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Property Management & Marketing Case Studies

Property Management & Marketing Two of the most important features a real estate company or property management firm must

We’ve Worked With:

have to effectively manage and market its properties are organization and a strong brand image. In today’s increasingly digital world, an attractive, high-functioning and informative website is imperative for staying organized and promoting each property effectively. InTouch Creative Group has worked with many real estate developers and property management firms to build functional, user-friendly websites to aid in management while better showcasing each individual property to current and potential clients. We have also developed small scale to full scale marketing pieces and campaigns to promote specific properties. The following case studies outline the work we’ve done for three real estate developers/management firms in the Athens area.

Identity Design: Logos, Stationery, & Taglines Collateral: Brochures, Folders, Direct Mail Advertising: Design, Copywriting, Production, & Media Planning for Print, Radio, Outdoor & Web Advertising Online: Websites, E-Blasts, Social Media

Opposite page 1. Landmark Properties Folder & Inserts 2. The Station at Milledge Brochure 3. Pierson Properties Realtors Website

Case Study: Property Management and Marketing 3

Landmark Properties Formed in 2004 by two native Athenians, Landmark Properties is a fast-growing real estate development, brokerage, construction and property management company. With a focus on multi-family (primarily cottage communities for college students) and commercial properties, Landmark manages every step of the development process, from initial market research to construction, to ongoing management of the property. Since the beginning of some of the company’s initial projects, InTouch Creative Group has provided full marketing services for Landmark, including advertising campaigns, event management, and signage & collateral design. As the projects grew in number and scope, it became clear that Landmark needed a largescale website to effectively manage all of its properties. InTouch Creative Group designed a multi-page site with image arrays, a property search function, and expanded copy on the company, its service offerings and its spotlight properties. The end result was a cleaner, more organized way of presenting the company

Website Redesign Using Flash, HTML, PHP and CSS Rental and Sale Properties Search Features

and disseminating information to current

CMS to Manage Properties

and future tenants and investors.

Links To Online Payment Systems

For more work done for Landmark’s RETREAT brand, see our Real Estate Marketing: Retreat Case Study

Image Arrays And Custom Flash Features To Highlight Properties Print Collateral and Advertising Campaigns

With an average of over 2,000 unique visitors per month– the majority of whom look at Rental Properties by location and price–the Landmark Properties website proves to be an invaluable tool for filling its properties.

From Left to Right 1. Landmark Properties Website Pages 2. Landmark Properties Website Homepage

Case Study: Property Management and Marketing 5

Parker & Associates Parker & Associates was founded in 1998 to provide full service property management to the Athens area, with a focus on the student condominium market. After over 10 years in the business, the company was in need of a brand refresher, as well as technological updates to its

Logo Redesign Website Redesign Using HTML, Javascript, PHP, and CSS Custom Search Features for Searching Properties

current website.

Google Map Integration for All Property Listings

InTouch Creative Group began the process by

Secure Login for Association Clients to View Documents

redesigning the Parker & Associates logo. Next, the layout and functionality of the website were altered to make the site more user-friendly for perspective clients. Properties were made easier to find by revamping the search tools and adding an interactive Google map. All search listings and properties, as well as featured properties, were made controllable by a customized CMS system, which allows Parker & Associates to add photos, content and details, as well as update availability and pricing quickly and easily. On the front end, customers are now able to pay their rent and dues online using their existing “pay online� services; an entirely new section for association owners (owners of condos or units) was added, with a secure login, so that owners could keep track of their calendar of events and important documents (meeting notes, budgets, tenant lists, etc.) for each of the Parker & Associates-managed properties they own.

Custom CMS to Control All Aspects of Website

The website attracts over 1,200 visits per month, with nearly 77% of those being new visitors who spend over 4.5 minutes on the site.

Clockwise from Left: 1. Identity Development: Logo Design 2. Website Homepage 3. Website Page 4. Client Content Manager

Case Study: Property Management and Marketing 7

Contact us today for more details or for a consultation on your specific needs and goals for your Property Management.

InTouch Creative Group is an Athens, Georgia-based full service advertising, marketing, design, web and public relations agency. Our goal is to align our creative solutions with the needs of our clients, providing the best competitive advantage and level of success while maintaining dedication to the interests and growth of our employees and community. 706.546.7137

247 E. Washington Street, Suite 100

Athens, Georgia 30601

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Property Management Case Study  

In Touch Creative Group Property Management Case Study