WALESâ€™ BIGGEST BUSINESS EXPO
BARONESS MICHELLE MONE OBE Multi-Award Winning Entrepreneur, Global Speaker and Mentor. Founder of Ultimo
MOTORPOINT ARENA CARDIFF 09 NOVEMBER 2016
HILARY DEVEY CBE
Businesswoman, TV Personality and Entrepreneur
International Bestselling Author and Motivational Speaker
Serial Entrepreneur, TV Presenter and Author
Co-Founder and CEO of Wealth Dragons
Ex Vice President of Harley Davidson
Empowerment Speaker and Coach
CEO of The Event of Champions and Business Mentor
Networking Specialist and Speaker
CEO of The Best You
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About the Expo About the keynote speakers Speaker agenda About the seminars
10 13 – 26 27 28 – 33
About the zones
About the VIP after party
Evolution of Introbiz
Meet the team
Gallery of 2016
Venues of the network
About the ambassadors
Marketing your business
Using social media
Upscaling your business
Networking dates for 2017
WELCOME Come on in to the Introbiz Expo 2016 – and what a day we have in store for you! For the very first time, we’re coming to you from the Motorpoint Arena in the centre of Cardiff, and we couldn’t be more excited!
DESIGNING MATERIALS FOR INTROBIZ AND EXPO 2016
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DESIGNERS OF THIS EXPO 2016 BROCHURE
There may be a whole host of reasons why you’re attending the event today. Perhaps you’re looking to increase brand awareness, maybe you’re thinking about starting a business but too afraid to make the leap or you could even be looking for a particular product or service that could be a great benefit to your business. Whatever it is, you should leave the Expo feeling inspired, driven and ready to achieve anything! Sometimes, sharing ideas and talking about your future plans can snowball into something you’ve only ever imagined you could do. We hope that during the day, you’ll learn a great deal that’ll benefit you in the near future, maybe you’ll feel compelled to branch out into something you never thought you’d ever consider. During the day, there’ll be a great deal of free advice on hand, from our wonderful keynote speakers, our exceptional seminars as well as our great exhibitors.
You may be partaking in Wales’ biggest networking breakfast first thing this morning, or you may be joining us for our exclusive VIP after party at The Cornerstone, Cardiff or you may simply be visiting the Expo for the day. Whatever you’re up to, make sure you take plenty of advice home with you and make sure you follow up with your connections following the day! On behalf of everyone at Introbiz, I’d like to say a big thank you for all your support in making this Expo a reality. We’ve been working on this for a long, long time and it’s so great to see all the hard work come to fruition.
Emma Davies, Editor and Content Manager
Have a great day and head on inside!
You should leave the Expo feeling inspired, driven and ready to achieve anything!
Stay informed with all the upcoming networking events
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029 2049 4425 www.spiros.co.uk 6
SPIROS St. Peter’s Hall St Peter’s Street Cardiff CF24 3BA
029 2049 4425 www.spiros.co.uk
SPIROS St. Peter’s Hall St Peter’s Street Cardiff CF24 3BA 7
connecting the community
Introbiz has been on a long, eventful and inspiring journey since it was founded back in 2009. Tracey Smolinski was first sent out to a networking event on behalf of an advertising company she worked for at the time back in 2007. Networking was completely new to her and she didn’t really know what to expect at the event, but went along to it anyhow.
Tracey and Paul Smolinski
It’s not what you know, it’s who you know
3 months later, Tracey still hadn’t managed to secure any business. Fortunately, she’d made some friends whilst attending these events and one day, decided to ask them if she was doing anything wrong. They confided that she was giving it the hard sell, and that wasn’t what networking was all about. Tracey changed tack and soon after, started seeing the results. She saw that building relationships was key and in the next 6 months, went on to sell over a £100,000 worth of advertising.
was back in 2012 at Cardiff City Stadium and has since grown considerably and is now officially Wales’ biggest business Expo!
Tracey noticed that there was a gap in the market to place businesses with their target audience at various 4 and 5 star locations across South Wales. Unsurprisingly, within a few weeks, she had signed up countless businesses to network. Every week, an event would be hosted where these companies would get together to connect with each other.
Introbiz is completely passionate about making great things happen for your business. If you’d like to be placed with your target audience at any of our weekly networking events, then come and see us at STAND 333 to find out more.
Today, Introbiz is Wales’ leading professional business network. There are hundreds of members to connect with, some are SMEs, others are corporate companies. The Introbiz weekly meetings are certainly a great opportunity to place perhaps a small business with the decision maker of a world renowned brand.
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In June 2010, Tracey met Paul, who today are a husband and wife team. Paul thought of a great idea where once a year, a business expo would be held in Cardiff. The Expo’s first year
2016 ABOUT THE EXPO 2016 For the very first time, the Introbiz Expo 2016 will be coming to you from the Motorpoint Arena, located in the centre of Cardiff, something we’re all very excited about!
Throughout the day, there’ll be 250 exhibitors, 7 interesting seminars taking place as well as 10 world renowned keynote speakers who’ll be sharing the secrets to their success. This year, we’ve been fortunate enough to secure, Baroness Michelle Mone OBE, ex-Dragon’s Den star, Hilary Devey CBE, as well as co-author of the Rich Dad brand, Sharon Lechter. The day will kick off bright and early with Wales’ biggest networking breakfast where sponsors, exhibitors and visitors will enjoy a delicious breakfast roll provided by awardwinning catering company, Spiros Caterers. Guests will network informally with one another before the Expo is officially opened by Sharon Lechter. The networking breakfast’s sponsor this year is Enterprise Car Club –
they are the biggest car club network in the UK and offer an hourly, self-service car rental. At 9.20am, the exhibition will be open to the general public. You’ll be able to walk around and ask the exhibitors any questions you may have, take part in various competitions dotted around and network with each other within each zone. It’s actually a year of many firsts because we’ve included designated zones for many industries including the luxury car zone, networking zone, digital zone, business travel zone and a property zone. There’ll be a speed networking session at 1:00pm and following this, the keynote speakers will continue to take to the stage for the rest of the day.
After the day winds down, the luxury begins at our VIP after party at The Cornerstone, Cardiff from 7.30pm. This is an exclusive evening where guests will get the chance to network and connect with the speakers, sponsors and exhibitors. There’ll be a delicious glass of bubbly on arrival as well as a delicious 3-course dinner and plenty of entertainment to enjoy throughout the evening. The after after party will be held at Ten Mill Lane where you can party away until the early hours. If you’re on social media, we’re encouraging everyone to use the hashtag #IntrobizExpo so that we can re-tweet you and you can also check-in at the Expo when using Facebook.
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KEYNOTE SPEAKERS BARONESS MICHELLE MONE OBE Multi-Award Winning Entrepreneur, Global Speaker and Mentor. Founder of Ultimo. TIME: 12:10 – 1:00pm
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Lady Mone, Baroness of Mayfair OBE is one of the most sought after inspirational speakers of our time. Currently the UK’s Number 1 Woman speaker, she is best renowned as one of Britain’s most influential ladies; both an entrepreneur and an advocate for equality for women in business. Founder of Ultimo Brands International, the UK’s leading lingerie brand for the last two decades, she set out with a vision of helping women look and feel their very best. It was upon that simple concept Lady Mone built her career and influence, being honoured with a Life Peerage to the House of Lords by the Prime Minister and an OBE from Her Majesty the Queen for her outstanding contributions to business. The Baroness grew up in the impoverished East End of Glasgow when, at the age of fifteen, her father fell ill and was subsequently declared paraplegic and wheelchair bound for life. This forced Lady Mone to leave school without any qualifications in search of full-time employment, sparking her instinct for entrepreneurship. At the age of just 22, Lady Mone excelled herself to Head of Sales and Marketing in Scotland for the Glasgow-based Labatts Brewers. Unfortunately, being made redundant after two short years.
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In 1996, after only six weeks out of work, Lady Mone was at a dinner dance wearing a very uncomfortable cleavage-enhancing bra. It was here the Baroness had an epiphany on what the lingerie industry was missing, and the worldfamous Ultimo bra was born.
After the launch of Ultimo, Lady Mone quickly established herself as one of Scotland’s finest exports, winning the World Young Business Achiever Award in 2000 at the Epcot Centre in Florida, as well as Business Woman of the Year at the Corporate Elite Awards in London. Lady Mone’s status as one of the UK’s leading entrepreneurs was confirmed soon after when Prince Charles invited her to join the board of Directors for The Prince’s Trust. In October 2005, Lady Mone attended a speaking event with former US president Bill Clinton and Mikhail Gorbachev, leading to her involvement in setting up the Women’s Enterprise Project in the Middle East in support of The Sultan of Oman. It was then she began to realise that her experiences and wisdom could transform lives and inspire others in the face of adversity. Despite facing a challenging few years in her private life, suffering an acrimonious divorce and battle to retain her business, Lady Mone is now one of the United Kingdom’s most notable global speakers. The Baroness has inspired, coached and mentored audiences and individuals in over 50 countries over the last two decades. This culminated in her being given a Life Peerage in 2015, then being asked by the Prime Minister David Cameron and the former Secretary of State for Work and Pensions, Iain Duncan Smith to conduct The Mone Review; an insight into helping start-up businesses in deprived areas.
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KEYNOTE SPEAKERS HILARY DEVEY CBE Chairman and Chief Executive of Pall-Ex Group of Companies TIME: 3:00 – 3:45pm
Bolton-born Hilary Devey CBE is an entrepreneur, TV presenter, commentator, and award-winning businesswoman who, when she launched Pall-Ex in 1996, not only created a business network that now commands revenues of £100million, but also revolutionised the palletised distribution industry in the UK. Hilary has become a familiar face on British television, known for her pivotal, community and entrepreneurship-supporting roles in reality shows including Dragons’ Den, The Intern, The Secret Millionaire and The Business Inspector. Hilary has been the recipient of a number of leading industry awards, including the 2007 Ernst & Young UK Entrepreneur Award and the NatWest Everywoman award in 2008, as well as being voted the Vitalise Businesswoman of the Year twice (in 2004 and 2008). In 2009, Hilary made history as the first ever woman to be presented with the Chartered Institute of Logistics & Transport’s most prestigious accolade, the Sir Robert Lawrence Award. In 2010, Hilary Devey was made an honorary Doctor of Laws at the University of Leicester. Hilary has honorary Doctorates in Business Administration from the Universities of Bolton and Wolverhampton and was awarded a CBE in the Queen’s Birthday Honours List in 2013, for her contribution to the Transport Industry and to Charity.
