Why “Invisible”? Good design is invisible. More than 20 years ago we stumbled upon a book by the Italian Designer Bruno Munari. It was a revelation: from his words we understood that good design is transparent to users by making products easy to use, easy to learn and easy to understand. Good design just looks ‘right’ without being obvious to the user. In other words, good design is invisible.

Our studio is invisible. Our studio in the historical heart of Milan is a small, glass-and-steel structure on top of a building, invisible from the main street and covered up with plants. In our invisible bubble we can hide away from the city chaos, look up to the sky and enjoy the silence while creating.

An invisible hard work creates simplicity. Our clean and simple designs are the result of deep thinking, user behaviour observation and intense analysis in the pursuit of the best solution. A hard invisible work necessary for the final results, because, as Leonardo da Vinci said, “simplicity is the ultimate form of sophistication”.

Invisibility is a fascinating superpower. Remember the Fantastic Four? Everyone would love to be a superhero. That’s why we like calling ourselves “The Invisibles”.

InvisibleStudio is a cool name. Isn’t it?

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Our Services Bringing Your Ideas from Concept to Success

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Our services / 1. Preliminary Analysis & Planning • Business goal alignment • Global competitive assessment • User research and target analysis • Search engine strategy • Usability testing • Content analysis • Website review • Persona creation • Information architecture • User experience design • Wireframes & storyboards

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Our services / 2. Content Editing & Creation • Concept development • Copy writing • Video making & web optimization • Digital & hand drawn illustrations • Flash animations • 3D modeling, rendering and animations • Photography & photo-retouching • Audio recording, editing and web optimization • Podcast and enhanced podcast creation • Translations & content localization

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Our services / 3. Design • Web interface design • Mobile interface design • Interactive effects & animations • Logo design • Brand & corporate identity • Visual design • Sound design • Style guides

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Our services / 4. Development • CSS(X)HTML • PHP/MySql bespoke CMS • E-commerce • Web applications • Flash/Flex applications • iPhone & Android Mobile applications • Website optimization for mobile devices • Cross-browser optimization • Social media integration • Social media customization • CMS help & video tutorials

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Our services / 5. Promotion • Search engine marketing (SEM) • Web marketing • Social media marketing • E-mail marketing • Mobile marketing • Web analytics • Real-time user monitoring • Training workshops • Animations & videos for trade fairs & events • Promotional events concept & organization

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Portfolio 2011- 1996

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FASHION

Eshirt Facebook Fan Page www.facebook.com/eshirt

For Eshirt.it, Italy

What we did • Facebook competitive assessment • User research, target analysis and persona creation • Facebook marketing strategy • Facebook profile branding page • Facebook fan page design customization & development • Facebook contest concept • Eshirt “Top Shop” Facebook application design & development • Copy writing • Email marketing • Facebook analytics monitoring & reporting

Year 2011

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TOURISM

Malta Culture Guide iPhone App itunes.apple.com/uk/app/malta-culture-guide/

For Malta Tourism Authority, UK

What we did • Application concept • Global competitive assessment • Target analysis • Information architecture • User experience design • Mobile user interface design • Logo design • Copy writing • Mobile application development • Usability testing • Flash promo video for the World Travel Market, London 2010 • Soundtrack production for promo video

Year 2010

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BOOKS

Booklovers Ecommerce Website www.booklovers.eu

For Mondolibri Trading, Italy

What we did • Global competitive assessment • Target analysis • Brand naming • Logo design • Information architecture • Web design • Magento CMS customization • CMS staff training • Search engine marketing • Web analytics monitoring & reporting

Year 2010

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RENEWABLE ENERGY

H-REII EU Project Website www.hreii.eu

For Turboden, Italy

What we did • • • • • • •

Information architecture User experience design Logo design Web interface design CSS(X)HTML development Video editing Php/MySql bespoke CMS development

