Page 1


EXECUTIVE SUMMARY DIGITAL MARKETING GROUP would like to thank you for doing business with the proposal for developing the website, along with support for business promotion and internet marketing. DIGITAL MARKETING GROUP is one of the trusted partners for in website application development and maintenance, and we are excited at this opportunity to strengthen our existing relationship. We are glad to demonstrate to you, through this response, that we have the capabilities, people, processes, technology and the desire to be your strategic partner of choice. Our primary objective is to develop an environment of fairness, honesty, integrity and courtesy towards our clients, employees, vendors and society at large. We are committed to our customers and partners and have a passion for technology. We take on big challenges, and pride ourselves on seeing them through. DIGITAL MARKETING GROUP is your trusted partner for website application development and maintenance, search engine optimization (SEO), marketing materials internet marketing consultant. We are glad to demonstrate to you, through this response, that we have the capabilities, people, processes, technology and the desire to be your strategic partner of choice. Based on our discussions we understand your business needs. DIGITAL MARKETING GROUP promises a strong business foundation to deliver greater efficiency, sustain & improve compliance and deliver customer satisfaction, while meeting its key objectives around quality, accuracy, time and cost.

Page 1


OBJECTIVES DIGITAL MARKETING GROUP has oversight of several sites. We are seeking a web design team with very strong familiarity with CMS site development to help us customize our new web site to migrate information from existing sites. High artistic sensibility and creativity are needed. We are looking to hire and move forward immediately with a short turn around. DIGITAL MARKETING GROUP has several criteria for this project since we have oversight of several sites. The minimum we require prior to launch date is: •

Information Architecture

Graphic and Interface Design

Initial Content Migration

Migrating content from two sites into one

Consistent look and feel

CMS-based back end

Social media connections and integration

Map integration maintain search positioning and bookmarks of the existing sites

One of the existing sites must migrate to a separate CMS site

Page 2


Company Profile Overview of DIGITAL MARKETING GROUP A. Profile DIGITAL MARKETING GROUP is subsidiary of Inventive InfoTech SMi, established in 2008, is a design firm focused on transforming how people think about and experience a product, activity, company or place. Our design philosophy is simple: create real, unique, beautiful and compelling work. We integrate architecture, planning, environmental graphics, interiors, graphic design, lighting and brand strategy around a clearly articulated idea. We do not have a style. Each assignment begins with thoughtful research, intelligent deduction and collaboration with our clients. We are known for undertaking complex, brand-driven, collaborative, multidisciplinary projects. Our work has helped clients integrate design into their strategic thinking, realize their business goals, develop memorable brands and create value.

B. Clients Parcel Pedia, Inventive InfoTech

C. Services Website Development •

PHP Development


Dot Net Development

Page 3


Mobile Application Development

WordPress Development

Magento Development

ERP Solutions

Web Design •

Website Design

Website Hosting

Website Maintenance

Mobile Website Design

E-commerce Solutions

Logo Design

Flyers and Emailers

Newsletter Design

Mobile APP Development •

Android Development

iOS Development


Initial Website Analysis

Keyword Research

On page Optimization

Front Page Content Consultation

Internal Text Link Modifications

Page 4


Setup and Implementation of Google Analytics

Setup and Implementation of Google Webmaster Tools

Organic Linkbuilding

Ad words/PPC Marketing

Ranking / Status Reports


Social Networking – Facebook, Twitter, LinkedIn, YouTube, Pinterest, Stumble upon, Blogger etc.

Social Bookmarking

Video Optimization

Image Optimization

Press Release Marketing

Community Participation

Blog Creation and Maintenance

Viral Marketing

Content Marketing •

Website Content

Blogging Content

Press Releases Content

Newsletters Content

Benefit of Service A successful Web site is about marketing, generating revenue, and maximizing brand equity. A highly effective Web site should be crafted by a

Page 5

DIGITAL MARKETING GROUP PROPOSAL team of knowledgeable, creative business and marketing professionals, copywriters, graphic designers, and programmers. The benefits of your services or products should be clearly seen with the use of crisp, clean content and imagery in an attractive format with easy-to-use navigation. An ever-changing online environment New trends, technologies, expectations, etc., demand that your site be interactive and constantly updated. Having a static site is a sure way to end up in the Web site wasteland. Customers want to see new information, news, reviews, products and services, success stories, blog entries, press releases, pictures, and more. Google places a high value on pages that are updated frequently and on newly added Web pages. To keep up with the rapid pace of technological change and customer expectations, DIGITAL MARKETING GROUP has a full suite of Web tools and ideas to enhance your online image. A customizable approach that works — for brand exposure and search marketing DIGITAL MARKETING GROUP has watched the Internet emerge as a new media and grow from a novelty to the world’s most influential marketing and communication tool. We have used our design and marketing experience to pioneer new ways to brand companies using both traditional and new media. All sites are NOT created equal There is a HUGE disparity in design and coding among various Web sites. Given the abundance of “template-style” sites and “Web shops” with little to no marketing or design expertise, it is hard for companies to realize the value and impact that a well-designed Web experience can have on customers and on the company’s sales. At DIGITAL MARKETING GROUP, our goal is to make our customers money, not cost them money.