Hilary is sought as an inspiring motivational speaker by major corporate firms and networking organisations, recently addressing conferences and events staged by Credit Suisse, T-Mobile, and The Entrepreneurs’ Forum. She also campaigns tirelessly for various charities including The Carers Trust, of which she is vice president and the Stroke Association of which she is a patron. When setting up Pall-Ex Hilary launched the Penny-A-Pallet scheme, which sees a contribution made for every Pall-Ex pallet processed and has raised hundreds of thousands of pounds for a raft of charities. Hilary’s autobiography Hilary Devey Bold as Brass: My Story was published by Macmillan in May 2012.
“Never one to give up, I have successfully overcome every hurdle obstructing my way and am living proof that if you really set your mind to something, you can achieve amazing results.”
SHARON LECHTER International Bestselling Author and Motivational Speaker
LYNDON WOOD Serial Entrepreneur, TV Presenter and Author
TIME: 8:30 – 9:20am
TIME: 10:20 – 11:00am
Sharon Lechter is an entrepreneur, author, philanthropist, international speaker, licensed CPA, Chartered Global Management Accountant and, most importantly a mother and grandmother. Regarded as a global expert on financial literacy, Sharon has served as a national spokeswoman and Presidential Advisor on the topic. In 2015, Sharon joined the global initiative of Empowering a Billion Women by 2020 (EBW2020) as its Chief Abundance Officer. In 1997, Sharon co-authored the international bestseller Rich Dad Poor Dad, along with 14 other books in the Rich Dad series. Over 10 years as co-founder and CEO, she led the Rich Dad Company and brand into an international powerhouse. In 2008 she was asked by the Napoleon Hill Foundation to help re-energize the powerful teachings of Napoleon Hill just as the international economy was faltering. She has released three bestselling books in cooperation with the Foundation, including Think and Grow Rich-Three Feet from Gold, Outwitting the Devil and her latest project, Think and Grow Rich for Women, released in June of 2014. Sharon has also released Save Wisely, Spend Happily, in cooperation with the American Institute of CPAs. Her financial literacy board game ThriveTime for Teens, an innovative experiential and fun life and money reality game, has gained recognition with coveted awards including a Mom’s Choice GOLD Award, Creative Child Magazine’s 2010 Game of
The Year, Dr. Toy’s Best Vacation Product and a five-star rating from WTS Toy Reviews. Sharon is recognized globally as an expert on the topics of financial education and entrepreneurship. She is the co-author of Your Financial Mastery, a financial education college curriculum and recipient of the 2015 Excellence in Financial Literacy Education “Book of the Year” award presented by the Financial Literacy Institute. In 2008 Sharon was appointed to the first President’s Advisory Council on Financial Literacy. The Council served both President Bush and President Obama advising them on the need for financial literacy education. In 2009 Sharon was appointed to the National CPA Financial Literacy Commission as a national spokesperson.
“I’m going to be talking about your money, your business, your life. When it comes to money, we’re either masters of our money or slaves to it. Each one of us can make the decision today to become a master of our money.”
Lyndon Wood is a serial entrepreneur, creator, TV presenter and author and is widely considered as being one of the UK’s most successful and dynamic entrepreneurs as well as being a world class mentor.
Ethics and morals are at the top of Lyndon’s business and life values and has since created a net worth of in excess of eight figures and still growing with established and various start-up portfolios.
Lyndon dropped out of school at the tender age of 14 with no qualifications. By the time he was 18, Lyndon was living out of his car in the freezing cold and going in and out of various jobs. He desperately wanted to start his own business, and at 19, he did just that! But it was tough! It was during the start of the big recession, he had zero capital and was over £14,000 in debt.
Today, with over 140 staff in his Caerphilly branch, the company is performing better than ever before! His whole business empire is worth around £50million but Lyndon isn’t planning on slowing down anytime soon!
A few years later, at the age of 26, he became a millionaire. It’s no surprise really that he has a completely no-nonsense approach when it comes to business. He has a quirky persona and absolutely thrives from helping businesses, sometimes completely free of charge. He’s been fortunate enough to work in various industries, including online trading, finance and insurance, retail, hospitality, private doctors, publishing and media, property and many more. In a very challenging and highly competitive industry, he has taken his insurance businesses constructaquote.com and Moorhouse Group to be top 100 UK insurance broker specialists, working in the SME market, both online and offline.
He believes that anything is possible with enough passion and hard work. He’s proof that a great success story can happen to anyone, as long as the dedication is there. Know what you want to do and chase your dream!
“The opportunity to grow rarely presents itself so grab it with hands and feet when it shows up.”
KEYNOTE SPEAKERS JOHN LEE Co-Founder and CEO of Wealth Dragons TIME: 9:30 – 10:15am
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John Lee started investing in property in his early 20’s and by the time he was 27, John had achieved his goal of becoming a self-made millionaire. Today, he is the co-founder and CEO of Wealth Dragons. His experiences inspired him to share his knowledge with others and was soon teaching seminars in property investment throughout the UK. He subsequently gained an international reputation as a motivational speaker and has shared stages with Bill Clinton, Sir Alan Sugar, Sir Richard Branson, Jack Welch (ex-CEO of General Electric) and Randa Zuckerberg (co-founder of Facebook). John also trains people to become world-class public speakers. He has helped several of his students to build highly successful businesses and achieve international acclaim. John’s success came despite a humble start in life. He was born to Chinese parents who ran a takeaway restaurant in the north of England.
All of John’s achievements came as the result of endless hard work and unwavering tenacity. John is dedicated to showing others how they have the opportunity to do the same and is continually inspired by watching his students achieve the kind of success they could only dream of. Wealth Dragons is the world’s leading promoter of events and training programmes that offer people the unique tools and skills to work towards increasing their asset-based wealth and creating passive income. Through this, Wealth Dragons is the fastest growing company of its kind in the world.
“Complete dedication is how I achieved my dream and this is what I teach my students. I am continually inspired as I watch them achieve the kind of success they thought they could only ever dream of.”
PETER SYLVESTER Ex Vice President of Harley Davidson
CAMILITA NUTTALL Motivational Speaker and Business Mentor
TIME: 2:00 – 2:30pm
TIME: 11:00 – 11:30am
Peter Sylvester spent 10 years as Senior Vice – President for Harley Davidson International, and during his time with them, he opened 17 new joint ventures around the world. He’s worked with 700 businesses to establish their successful business plans so he certainly knows a thing or two about setting up new businesses and growing them to become highly successful.
Peter is also a fellow of the Professional Speakers Association and is in constant demand to share his story and his knowledge. He is happy to share that his biggest discovery was that Harley don’t actually sell motorcycles – their worldwide success is driven by their message, “We Fulfil Dreams.”
Camilita’s straight talking, bold and highly infectious personality has motivated thousands across the world over the last 12 years. Her think-big, no-nonsense approach, coupled with warmth and humour, will leave you feeling challenged and transformed, ready to achieve extraordinary things.
He has now used this expertise to combine the power of emotion branding (Harley-style) with robust and proven business planning to create the Influencers’ techniques, which can be applied to businesses large or small, on a worldwide basis. Today, Peter is the founder and inspirationalist of Influencers International. In the first three years of its creation, it has already assisted over 100,000 business owners across five continents and 15 countries to increase their success rate within their sales conversations and overall business success. They do this through bringing together world class thinking and blending it into a movement for individuals – this movement is now spreading globally. Influencers is based on three core values: passion, integrity and sharing. For Influencers, there is no such thing as failure – they know that life is a journey of either learning or success.
Described as an international speaker, Camilita Nuttall is a master motivator, 7 time award winning corporate sales trainer, an executive business mentor, entrepreneur and real estate investor. Through various seminars, Camilita empowers and inspires others to fight for their future and WIN!
“My aim is simple. I want to add value to others by ensuring that our business helps your business to do business in the current economic climate.”
Camilita has empowered audiences at Birmingham City University Business School, BBC WM, Bahamas TV and Radio, South by South West in Austin Texas, Empowering a Billion Women by 2020, appeared in Celebrate Business Magazines in the USA & Europe and Global Woman Magazine January 2016 edition. Camilita is also on the council of reference for Premier Radio in the UK. Camilita left Trinidad for the UK penniless but after 4 years of hard work, she had a net worth of over £1 million in property. She has been a top sales person in a NWM company for not only 1, but 7 years. She has also engineered a major sales force in over 30 countries where she created some of the biggest sales teams
and the biggest launch in the company’s history, something that was broadcast on NBC News in America. Camilita is currently in a strategic alliance with Sharon Lechter through her work with The Napoleon Hill Foundation. She was mentioned by Sharon Lechter in her New York Times Best Seller - ‘Think & Grow Rich for Women’. Dr. J B Hill, grandson of Napoleon Hill even quoted Camilita in front of 20,000 people as saying ‘There is no better time than the present to take action to succeed’. Camilita’s book is due to be released in 2016 and will highlight her personal journey and success. She believes this book will touch the lives of those around the world, from all walks of life and inspire them to be the best they can be!
“My goal is to teach people around the world how to make powerful connections, how to live like a champion and on to become an unstoppable success.” 21
KEYNOTE SPEAKERS BUSINESS TRAVEL NOW ON YOUR TERMS
BERNARDO MOYA CEO of The Best You TIME: 3:55 – 4:30pm
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For years, Bernardo Moya has been driven by one powerful idea: “How can I provide the best ideas in personal development and self – help to as many people as possible, to help transform their lives?”
for exhibitors, and the chance for attendees to meet and interact with the best in the business. With hundreds of exhibitors and speakers, the two day event has already left its mark on the Personal Development map.