Year 2010

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ART&ARCHITECTURE

Lynette Wrigley Website www.lynettewrigley.com

For Lynette Wrigley, UK

What we did • • • • • • • • • •

Global competitive assessment Information architecture User experience design Logo redesign Web interface design Photo-retouching CSS(X)HTML development Search engine optimization Php/MySql bespoke CMS development CMS user manual

Year 2010

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ENGINEERING

LivelyBrake System Website www.livelybrake.com

For LivelyBrake, Italy

What we did • • • • • •

Information architecture User experience design Web interface design 3D modeling, rendering and animations CSS(X)HTML development Flash development

Year 2010

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TOURISM

25 VisitMalta Podcasts www.visitmalta.com/podcasts itunes.apple.com/uk/podcast/visit-malta-podcasts/id342267737

For Malta Tourism Authority, UK

What we did • • • • • • • • • • • • • • • •

Global competitive assessment Target analysis Cultural and historical research Content review Podcast format concept Onsite interviews and audio recording Onsite photography Audio script creation Audio Information architecture and experience design Audio editing Copy writing Voice over selection and recording Logo and visual design Enhanced podcast production Publication on iTunes Store Analytics monitoring and reporting

Year 2009 28


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RENEWABLE ENERGY

Turboden Website www.turboden.com

For Turboden, Italy

What we did • • • • • • • • • • • • • • • •

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Business goal alignment Global competitive assessment User research and target analysis Search engine strategy Usability testing Content analysis Website review Persona creation Information architecture User experience design Wireframes Copy writing Video optimization for web Flash animations Photography & photo-retouching Translations & content localization

Year 2009 - 2011 30

Web interface design Interactive effects & animations Logo redesign Brand & corporate identity Visual design CSS(X)HTML PHP/MySql bespoke CMS Web application Flash application Cross-browser optimization CMS help & video tutorials Web marketing strategy Web analytics reporting Real-time user monitoring Animations for trade fairs & events


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SPORT&WELLNESS

Sailtutor Website www.sailtutor.com

For Sailtutor, Italy

What we did • • • • • • • • • • •

Global competitive assessment Information architecture User experience design Logo design Brand identity Web interface design CSS(X)HTML development Search engine optimization Php/MySql bespoke CMS development Web optimization for mobile devices Video editing and flash animation

Year 2009

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EDUCATION

Consumi Amici del Clima Website www.consumieclima.org

For WWF Italia, Italy

What we did • • • • • • • • • • • •

Global competitive assessment Information architecture User experience design Logo design Brand identity Print design Web interface design Hand drawn illustrations Flash animations CSS(X)HTML development Search engine optimization Web analytics reporting

Year 2009

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ART&ARCHITECTURE

Manuela Kovacs Architect Website www.manuelakovacs.com

For Manuela Kovacs, Italy

What we did • • • • • • • •

Global competitive assessment Information architecture User experience design Logo design Print design Web Interface design Flash/XML development Sound design

Year 2009

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ART&ARCHITECTURE

Sara Colombo Architect Website www.saracolombo.com

For Sara Colombo, Italy

What we did • • • • •

Logo design Print design Web interface design Flash/XML development Sound design

Year 2009

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TOURISM

Ravello Accommodation Website www.ravelloaccommodation.com

For Ravello Accommodation, Italy

What we did • • • • • • • • • • •

Global competitive assessment Information architecture User experience design Logo design Brand identity Print design T-shirt design for client staff Web interface design CSS(X)HTML development Search engine optimization Php/MySql bespoke CMS development

Year 2009

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FOOD

Trattoria Bellavista 1911 Website www.trattoriabellavista1911.com

For Trattoria Bellavista 1911, Italy

What we did • • • • • • • • •

Global competitive assessment Information architecture User experience design Photography and Photo Retouching Print design Web Interface design CSS(X)HTML development Search Engine optimization Php/MySql Bespoke CMS development

Year 2009

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FOOD

Vallé Graphic Proposals For Wep, Italy

What we did • • • • •

Global competitive assessment Information architecture User experience design Logo design Web interface design proposals

Year 2008

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TOURISM

Agriturismo Don Lucifero Website www.agriturismodonlucifero.it Note: the online website has been modified by the owner, and we no longer have responsibility over the design and development.

