: Batik is one of Indonesian cultural heritage, which has been transformed as a legacy honored
and admired by the world. Batik is not just a tool to decorate themselves, but batik is a cultural symbol that is
closely related to the philosophy of the motif is concerned. East Java can be considered as having diversity
motif that has a high historical value. These advantages in addition to foster pride as a civilized nation, but the
risk may be claimed as the cultural heritage of other countries in the world. Therefore, the ultimate goal of this
research is to plan, design and produce a management information system application of traditional batik East
Java which uses multiplatform capabilities with the use of appropriate technology. These applications are
planned, designed and produced from their grand strategy that is arrayed in models of marketing management
to popularize various kinds of traditional batik in East Java, which is not only of patterns and motifs, but also
includes eleme