Bernardo Moya is an entrepreneur, author, publisher, TV producer and seminar promoter to some of the biggest names in personal development.
Bernardo also provides personal mentoring and coaching services to selected clients. With a vast knowledge of how to run a successful business, acquire skills in media, product creation, self-motivation, networking and staying on track to reach your goals, his mentoring has a unique approach.
As CEO of NLP Life Training, Bernardo promotes seminars by lifestyle expert and bestselling author, Paul McKenna and the co-creator of Neurolinguistics Programming, Dr. Richard Sandler. Bernardo is driven to give people the look they need to enhance and improve their lives. That’s why The Best You magazine covers wealth, finance, technology and spirit. Techniques, skills, diet, exercise, attitude, outlook and much more. He helps people discover the things they didn’t even know were missing from their lives, so they can rise to the next level. The same ethos drives the highly popular The Best You Expo. Drawing together internationally renowned speakers and leaders in personal development, The Best You Expo embodies the ideas in The Best You Magazine – allowing fantastic networking opportunities
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“I’m extremely passionate about personal development and by working in businesses, I know how important it is to help people to achieve their dreams. My businesses are dedicated to making you the Best You possible.”
JERMAINE HARRIS Empowerment Speaker and Coach
TRACEY SMOLINSKI Networking Specialist and Speaker
TIME: 2:30 – 3:00pm
TIME: 11:30 – 12:00pm
It took a major car accident – and then one year later nearly having his leg amputated – to turn Jermaine Harris’ life around. Prior to this, Jermaine had been living a self-destructive lifestyle of excessive drinking, gambling and womanizing. At times, he drank as many as 24 bottles of wine and vodka per week, was in nightclubs 6 nights of the week, and was £30,000 in debt. When firemen cut him from the wreckage of a car, it shook him up momentarily as he thought he’d never walk again. But it was a football accident a year later – when he was told that he may lose his leg, that finally convinced him to change his life. Since then, Jermaine, who has a Sports Psychology BSc (Hons) and MSc (Dist), has read over 380 self-help books in the space of 4 years and left behind his destructive lifestyle. In this time, Jermaine got himself out of debt, lost a stone of body fat, put on ten pounds of muscle, cured himself of asthma, ran a half marathon as well as the London Marathon earlier this year, started a business, wrote a book, became an award winning speaker, met the woman of his dreams and is now a father.
Jermaine now works as an empowerment speaker and coach where he helps his clients with everyday problems and encourages health and wellness in order to do better in life and business. He is also the founder of the Empowered Results Programme.
Tracey Smolinski is the founder and managing director of Wales’ leading independent business network, Introbiz.
Overcoming further adversity, Jermaine is a keen fundraiser for the Cystic Fibrosis Trust after his son was diagnosed with the condition at 4 weeks old in 2015.
Since the company’s birth back in 2009, Tracey has become a highly successful businesswoman. Today, the network boasts over 300 members from a wide range of industries and sectors, while hosting 70 networking events a year in various 4 and 5 star locations throughout South Wales.
Jermaine, who is based in Cardiff, has condensed his experience and wisdom into his book ‘THE RUT BUSTER: The Secrets to Taking Control of Your Body, Money, Career and Life’.
She offers free training sessions for the members whilst also training in schools on behalf of the Welsh Government and is a proud Big Ideas Role Model.
She started networking in the correct way, by building relationships and trust and went on to sell £100,000 worth of advertising revenue over the next 6 months. She saw firsthand how powerful and profitable networking could be for business. Tracey spotted a gap in the market and decided to start her own networking company, and so Introbiz was born! Tracey has shared the stage with Sharon Lechter, an international bestselling author who is widely credited as being the genius behind the Rich Dad brand. Sharon is Tracey’s mentor.
She is known for her commitment and drive to providing valuable information. Her talks are extremely powerful and compelling as she leaves the audience feeling completely energized and ready to take on the world!
“I’m making feeling good, fashionable. I talk about the secrets to taking control of your body, money, career and life.”
One of the reasons Tracey stands out as a speaker is that she brings her own personal experiences to her talks. She speaks openly about how she got networking very wrong during her first three months as she was giving it the hard sell and almost completely gave up on it, but not before she took on some very sound advice.
“I always say surround yourself with the best people because they’ll bring out the best in you. Enjoy, engage and connect to be a successful networker.”
SPEAKERS & AGENDA
There’s lots to learn whilst listening to the keynote speakers at the Expo. Covering a wide range of business related topics, there’s something for everyone.
Harry believes and lives from the philosophy that ‘leadership is not a role, it’s a lifestyle.’ He is committed to serving leaders from all sectors including billionaires, small business owners, heads of state, local community/ organisation leaders, parents and children. Harry’s professional journey as a speaker and coach began as a 16 year old after leaving home at the age of 15 following years of domestic violence. Now, over two decades later, Harry is one of the world’s most respected and sought after
inspirational speakers, coach and mentor. As a speaker, Harry has worked with Brian Tracey, Dr. Deepak Chopra, Jamie Oliver, Anthony Robbins, Nick Vujivic, Lord Alan Sugar, Lady Michelle Mone OBE, President Bill Clinton and Sir Richard Branson to name a few. Harry’s powerful deliveries are welcomed by all and he’s equally comfortable in front of stadium audiences of tens of thousands and boardrooms of hundreds as he is with a school classroom of ten.
EVENT MC ELLIOT KAY
Elliot Kay, mentor to small businesses as well as an international trainer, speaker and author of three books, his most recent is called Power To Succeed. Elliot is the managing director of Strategic Brilliance Services – strategically working to grow current businesses to £100K plus. He is the commercial director of Pony Express Speakers Club Ltd.
Elliot as well as running his business in the UK, he has also worked in the USA, Europe, Africa, and Middle East. He currently focuses on working with speakers, coaches and trainers to build a long-term sustainable business through his proven strategies. Elliot has also worked personally with financial directors, property investors and many different types of business owners to strategically increase turnover and grow their business.
See the speaker times below.
Avoid asking closed questions where answers are simply yes or no
SPEAKER SCHEDULE TIME SPEAKER 8:30 – 9.20am
9.30 – 10.15am
10.20 – 11.00am
11.00 – 11.30am
11.30 – 12.00pm
12.10 – 1.00pm
Baroness Michelle Mone OBE
2.00 – 2.30pm
2.30 – 3.00pm
3.00 – 3.45pm
Hilary Devey CBE
3.55 – 4.30pm
ABOUT THE SEMINARS There’ll be a designated area for seminars at the Introbiz Expo this year. During the day, there’ll be 7 seminars to attend and they’ll be focussing on specific topics that’ll benefit your business. There’ll be multiple speakers to enjoy throughout the day and they’ll all be sharing their personal perspectives and experiences within their industries.
Business Doctors presents – ‘Breaking Big’ This Breaking Big seminar will show you how to quickly and clearly review where your business is right now and decide where it should be going. If you’re looking to grow your business, get more customers and increase your profits, it’s worth taking the time to review how your business is performing now and get some expert advice on how to hit the big time. At this seminar, you’ll learn how to get clear about your business vision and its effectiveness, maximise your business capabilities, stand out from the crowd, find and exploit your competitive edge, focus your marketing on the right customers, manage and support the best people for your business and understand the big picture and future proof your business.
ZONE TIME: 10:00-11:00am
You may be wondering how these seminars could benefit you and your business. Well, seminars are generally ideal if you don’t have the time to attend training classes related to your business in order to further improve. Numerous benefits include improving communication skills, gaining expert knowledge, networking with others and just being motivated to take what you learn at the seminar and implement this into your business plan.
Talk to the hosts of the seminar
If you are a B2B (business to business) company, seminars can be a great way to market your business to potential clients. You automatically chat with those sat around you meaning that your company name is marketed further. Plus, connecting on a face to face basis is a great benefit because
your new connections will be able to see firsthand your passion and enthusiasm for your business. It’s also the perfect opportunity for networking. You never know who you’ll meet at these seminars and they could prove to be highly resourceful in the future. You could even meet a new supplier or a friend who can offer advice and information.
Make sure you make plenty of notes during these seminars and ask plenty of questions – this way you’re able to leave with even more information. Attending one of these seminars may help you on your way to becoming a leading expert within your field.
GOOGLE presents – ‘Tell Your Story Online’ Learn how to make your website shine across all devices and improve your digital presence through social media, online videos and Google My Business.
ZONE TIME: 11:00-12:00pm
www.fionascott.co.uk email@example.com @TheFionaScott 07789 270030
Day by day, the amount of information is growing exponentially: Document files, e-mails, online materials, invoices, and many more – all of this accumulates to a massive data volume. Unstructured information, often not classified, is stored in different places. And the main problem is usually a missing consistent data infrastructure.
I have been referring Fiona to my clients for nearly two years. When clients take my advice to use Fiona’s PR services to promote their business to the public they are really pleased with the results, namely the stories about their business consistently hitting local and national publications both on and off line with an increase in brand identity.
The consequences for your company are: time-consuming administration, a serious lack of transparency, as well as lengthy and complicated decision processes. With Konica Minolta, you can now overcome these obstacles and instead gain a decisive competitive advantage.
Fiona is a real pleasure to work with and we consider her one of our team
Konica Minolta presents – ‘Managing Information at the Speed of Technology’
• Credit Insurance solutions to protect domestic and export trading risks
• Business and credit information on over 65m companies worldwide
GAVIN PRESTON presents – ‘Double Your Business: How to Scale with Certainty’ Are you happy with the pace of your business growth? Having worked with hundreds of businesses, transforming the performance of individuals, teams and companies, Gavin has identified the three key things that hold back the growth of businesses.
• Debt recovery solutions domestic and overseas
He will deliver the answers in an upbeat and engaging style which you’ll be able to implement in your business immediately.
Contact us 01923 478111 www.cofaceuk.com
ZONE TIME: 1:00-2:00pm
ENABLING COMPANIES TO DEVELOP IN A SAFER ENVIRONMENT Coface is authorised in France by the Autorité de Contrôle Prudentiel et de Résolution and subject to limited regulation by the Financial Conduct Authority.