For Agriturismo Don Lucifero, Italy

What we did • • • • • • • • •

Global competitive assessment Information architecture User experience design Illustrations Web Interface design Flash animations CSS(X)HTML development Search Engine optimization Php/MySql Bespoke CMS development

Year 2008

Awards & Recognitions Featured on the book “Web Design Index 09”

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SPORT&WELLNESS

Tao Centro Benessere Website www.taocentrobenessere.com

For Tao Centro Benessere, Italy

What we did • • • • • • • •

Global competitive assessment Information architecture User experience design Flash animations Web interface design CSS(X)HTML development Search Engine optimization Php/MySql bespoke CMS development

Year 2008

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ART&ARCHITECTURE

Glenda Cinquegrana Art Gallery Website www.glendacinquegrana.com

For Glenda Cinquegrana Art Gallery, Italy

What we did • Logo design • Visual design • Web interface design • Print design • Flash animation • CSS(X)HTML • Wordpress CMS customization

Year 2007

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SERVICES

UkEduExpert Website www.ukeduexpert.com

For UkEduExpert, UK

What we did • Logo design • Print design • User interface design • CSS(X)HTML • SEO optimization • Forum software customization • Php/MySql bespoke CMS development

Year 2007

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RENEWABLE ENERGY

Low-Bin: Geothermal Power EU Project Website www.lowbin.eu

For Turboden, Italy

What we did • Logo design • Information architecture • Web interface design • Illustration • Flash animation • CSS(X)HTML • Php/MySql bespoke CMS development

Year 2007

Awards & Recognitions Featured on the book “Web Design Index by Content 04”

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MUSEUM

Galleria Parmeggiani Graphic Proposals For Musei Civici Reggio Emilia, Italy

What we did • • • • • •

Global competitive assessment User research Website concept Information architecture Copy writing Web interface design proposals

Year 2007

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SPORT&WELLNESS

Creation Dance Website For NetDood, UK

What we did • • • •

Logo design Information architecture Illustrations Web interface design

Year 2007

Awards & Recognitions Featured on the book “Web Design Index 08”

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TOURISM

Zip-a-Trip Graphic Proposals For Bloom Design, UK

What we did • • • •

Information architecture User experience design lllustrations and icon design Web interface design proposals

Year 2007

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ART&ARCHITECTURE

VG Architect Website www.vgarchitect.it

For VG Architect, Italy

What we did • • • •

Information architecture Search engine marketing strategy Web interface design CSS(X)HTML

Year 2007

Awards & Recognitions Featured on the book “Web Design Index 08”

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SCIENCE

Nature Network Social Network Website network.nature.com

For Nature Publishing Group, UK

What we did • • • • • • • •

Logo design Information architecture Navigation design Wireframing User experience design Usability testing Web interface design Illustrations and icon design

Year 2006-2007

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EDUCATION

Istituto Gonzaga Website www.gonzaga-milano.it

For Istituto Gonzaga, Italy

What we did • • • • • • • • • • • • • •

Global competitive assessment User research & user testing Information architecture User experience design Wireframing Web interface design Copy writing Newsletter: visual design, html development, cms development Online marketing surveys Web analytics reporting CSS(X)HTML Php/MySql bespoke CMS development Staff training CMS integration with Flash animated info application shown on wide screen in school entrance

Year 2006

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SERVICES

Paola Scandiani Brand Identity For Paola Scandiani, Italy

What we did • Logo design • Print design

Year 2006

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FASHION

Toffole Graphic Proposals For Regina Regis Fashion Retailer, Italy

What we did • • • •

Global competitive assessment Information architecture Content review Web interface design proposals

Year 2006

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FASHION

Havaianas Website Offline since 2009. For portfolio reference view on http://bit.ly/hmxNrp

