Converse Footwear Strategy UK Premium & Energy Marketplace Based on consumer research, Converse needs to focus on establishing a premium position and connect with the right consumers in the UK market to secure longâ€?term growth. Â
â€Ś. Â We connected with consumers and retailer across the UK and came into Converse global meetings to talked about overall trends, and design the product & merchandising strategy. Â
Looking at existing and potential accounts, we ranked the main sportswear doors across the UK to build & segment Converse premium distribution. Â
…. Account plans were proposed to enable product stories and retail brand executions at the tier 1 & 2 retail level.
…. Tactical launch ideas and product packs were . proposed to drive heat around the brand and its icons.