30 06268_CUK_DOF_Half_Page_Ad_v1.indd 1
31 06/09/2013 12:11
GOOGLE presents – ‘Reach New Customers Online’
Learn how to make your business more visible online to help new customers find you through search optimisation, local listings and search engine marketing.
Leon will share with you the technique behind simple positioning, to establish you as an authority in your niche. You will learn the fundamentals to growing your income with waiting customers who choose to give you their contact details. He’ll also clearly define sales ladders to prevent losing thousands of pounds, something which is detrimental to your wealth.
LEON SREETE presents – ‘How to Win When It Comes to Lead Generation’
ActionCOACH presents – ‘Building Businesses That Work So You Don’t Have To’ By showing owners how to get more time, better teams in their companies and more money on their bottom-line, ActionCOACH has grown to be the number one business coaching firm in the world, with hundreds of proven systems and strategies, guaranteed to get results.
ZONE TIME: 3:00-4:00pm
Since its inception, ActionCOACH has coached more clients, won more awards, gained more recognition and produced more profits than any other coaching company of its kind in the world.
MG CARDIFF... FOR ALL YOUR MOTORING NEEDS KNOWN FOR VALUE, REMEMBERED FOR QUALITY. TRACING ROOTS BACK TO 1922
MG CARDIFF 281 Penarth Road Cardiff CF118YZ
02920 600 130 CARDIFF.MG.CO.UK
ZONE INFORMATION It’s a year of many firsts for Introbiz because for the very first time, we’ve introduced designated zones at the Expo. We believe this is a great way to see a variety of businesses from a similar industry in the same area. It’s a great way for the exhibitors to connect with each other and to share ideas and advice. Here’s a summary of the zones at the Expo today.
SEMINAR AND WORKSHOP ZONE
We truly appreciate and value start-up businesses, especially here in Wales. We know firsthand how difficult it can be to start a business at any time but the results of hard work and dedication will show in this zone as you see start-ups who are growing and growing. If you’re a brand new business or simply looking for advice on where to start, you must visit this zone.
Seminars and workshops are a great way to lean even more about a specific business related topic. Have you been struggling with finding time to work on your business or do you need to learn a bit more about how to be a successful networker? Then make sure you make time to attend the free seminars running throughout the day.
NETWORKING BREAKFAST ZONE
Learn how to make your workplace more environmentally friendly in the sustainability zone. Every business should be looking for ways to cut their costs so why not find ways to do this through improving working conditions whilst protecting the environment?
The Introbiz Expo kicks off with Wales’ largest networking breakfast at the Motorpoint Arena. Enjoy a delicious breakfast provided by fine dining specialists, Spiros Caterers as you network and connect with visitors, exhibitors, speakers and sponsors.
BUSINESS TRAVEL ZONE Do you travel a lot with work? Or are you hoping to raise your profile further afield and looking for cost effective ways to travel? Then look no further than the business travel zone.
PROPERTY ZONE Every business needs a premise or office – as you grow, you’ll need an even bigger space. Here’s where you can make the right connections in property. Get advice on how to make the right decision for your business.
VIP ZONE Connect with the sponsors, speakers and other exhibitors in this exclusive VIP zone. Guests will enjoy a delicious selection of canapes and a chilled glass of bubbly as they all network with each other in this closed off area.
VIP MARQUEE This is an exclusive zone for our sponsors and speakers to take some time out of the hustle and bustle of the Expo. Guests will enjoy a selection of delicious cuisine served by fine dining specialists, Spiros Caterers whilst taking the opportunity to chat about the day.
FOOD ZONE Throughout the day, there’ll be a constant buzz around the food zone. This is the ideal spot to speak further with any new found connections you’ve made or to catch up with friends and colleagues who may be browsing the Expo. There’ll be a selection of delicious food to purchase during the day so make sure you visit this zone for a breather!
INTROBIZ ZONE This zone is where you need to head to if you need to learn a bit more about networking and about the network itself. Come and sit on the sofas and chat to the team to find out how networking can maximise your business.
LUXURY CAR ZONE We have no shortage of luxurious cars for you to see at the Introbiz Expo this year. Head over to the luxury car zone and chat with the exhibitors present to understand how these vehicles are made and how they perform on the road. Go on, treat yourself!
Join us for a delicious breakfast provided by Spiros Caterers before the Expo kicks off at the Motorpoint Arena.
This is your best chance to connect with countless business owners, corporate companies and SMEs from a range of industries and sectors.
We’re hosting Wales’ largest networking breakfast before the Expo is officially opened at the Motorpoint Arena on Wednesday, 9th November. Starting at 7am, this is the perfect way to kickstart the day. This event, proudly sponsored by Enterprise Car Club, will allow all guests to network and connect with the exhibitors, speakers and sponsors of the Expo before the day officially begins! Enjoy a delicious breakfast roll provided by award-winning catering company, Spiros Caterers as you network with the other guests. During the first hour, you’ll all network informally with one another and during the second hour, you’ll head to the main stage area, where Tracey and Paul Smolinski will officially welcome you to the Expo.
Following the same format as speed dating, you’ll have a minute to talk about your business and what you do. You’ll also be able to hand out your business cards so that your new found connection can get in touch with you following the Expo. At the end of the minute, the event leader will blow a whistle which is a signal that you should move on to the next person.
Sharon Lechter is an international bestselling author who has an unmatched passion for financial literacy and entrepreneurship to inspire change for individuals and organizations across the globe for over 30 years. She’ll be officially opening the Expo this year, something we’re very excited about. She’ll also be telling her story where she was widely credited as being the genius behind the Rich Dad brand as well as her current partnership with the Napoleon Hill Foundation.
You may be wondering why you should partake in the session. Well, it really is a quick way to expand your network in a very short space of time. It’s also a great way to get your company name out there.
There’ll be plenty to see and learn throughout the day. Make sure you take the time to visit the Expo, listen to the speakers and partake in the speed networking session taking place later in the day.
Last, but by no means least, speed networking is fun! Enjoy yourselves and relax – you’ll come across a lot more natural and at ease, which is what networking is really all about!
Make sure you get yourselves to the speed networking zone at 1.00pm to be a part of the session. You’ll also need to prepare your elevator pitch to make the best use of the time!
Have your elevator pitch ready
Your elevator pitch should include your name, company name and a brief description of who you’re looking to connect with. But don’t forget that you never know who that person may know, so be polite and genuine.
Speak clearly and remember others’ names
TRAVEL FOR BUSINESS? Our personal service offers you… • Dedicated Account Manager • 24 Hour Emergency Assistance • No Contracts • Total Travel Solution • Flexible Payment Options
VISIT US AT STAND 313 AT THE INTROBIZ EXPO
01173 600 004
JOIN. SHOP. SAVE.
THE VIP AFTER PARTY
AT CORNERSTONE •Mingle and socialise with the speakers, sponsors and business owners •Delicious 3 course dinner •Glass of champagne and entertainment
The annual membership fee for Standard Trade Membership* is £22 ex VAT (£26.40 inc VAT), which includes a complimentary card for your spouse or domestic partner.
•Dress code: black tie
The annual membership fee for Standard Individual Membership* is £28 ex VAT (£33.60 inc VAT), which includes a complimentary card for your spouse or domestic partner.
Sign up for membership with this advert and receive a £10 voucher! Costco Cardiff only. Valid until 31/08/17. Costco Cardiff, Capital Retail Park, Leckwith Road, Cardiff, CF11 8EG
T: 029 20787520
•Charity auction in aid of The Princes Gate Trust
•Live band at the event
. Togethe in Us r, w . Jo e’ In
lives forev er. nge ha ll c
Costco Wholesale is a membership warehouse club, dedicated to bringing our members quality goods and services at the lowest possible prices. We provide a wide selection of merchandise, plus the convenience of speciality departments and exclusive member services, all designed to make your shopping experience a pleasurable one. We are confident in the quality and value of our products, and we stand behind them with our guarantee of satisfaction.
• After After Party at Ten Mill Lane
Sponsored by OneCom
Event held at Cornerstone, Charles Street, Cardiff
*Membership Criteria applies. Accepted methods of payment: cash, debit card, cheque or American Express. Membership must be obtained before purchases can be made. JN12285
MEET THE TEAM TRACEY SMOLINSKI FOUNDER AND MANAGING DIRECTOR 2009 Introbiz founded by Tracey
2009 – 2012 Introbiz continues to grow and expand at a steady pace
Early 2012 Paul joins as Managing and Operations Director
Tracey is the Founder and Managing Director of Introbiz. Born out of a desire to place businesses with their target audience, the network now consists of hundreds of members. She is also a professional speaker, sharing her knowledge and networking advice.
PAUL SMOLINSKI OPERATIONS AND MANAGING DIRECTOR
THE EVOLUTION OF
Coming in to the business back in 2012, the idea of the Expo was born from Paul. Having worked in retail for many years, he has a keen eye for detail and is passionate about bringing ideas to life.
September 2012 First ever Introbiz exhibition held at the Cardiff City Stadium
Early 2013 Many of the larger corporate companies start to join the network
September 2013 Second Introbiz exhibition at the Cardiff City Stadium. Doubles in size from previous year and completely sells out
EMMA DAVIES EDITOR AND CONTENT MANAGER Emma has been at Introbiz for almost three years now, and this is her third Expo magazine. She writes the content for the website, social media and all print material, which is something she enjoys thoroughly. JANE DRISCOLL EVENTS HOSTESS Jane has been with Introbiz since the company was founded by Tracey. She’s seen firsthand the steady growth of the business and you’ll usually find her at our weekly networking events and she’s also front of house at the Expo today. Make sure you say hi!
Early 2014 More and businesses join the network
November 2015 Fourth exhibition at Cardiff City House of Sport. For the very first time, the event was held over 2 days with thousands of delegates attending
September 2014 Third annual exhibition at Cardiff City’s House of Sport. Completely sells out
Early 2016 Ladies lunches and business clubs launch to offer members new events
Early 2015 A record breaking start to the year with more members joining the network than ever before
Summer 2016 Tracey launches her networking book
SHELLEY GELSOMINI CLIENT RELATIONS MANAGER After being with us for almost a year, Shelley assists all our members. Every week, she communicates with the network, offering advice on how to maximise their membership. Shelley is extremely passionate and keen to ensure that our members’ businesses are promoted in the best possible way.
