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Converse Footwear Strategy UK Premium & Energy Marketplace Based on consumer research, Converse needs to focus on establishing a premium position and connect with the right consumers in the UK market to secure long�term growth.  


‌.   We connected with consumers and retailer across the UK and came into Converse global meetings to talked about overall trends, and design the product & merchandising strategy.  


Looking at existing and potential accounts, we ranked the main sportswear doors across the UK to build & segment Converse premium distribution.  


….   Account plans were proposed to enable product stories and retail brand executions at the tier 1 & 2 retail level.  


….   Tactical launch ideas and product packs were .   proposed to drive heat around the brand and its icons.  


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