For Regina Regis Fashion Retailer, Italy

What we did • • • • • • • • • • • • •

Website concept Global competitive assessment User research & Information architecture Copy writing Web marketing strategy Illustrations Web interface design Newsletter: visual design, html development, CMS development Photo-retouching Sound design Flash development Online marketing survey Php/MySql bespoke CMS development

Year 2006

Awards & Recognitions Featured on the book “Web Design Index 07” 72


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BOOKS

Il Tuo Podcast Website www.iltuopodcast.com

For Fag Publisher, Italy

What we did • • • • • • • • • • •

Website concept Product naming Copy writing Logo design Illustrations Information architecture Web interface design CSS(X)HTML Php/MySql bespoke CMS development Web promotion T-shirt design

Year 2006

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SERVICES

Noemi Satta Website www.noemisatta.com

For Noemi Satta, Italy

What we did • • • • • •

Logo design Print Design Information architecture Web interface design CSS(X)HTML ASP bespoke CMS Development

Year 2006

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SERVICES

Ogilvie Website For NetDood, UK

What we did • Global competitive assessment • Web interface design

Year 2006

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MUSEUM

Triennale di Milano Interactive Installation For Triennale di Milano, Italy. In Partnership with NT2 Web Agency, Milan.

What we did • • • •

Installation concept User experience design Project management User testing

Year 2006

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SERVICES

Nodecaff Website For Nodecaff, UK

What we did • • • •

Logo design Print design Web interface design T-shirt design

Year 2006

Awards & Recognitions Featured on the book “Web Design Index 06”

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MEDIA

CNR Radio Graphic Proposals For Head & Hands, Italy

What we did • Global competitive assessment • Information architecture • Web interface design proposals

Year 2006

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SCIENCE

Nature.com Website & Mini Sites www.nature.com

For Nature Publishing Group, UK

What we did • • • • • • • • • •

Information architecture Wireframing User experience design User testing Illustrations Logos design Web interface design CSS(X)HTML Flash video implementation Quality assurance

Year 2005-2007

Award Webby Award 2008

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SCIENCE

Connotea Website www.connotea.org

For Nature Publishing Group, UK

What we did • • • • • •

Logo design Icon design User experience design Information architecture Wireframing Web interface design

Year 2005

Award Association of Learned and Professional Society Publishers Award 2005

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TOURISM

Casa Corsa Capineru Website www.casacorsa-capineru.com

For Casa Corsa, France

What we did • Web interface design • HTML

Year 2005

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MUSIC

Dal Segno Graphic Proposals For NetDood, UK

What we did • Global competitive assessment • Information architecture • Web interface design proposals

Year 2004

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TOURISM

Cabana dos Rouxinois Website www.cabanadosrouxinois.com

For NetDood, UK

What we did • • • • •

Global competitive assessment Information architecture Web interface design HTML development ASP bespoke CMS development

Year 2004

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EDUCATION

Istituto de’ Liguori Website www.deliguori.it

For Istituto de’ Liguori, Italy

What we did • • • •

Information architecture Web interface design HTML PHP/MySql Bespoke CMS development

Year 2004

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NON-PROFIT

Unione Garden Club Italia Website www.ugai.org

For Wep, Italy

What we did • • • • •

Global competitive assessment Information architecture Web interface design HTML development ASP bespoke CMS development

Year 2003

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NON-PROFIT

Garden Club Milano Website www.gardenclubmilano.it

For Wep, Italy

What we did • • • • •

Global competitive assessment Information architecture Web interface design HTML development ASP bespoke CMS development

Year 2003

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NON-PROFIT

Sirena Città Storica Website For Sirena Città Storica, Italy

What we did • Web interface design • HTML

Year 2003

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TOURISM

Procosta Viatges Website For Procosta Viatges, Spain

What we did • • • • • • •

Global competitor assessment Information architecture Photography & photo-retouching lllustrations and icons design Web interface design HTML ASP bespoke CMS development

Year 2003

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ART&ARCHITECTURE

Guido Harari Photographer Website For Guido Harari, Italy

What we did • • • • •

Global competitive assessment Information architecture Web interface design Flash development Website soundtrack production