FRANCESCA REED SOCIAL MEDIA EXECUTIVE Francesca is one of the newest members of the team, arriving at Introbiz on a placement year from Plymouth University. She’s studying Business, and is currently learning a great deal with the company. Social media is a key part of Introbiz, so Fran has a great deal of responsibility as she connects digitally with our members, speakers, sponsors and exhibitors. ELLEN LLOYD SALES MANAGER Having been at Introbiz for a few months, Ellen’s position allows her to connect with a range of local and international businesses. She’s the main point of contact when it comes to giving more information about the membership packages and exhibition stands. She is a great asset to the team.
HOLLY HENDRY SOCIAL MEDIA EXECUTIVE November 2016 Expo held for the very first time at the Motorpoint Arena. Thousands of visitors, 250 stands and 10 world renowned keynote speakers
2017? More members, more events and even bigger business Expo!
Holly is a new member of the Introbiz team. Whilst studying English Literature and Journalism at Cardiff University, Holly works at the office perfecting her social media posts and updates. She’s hard working and dedicated which makes her a valuable member of the team.
MARILYN PHENIS CREDIT CONTROLLER Marilyn has been working with Introbiz for a year or so and she’s our credit controller. This is her second year working with Introbiz and she’s great at what she does. 41
GALLERY OF 2016
NETWORKING ADVICE AT THE EXPO In between the speakers, seminars and exhibitors, there’ll be plenty of networking going on. During the day, you’ll be connecting constantly so it’s imperative that you get it right! Your networking goals should be set out before the event is officially open. You should know how you’ll follow up with your new connections following the event as well as an idea as to how many connections you’re looking to make. So really, the planning begins way before the event arrives. You should arrive at the event in good time so that you’re able to take the time to browse the entire exhibition. You should take advantage of the free business related advice on offer and partake in the free speed networking session. Head over the to the networking zone where you can connect with other visitors and share your own experiences and obstacles. Hopefully, some of your questions will be answered and you’ll be able to take what you learn back into your own business. Meeting potential and existing customers on a face-to-face basis is crucial to building relationships, which is what networking is all about. And where better to meet thousands of other businesses than at the Introbiz Expo?! Make sure you take plenty of business cards with you but beware, don’t be one of those who hands out their business cards to everyone at the exhibition without so much as an introduction. Give your business card to a contact if you’ve
promised to help your connection or if you think that you could work together in the future. Following up Your job isn’t done when the exhibition closes. The following up could take you days, even a few weeks. You should have a generally preferred method of following up, either through sending a personal email or by giving a complimentary phone call. Make sure you store the contact details correctly and accurately in order to follow up successfully and to hopefully, build a successful relationship.
Put yourself in a positive frame of mind as soon as you arrive
EXHIBITOR LIST EXHIBITOR 4 Me Health and Fitness
ITEC Skills and Employment
Russell Heath Accountancy
RWA Business Consultancy
Baroness Michelle Mone OBE
Barry Training Services
307, 309 135
Duchess of Delhi
Le Monde and Soda Bar
Enterprise Car Club
Low Cost Vans
Boulton and Griffiths
St Davids’ Shopping Centre
St James’ Wealth Management
Maxx Securities Ltd
St Joseph’s Hospital
Local Link Magazine
Fiona Scott Media Consultancy and Barbra Leatham Photography
Business Showcase South West
Flight Centre Business Travel
Business Step Up
Federation of Small Businesses
Business News Wales
Capital FM Carbon Trust Cardiff Airport Cardiff Collection
79, 81 295, 317 11
My Company Clothing
The Best You
The Vale Resort
Torfaen Economy and Enterprise
Get Yourself Noticed
TPG Building Facilities
Gravelles Mobility and Lifestyle
Heard HR Solutions
I Am Woman
131, 133 353
347, 349, 351
Ten Mill Lane
159 51, 53 7 15 249
83 331, 333, 343, 345
Intellectual Property Office
5 31 109
Welsh Blood Service
Profession Direct Prysm Group
5 203, 205
Wize Virtual Admin
Richard Andrews Architects
You Only Live Once
STAGE SPONSOR ZONE
1 DAY SPECTACULAR 9TH NOVEMBER / 7AM â€“ 5PM
3 X 2M STAND 2 X 2M STAND FIRST AID
BUSINESS TRAVEL ZONE LUXURY CAR ZONE
LUXURY CAR ZONE
PROPERTY ZONE 271
357 359 361
171 173 175 177 179 181 183 185 155 157 159 161 163 165 167 169
137 135 133 131 129 127 125 123 363
153 151 149 147 145 143 141 139
SPEED NETWORKING ZONE
NETWORKING BREAKFAST ZONE START-UP ZONE 10 9 8 7 6
MOTORPOINT ARENA, CARDIFF. 60,000FT 2 VENUE 50
WORKSHOP AND SEMINAR ZONES
St Joseph’s Corporate Wellness Centre
Our Corporate Wellness Centre of Excellence works with you to help reduce sickness and absence levels whilst promoting employee health and wellbeing. We deliver bespoke healthcare packages that look after your most important asset - your people. An integrated approach brings together our dedicated occupational health team, Health Assessments Centre, Private GP and stress management services, specialist led Centre for Clinical Physiotherapy, and access to over 160 consultants to deliver customised wellbeing solutions to meet your business needs from the boardroom to the 'shop ﬂoor'. With 160 leading consultants, supported by our highly dedicated nursing team and state-of-the-art diagnostic capabilities, our patients experience exceptional healthcare across 12 Centres of Excellence and more than 20 specialties.
Our Centres of Excellence Advanced Diagnostics
For more information about any of our services, please call 01633 820 307, email firstname.lastname@example.org or visit stjosephshospital.co.uk 56
STAND DESIGN An eye catching stand design will draw potential customers to you. Although you want to remain informative, a customer will be unlikely to approach you if your stand works purely to inform. Using innovative lighting, bold colours and catchy music can be spectacular methods to do this. You may be limited as to how far you go with your stand design, so it is important to find out the dimensions and type of exhibition stand/ space that you have before finalising designs. ENTERTAINING YOUR VISITORS Once you have attracted visitors to your stand, you need to ensure that they are entertained so that they are more likely to want to engage with you. This can be done by hiring a performer, by exhibiting something eye catching and of interest to potential clients, or by using interactive tools such as gaming devices. For example, a sport related company could use signed sporting memorabilia by a famous athlete. PERSONAL INTERACTION Perhaps one of the most important aspects of a successful exhibition is engagement with potential clients. A large part of this is to be welcoming and enthusiastic, and to make sure that you convey your personal interest in the attendee. They are at the exhibition
in a purchasing frame of mind, so your job is to convince them that they should pick your service or product over any competitor that may also be exhibiting. This is far more likely to be achieved if staff are not only approachable, but informative. REFRESHMENTS Refreshments are another excellent way to entice customers. Exhibitions tend to be long and tiring days for both attendees and exhibitors, and good quality refreshments can sometimes be hard to come by. Therefore, displaying availability of tea and coffee, biscuits and pastries and maybe some brightly coloured sweets, can really work to make the customers happy. This can also work as an effective marketing tool, by offering sweets with the company logo displayed on them. TECHNOLOGY People are always attracted to high tech gadgets and innovative displays of technological devices. An iPad can be an easy way to achieve this, by using the device to display evidence of your work whilst engaging with the customer. Large HD T.V.’s can also be used, with attractive and informative visual displays.
FOLLOW UP Following up is a vital part of exhibiting and networking alike. You should follow up no more than 24 hours following the exhibition. You can do this through sending an informal email, picking up the phone and then arranging a face to face meeting. You can find out more about how to follow up effectively by heading to page 77.
The more you put in, the more you’ll get out
EXPO SPONSOR BIOGRAPHIES Headline Sponsor Constructaquote.com is an online insurance quote comparison service dedicated to the UK SME market. They have developed valued partnerships with the UK’s leading insurers to bring you insurance cover tailored to your needs.
Pre-Biz Expo Sponsor With over 15 years’ experience in the promotional industry, My Company Clothing has a simple ethos, to supply customers with amazing corporate gifts, uniquely branded clothing and bespoke umbrellas. The options are limitless and finding the right products to promote your business is imperative. This is where My Company Clothing can provide their expertise.
Food Zone Sponsor Spiros are fine dining catering specialists and event organisers in South Wales for all manner of events from the largest wedding reception to the smallest private party. Official sponsor of the Cardiff Blues and caterer for many of the top wedding venues in South Wales.
Hotel Sponsor The Cardiff Marriott hotel supplies top class accommodation, events and conference space based in Cardiff centre. They have a fantastic leisure club with a luxurious pool and gym and a large on-site car park.
Expo Bag Sponsor With most banks having to cease the safe deposit service to its customers, Cardiff Safe Deposit is the safest place for your valuables. With a purpose built facility offering unparalleled state of the art security and 24 hour monitoring, it is your solution for the safest storage of your valuables. They have various box sizes available to suit all needs starting from £45.
EXPO SPONSOR BIOGRAPHIES
EXPO PARTNER BIOGRAPHIES
Networking Breakfast Sponsor Enterprise Car Club is the biggest Car Club network in the UK and offers an hourly, self-service car rental service with cars parked just around the corner from your home and office. Perfect for when your staff need to travel to site visits, meetings and run errands. They also take care of the maintenance, tax, MOTs and even the fuel!
Media Partner Media Wales have a huge regional audience through their print, magazine and online titles. These include Wales Online, the Western Mail, South Wales Echo, The Metro, WM Magazine, Business in Wales magazine and 7 Celtic news titles. If your business is looking to increase its profile in Wales, then they have the audience for you.