Page 6



Website URL

Parcel Pedia Ltd


Inventive SMi

Lead Generation

Web Designing/Web Development Life Cycle 1. Process Model/Software Life Cycle Many clients have asked us how the process actually works and what happens throughout the website development. This document explains the process from start to finish and gives you an idea of what you could expect when working with us. This is just a guideline; your project may have needs that are not addressed here. 2. Project Kick-Off/Requirement Gathering Phase 2.1 Requirement Analysis Based on the information you provided when requesting your website design quote, we attempt to determine your needs, what you are expecting from your website, and try to get a feel for your industry. This is why it is important for you to be as detailed as possible when requesting your quote. We may have questions for you to help clarify certain issues and we will express those before quoting on your project. We will send a Design requisition form which will give us rough idea of the project requirement. If we believe that your website development project could benefit from our services and skills, we will quote you on your project. 2.2 Website Development Contract Once we have come to an agreement on project details, timeline and price, we will prepare a website development contract for you to review, sign and send back with your deposit.

Page 7

DIGITAL MARKETING GROUP PROPOSAL 2.3 Initial Deposit The signed contract and 30% deposit is required before we schedule a timeslot for your project. The remainder of your balance will be due upon project completion. Once we have received the 20% deposit and signed contract, we will provide you with a copy of the fully executed contract, a receipt for your deposit and your project start date, end date and number of man hour required to complete your project. 3. Domain name registration / Website Hosting If needed, we will immediately secure your desired domain name (pending availability) and include the first 1 years of service. The domain is registered in your name with your information and you will be the only registrant contact on file. If you require hosting services, we can also provide you hosting services as per your Requirement of mail server, ftp severs, software support and sub-domain support. Both these services are reserved or booked for one year which needs to be renewed every year. 4. Graphic Design Phase 4.1 Project Begins Upon receipt of your deposit and contract (if applicable), the Project Manager in-charge of your project will email you to confirm receipt of your deposit/contract, give you their direct contact information and possibly provide a list of items which will be needed from you over the course of development. You will need to let us know the navigation links you would like (such as home, about us, services, etc) and supply all text and/or product information to be included on your site. In addition, you may also supply material such accompany logo, personal photos, etc, if desired. If you have any guide sites you would like us to refer to when designing your site or if you have any preference as to colors, style, etc please offer that information as well. Ideally, all of the above information should be supplied prior to us getting started. Work will commence on your scheduled start date. The developer in charge of your project will contact you on that day to confirm that we are getting started.

Page 8

DIGITAL MARKETING GROUP PROPOSAL 4.2 Custom Designed Website Concepts We will provide possible 4-5 custom designed home page concepts for your project. In most cases, we will be able to provide these designs within 35business days following your start date. After you have reviewed the designs and decided which one you would like to use, we will continue to make modifications to the design until the final desired look is achieved. Once the final desired look is achieved, we will create the interior page layout, convert the design to HTML and start adding programs. During this process, you will have the opportunity to review progress. 4.3 In Progress Viewing We establish a private directory for your new website on our testing server so that you may view the website development progress at any time. In addition, the project manager will inform you via email when extensive updates to the site have been made so you can review the most recent progress. 4.4 Website Development / Code Phase

4.4.1. Programming / Coding All website development programming/coding to run any special features/visitor interactivity on your website is completed and tested. 4.4.2. Website Pages Based upon your contract and the final design you selected, we creates many static or dynamic pages as needed to complete your site. 4.4.3. Website Navigation Navigation links or drop down menus, and rollover effects, if desired, are completed. 4.4.4. Site Map

Page 9

DIGITAL MARKETING GROUP PROPOSAL Creation of a site map page is done which includes easy one-clickaccess to all pages of your site. 4.4.5. Site Content Incorporation of your logo, photos and text content is included in all projects. Custom logo design is available for an additional fee, please inquire if interested. 4.4.6. CSS Style sheet CSS Style sheet are used to define font faces, styles, sizes and colorsfor consistency throughout the site. 4.4.7. Website Favicon A Favicon is a small image that displays in the address bar and on the favorites menu when someone bookmarks or adds your website to their "Favorites". Creation of a favicon is not included in all custom website development projects. If you want this feature then you have to pay an extra amount. 5. Testing Phase 5.1 Search Engine Readiness Check Meta Tags, Page Titles, Page Heading, Alt Image Tags, Link Text, and Page Body Text evaluation and adjustment where needed throughout the website. At no time can we guarantee when or where the search engines will place your website within their search results or directory. 6. Browser Compatibility Testing Your website is tested on a variety of operating systems and browsers to insure proper display and functionality. 7. Grammar & Spell Check Before the website is launched, a grammar and spell check is performed to insure there are no mistakes.