Year 2003

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FASHION

Aramo Sposi Website For Aramo Sposi, Italy

What we did • Global competitive assessment • Information architecture • Web interface design

Year 2003

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SPORT&WELLNESS

Groane Viaggi Website For Groane Viaggi, Italy

What we did • • • •

Information architecture Web interface design HTML ASP bespoke CMS development

Year 2003

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RETAIL

Peugeot Boutique & Accessori Website For Y2K, Italy

What we did • Information architecture • Web interface design • Flash banner

Year 2002

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SERVICES

Lowe Pirella Website For Y2K, Italy

What we did • Information architecture • Web interface design

Year 2002

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MUSEUM

Leonardo’s Ideal City 3D Application www.museoscienza.org/idealcity/

For Museo della Scienza e della Tecnologia Leonardo da Vinci, Italy

What we did • Project concept • Web project management

Year 2001

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ART&ARCHITECTURE

Joe Colombo Studio Website www.joecolombo.it

For Joe Colombo Studio, Italy

What we did • • • •

Information architecture Web interface design HTML Flash animation

Year 2001

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EDUCATION

Play with Leonardo Website www.museoscienza.org/leonardo/ragazzi/sito.htm

For Scuola Politecnica di Design, Italy

What we did • Project concept • Web project management • Interaction design

Year 2001

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MUSEUM

Virtual Leonardo 3D Application www.museoscienza.org/leonardo/leonardovirtuale

For Museo della Scienza e della Tecnologia Leonardo da Vinci, Italy

What we did • Project concept • Web project management

Year 2001

Awards & recognitions • Honourable Mention at Best of the Web 2000 at the Museums and the Web International Conference (USA) • Featured on the New York Times online edition

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MUSEUM

Museoscienza.org Website For Museo della Scienza e della Tecnologia Leonardo da Vinci, Italy

What we did • • • • • • • • • • •

Website oncept Web project management Information architecture Wireframing User experience design User testing Copy writing Photo Retouching Flash animations Search engine marketing Localization in English and French

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Web interface design HTML ASP bespoke CMS development E-mail marketing Flash video implementation Quality assurance Staff Training Web marketing strategy Promotional events organization Web analytics reporting

Year 1997 - 2002

Awards & recognitions • Winner of Moeubius International award 2000, category “Science” (Switzerland) • Featured on the International Scientific Magazine “The Lancet” (UK), on the Exploratorium “Ten Cool Sites” (USA) on the Italian State TV, and on all Italian major newspapers (La Repubblica, Corriere della Sera, Il Sole 24 Ore, etc.) as well as on several books.

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NON-PROFIT

WWF Italia Website For WWF, Italy

What we did • • • •

Web project Management Information architecture Community Management Copy Writing

Year 1996-1997

Awards & recognitions • Featured on the newspeapers La Repubblica, Corriere della Sera, Il Sole 24 Ore

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Consultancies Making the Most of Your Projects

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Ravenna Festival 2010

We studied the analytics of the Ravenna Festival website, Facebook Fan Page and YouTube channel and suggested how to get better results through a stronger integration of these three environments.

WWF Italy 2009 The WWF Intranet is an essential working tool for the Association. We conducted an extensive user testing and usability analysis and suggested a new information architecture together with a redesign proposal to increase the Intranet efficiency and usability.

WWF Italy 2009 The EU-funded eConnect project is an international project aiming at creating “green ways” for wild animals between protected areas in the Alps. We devised a 3-years PR and online communication strategy to increase awareness about the project.

Fiera Milano International 2008 Macef trade fair is an important international design fair held twice a year in Milan. In collaboration with NT2 web agency, we have conducted an extensive web analytics and usability analysis of the multilanguage Macef website.

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WWF Italy 2007 The European Alpine Programme is a strategic protection programme by WWF International for the whole Alps area. For this project we have analyzed and planned the creation of an online database of alpine GIS maps aimed at researchers and policy-makers.