VIP After Party Sponsor Onecom have been providing communication services in Wales for over 10 years. They are a total communication provider, allowing customers to put all of their business communications through one company. They supply and support many leading world class companies, mid-market and small businesses with their communication solutions. This includes mobile, fixed line, networks and systems and unified communications.
Expo Sponsor Born in Reggio Calabria, Italy and brought up in Grangetown, Cardiff – Giovanni is a true Welsh Italian. Giovanni’s Restaurant has two stunning venues in Cardiff City centre, one is at the heart of the Café Quarter and is conveniently located opposite the St. David’s 2 shopping centre. The other is just a stone’s throw away from the New Theatre.
Staging and Arena Sponsor If you want an on-trend, precision hot wax that leaves no hair standing, you need to get Madame Waxed. Their reputation for meticulous detail, scrupulous hygiene and a razor sharp finish means smart Cardiff customers rarely go elsewhere.
Brand Partner Ajuda Training is a multi award winning company providing companies with affordable health and safety courses such as first aid training courses, manual handling, health and safety, food hygiene, fire safety and many more related courses throughout Wales and the rest of the UK. Expo Partners • Hugo Boss is one of the market leaders in the premium and luxury segment of the global apparel market. It focuses on developing and marketing of premium fashion and accessories for men and women. Headquartered in Metzingen, the company generated with almost 14,000 employees net sales of EUR 2.8 billion in fiscal year 2015, making it one of the most profitable listed apparel manufacturers in the world. • CLEARTECH Live provide bespoke Conference and Production Services including graphic design, creative video, live streaming, technical event solutions and event management. We have the latest technology in LED screens, projection, sound, lighting and interactive services to make your next event a spectacular success. • Wales’ most successful professional sports team and the best family night out in Cardiff, the Cardiff Devils attract sell-out crowds to witness the ‘fastest sport on ice’ and leave spectators and sponsors with exhilarating and entertaining Hockey Nights at their new Cardiff Bay home. • Creo is a full-service digital agency. They listen and advise to transform your ideas, and then create and deliver exceptional solutions, as unique as you are. • A friendly, family run business based in Talbot Green, South Wales. Trustmark Design and Print is a quality provider with a range of small, medium and blue chip clients. They offer a wide range of services including graphic design, printing to almost any media, signs and displays, clothing and teamwear, web design and hosting. • Whether it’s branding, print or digital, Treganna Design is a design agency that works hard, designs smart, and offers value for money. Offering a friendly and creative approach, they work with their multi-sector clients to communicate their message effectively with work that inspires and delights.
VENUES OF THE NETWORK Whether you’re hosting a private party, a conference or even a large function, there’s plenty of venues in the network for you to consider.
Burning Night Group Bierkeller is an unique German Bavarian drinking and dining attraction with bars across the country.
Marriott Hotel This luxury hotel is conveniently located in the centre of Cardiff, near the very best attractions.
Chapel 1877 This renovated 3-storey chapel is a vibrant Cardiff restaurant, serving lunch, coffee and cocktails.
Novotel Offering contemporary rooms and located in the centre of Cardiff, this is an industrial-chic hotel with a glass exterior.
Duchess of Delhi The Duchess of Delhi is an ideal restaurant for private parties and small functions.
Lookout Café Bar Enjoy a view like no other at the Lookout Café Bar where the balcony juts out over the water.
Giovanni’s Restaurant If you love Italian cuisine, then family-run Giovanni’s is the restaurant for you.
Ten Mill Lane Ten Mill Lane is a quirky, relaxed bar where professionals and society folk can relax.
Le Monde Brasserie and wine bar with a fresh fish counter in the 19th-Century warehouse with art deco styling.
Radisson Blu The Radisson Blu Hotel has great views of the bustling city below as it’s located in the centre of Cardiff.
Soda Bar Cocktails and club vibes with a members’ bar plus TV sports, events and cocktail masterclasses.
The Vale Resort The Vale Resort is a golf, spa and leisure hotel and resort in the Vale of Glamorgan.
AMBASSADORS Lexus Introbiz has been a great asset for us over the last 2 years and I’m proud to represent Introbiz as an Ambassador. We have met many great people and love the power group set-up. It really gives you an opportunity to present your products and hear about others.
ActionCOACH Paul, Tracey and their amazing team are hugely welcoming, enthusiastic and passionate about what they do – connecting people through a friendly and sociable network. From the moment you meet them, it’s clear that they absolutely love the art of networking and their desire to bring people together through regular interaction and business bonds. I thoroughly enjoy networking and forming friendships with Introbiz members and as a relatively new member, look forward to more exciting and dynamic opportunities to meet and build relationships with like-minded people who are looking to grow their business within South Wales. I am proud to be affiliated with Introbiz.
Citrus Content It is the connections we make that enable our businesses to grow and succeed. I’ve watched Introbiz grow rapidly and achieve great things over the last few years. Their dedication to their clients is evident in everything that they do. Being part of Introbiz is, yes, about networking and creating valuable connections, but it is so much more than that; it means being a part of a powerful group of likeminded professionals who support, challenge and enhance your business. For this reason, I am proud and honoured to be an Ambassador of Introbiz.
Cardiff Airport The Introbiz network is an ideal opportunity to engage the south Wales business community, to raise the profile of Cardiff Airport and promote the wide choice of business travel routes available at Wales’ national airport.
Business Doctors Cardiff I am very mindful of the ever increasing role Introbiz has played in getting businesses together for mutual benefit. Over the last 2 to 3 years, as other players in this space have taken a step back, Tracey, Paul and the team have injected new energy and enthusiasm into supporting the needs of businesses as they seek avenues for growth and progression. Locally, the range of activities and the services on offer have clearly increased with the annual Expo being developed into a key calendar event for the capital. Having been involved in networking and membership groups for over 30 years in the south east it is encouraging to see the energy and passion within the Introbiz network.
Business Step Up Business Step Up is proud to be an Introbiz Ambassador. They are extremely professional and passionate about what they do. Through their weekly networking events, socials and annual Expo, we have achieved much business success as we connect with businesses wishing to gain fast growth and profit from our expertise with regards to business mentoring, coaching and management as well as leadership training.
Wessex Garages Introbiz has helped me discover new opportunities and friendships. It takes time to develop trust and credibility and Introbiz has helped me achieve this. The enthusiasm and energy of Tracey, Paul and the Introbiz team is infectious and exhilarating and something you want to be part of. Introbiz has the right mix of social and networking events to develop long term relationships and I look forward to the largest business event in Wales the annual Introbiz Expo in November. Networking doesn’t have to be a chore, enjoy it!
Bierkeller Hi, my name is Zoe Field and I am the Business Development for the Bierkeller Entertainment Complex. I launched this venue in August 2015 in which Introbiz played a key part in this. Through their networking events I met suppliers that were integral to the launch as well as members who attended the launch party and the Introbiz team who supported me on social media.
Our power group events are the most popular and they usually take place on a Thursday afternoon from 4-6pm. These are hosted in various 4 and 5 star venues across South Wales and attract between 50 and 60 businesses each week.
The social events are far more relaxed than our power group events. Although these also take place on a Thursday afternoon, there’s no formal structure for our guests to adhere to. During these events, our guests network informally for the duration and there’s usually a delicious selection of food to enjoy. Due to the easygoing nature of the events, it’s a great way to build relationships and even friendships with business owners and representatives from the larger corporate companies.
You may be wondering how these events benefit you and your business. Well, during the first hour, all guests network informally with each other. This means that relationships are built and it’s a chance for our members to meet the visitors of the week and vice versa. During the second hour, you’ll take your place at your designated power group table. When you book your place with us, we ask you about your target audience and who you’re looking to connect with. We then strategically place you on a table with your target audience, if they’re present at the event. At the end of the session, there’ll be an opportunity to hand out your business cards and ask or answer any questions.
There’s always something new and exciting going on at Introbiz so make sure you head to our networking diary to see what’s going on!
The networking breakfasts are a great way to kickstart the business day. These events usually take place on a Friday morning from 7:30am, once a month. These events attract a range of both members and visitors and whilst enjoying a delicious breakfast, it’s a great opportunity to get some networking done before work begins.
On one Friday every month, we invite the ladies of the network to enjoy a delicious 2-course lunch along with the socialising. These events have proved extremely popular which shows that ladies really do lunch!
The event follows the format of the afternoon power groups and is very relaxed. The first hour is all about the informal networking while the second hour takes a more formal turn where guests can talk about what they do and to hand out business cards. Come and experience a networking breakfast – they really are a great way to network.
We’ve been fortunate enough to enjoy some great socials, including the launch of the newly refurbished Hugo Boss store in Cardiff, a delicious BBQ at Giovanni’s Italian Restaurant as well as the social event at Bierkeller where Wales took on England during Euro 2016.
These lunches are held in various locations around the city and are very relaxed. The ladies in attendance are all business owners, corporate companies and SMEs, all looking to connect with you. Whilst these lunches are designed to be very easygoing, guests are strategically placed on the tables. And now with the addition of Parkhouse Jewellers to the Introbiz network, ladies can now also enjoy a complimentary diamond cleaning service, meaning even more value to the membership! It really is no wonder that these events have proved extremely popular – there really is no better way to end the working week and to see in the weekend!
NETWORKING TESTIMONIALS Introbiz played a key role in the launch of Bierkeller and helped me not only source specific suppliers but brought members along to the launch party itself. Their support has continued and grown and the referral system and social media support are a great aid to developing my business. Not only have I made some great new contacts and won plenty of business through the network I have also made many new friends. Introbiz is not just a networking group, it is a family.
In my various job roles, I have been to many networking and business events in the UK and overseas. Last week, I went to my first Introbiz networking breakfast and left with no doubt as to the benefits of becoming a member. Tracey and Paul exude powerful, infectious energy and enthusiasm, which is both inspirational and motivating. Being a part of such a positive network must surely have far reaching results for us all!