Page 10

DIGITAL MARKETING GROUP PROPOSAL 8. Dead Link Check A thorough check for misdirected links and missing files is performed just prior to as well as after the launch of the website. 9. Forms / Programming Any email contact forms and/or programming features included in your project are tested to confirm they are functioning as required. 10. Launch Phase 10.1 Final Payment Final payment is always due before we take the website live on your domain. Upon receipt of final payment, you will be emailed a final/paid in full receipt. 10.2 Launch Website All necessary website files and scripts are copied to your domain and databases are setup. 10.3 Error Testing After the website is live, any interactive programming and scripts are tested to verify proper function. Since the design and testing phase often occurs on a different server, it is very important to once again verify that everything is working correctly after taking the website live. 10.4 Website Files After launch and testing of the website, you are provided with a zipped archive of all website files. 10.5 Instructions & Documentation When necessary, any documentation needed to use the administration functions of your website is included in PDF format. 10.6 Search Engine Submission

Page 11

DIGITAL MARKETING GROUP PROPOSAL Hand submission and automated search engine submission occurs after launching, testing and fixing any issues there may have been.

Internet Marketing (SEO/SMO/Content Marketing) Adding your website to search engines and directories before knowing your best keywords is an exercise in futility. Likewise, if you haven't done everything you can to make your site "search engine friendly". Internet marketing makes your site search engines like favorite. This will also increase traffic to your site and help to get more business and clients of yours. Our experienced professionals can create a customized marketing plan to provide your company with a powerful Internet presence that meets your needs. We focus on designing websites that perform well in search engines and make sure your website can be found on the Internet. SEO (Search Engine Optimization) Search engine optimization (SEO) is the process of increasing the visibility of your website from different search engines such as Google and Yahoo! Is your website well placed on Google? Are your competitors much ahead of you in SEO? Then we need to take guide from DIGITAL MARKETING GROUP‘s SEO Specialists. Why Search Engine Optimization – SEO? •

Increases organic traffic

Better visibility in Internet

Better Ranking on Search Engines

Organic Listing plays important role in Search Engine

Increases ROI

Page 12


Increases genuine traffic to the website

Why choose DIGITAL MARKETING GROUP as SEO Service provider? •

Affordable SEO Solutions

Advanced SEO technique

Higher Visibility of your products/services

Increased targeted traffic

Increased number of Sales Leads

Increased Customers


Initial Website Analysis

Keyword Research

Onpage Optimization

Front Page Content Consultation

Internal Text Link Modifications

Setup and Implementation of Google Analytics

Setup and Implementation of Google Webmaster Tools

Organic Linkbuilding

Adwords/PPC Marketing

Ranking / Status Reports

Our SEO Packages Include following

Page 13


Initially we will suggest necessary on-page optimization changes, after completion of these changes our SEO professional can precede further with off-page optimization process.

We follow ethical search engine guidelines, White Hat Technique and manual Submissions. Our SEO Team manually submits all off-page submissions in relevant categories.No reciprocal linking (until and unless requested by you), no paid links, no link renting, no link Farms etc.

We keep our self updated with the latest trends of search engine algorithm changes and implement the same, as and when required.

SEO Reports will be provided on a monthly basis or at the end of the SEO process as per the package selected by you.

Page 14


SMO (Social Media Optimization) Social Media optimization is the process or technique of drawing targeted audience to your website content through popular social networking sites, Blogs, forums, microblogging etc. Social Media optimization has proved to be an effective way to generate relevant traffic to your website as it aims at drawing traffic from websites which promote participation of users. DIGITAL MARKETING GROUP SMO Service Included •

Social Networking – Facebook, Twitter, LinkedIn, YouTube, Pinterest, Stumble upon, Blogger etc.

Social bookmarking

Video optimization

Image optimization

Press release marketing

Community participation

Blog creation and maintenance

Viral marketing

CONTENT MARKETING Web Content Writing is no less than an art which has been mastered by our SEO web content writing team. The content writing packages provided by DIGITAL MARKETING GROUP are by far the best in the market and available for a very affordable price.

Page 15


Website Content - Website Content is content that appears on your web pages. It’s concisely written to provide visitors with information about your business.

Blogging Content - Blogging is one of the most valuable forms of content marketing. Your blog is another way to attract and educate your customers and earn quality links.

Press Releases Content - Press releases are a timely way to distribute your company’s newsworthy information to your target audience.

Newsletters Content - Newsletters are one of the most cost-effective ways to reach out to customers. We design and write newsletters and distribute them to your contacts.

Looking forward to work with you. --

Inventive InfoTech SMi - Digital Marketing Group



475 Wall Street,

Unit 7, Tower B-3, Cerebrum IT,

Princeton NJ 08540

Kalyani Nagar, Pune 411 014,

Tel: +1-609-945-1765

Maharashtra Tel: +91-20-65111-610

Thank You!

Page 16

SEO Services | SMO Services | Web Design and Development Digital Marketing Group  

We Inventive SMi are primarily a Digital Marketing Company and we have been in the Digital Marketing arena for the past one year helping pro...