Regina Regis, Havaianas Reseller Italy 2005 The client asked us to imagine a cutting-edge online communication strategy for the Havaianas fashion brand in Italy, and to propose them a series of promotional events and contests in the whole country targeting a specific audience.

IGP-Decaux 2005 In cooperation with the Catholic University of Milan, we have conducted an international desk analysis about communication devices and strategies in the public transport environment.

Questura di Bergamo 2002 In cooperation with the Catholic University of Milan, we have organized a training workshop about web usability for higher-ranking Italian police oďŹƒcers.

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National Museum of Science and Technology 2000 In cooperation with the Polytechnic of Milan, we have conducted an extensive usability testing of the Science Museum website, with real users and personas.

Editoriale Domus 2000 In cooperation with the Catholic University of Milan, we analyzed analyzed the Quattroruote car magazine website and delivered an online communication strategy proposal and a training workshop for the senior  management.

Sony Italia 1997 We studied the intranet features and information architecture for the Italian branch of Sony and proposed a brand new interface, consistent with the international Sony guidelines.

Alitalia 1996 Ulisse is Alitalia’s inflight magazine. We have planned an online communication strategy for its website, together with a web interface proposal.

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Paper & Books Writing and Sharing Our Experience

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Papers & Books / In English 1. BOOK / Gender Issues in HCI Design for Web Access Chapter VI in Advances in Universal Web Design and Evaluation", UK, IGI Publishing, 2007 Buy online >

2. PAPER / Magic and Multimedia For Museums and the Web, 2006 Read online >

3. PAPER / Cross Media: When the Web doesn’t go alone For Museums and the Web, 2005 Read online>

4. PAPER / Make Your Museum Talk: Natural Language Interfaces for Cultural Institutions For Museums and the Web, 2003 Read online >

5. PAPER / Towards a Virtual Community For Museums and the Web, 2001 Read online >

6. PAPER / Web Sponsorships: How Museums & Companies Can Play Together in a New Playground for Museums and the Web, 2000 Read online >

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7. PAPER / Promoting a Museum Website on the Net For Museums and the Web, 1999 Read online >

8. PAPER / Cooperative Visits for Museum WWW Sites For Museums and the Web, 1999 Abstract online >

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Papers & Books / In Italian 1. BOOK / Cross Media Chapter XII in Comunicare i Beni Culturali", Aracne Editrice, Roma, Italy - 2008 Buy online >

2. BOOK / Il tuo podcast (Fag Publisher, Milano, Italy - 2006) Buy online >

3. BOOK / Windows Media Center, dal mouse al telecomando Fag Publisher, Milano, Italy - 2005

4. BOOK / Web Match – dove osano i webdesigner In Accessibilità, Usabilità & Webdesign, Quaderni Webbit, Padova - 2004

5. eBOOK / Musei e Internet in Campania nel 2003 Conference Proceedings, Mondragone, Italy - 2003

6. ARTICLE / Sponsorizzazioni sul web Web Marketing Tools, Milano, Italy - 2001

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Training Teaching, Inspiring, Connecting.

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Training / Our training program We have a 15 year international experience, and we love to share it with people interested in digital communication. We deliver inspiring and highly interactive seminars and workshops that always satisfy our students. Our clients include several major Universities and cultural institutions, in Italy and abroad. Some of our workshops: • usability and user experience design • accessibility • user interface design • web copy writing • web marketing • social media marketing • web analytics • podcasting • brand & corporate identity • museums and the web • mobile application for cultural institutions

If you are interested in organizing a course or workshop on these or other subjects and you would like to receive our detailed training programs catalogue, please feel free to contact us at hello@invisiblestudio.it.