Zoe Field Business Development Manager Bierkeller
I am particularly pleased with the overwhelming positive response I received from everyone I spoke to who were eager to contribute to the development of our students and ultimately the employability of our graduates and the workforce in Wales. Elaine Williams, Placement Adviser Cardiff Metropolitan University
LG Williams and Prichard Solicitors have been a member of Introbiz for just over 3 months and we thoroughly enjoy all the events they organise. Introbiz is a fun, professional community and their events are an extremely effective way to network and obtain beneficial clients for your business. Paul, Tracey and the team are all lovely people who make you feel like you want to get involved. Their personalities really are infectious and you canâ€™t help but come away from the events with a feel good factor and with the knowledge that many more people are now talking about your business. Introbiz is a very positive network to be a part of and I would highly recommend all businesses to get involved in this fast growing and brilliant organisation. Eleri Jones LG Williams and Prichard
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MEMBER BENEFITS You can enjoy countless benefits as a member of the Introbiz network!
We really value our members and the constant support you give us. This is why we like to strive to give something back. Over the last 8 years, we’ve received countless referrals from our members and even connections outside of the network, something which we’re really grateful for. Bringing referrals to the events is a great benefit to everyone – 95% of the network actually say that customer referrals are the most important source of new business. A reward for bringing these referrals to the network is just another benefit! Here are just a handful of the benefits you can enjoy as a member of the network.
• Meet hundreds of businesses from a wide range of industries and sectors • Connect with business owners, SMEs and corporate companies
You can head to the Introbiz website to see all our upcoming events and membership packages.
• We generate millions of pounds worth of business within the network. We strongly believe in supporting our members and encourage everyone to work together • Network at 70 events a year where we strive to connect you with your target audience • There’s a range of events to suit everyone, from breakfasts to socials, business clubs to ladies’ lunches
Try to refer business to others
• Build long-lasting relationships with our members
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• Get plenty of networking advice to ensure that you make the most out of your membership
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Serial entrepreneur, business owner, investor, author, Huffington Post, Rawper.com contributor, Forbes featured, and Introbiz speaker; there’s not much that Lyndon Wood hasn’t done or achieved. Go back 26 years however, and things looked very different for the 19-year-old door-to-door insurance salesman. Now, the man himself has opened up in an honest letter offering some of his greatest advice for start-ups and business owners: “Did I ever think I would become an insurance salesman? No. Honestly, all I knew was that I wanted to work for myself. I wanted to own my own time and get the rewards not give them to someone else.” Now everyone asks for my advice; how to get rich quick and the answer is easy, you can’t. Success comes from hard work, self-belief and taking risks. I talk often about what to look out for in business but when putting pen to paper I came out with many key elements including these five points. This is my advice. 1. Perceptions created by many “mentors” and “speakers of success” Many mentors and speakers will tell you that if you’re motivated success will follow but I know that having motivation is one thing and actually getting off your arse and doing something is completely different. You’re not 50% of the way there with motivation alone; it’s the “doing”, the smart, hard work that gets you there. Most people want to take the easy route, but anything worth having never comes easy, it’s always 110% on everything. The difference is 8 hours. I will leave you to understand what I mean by 8 hours. 2. Always understand your sector, the UK market and global market It sounds obvious, but really knowing the ins and outs of your industry and business is crucial. I made it my mission to understand every aspect of my business from sales to marketing and even
software development. How can you grow and develop your business if you do not understand how the knock on effects of your actions? So understand at a deep level your industry, your countries economy and the global economy and relate it all to your business. Never let anything hinder you though. 3. Remove the shackles and stop restricting yourself “I can’t”, “impossible” “I will think”, “Impossible” and “we’ve never done that” are the most dangerous words in business. Imagination and new ideas keep you and your business fresh. The way I see it, you were born free, so stay free. There is always a way to do and achieve something, all you have to do is figure it out. 4. It is all about belief. Believe in yourself and your business like you did when you started it Knowing why you started your business and where you want to take it will bring success. Good times, bad times, whatever you’re experiencing, keeping the belief in yourself and the passion and excitement of when you first dipped your toe into the water will keep you driving forward. It’s never about the money, it’s about being world class. 5. Never live in the glory of being ‘in business’ Sure you own a business. You might be making money and business is good but there is always room to grow. Never ever be complacent. You can follow @Lyndonx on Twitter.
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Fortune in the follow up!
FORTUNE IN THE FOLLOW UP
Fortune in the Follow Up is here to provide you with a follow up strategy for your business. This’ll help you know where you are when you’re connecting after an event with a new introduction.
Introbiz is passionate about empowering, educating and providing solutions in order to get the most out of connecting with individuals and businesses, turning potential clients into paying customers or creating a successful referral partnership.
If you’ve promised a connection, make sure you carry out this promise
If there’s one thing we’re really keen on ensuring all you networkers out there do after every event, is that you follow up! We preach at every event about the importance of following up but it seems that a great deal just don’t have the time to do so!
The simple answer is that you need to make time. There are various ways you can do so, but trust us when we say, it really is worth doing. There are some points to consider: DON’T LEAVE IT! The first point is never to leave the follow up. Why? It shows a real lack of concern and organisation when you decide to follow up a month after meeting a connection. Ideally, you should make that initial contact less than 24 hours following the event. This shows that you’re keen to build a relationship and that you’re true to your word.
So many people make the mistake of not following up, meaning missed opportunities. Now, with Fortune in the Follow Up there’s no excuse not to follow up with your new found connections. At our events, it can be difficult to remember all the connections you make. Whilst handing out business cards is effective, Fortune in the Follow Up allows you to make notes related to your connection. There’s room to include the name of the individual as well as the company name, email address and a phone number.
After the event, you are able to refer back to the book for all the details you need, meaning you can make notes related to all your contacts. Make sure you bring your book to our events as well as any meetings you may have with your new found connections. Fortune in the Follow Up is available to purchase at all our networking events via the reception area.
DON’T BE TOO FORMAL There are many ways you can choose to follow up with your new found connection. You can email, pick up the phone or simply connect on social media (however, Facebook is widely considered as being the least professional with regards to connecting to work-related contacts). When you’re getting in touch for the follow up, be casual. Introduce yourself and remind your connection where you met them. You can then arrange a face to face meeting to further build your professional relationship. Don’t forget that you should also include your web address in your introductory email so that your connection can find out more about your business.
LEAVE YOUR SALES PITCH AT THE DOOR Nobody likes being hard sold to. Fact. This is no different when it comes to networking. Make a connection with the aim of building a relationship, perhaps even a friendship. Rather than forcing your agenda, ask your connection questions about themselves, their families and business. This will ensure that you build trust with them and in turn, you’ll find that you’re referred to others. BE PATIENT The follow up can take a little while, especially if your new found connection is extremely busy. The key is to be patient and understanding. Building a trusting relationship doesn’t happen overnight and it may take a few weeks or even months to start seeing the results. Don’t write anything off as being unsuccessful – timing really is the key. Your services may not be required then and there but who knows who’ll need you in the future? MAINTAIN THE RELATIONSHIP As soon as your relationship is established, this must be maintained. There’s nothing worse than someone getting in touch with you when they want something. Keep in contact by sending a friendly email or pick up the phone for a quick chat. This will show willingness on your part and your products and services will likely be used again and again!
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TRACEY’S BOOK MASTER NETWORKING 10 Steps to Building Business Relationships for Profit and Success
This book has been in the making for a very long time – well, 8 years to be exact! Having founded and grown Introbiz to be the business that it is today, Tracey Smolinski knows a great deal about the world of networking. The book was released back in September and is designed to help the way you network. Tracey brings her own experience into the book and how she overcame the obstacles encountered along the way to becoming a successful networker. Learn how you can create, recognise and maximise the opportunities presented to you and how important it is to build a successful network of individuals around you. She also explains that receiving constructive criticism is a positive thing and whilst the honesty may hurt your pride for a little while, in the long-run, that advice could make the difference between failure and success.
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In the world of networking, getting a recommendation is gold. The book explains that if you spend the time building relationships and trust, you’re more likely to be recommended for a service. Your reputation then grows which means more and more people know about you and what you’re able to offer.
Tracey explains how the Introbiz network has assisted hundreds of businesses to make connections of their own and to go on to secure major contracts with both local and international companies. Some businesses in the network have even joined forces and come up with a product or service that benefits all parties involved! It reiterates the fact that it’s not what you know, it’s who you know! Tracey said, “I’m thrilled to see many years’ hard work come to fruition in this book. I’d like to thank everyone who had an input and for making my dream a reality. I sincerely hope that the book encourages you all to network and that by me including my own experiences, you feel inspired to go out, and make those connections!” To find out how to put all this into practice for your business, you must buy the book! You can do so by visiting Amazon.uk or by calling the Introbiz team on 02920 291002.
Try to build long term relationships
WHO ARE LEASEWELL? UK's fastest growing vehicle sales and leasing broker. Since opening in 2012 Leasewell (UK) Ltd has gone from strength to strength. Leasewell (UK) Ltd evolved from the amalgamation of like minds. Between them the directors, Ian Evans-Piper and Chris Shambrook, have over thirty years’ experience of commercial vehicle finance, sales and marketing with various manufacturers and dealer groups. The acquisition of a car, commercial vehicle should be a rational decision; but as to which finance method and particular vehicle can lead to confusion...
We offer a choice of funding options on a wide selection of car & commercial vehicles including a wide range of vans and pickups from leading brands like Ford, Volkswagen, Vauxhall, Citroen, Mercedes to name a few at very competitive rates.
Introbiz are extremely passionate about offering advice when it comes to both networking and marketing. Even if you’ve been in the world of business for a while, you’ll never know it all.
Van leasing/Car Leasing with Leasewell.co.uk is an extremely affordable way to obtain your next new vehicle. All our cars, vans and pickups are available under heavy discounts. At Leasewell, we buy large numbers of vehicles and we source our vehicles direct from the top manufacturers. We do not sell imports, all our vehicles are UK supplied via the Dealer network and include full Manufacturer’s warranty. Our aim is to simplify the whole process; allowing you to concentrate on your specific field of business. Let us do what we do best, finding the right vehicle at the right price. Leasewell (UK) Ltd has connections with all Manufacturers and finance companies and offers their very best terms every time.
The world of networking is a fairly new one which means that it’s constantly changing and evolving. More and more people are trying their hand at networking, attending events and following up with their new found connections but it’s very easy to forget that you need to have the knowledge behind you on how to be a great networker. Here at Introbiz, we discovered that there was very little advice on offer for our members to follow when it came to networking. We were asked questions such as, how do I follow up? How do I market my business? How can I grow my business from a start-up? What is the TOMATO effect? This is why we decided to offer mentoring services.
Check out our diary online to find out about the next networking training session
Once every 3 months, we offer a mentoring event where during the 2-hour session, you can learn how to become a successful networker. We’ve previously hosted advice sessions based on the importance of social media, how to take your business to market, being successful at following up as well as the do’s and don’ts of networking.
We provide a powerpoint presentation outlining all the points and at the end of each session, the audience has the opportunity to ask any questions they may have.
LEASEWELL PRICE PROMISE
You can head over to our networking diary to see when our next networking training session will take place so get yourself booked on. Tracey offers the members of the network free mentoring sessions whilst visitors are also welcome for a small fee. She also hosts 1-2-1 group mentoring packages to suit everyone. For more information you can call her on 02920 291002 or email email@example.com.
Leasewell is your trusted companion in securing a vehicle at a low price. We are unbeatable when it comes to prices, matched by none other than our own rates. The Leasewell PRICE PROMISE guarantees you the best prices on any car, van or pick-up that you choose. Under our Price Promise, we strive to offer you the best deals and if you can point out another UK broker which offers a more cost-effective deal than us within 24 hours, we will better the deal for you immediately (T&C apply)
Ian & Chris and the team are committed to offering a platinum quality service. We are not tied to any one manufacturer and offer free impartial advice, not just when purchasing but any time for the duration of your agreement and hopefully for many years / vehicles to come. Leasewell (UK) Ltd was rewarded in November 2015 winning the Small Fleet Leasing Federations "Best Small Fleet Leasing Company under 250". Looking to change your car or van or upgrade your whole fleet? Then, let us show you what we do.
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THE SIX P’S OF MARKETING Marketing is a word that’s thrown around quite a bit in the world of business, but what does it mean and how could it affect you? Marketing basically allows you, as a business, to sell your products or services to other businesses or consumers. It can be done in a fun, unique and interesting way to encourage interest and hopefully, your brand’s awareness.
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PRODUCT First thing’s first. Your product must be the best it can be before you go ahead to market. Ask yourself, would you purchase the product or service yourself? If not, then there’s more work to be done to ensure the packaging, label and quality of the product is great. The quality of the product or service you’re offering essentially represents you, so get it right!
PRICE Setting a price can be quite difficult. Of course, you may think your product is the best in the market, but the reality is that there’s always someone bigger and better out there. Before releasing the prices for your product, do your research to ensure that you’re not outpricing or underselling yourself. Be realistic yet competitive with your pricing structure.
PROMOTION There are various ways you can promote your products. Social media, advertising, blogs, email campaigns – they all count! Make sure that when you are promoting, you’re clear, concise and transparent in what you’re offering. You must also be consistent with your methods of promotion in order to be at the forefront of potential customers’ minds.
PLACE Product placement is one of the most important things to consider when marketing a product or
service. Ask yourself – will you be exposed to you target audience at a specialised exhibition? Does a particular social media platform work for you? Will your product be seen more on television than it would in a print advertisement? These are all questions you need to answer in order to get the best exposure for you. It will take time and plenty of errors, but completely worth it in the end to save time and money.
PEOPLE Without the correct target audience, you won’t sell your product. Simple as that. Ensure you do your research through offering feedback forms and research groups to single out your market. Why waste time, effort and money targeting the completely wrong demographic? Utilise the feedback offered and channel it into ensuring your product is revealed to your audience.
PROCESSES Without using the correct process for your business, your business won’t go very far. It’s imperative that you test various processes before launching your product to ensure efficiency and cost effectiveness. Whilst it’s important to be open to change and to try new processes along the way, always stick to the process that best suits your business. Every business will benefit from a completely different process. So there you go. The six P’s of marketing for you to take back to your business and put into practice!
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SOCIAL MEDIA FOR BUSINESS As you may know, at Introbiz, we love social media. The various platforms are used on a daily basis and is an integral part of the business’ growth. Social media takes time and patience to perfect, but done properly and effectively, you’ll reap the rewards later. Here’s a rundown of some of the platforms we use and how they can benefit you.
LINKED IN If you’re new to social media, Linked In is a service that you need to be using. This is a business orientated social networking service and with more than 443 million accounts, there’s no shortage of connections to make. This platform is available to both employers and employees who are looking to make connections with a wide range of local and international businesses. Creating a profile is free of charge but there is an option to pay for a platinum subscription where you can connect with even more businesses. FACEBOOK You’ve probably heard of Facebook and you may even have a personal profile on the site, but have you ever thought of creating a separate business page on the network? Yes, a business page is completely separate to your personal profile which is a great way to convey a professional image. Launched in 2004, this is the most used social network in the world, meaning it’s even more important to share images, videos, messages and content to your audience. This is a free platform, however you can pay a small fee to advertise your products and services. TWITTER Twitter is a great way to raise your business’ profile quickly. At Introbiz, we use Twitter daily and is commended for increasing our popularity. The platform enables users to send and read short, 140-character messages called tweets. You can “retweet” and “like” any tweets that are relevant to you or your business,
ensuring that you get even more exposure. And with more than 310 million monthly users, there’s never been a better time to get your Twitter account up and running. Creating a profile is completely free of charge. YOUTUBE Audiences are becoming more and more focussed on the use of images and video when using social media. From a business perspective, it’s a way of allowing existing and potential customers in to your business. Your videos should be related to the topic of your industry and should be full of useful information. Make sure they’re short, around a minute and a half should be fine. If you do have more to share, you can upload a video twice a week to keep your viewers entertained. You can film a video by simply using your smartphone, the quality should be good, but don’t worry if it’s not top notch – it brings authenticity to your business. INSTAGRAM Instagram is a highly engaged global community and with more than 500 million accounts, it may be worth you investing your time in creating an account. It’s completely free to set up an account and doesn’t take long at all. Your Instagram should tell a story – as well as including images of your products and services, why not take some pictures of office life or appointments with clients? This way, your business shows plenty of personality and insight into what you do.
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So you’ve started a business, you’re going steady and looking to grow further. You ask yourself, how do I do this? It’s not going to happen overnight. It takes time, patience and money to grow so you need to be sure beforehand that you’re capable and have the resources to do so. Here are some things you should consider when upscaling your business.
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TAKE A STEP BACK As a business owner, it’s very easy to get caught up in the everyday challenges of running a business. When you are growing, it’s imperative to take a step back, to create and implement strategies that’ll benefit you. When you’re working in your business, it can become very difficult for you to see exactly what’s working and what isn’t. Prioritise your workload and leave the mundane, smaller tasks until later. BE CONFIDENT Being generally confident can be quite difficult – every day, we face challenges and are forced to take risks that may not pay off and can damage your belief. Try breaking down each process into smaller bits to manage and with each bit you complete, you’ll be sure to feel your confidence grow. You’ll also grow as you connect with other entrepreneurs and business owners who’ll be keen to share the trials and tribulations that they may have overcome.
BE YOURSELF It can be extremely daunting when you decide that it’s time to expand. People will be queuing to offer advice on how you should grow, but the only person who can decide on which path to take, is you! Try not to compare your success with other entrepreneurs because they may have a different approach to you and different industries have an individual idea of how they should grow. Stay true to who you are and do what works for you. TAKE ON STAFF With time, you’ll need to hire staff to work with you. Yes, hiring staff will cost you, but if you want to grow, you’ll need an extra pair of hands. Before you take the leap, you do need to do your research as an employer – you need to know all about tax, national insurance, pay roll, pension entitlements, the list goes on! It also takes time to find the right person for your business but you must invest the time. If you don’t have the resources for a full time member of staff, why not consider using a freelancer? This way, they can work for you on a need to basis.
Whilst upscaling is the natural progression for most businesses, it’s not the correct path for some. Growth doesn’t guarantee success so you need to do it slowly, and remember size isn’t everything. If being a small, local and independent business works for you, stick at it!
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UPPING YOUR SALES GAME Getting your sales game right for you will take time and patience so when it’s time to up your game, you need to get it spot on. Where do you start though? With a clear and structured plan, yes, but focussing on improving your products and services is a great place to follow on from.
You may be thinking that there’s no way your product could be better or your service could be even more effective. But honestly, there’s always room for improvement. Technology and trends are constantly changing so to be top of mind, you must be prepared to improve the quality of what you’re offering. Is there a way that you can make the battery of your product last longer? Could you provide a better aftercare service? Do you think you could take the time to meet your clients on a monthly basis to discuss how you could work better with each other? This is a way to further improve and develop what you’re offering and word of mouth will get around that you’re the go-to person for whatever you’re offering.
Offer your regular clients incentives, such as a discount
Look at your client base. If you’re looking to grow, look at your database and see if there’s any customers that used to buy from you, but no longer do. Reach out to them and offer an incentive to hook them back. Are you able to offer an annual discount on a service? A 10% discount for buying there and then? Likewise, you should always take care of your loyal and existing customers by offering discounts. Why? Because it makes them feel special, cared for and appreciated. Also, they’ll be much
more likely to keep buying from you and recommend others to buy from you too – making it a win-win situation. However, being pushy will not encourage people to buy from you. We’ve all been there having just stepped through the door of a shop and immediately, a salesperson pounces on you and asks what you’re looking for. Don’t be one of these people because it just puts potential customers off buying. Make them feel welcome, tell them a story about your business and how you came up with your products or services. This will make your potential customers to feel valued and are more likely to want to find out how your product will benefit them. Another thing to remember is that many people are visual learners so make sure your marketing campaigns tells a story. You should outline how your product changed the lives of others for the better, meaning that it’s needed by most. Upping your sales game requires time and patience. There are many things you need to consider before taking the leap, but in the end, with the correct resources and planning, you’re sure to see further success.
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