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Training / Clients Universities • • • • • • • • • • • •

Università Cattolica di Milano Università Bocconi di Milano Università Statale di Milano – Bicocca Università Cattolica di Brescia Università Statale di Modena Università degli Studi di Ferrara Universita’ degli Studi di Trento Politecnico di Milano Consorzio Universitario di Bari Consorzio Universitario di Torino Università della Svizzera Italiana - Lugano Istituto Universitario Orientale - Napoli

Other Cultural and Educational Institutions • • • • • • • • • • •

Regione Lombardia Museo Nazionale della Scienza e della Tecnologia - Milano Citta’ della Scienza - Napoli Istituto Gonzaga - Milano Istituto Nazionale di Fisica della Materia – Genova Istituto e Museo di Storia della Scienza – Firenze Fondazione Fitzcarraldo - Torino Scuola Holden - Torino Istituto Europeo di Design - Torino WWF Italia Associazione AIART Lecco 139


Private Companies • • • • • • • •

WWF Italia, - Milano Nature Publishing Group - London Omnitel (now Vodafone) - Milano Forbank Gruppo Forrad - Milano Formaper azienda della Camera di Commercio di Milano ORGA Formazione - Milano Mediterranea Telecomunicazioni - Bergamo ETASS - Monza

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Our Initiatives Projects Born from Our Passions

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Our Initiatives / Leonardo a Milano www.leonardoamilano.org Â

In 2001 we created leonardoamilano.org, a small informative website on the most famous artworks by Leonardo da Vinci still visible in Milan. In 2008, convinced by the success of the website, we started organizing and selling guided tours to The Last Supper and other Leonardo-related museums and exhibitions in Milan. In three years more than 5000 people have chosen our high-quality guided tours. In 2011 we will launch an English version for international tourists.

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Our Initiatives / Musei-it www.musei-it.net Â

Musei-it was the first online community for museum professionals in Italy. Founded in 1999, it is today composed by a discussion mailing list with more than 1000 members, an online magazine and a Facebook group with 600+ members.

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Our Initiatives / InsolitiMusei www.insolitimusei.com

InsolitiMusei aims to collect all the unusual Italian museums in one website. Launched in 2009, it oers links, images and descriptions of more than 80 curious museums, with collections ranging from buttons to corkscrews and padlocks. It also features interviews with museum curators and videos about the most interesting collections. Since its publication, Insolitimusei has attracted a significant media attention, including the Italian State radio and Wired Italy.

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Our Initiatives / Web Match www.webmatch.org

Web Match is a live interactive event where web designers criticize the websites of other web designers. One web designer (the Contestant) gets on stage and has just 5 minutes to present his website. Afterwards, the audience, composed entirely of accomplished web designers, spends 25 to 30 minutes discussing and criticising the Contestant’s website. The comments/questions typically address the usability, accessibility and technology of the website in eort to identify the weak points of the design. There are no winners or losers; the idea is to facilitate interesting discussions and live confrontation on design issues. Since 2002, twelve Web Match events have been organized in various Italian cities.

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Our Initiatives / Mappe della Rete www.mappedellarete.net

Mappe della Rete (Atlas of Cyberspace) is an archive of online maps of the Internet, collected from research Institutes worldwide. The maps are divided in several categories: Conceptual, Artistic, Geographic, cables and satellites, Traceroutes, Census, Topology, Info Maps, Info Landscapes, Info Spaces, ISP Maps, Web Site Maps, Surf Maps, MUDs and Virtual Worlds, Historical Maps. The mappedellarete website was featured on the Corriere della Sera newspaper and in two major exhibitions in Milan, at Triennale and Palazzo Reale.

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Contacts Italy Via Circo 1 - 20123 Milano - Italy +39 338 8191151

UK 75 Westminster Bridge Road - SE1 7HS - London - UK +44 770 8338753

Email hello@invisiblestudio.it

Web www.invisiblestudio.it

Elsewhere Skype: invisiblestudio Twitter.com/invisiblestudio Facebook.com/invisiblestudio

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Thank you!

2011 Š www.invisiblestudio.it

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Profile for InvisibleStudio

InvisibleStudio Portfolio 2011-1996  

InvisibleStudio crafts online and mobile communication projects for companies and institutions. We can follow every aspect of an online or m...

InvisibleStudio Portfolio 2011-1996  

InvisibleStudio crafts online and mobile communication projects for companies and institutions. We can follow every aspect of an online or m...

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